Freshsales vs Keap comparison

Freshworks and Keap are both solutions in the CRM category. Freshworks is ranked #9 with an average rating of 8.5, while Keap is ranked #66. Freshworks holds a 1.1% mindshare in CRM, compared to Keap’s 0.4% mindshare. Additionally, 100% of Freshworks users are willing to recommend the solution, compared to 50% of Keap users who would recommend it.

Freshsales

Read 12 Freshsales reviews

3,676 Views
3,051 Comparison Views

100% willing to recommend

Keap

Read 3 Keap reviews

1,160 Views
1,148 Comparison Views

50% willing to recommend

Freshsales

Keap

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Keap and Freshsales compete in the CRM market, with Freshsales having an edge due to its advanced automation and AI-driven insights, appealing to businesses seeking enhanced capabilities.

Features: Keap features email marketing, invoicing, and payment integration, tailored for small businesses seeking streamlined operations. Freshsales offers AI-powered lead scoring, analytics, and extensive CRM functionalities, attracting those interested in automation and data-driven features.

Ease of Deployment and Customer Service: Keap offers easy deployment with excellent customer support, focusing on user-friendly service. Freshsales' deployment process is more complex but provides comprehensive customer service and detailed onboarding, offering extensive guidance for a smooth transition.

Pricing and ROI: Keap is known for competitive and flexible pricing models, delivering quick ROI suited for startups and small businesses. Freshsales involves higher initial costs but offers significant ROI through advanced data capabilities and efficiency, providing long-term value for businesses utilizing deep insights and automation.

To learn more, read our detailed Freshsales vs. Keap Report (Updated: June 2026).

Buyer's Guide

Freshsales vs. Keap

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Freshsales

Ranking in CRM

9th

Average Rating

8.0

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th), Opportunity Management (8th), Sales Force Automation (4th)

Keap

Ranking in CRM

66th

Average Rating

7.0

Reviews Sentiment

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2026, in the CRM category, the mindshare of Freshsales is 1.1%, up from 1.0% compared to the previous year. The mindshare of Keap is 0.4%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Freshsales	1.1%
Keap	0.4%
Other	98.5%

CRM

Featured Reviews

Sumesh Gansar

Product Marketing Manager at Samsung

Centralized CRM has given me a 360-degree view and helps me run smarter, AI-driven sales campaigns

One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more knowledge-based documents can be introduced. Apart from that, I do not have any major complaints. The integration in Freshsales is quite good because it is easily integratable with many other Freshworks software as well as with third-party solutions. The integration is quite good. Perhaps in the reporting feature, it takes some time to process the reports due to the amount of data that it handles. Apart from that, I do not have any major complaints with Freshsales so far.

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it_user370497

Director of Operations at Armada Cloud

The marketing and sales automation aspects of Infusionsoft have proved very useful.

The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working We have a much better understanding of which campaigns are most effective and can adapt…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution's most valuable feature is its well-organized sales cycle, which is important to us."

"Freshsales is a very comfortable type of CRM with easy customization and user-friendliness, allowing even non-techie individuals to manage their internal pipelines effectively, as it is a highly customizable CRM that suits our business needs, whether for selling products or services."

"To conclude, the productivity and automation features are the most useful."

"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."

"Freshsales is a much reliable and much useful software for any business that wants to convert leads to customers to revenue."

"Almost everything has been automated through a process-driven approach, such as sending purchase orders, responding to customer emails, or adding values to emails."

"From a user point of view, I use Freshsales for my day-to-day sales activities, and as a basic system for the sales team, it is very user-friendly."

"Freshsales has impacted us positively; it has saved time, increased sales, and improved customer relationships."

More Freshsales pros

"The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working."

"We are currently implementing this tool and have high hopes for how it will drive drive lead generation and management."

"It can be used for recruiting, e-marketing, and information marketing, and is excellent if you already have a following or database and are looking to systemetize, integrate, and orchestrate communication to your clients."

Cons

"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."

"However, from my experience, I feel that templates should have more options and customizable template features, especially when it comes to importing images into email templates."

"One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software."

"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."

"It lacks customizability for complex and larger use cases."

"However, the support provided by the service team or fresh service team and the customer team of the company is very poor."

"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."

"I believe the customization options in Freshsales could be improved, particularly regarding themes; the ability to implement our logo into the dashboard would enhance our professional image when dealing with external partners compared to larger MNCs using their internal software."

More Freshsales cons

"The CRM area isn't exactly robust, which isn't a problem for us as we pair Infusionsoft with vTiger to handle our CRM and sales/marketing automation needs."

"Fluent email campaign and shopping experience design. Even for the tech savvy, it takes a very logical mind to storyboard out the scenarios and to program it on the back-end."

"Would love to see the option to create required fields on the contact records."

Pricing and Cost Advice

"The price for this solution is good in general, but in Brazil we do pay additional taxes."

"If one is a very low price and ten is expensive, I rate the product price as a three."

"Freshsales is an economical product."

"The basic price is affordable. The add ons are expensive."

"The tool is not that expensive."

Information not available

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Top Industries

By visitors reading reviews

Construction Company

18%

Comms Service Provider

17%

Outsourcing Company

10%

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	3

No data available

Questions from the Community

What needs improvement with Freshsales?

I believe the customization options in Freshsales could be improved, particularly regarding themes; the ability to implement our logo into the dashboard would enhance our professional image when de...

See all answers

What is your primary use case for Freshsales?

My main use case for Freshsales is the Sales Sequence feature, which automates the time-consuming process of sending out outreach emails, conducting calls, and reminding me when to follow up with c...

See all answers

What advice do you have for others considering Freshsales?

For startups or mid-sized companies considering Freshsales, I would highly recommend its ease of setup, accessibility, and overall user-friendliness, particularly praising the team's global presenc...

See all answers

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Product Reports

Buyer's Guide

Freshsales

June 2026

Download Freshsales product report

Buyer's Guide

CRM

June 2026

Download Keap product report

Also Known As

No data available

Infusionsoft

Overview

Freshsales is an intuitive CRM offering automation, AI-driven insights, and integration options with Shopify and Whatsapp, catering to businesses of all sizes with its user-friendly approach.

Freshsales combines essential CRM functionalities like email integration and a robust sales cycle with advanced features such as AI-generated promotion descriptions and deal diversion based on revenue. While Freshsales serves both startups and larger companies with its cost-effective and scalable nature, it faces challenges in reporting and customization. Users often integrate third-party tools like Power BI for enhanced data analysis. Despite limitations in some advanced capabilities, Freshsales remains a viable choice for small to medium businesses seeking efficient sales tracking, pipeline management, and enhanced communication strategies. Its seamless territory management and sophisticated features aid businesses in managing customer interactions and campaigns efficiently.

What are the standout features of Freshsales?

Automation: Streamlines tasks and processes, enhancing efficiency.
AI Promotions: Generates insightful brief descriptions for marketing.
Integration: Connects with platforms like Shopify and Whatsapp for seamless operations.
Sales Cycle: Offers a comprehensive structure for managing sales activities.
Email Integration: Simplifies communication within the sales process.

Why consider Freshsales based on reviews?

User-Friendliness: Appreciated for its easy navigation and functionality.
Scalability: Grows with business needs, adapting to increased demands.
Cost-Effectiveness: Provides valuable features at a competitive price.
Sales Tracking: Offers robust tools for monitoring sales and leads.
Communication Tools: Enhances interaction with potential customers.

In retail, Freshsales aids in managing customer inquiries and tracking transactions through integration with Shopify, improving sales processes. In tech industries, businesses use Freshsales to categorize customer data, while automating communication improves response times. Service-oriented companies leverage the CRM for lead management and follow-up, enhancing customer satisfaction.

Freshworks

Keap is a CRM and marketing automation platform designed for small businesses, integrating a suite of tools to streamline processes and drive growth. From lead management to automated campaigns, Keap offers robust functionalities for improving efficiency.

Keap provides a comprehensive approach for businesses looking to centralize their customer interactions and automate marketing efforts. It enables users to capture leads through customizable forms and landing pages while tracking customer interactions and generating personalized marketing campaigns. The automation feature allows users to manage sales processes and customer journeys seamlessly, reducing manual workload and enhancing data analysis. This enables businesses to maintain personalized communication and efficient marketing strategies.

What are the essential features of Keap?

Contact Management: Organizes and manages customer data efficiently
Email Marketing: Automates email campaigns and personalizes content
Lead Scoring: Identifies and prioritizes potential customers based on engagement
Appointment Scheduling: Simplifies booking with an integrated calendar
E-commerce Tools: Facilitates online sales with shopping cart integration

What benefits and ROI can users expect?

Increased Efficiency: Automation reduces manual tasks, saving time
Improved Lead Conversion: Streamlined processes enhance customer engagement
Scalability: Supports business growth with scalable features
Better Customer Insights: Data analysis improves decision-making
Enhanced Customer Relationships: Personalization boosts customer satisfaction

In industries such as retail, consulting, and healthcare, Keap can be implemented to enhance customer engagement and improve operational workflows. Retail businesses can automate marketing campaigns to drive sales while consulting firms can streamline client communication and scheduling. Healthcare providers benefit from efficient appointment management and secure patient data handling, making Keap a versatile tool across sectors.

Keap

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,

Titin, Cleancorp Cleaning Service, LeftFoot Coaching Academy, Salon Success Strategies, Roeder Studios, Mint Social, Optibike, Select Photo-Graphics, Mosquito Squad of Greater DC, The Rocket Company, Blue Chip Athletic, Burleson Orthodontics, Presidential Pools, Blue Cow Creative Design & Production, Ptex Group

Buyer's Guide

Freshsales vs. Keap

June 2026

Free Report: Freshsales vs. Keap

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