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HubSpot CRM vs Pega Customer Service comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
5th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
49
Ranking in other categories
No ranking in other categories
Pega Customer Service
Ranking in CRM
34th
Average Rating
8.6
Reviews Sentiment
6.0
Number of Reviews
6
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of HubSpot CRM is 1.1%, down from 1.8% compared to the previous year. The mindshare of Pega Customer Service is 0.4%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
HubSpot CRM1.1%
Pega Customer Service0.4%
Other98.5%
CRM
 

Featured Reviews

Kartikeya Prahlad - PeerSpot reviewer
Sr Director of Global Inside Sales at a consultancy with 11-50 employees
Automation capabilities for creating workflows have streamlined processes
I am using HubSpot for the entire organization right now. In my current role, I'm using HubSpot for marketing, sales, and content The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable. All the automation features, where I can completely…
Kishore-Panathula - PeerSpot reviewer
Sr. Architect-CLSA at Wipro Limited
Unified customer service has provided real-time insights and supports flexible, intuitive workflows
We have a customer service application for customer service in a smaller group, and for most purposes, we use the direct platform. It is a unified channel that depends upon the business. We do not use all channels, but we leverage them wherever they are applicable. The interface is intuitive and depends upon the business. Whenever there is a request for information, we come up with a design and then provide the opportunity to see if it is usable or if they would prefer it in another fashion. Out of the box, it is acceptable. It has all the features required for supporting the customer service side. Although we are not using the voice feature, it gives people the flexibility to interact and get real information. Real-time information is available. It includes both a dashboard and the customer service front desk UI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Very scalable CRM platform with multiple functions, e.g. marketing, ticketing, and service."
"The feature that I find valuable is the customer 360-degree view and the marketing automation."
"It's fairly simple to use. For configuration, it provides quite a bit of information to the salespeople at the fingertips."
"Stability-wise, I rate the solution a ten out of ten."
"The interface is good."
"What I like most about HubSpot CRM is the ability to track how an interaction goes along the pipeline. I also like that you can use HubSpot CRM to schedule when you want a particular email to go out. Another valuable feature of the solution is having all your client information in a consolidated database."
"The solution's most valuable features stem mostly from the sequencing of marketing automation."
"The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable."
"Pega Customer Service is scalable."
"The product is scalable. It works efficiently for changing existing features."
"The technical support provided for all the solutions from Pega is of the same quality since they have their own internal teams and the same mechanisms, which are good for dealing with issues of different users."
"It has all the features required for supporting the customer service side, and although we are not using the voice feature, it gives people the flexibility to interact and get real information with real-time information available."
"The most valuable feature of the solution is case management and different configurations."
 

Cons

"Certain stability issues could be automatically addressed through automation measures that would ensure absolute stability."
"We had a problem with the tool’s stability once."
"The product is not very scalable."
"Invoices were the thing we were thinking should be part of the solution, and that's been added now."
"It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties."
"HubSpot CRM could improve by reducing the price."
"A better CRM can be achieved by providing more customization features. Some areas require improvement, particularly in enhancing customization options."
"The product's free version could have more integration and automation options."
"The licensing cost could also be improved."
"The product's pricing needs improvement."
"The only concern I have seen about the product is its prices."
"Pega JVM function needs to be improved."
"Improvements are always required, but at this moment, the UI is the key area that is not flexible enough for us."
 

Pricing and Cost Advice

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."
"The price of the solution could improve because it is expensive."
"I do not recall the particulars of the licensing fees."
"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."
"We use a paid version of Hubspot and we have an annual license."
"The pricing is in a midrange if you line up the marketing tools."
"The price of HubSpot CRM is expensive."
"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
"The tool's pricing is flexible, and I rate it four to five out of ten."
"The solution provides licenses to users either based on the number of users or the number of cases that an end user creates."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Comms Service Provider
11%
Performing Arts
11%
Manufacturing Company
9%
Financial Services Firm
35%
Computer Software Company
17%
Performing Arts
7%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise8
No data available
 

Questions from the Community

What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...
What do you like most about Pega Customer Service?
The product is scalable. It works efficiently for changing existing features.
What is your experience regarding pricing and costs for Pega Customer Service?
The setup cost depends upon the business. We do not use all channels, so it depends, but we leverage them wherever they are applicable.
What needs improvement with Pega Customer Service?
Improvements are always required, but at this moment, the UI is the key area that is not flexible enough for us. From the implementation side, it is still at the higher end. However, I do not have ...
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Information Not Available
Find out what your peers are saying about HubSpot CRM vs. Pega Customer Service and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.