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Freshsales vs Microsoft Dynamics CRM vs SAP CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of Freshsales is 0.9%, down from 1.0% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 4.5%, down from 13.4% compared to the previous year. The mindshare of SAP CRM is 4.1%, down from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics CRM4.5%
SAP CRM4.1%
Freshsales0.9%
Other90.5%
CRM
 

Featured Reviews

Cristina Neri - PeerSpot reviewer
Cheaply-priced and does not require much customizations
It is a scalable solution. Scalability-wise, I rate the solution a nine out of ten. At the moment, the tool functions quite well for our needs. Around five people use the tool. In the future, my company might plan to increase the use of the solution. Currently, all the sales people in our company use the product.
Pawel-Gawronski - PeerSpot reviewer
Streamlining resource management and improving project insights with helpful support
The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center. It has improved the verification of value streams by mapping projects to products and demonstrating the total cost of ownership. This automation significantly impacts daily operations by reducing the time spent on manual tasks and improving the quality and delivery time.
ToniaSpight-Sokoya - PeerSpot reviewer
A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"Freshsales is user-friendly, scalable and stable."
"The solution's most valuable feature is its well-organized sales cycle, which is important to us."
"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
"I like Freshsales because it's integrated with Shopify which we use to host our website."
"Email integration is easy."
"The solution is a low-cost CRM product compared to other CRM alternatives."
"The stability is excellent."
"The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports."
"The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365."
"My access to Microsoft Dynamics CRM is limited, so I can only access the feature of registering the pipeline and activities. That feature is enough for me to do the job, and is what I find most valuable in the solution."
"The solution is easy to use and stable. It offers a 360-degree view of your customers. It allows you to track interactions, giving you full visibility into customer habits and behavior"
"The most valuable feature of Microsoft Dynamics CRM is its performance."
"The most valuable features of Microsoft Dynamics CRM are the out-of-the-box functionalities, particularly those around sales, field service, and project service, which are really good for medium customers, and the flexibility allowing users to change functionalities to fit specific business needs."
"The most valuable feature of Microsoft Dynamics CRM is the flexibility with Microsoft Office 365."
"It provides innovative ideas for implementation."
"The initial setup of SAP CRM was simple."
"SAP CRM is a scalable solution."
"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."
"It was comfortable setting up the tool."
"The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."
"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."
"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."
 

Cons

"We can use only one domain in the basic package."
"The solution needs to improve the user experience and leads capture."
"The price of this solution could be improved as well as the reporting functionality."
"It lacks customizability for complex and larger use cases."
"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."
"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."
"A built-in automation engine to automate parts of workflows would be beneficial. That's the feature I'd be most happy to see expanded. It's currently tagged as simple automation, but I'd love some predictive capability."
"Microsoft Dynamics CRM can improve by adding more artificial intelligence. Additionally, they should add more modules, such as account-based management, that are available on other platforms such as salesforce.com."
"The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model."
"They should work on improving the solution's scalability."
"This is a good tool, but if you don't have experience using a CRM solution, there are a lot of things you'll need to learn. This tool needs to be more user-friendly."
"The solution's interface has room for improvement."
"One area for improvement in Microsoft Dynamics CRM is its end user feedback. It's still not that great compared to Salesforce. They also need to improve on the look and feel of the solution, because those are still slightly better on Salesforce."
"The solution should improve the user experience in the process of creating and activating offers."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."
"The product's pricing could be better."
"In the future, machine learning and artificial intelligence functionality need to be included."
"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."
"The navigation must be improved."
"I think what needs to be improved is the solution for Brazil's organization."
"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."
 

Pricing and Cost Advice

"If one is a very low price and ten is expensive, I rate the product price as a three."
"The tool is not that expensive."
"The basic price is affordable. The add ons are expensive."
"Freshsales is an economical product."
"The price for this solution is good in general, but in Brazil we do pay additional taxes."
"Microsoft Dynamics CRM's price is too high."
"Microsoft Dynamics CRM is an expensive solution."
"Microsoft Dynamics CRM is a little expensive solution."
"The solution is open source and is free. However, it does require a Dynamics 365 subscription."
"I give the price of the solution an eight out of ten."
"There is a license required to use Microsoft Dynamics CRM."
"We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it."
"For the price of Microsoft Dynamics CRM, you receive a lot of comprehensive functionality. Additionally, it integrates very well. We pay approximately $100 a month to use the solution and we do not have any additional costs."
"The product is expensive."
"We pay for the license yearly."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
"The company has seen an increase in revenue."
"SAP CRM costs approximately a couple of thousand a month."
"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
"The solution is expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Outsourcing Company
10%
Comms Service Provider
8%
Insurance Company
8%
Computer Software Company
12%
Financial Services Firm
10%
Government
8%
Manufacturing Company
8%
Manufacturing Company
12%
University
9%
Financial Services Firm
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise22
Large Enterprise19
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise27
 

Questions from the Community

What needs improvement with Freshsales?
The licensing costs should be based on the amount of data and number of clients that one can insert into the applicat...
What is your primary use case for Freshsales?
I use the solution in my company since we are interested in the application and all the activities that salespeople d...
What advice do you have for others considering Freshsales?
I can tell others that it is a good product and it is perfect for medium and large-sized companies because the setup ...
What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs to be improved in the visibility of add-on costs for end users, which can sometimes be t...
What is your primary use case for Microsoft Dynamics CRM?
I use Microsoft Dynamics CRM in my day-to-day customer management tasks. Our usual use cases for Microsoft Dynamics C...
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interacti...
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise compa...
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slo...
 

Also Known As

No data available
Dynamics CRM, MS Dynamics CRM
No data available
 

Overview

 

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: August 2025.
867,676 professionals have used our research since 2012.