

Fortra's Automate and Zapier are automation platforms catering to diverse business requirements. Zapier seems to have the upper hand because of its extensive app integrations and customizable workflows without coding, providing considerable convenience for varied business processes.
Features: Fortra's Automate is known for its drag-and-drop interface, simplifying the design of automation tasks without deep programming skills. It efficiently handles file manipulation and offers versatile integration with other systems. Users also value its pricing structure with a one-time license fee. Zapier is favored for its ability to connect a multitude of apps, enabling comprehensive integrations. Its customizable workflows allow users to create automation without needing to write code, making it user-friendly for non-programmers.
Room for Improvement: Fortra's Automate can be enhanced with better OCR support for Hebrew text, improved cloud functionality, and more intuitive documentation and user interface. Users also seek better security features. Zapier could improve by offering more app integrations and enhancing error reporting capabilities. Users request more complex logic in automation processes and a more robust community support system.
Ease of Deployment and Customer Service: Fortra's Automate is primarily on-premises but offers hybrid cloud options, providing prompt technical support though its extensive applications can complicate assistance. Zapier operates largely in cloud environments and is noted for quick response times, though some users find it challenging to resolve complex issues.
Pricing and ROI: Fortra's Automate appeals with its one-time license fee, which reduces ongoing costs and promises a significant ROI through efficiency gains. Zapier's flexible pricing starts from free tiers for small tasks and scales with business needs, though costs can rise with higher transaction volumes. Users appreciate its adaptability for startups requiring straightforward automation.
Fortra's Automate has effectively replaced the workload of an entire employee, saving us significant time and money.
It has reduced our expenditures in terms of purchasing more products and employing more technicians.
On a scale from one to ten, I would rate the ROI as nine.
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
They don't always understand the processes I'm trying to implement.
They handle customers like me to get to the exact issue, detailing where that issue originates from a technical point of view, the resolution, and the summary they provided.
I would rate the technical support as a nine out of ten because it is quite fast and courteous.
Their technical support is good; they respond promptly and are very helpful.
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
The experience was positive with prompt responses from their team.
The scalability of Automate also scores a ten out of ten.
I can deploy it on multiple infrastructures such as cloud, on-premises, or in a hybrid model.
It is easy to increase one bot or one studio without needing to buy another orchestrator, which can be quite expensive.
Zapier is suitable for small or simpler automation but not for complex ones.
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
The stability of the solution is a ten out of ten.
For stability on a scale from one to ten, I would give it a solid nine.
It has very robust features, and it is not prone to instability.
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
This is a significant concern, especially with critical workloads where visibility into errors is essential.
My major recommendation would be for easier upgrade paths between major versions.
When new employees join our company, we created automation so they receive AWS credentials and all their AWS access and cloud access.
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
Competitors are often more expensive than Automate.
It offered what we wanted at a good, competitive price.
It does a lot but also costs a lot.
The pricing is in accordance with market standards and even lower in some cases.
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
Automate's non-reliance on additional orchestrators makes it quite cost-effective.
In my opinion, the best feature Automate offers is the scheduling.
Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows.
They have approximately 7,000 connections.
The automation capabilities are impressive.
Creating integration points through webhooks is particularly useful for anyone working on integration projects.
| Product | Market Share (%) |
|---|---|
| Fortra's Automate | 1.8% |
| Zapier | 0.6% |
| Other | 97.6% |

| Company Size | Count |
|---|---|
| Small Business | 25 |
| Midsize Enterprise | 10 |
| Large Enterprise | 9 |
| Company Size | Count |
|---|---|
| Small Business | 30 |
| Midsize Enterprise | 10 |
| Large Enterprise | 7 |
Fortra's Automate offers a user-friendly platform for task automation, featuring a drag-and-drop interface that aids in scheduling, file management, and integrating with services like Azure and AWS.
Fortra's Automate provides substantial ease in automating complex tasks through its intuitive design. It offers seamless integration capabilities, especially with Azure and AWS, and comes equipped with strong error handling. Cost-effective and requiring minimal coding, it supports a broad range of industries by effectively automating tasks such as HR operations, invoice management, and data processing across servers.
What features stand out in Fortra's Automate?
What benefits should users consider in reviews?
In industries such as healthcare and transportation, Fortra's Automate facilitates the automation of client management, HR operations, and data processing, boosting efficiency. Banks utilize it for managing extensive invoice workflows, while distribution sectors rely on its capabilities for insurance checks and system support. Its applicability across servers makes it a valuable tool for any sector seeking to reduce manual workload and improve task accuracy.
Zapier connects thousands of apps, enabling seamless automation without coding. It supports webhooks, multi-step tasks, and a wide array of integrations. Despite needing enhancements in Google Sheets capabilities, API limits, and UI, it remains a tool for boosting productivity across many sectors.
By linking tools such as Google Sheets, HubSpot, Slack, and Salesforce, Zapier allows users to automate workflows without coding expertise. Its integrations serve logistics operations, CRM, and social media management. Users can process tracking exceptions and streamline operations with third-party software like QuickBooks, Zoho, and Power BI. Although users suggest features like better Google Sheets handling and improved collaboration tools, Zapier continues to provide expansive automation, enhancing efficiency and facilitating new opportunities through integrations.
What Features Stand Out in Zapier?In logistics, Zapier enhances operations by automating exception tracking and third-party software integration. Its use in CRM and social media streamlines lead creation and workflow automation. Users from diverse industries leverage its extensive connectivity to support intelligence management, generate analytical insights, and execute cross-functional tasks efficiently.
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