Domo vs IBM Cognos Dashboard comparison

Domo and IBM are both solutions in the Data Visualization category. Domo is ranked #6 with an average rating of 7.9, while IBM is ranked #14 with an average rating of 10.0. Domo holds a 5.2% mindshare in DV, compared to IBM’s 1.2% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 100% of IBM users who would recommend it.

Domo

Read 47 Domo reviews

5,252 Views
2,048 Comparison Views

85% willing to recommend

IBM Cognos Dashboard

Read 4 IBM Cognos Dashboard reviews

407 Views
407 Comparison Views

100% willing to recommend

Domo

IBM Cognos Dashboard

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and IBM Cognos Dashboard are competing in the business intelligence tools category. Data comparisons suggest Domo has the upper hand in pricing and customer service, whereas IBM Cognos Dashboard excels in features, which compensates for its cost.

Features: Domo provides real-time data visualization, integration with numerous data sources, and mobile device access, focusing on simplicity and ease of use. IBM Cognos Dashboard offers advanced analytics, extensive reporting options, and high customizability, appealing to businesses with complex data needs that require robust features and functionality.

Room for Improvement: Domo could enhance its analytics depth, support for more sophisticated data models, and expand its reporting functionalities. IBM Cognos could improve user-friendliness, training resources for non-technical users, and the speed of generating reports and dashboards to ensure more rapid insights.

Ease of Deployment and Customer Service: Domo’s cloud-based model ensures rapid deployment and seamless updates, backed by strong customer service. IBM Cognos Dashboard operates in both cloud and on-premise environments, offering flexibility but potentially more complex deployment. Domo’s ease of deployment and responsive customer service provide an advantage over IBM Cognos.

Pricing and ROI: Domo offers a competitive pricing structure with lower initial setup costs, enabling a faster ROI for cost-conscious businesses. In contrast, IBM Cognos Dashboard may require a higher upfront investment, yet its comprehensive feature set is perceived as delivering greater long-term value, especially for enterprises with heavy data demands.

To learn more, read our detailed Domo vs. IBM Cognos Dashboard Report (Updated: December 2025).

Buyer's Guide

Domo vs. IBM Cognos Dashboard

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in Data Visualization

6th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (14th), BI (Business Intelligence) Tools (3rd), Business Performance Management (5th), Reporting (3rd)

IBM Cognos Dashboard

Ranking in Data Visualization

14th

Average Rating

8.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Data Visualization category, the mindshare of Domo is 5.2%, down from 13.4% compared to the previous year. The mindshare of IBM Cognos Dashboard is 1.2%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Visualization Market Share Distribution
Product	Market Share (%)
Domo	5.2%
IBM Cognos Dashboard	1.2%
Other	93.6%

Data Visualization

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Shreyas Madwanna

Freelancer at 0

A tool that helps create creative dashboards while offering high performance and stability

For reporting and data visualization, the tool is mainly used based on the data dimensions, which are stored in the data warehouse since it is where IBM Cognos Dashboard is used to bind the data and visualize the reports. The integration with our company's business intelligence workflows is based on the existing connectors that IBM Cognos Dashboard has. I am not aware because I do not manage that in the application, but what I see is that it is mainly through the connectors that the tool is connected to the data warehouse. The editor in IBM Cognos Dashboard is the most beneficial for creating an interactive dashboard. The dashboard customization and the flexibility in the IBM Cognos Dashboard enhance data analysis since it has a graphical builder that is quite user-friendly for creating different dimensions. I recommend the solution to those who plan to use it. The tool is effective when it comes to integration with other data sources because it has the connectors to connect to different data sources. The real-time data refresh in Cognos impacted my decision-making since the tool ensures more business benefits in areas around all the financial reporting or marketing trends of the users or customers, including the billing analytics to know what the RPU or to know the areas that can help in the marketing decisions while being able to create new portfolios or new products for the market. The tool is mainly for marketing and financial reporting. I rate the overall tool a ten out of ten.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"When it comes to Domo, we have one platform for data integration as well as for data modeling, transformations, and creating visualizations such as charts, graphs, and cards, which is beneficial because in Power BI we have multiple modules for these functions."

"The one thing that stands out in case of Domo is that you have everything under the same tool; you don't have to log in into any particular cloud services to have access to that platform as it's just a web-hosted platform and everything related to data engineering, data science, ETL, everything comes under the same umbrella."

"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."

"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."

"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."

"The most ideal aspect about using Domo is it can accommodate a huge amount of data, and we loved the number of sources it provides in a single platform, such as the capability to connect it."

"My favorite feature in Domo is Beast Mode, and we have Insights; when asking insights on the right side of the dashboard, we create insights, and if I ask questions in segments, they provide more information regarding the dashboard and data set."

"The user interface is quite good."

More Domo pros

"The main feature that is useful is the on-demand report generation through the dashboard."

"The product helps us update the KPI automatically."

"The tool's valuable features are that it is easy to use and stable."

"It is a pretty stable solution."

Cons

"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."

"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."

"Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit."

"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."

"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."

"They should include service-based reporting features."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

"It is expensive."

More Domo cons

"Visualization is an area where the product lacks."

"The scalability of the product's on-premises version is an area with certain shortcomings where improvements are required."

"The price point is one of the major areas to be improved."

"They should include proper documentation to learn more about the product."

Pricing and Cost Advice

"I think it is reasonable."

"For about 100 users our cost is $95,800."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"The pricing differs from customer to customer, depending on the package."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"Domo is slightly costly but it's much cheaper than some."

More Domo pricing and cost advice

"Licensing is based on individual usage, and it is more expensive than other providers."

"The product is expensive for small businesses compared to other vendors."

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Top Industries

By visitors reading reviews

University

10%

Financial Services Firm

Computer Software Company

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	12
Large Enterprise	20

No data available

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

See all answers

What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

See all answers

What do you like most about IBM Cognos Dashboard?

It is a pretty stable solution.

See all answers

What needs improvement with IBM Cognos Dashboard?

The tool is good enough to serve the purpose of what it is meant in our company. The scalability of the product's on-premises version is an area with certain shortcomings where improvements are req...

See all answers

What is your primary use case for IBM Cognos Dashboard?

In my company, the solution is mainly used for business reporting where the organization or the business team, especially the marketing department, or even data scientists can actually draw reports...

See all answers

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Product Reports

Buyer's Guide

Domo

January 2026

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Buyer's Guide

Data Visualization

January 2026

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Also Known As

corda

Cognos Dashboard

Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

The IBM Cognos Dashboard Embedded lets you, the developer, painlessly add end-to-end data visualization capabilities to your application so your users can easily drag and drop to quickly find valuable insight and create visualizations on their own

IBM

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Information Not Available

Buyer's Guide

Domo vs. IBM Cognos Dashboard

December 2025

Free Report: Domo vs. IBM Cognos Dashboard

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