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Domo vs IBM Cognos Dashboard comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Data Visualization
11th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
40
Ranking in other categories
Data Integration (40th), BI (Business Intelligence) Tools (11th), Business Performance Management (12th), Reporting (10th)
IBM Cognos Dashboard
Ranking in Data Visualization
15th
Average Rating
8.6
Reviews Sentiment
6.7
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Data Visualization category, the mindshare of Domo is 9.1%, down from 12.6% compared to the previous year. The mindshare of IBM Cognos Dashboard is 0.8%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Market Share Distribution
ProductMarket Share (%)
Domo9.1%
IBM Cognos Dashboard0.8%
Other90.1%
Data Visualization
 

Featured Reviews

Denis Mwaniki - PeerSpot reviewer
Have built flexible data pipelines and shared actionable insights across departments
I have not used Domo's collaborative features extensively. Regarding Domo's AI-driven insights in uncovering trends and forecasting outcomes, the limiting factor is that you need to define all of your columns before you're able to do any AI or feature engineering. That's quite a lot of work, especially on our end, given that we have huge datasets and sometimes we don't have updated data dictionaries. My wish would be for Domo to learn on its own and figure out column types without necessarily having to build that data dictionary. One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI. The aesthetic feel, especially when building dashboards or apps, needs improvement. While Domo Apps is almost a Domo dashboard with more features and a better feel, I would hope for an investment in the aesthetics area. Being able to swipe right or left, instead of just scrolling down would be beneficial, as most Domo dashboards only allow downward scrolling. Some of our stakeholders find the dashboards very long and wish they could scan through them more efficiently.
Unes Ay - PeerSpot reviewer
Provides efficient data modules, but it could be more user-friendly
We use IBM Cognos Dashboard for data manufacturing, reporting, costing, quality check, etc The product helps us update the KPI automatically. We can access reports and analyze if a particular solution fits the requirements. The product's most valuable is the concept of data modules. IBM Cognos…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."
"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."
"The ETL tools they have in Redshift are pretty awesome... I can work in Redshift to get the data from AWS and work in Redshift, in Domo, to create Transforms and the data structure we need..."
"It has the best GUI. And it already has an ETL tool embedded in it..."
"The dashboard is the most valuable feature and allows for customization to create and share reports."
"The user interface is quite good."
"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."
"This solution allows us to change our performance metrics and tracks our goals in real-time."
"The main feature that is useful is the on-demand report generation through the dashboard."
"The product helps us update the KPI automatically."
"It is a pretty stable solution."
"The tool's valuable features are that it is easy to use and stable."
 

Cons

"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."
"I would like to see more dashboard creation options."
"Domo or any other BI tool has room for improvement, in particular, in the calculations. User-guided material isn't available for calculations. The tool, though user-friendly, could also be more customizable, especially when you're building a dashboard. Data integration could also be improved in Domo because even if the tool connects to multiple data sources, some hiccups still arise and need to be addressed."
"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."
"There's a learning curve before you can get used to the solution."
"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."
"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."
"It is expensive."
"They should include proper documentation to learn more about the product."
"Visualization is an area where the product lacks."
"The price point is one of the major areas to be improved."
"The scalability of the product's on-premises version is an area with certain shortcomings where improvements are required."
 

Pricing and Cost Advice

"Domo is slightly costly but it's much cheaper than some."
"The pricing differs from customer to customer, depending on the package."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"I think it is reasonable."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"It is on the pricier end."
"For about 100 users our cost is $95,800."
"Licensing is based on individual usage, and it is more expensive than other providers."
"The product is expensive for small businesses compared to other vendors."
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Top Industries

By visitors reading reviews
University
12%
Computer Software Company
10%
Financial Services Firm
8%
Manufacturing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise11
Large Enterprise17
No data available
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What needs improvement with Domo?
Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz feature that no one uses. When I arrived about a year ago, we had 12 different w...
What needs improvement with IBM Cognos Dashboard?
The tool is good enough to serve the purpose of what it is meant in our company. The scalability of the product's on-premises version is an area with certain shortcomings where improvements are req...
What is your primary use case for IBM Cognos Dashboard?
In my company, the solution is mainly used for business reporting where the organization or the business team, especially the marketing department, or even data scientists can actually draw reports...
 

Comparisons

 

Also Known As

corda
Cognos Dashboard
 

Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Information Not Available
Find out what your peers are saying about Domo vs. IBM Cognos Dashboard and other solutions. Updated: September 2025.
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