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Census vs Domo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Census
Ranking in Data Integration
38th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Domo
Ranking in Data Integration
15th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
BI (Business Intelligence) Tools (4th), Business Performance Management (5th), Reporting (4th), Data Visualization (5th)
 

Mindshare comparison

As of March 2026, in the Data Integration category, the mindshare of Census is 0.5%, up from 0.0% compared to the previous year. The mindshare of Domo is 0.7%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Domo0.7%
Census0.5%
Other98.8%
Data Integration
 

Featured Reviews

JeanFrancois - PeerSpot reviewer
Senior Accountant at Wells Fargo
Automation has transformed our data workflows and creates one trusted source across teams
Census offers excellent integration with popular tools including Salesforce. It can be set up easily and comes with great customer support. The easy setup stands out for me compared to other tools I have used because the support has been very helpful. I love their response time, as they are quick to resolve any issues that we have. Easy setup makes this tool much more user-friendly as it simplifies the process of synchronizing data between different systems. I also love the user interface, which is very easy to navigate and intuitive. This allows us to get up and running easily in minutes with little to no training. I appreciate that it is highly scalable and can integrate with various data warehouses like Redshift and S3, making it accessible to users without technical knowledge or engineers. Census has positively impacted my organization by being a great tool. We are able to respond to customers' account health more rapidly by synchronizing our data into the various customer account management tools. As mentioned, it is able to automate various tasks, enabling us to save a lot of time. It has also helped us minimize data silos while enabling the warehouse to be a single source of truth for data. Through automation, we have been able to save between forty and sixty percent in time and cost, thanks to the automation platform and automation capabilities.
RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Based on delivery metrics and team feedback, the benefit is that the time to activate new use cases was reduced from weeks to days, engineering effort dedicated to reverse ETL pipelines decreased by sixty to seventy percent, maintenance overhead for custom integration was almost completely eliminated, and marketing and growth teams accelerated experimentation cycles significantly."
"Through automation, we have been able to save between forty and sixty percent in time and cost, thanks to the automation platform and automation capabilities."
"If I had to choose something of value, I suppose I would have to say it's the ease of making graphs."
"It's pretty stable, and with the APIs, I haven't encountered major issues with Domo."
"It has the best GUI. And it already has an ETL tool embedded in it..."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."
"When it comes to Domo, we have one platform for data integration as well as for data modeling, transformations, and creating visualizations such as charts, graphs, and cards, which is beneficial because in Power BI we have multiple modules for these functions."
"The one thing that stands out in case of Domo is that you have everything under the same tool; you don't have to log in into any particular cloud services to have access to that platform as it's just a web-hosted platform and everything related to data engineering, data science, ETL, everything comes under the same umbrella."
"The best improvement is the data availability; for an organization that has over 12,000 users, having data on the cloud for anyone, anytime, to see their live stats is really different."
 

Cons

"The areas for improvement are complex transformation logic because it must still be handled upstream in the warehouse, and cost predictability requires attention at high data volumes."
"One area that may need improvement is that sometimes a custom setup is very difficult to configure."
"It is expensive."
"It is very difficult too, if we do have specific requests or errors that we can't figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."
"I would like to see more dashboard creation options."
"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability."
"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."
"The UI has issues with some browsers and small glitches that hinder performance or functionality."
"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."
"Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit."
 

Pricing and Cost Advice

Information not available
"It is on the pricier end."
"Domo is slightly costly but it's much cheaper than some."
"The solution is expensive compared to one of its competitors."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
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Top Industries

By visitors reading reviews
No data available
University
9%
Manufacturing Company
9%
Financial Services Firm
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise13
Large Enterprise20
 

Questions from the Community

What needs improvement with Census?
Census has been performing very well overall. One area that may need improvement is that sometimes a custom setup is very difficult to configure. This was the case with our Intercom segment setup. ...
What is your primary use case for Census?
Census is a versatile data synchronizing solution that solves a wide range of data management problems for our business. With Census, we were able to reduce the sync time taken to transfer data fro...
What advice do you have for others considering Census?
I would rate Census an eight out of ten according to my experience. I feel it is not quite a ten because sometimes a custom setup is very difficult to configure. This was the case with our Intercom...
What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
 

Comparisons

 

Also Known As

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Overview

 

Sample Customers

Information Not Available
Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Find out what your peers are saying about Microsoft, Informatica, Qlik and others in Data Integration. Updated: March 2026.
885,376 professionals have used our research since 2012.