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Census vs SAS Data Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Census
Ranking in Data Integration
38th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
SAS Data Management
Ranking in Data Integration
30th
Average Rating
8.6
Reviews Sentiment
6.6
Number of Reviews
18
Ranking in other categories
Data Quality (8th), Data Governance (21st)
 

Mindshare comparison

As of March 2026, in the Data Integration category, the mindshare of Census is 0.5%, up from 0.0% compared to the previous year. The mindshare of SAS Data Management is 1.2%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
SAS Data Management1.2%
Census0.5%
Other98.3%
Data Integration
 

Featured Reviews

JeanFrancois - PeerSpot reviewer
Senior Accountant at Wells Fargo
Automation has transformed our data workflows and creates one trusted source across teams
Census offers excellent integration with popular tools including Salesforce. It can be set up easily and comes with great customer support. The easy setup stands out for me compared to other tools I have used because the support has been very helpful. I love their response time, as they are quick to resolve any issues that we have. Easy setup makes this tool much more user-friendly as it simplifies the process of synchronizing data between different systems. I also love the user interface, which is very easy to navigate and intuitive. This allows us to get up and running easily in minutes with little to no training. I appreciate that it is highly scalable and can integrate with various data warehouses like Redshift and S3, making it accessible to users without technical knowledge or engineers. Census has positively impacted my organization by being a great tool. We are able to respond to customers' account health more rapidly by synchronizing our data into the various customer account management tools. As mentioned, it is able to automate various tasks, enabling us to save a lot of time. It has also helped us minimize data silos while enabling the warehouse to be a single source of truth for data. Through automation, we have been able to save between forty and sixty percent in time and cost, thanks to the automation platform and automation capabilities.
FK
Data Scientist & Scrum Master at Volvo Group
Has supported centralized data access and improved governance through unified administration
The best features I appreciate about SAS Data Management tool are that it's easy to create the flows and schedule data, and the tables are not too big, making it easy to control the ETL process, including user access which is also easy to manage in SAS. The data integration tools with SAS Data Management were quite good because they allowed me to do all lineage, to manage and see all the variables, find the libraries where the data is, and understand the data in just one tool. Offering another development environment combining code and predefined objects, where I could just drag and drop to achieve what I needed, although some objects were not too good, but some were effective. The metadata management feature of SAS Data Management helps a lot; creating your data marts or data lake with good naming conventions, library conventions, and so on is very important because it allows easy queries to find the whole structure, though I think metadata governance also depends on first definitions, not only on the tool. SAS Data Management is very good for data governance; for me, it was the best tool I worked with in data management, although I don't have too much experience with others, and it truly helped a lot.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Based on delivery metrics and team feedback, the benefit is that the time to activate new use cases was reduced from weeks to days, engineering effort dedicated to reverse ETL pipelines decreased by sixty to seventy percent, maintenance overhead for custom integration was almost completely eliminated, and marketing and growth teams accelerated experimentation cycles significantly."
"Through automation, we have been able to save between forty and sixty percent in time and cost, thanks to the automation platform and automation capabilities."
"I find the solution to be very stable."
"The platform's robust data governance capabilities ensure strong compliance with regulatory standards."
"The tool is reliable, quick, and powerful."
"Its robustness is valuable. It is a full-fledged suite. We have a data warehouse model, and there are also a lot of data quality management tools. The repository and all other tools are there. So, it is a full package in terms of reporting tools."
"In terms of which features I have found most valuable, I would say the importing and exporting features. Additionally, the data sorting, categorizing and summarizing features, especially how it can summarize based on categories. These are the key features."
"If you compare it to SQL, the memory and development times are very quick."
"This is an established product with powerful data analysis and varied options for user entry points."
"The technical support is excellent."
 

Cons

"The areas for improvement are complex transformation logic because it must still be handled upstream in the warehouse, and cost predictability requires attention at high data volumes."
"One area that may need improvement is that sometimes a custom setup is very difficult to configure."
"We find we often have to go back and re-train users when there are changes made to the solution because the changes are not intuitive."
"The support for SAS in Brazil is not the best one, but the support in Sweden is really good, as they visit the company and work to solve the issues."
"The solution is quite expensive and hard to install/configure."
"There is significant room for improvement, especially with regard to using a hybrid approach that involves both CAS and persistent storage."
"Integration and cloud migration are areas where we see potential for improvement."
"We implemented it a while ago, and we are trying to improve the data delivery performance. We are looking into how to get faster and automated reporting. We would need better designs and workflows."
"One problem is accessing the data using a solution other than SAS. The SAS data, which we create in the SAS, cannot be accessed by other tools. We can't open those data in other applications. So we need to have that application in place."
"With SAS Data Management, you have to purchase an external driver, configure all of the tables for all of the data that you will extract from Salesforce. It's not a straightforward process."
 

Pricing and Cost Advice

Information not available
"The solution is expensive."
"While it is even free for personal use on the cloud, it can be expensive for desktop installations and enterprise use."
"The tool is a bit expensive."
"The licensing model for vCenter is a perpetual license with yearly payments."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
22%
Government
9%
Manufacturing Company
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise8
 

Questions from the Community

What needs improvement with Census?
The areas for improvement are complex transformation logic because it must still be handled upstream in the warehouse, and cost predictability requires attention at high data volumes. Customization...
What is your primary use case for Census?
My main use case for Census is related to a customer that had well-modeled and reliable customer data in Amazon Redshift but struggled to make it usable in day-to-day business operations. Key custo...
What advice do you have for others considering Census?
Census proved to be a powerful enterprise-ready reverse ETL platform. I recommend that you start to use Census while ensuring data models are clean and well-defined in the warehouse. You can monito...
What is your experience regarding pricing and costs for SAS Data Management?
From my experience, SAS Data Management is an expensive tool.
What needs improvement with SAS Data Management?
There is significant room for improvement, especially with regard to using a hybrid approach that involves both CAS and persistent storage.
What is your primary use case for SAS Data Management?
The main idea for using SAS Data Management was to bring all data inside SAS. I brought the finance area and the sales area in the company that I have worked, along with some market planning data, ...
 

Also Known As

No data available
SAS Data Management Platform, Data Management Platform, DataFlux
 

Overview

 

Sample Customers

Information Not Available
Data Management, 1-800-FLOWERS.COM, Absa, Aegon, Allianz Global Corporate & SpecialtyAusgrid, Bank of Queensland, Bell, BMC Software, Canada Post, Ceska pojistovna, Chantecler, Chubb Group of Insurance Companies, Credit Guarantee Corporation, Cr_dito y Cauci‹n, Delaware State Police, Deutsche Lufthansa, Directorate of Economics and Statistics, DSM, Enerjisa, ERGO Insurance Group, Florida Department of Corrections, Generali Hellas, Gitanjali Group, Gloucestershire Constabulary, GS Home Shopping, HealthPartners, IAG New Zealand, iJET, Invacare, Livzon Pharmaceutical Group, Los Angeles County, Miami Herald Media Company, Netherlands Enterprise Agency, New Zealand Ministry of Health, Nippon Paper, North Carolina Office of Information Technology Services, Orlando Magic, OTP Group, PITT OHIO, Plano Independent School District, RWE Poland, Spanish Air Force, Stockholm County Council, Telus, The Travel Corporation, Transitions Optical, Triad Analytic Solutions, UNIQA, US Census Bureau, US Department of Housing and Urban Development, USDA National Agricultural Statistics Service, West Midlands Police, XS Inc., Zenith Insurance
Find out what your peers are saying about Microsoft, Informatica, Qlik and others in Data Integration. Updated: February 2026.
884,266 professionals have used our research since 2012.