BotFarm vs NICE Robotic Automation comparison

Automation Anywhere and NICE are both solutions in the Robotic Process Automation (RPA) category. Automation Anywhere is ranked #22 with an average rating of 8.0, while NICE is ranked #31. Automation Anywhere holds a 0.4% mindshare in RPA, compared to NICE’s 0.7% mindshare. Additionally, 91% of Automation Anywhere users are willing to recommend the solution, compared to 62% of NICE users who would recommend it.

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Executive SummaryUpdated on Dec 4, 2024

NICE Robotic Automation and BotFarm compete in the automation solutions category. BotFarm appears to have the upper hand due to its scalability and customizability, catering to organizations with comprehensive automation needs.

Features: NICE Robotic Automation offers advanced analytics, strong integration capabilities with enterprise applications, and user-friendliness. BotFarm provides extensive bot creation flexibility, efficient task automation, and customizable workflows.

Room for Improvement: NICE Robotic Automation could enhance its scalability, improve programming ease for non-technical users, and offer more deployment flexibility. BotFarm may benefit from streamlining its initial setup process to be less technically demanding, improving user-friendly documentation, and offering more competitive pricing structures.

Ease of Deployment and Customer Service: NICE Robotic Automation provides straightforward deployment with detailed documentation and accessible support teams. BotFarm offers flexible deployment options but requires more technical expertise initially, although its responsive customer service effectively aids implementation.

Pricing and ROI: NICE Robotic Automation involves a moderate setup cost with promises of long-term savings through enhanced process efficiency. BotFarm requires a higher initial investment, justified by its robust features, delivering substantial ROI through significant operational cost reduction over time.

To learn more, read our detailed BotFarm vs. NICE Robotic Automation Report (Updated: June 2025).

Buyer's Guide

BotFarm vs. NICE Robotic Automation

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

As of July 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.8%, up from 1.0% compared to the previous year. The mindshare of BotFarm is 0.4%, up from 0.3% compared to the previous year. The mindshare of NICE Robotic Automation is 0.7%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA)

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

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Ganesh-Subramanian

Digital Transformation Lead at Expleogroup

Offers enhancement in data accuracy with low-code requirements and easy onboarding

It's a scalable product. In our organization, we sometimes write a script once and reuse it several times, which improves workflow efficiency. Our team inputs the datasets one by one or in a batch mode into BotFarm and schedules them or calls individually as needed. For instance, if one individual has 15 or 20 forms that need to be scanned and logged immediately, it's possible to implement with BotFarm and its scheduling operations. The solution is ideal for small and medium-sized enterprises and can fit in for large enterprises as well, depending upon the use case. For instance, if 100 agents are working across different locations through a mobile app, all the data from the agents can be stored in a common repository and scheduled. BotFarm can be configured based on the architecture and business operations.

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Harish G V

Senior RPA Developer at TriNet Group

Quicker compared to other bots but not very user-friendly

There is a need for NICE to be more user-friendly. It should be designed in such a way that any developer can easily develop bots. For instance, Power Automate provides a good example of a user-friendly design that NICE can learn from. Moreover, in terms of documentation, there is very little available for NICE, making it challenging to implement the bots. So, documentation should be improved as well. There are a lot of additional features that could be included in NICE. As the NICE Robotic Automation claims, it is a low-code solution, but that is not entirely true. They need to concentrate on the prerequisites and building blocks. There should be more options available internally that are easy to use and well-developed.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I find it very user-friendly. Our IT department and other departments can seamlessly collaborate without requiring extensive training. As a business department, we particularly value this aspect, as our team doesn't consist of many IT users. However, we couldn't solely rely on a drag-and-drop approach to implement and utilize the solution within our departments."

"I find the ease of use from a programming perspective very valuable."

"Automate increases efficiency and eliminates errors during documentation and invoicing processes."

"This product is quite easy to install, learn, and use, with our new employees being able to start using it in projects for clients after only two weeks of internal training."

"I like the interface; it makes managing automation easy. We can set different schedules and templates for each task."

"We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us."

"The ability to connect to websites and pull data is the solution's most valuable feature."

"The interface is simple, user-friendly, and very intuitive."

More Automate pros

"The system is stable and very little maintenance is required, assuming the bots process is perfectly designed."

"The dashboards are quite good, especially on the latest versions."

"The solution is easy to use and easy to apply."

"The main features of the solution are the IQ Bot and web-based automation."

"BotFarm has been working perfectly fine with our business model. Its scalability is the most valuable feature. We can easily scale out bots on a need basis. Portability is another valuable feature. We work with different payment systems like Visa and MasterCard and have bots for them. Because of BotFarm, we are able to reuse these bots."

"Automation Anywhere provides a very flexible UI."

"The entire backend system structure is something that I found really valuable."

"The most important feature of BotFarm is web automation."

More BotFarm pros

"It is a kind of desktop automation. Its licensing model is a little bit different. It tends to be individual automation specific to a role. It excels at that."

"Through interfaces called Callout (created with HTML code) it is possible to create a strong interactivity with the user. These interfaces can be extremely dynamic in relation to the behavior of a local or remote robotic flow."

"The deployment of NICE Robotic Automation is easy."

"It is easy to deploy. To do the automation in NICE, you really need to use your programming expertise. There are no inbuilt features in it, and you have to create all the required features, which can be very interesting for a programmer."

"What we've done with the RTI client is that we've brought it into a bit more of a 21st-century feel. Our agents have the ability to move around when they want, click into stuff. They use it according to how their conversations go with the customer."

"NICE is one of the only vendors that does attended and unattended out-of-the-box. Using the unattended processes we've been able to build a "feature library." We break each process down into workable chunks that we can save into a big library. The next time we come to automate a task, we already have chunks of that automation built."

"Provides good automation features."

Cons

"We really need a free development environment for customers. Building and testing automation on production isn't ideal."

"While this solution is continually improving, as it is now, the user interface could use improvement when I compare it to a product like UiPath."

"Sometimes when we communicate with the ERP system and there is an issue, we are not always aware of the specifics of Automate and the source of the problem."

"The solution has a very weak knowledge base."

"I would like the updates to be easier to deploy. Integration with Amazon S3 is somewhat lacking."

"Some challenges include the system being too loaded or delayed in taking instructions and responding quickly as needed."

"I believe we need to test various OCR tools that assist in evaluating, let's say, six different customer resyncs. We analyze their spending patterns and documentations, but current OCR support has limitations, requiring highly standardized documents, which isn't always the case. With a more advanced OCR system, we could improve processes related to credit risk management and legal matters. We're exploring how to integrate Fortra's Automate with our CRM platform, taking cues from instances where Salesforce seamlessly merged with Automate. However, we use a different CRM, Insight for New Enterprise, and we're seeking ways to connect the automation process within our CRM. We aim for the automation to continue smoothly, even in instances where traditional automation methods might face hurdles."

"The workflow for variables could be better. The input and output of task-level variables could be made a little clearer in terms of passing those around from one task to another upon success, etc. Things like that could be a little easier potentially."

More Automate cons

"One aspect that can be improved is the accessibility of reusable components for developers. It relates to role-based access and accessibility."

"Its UI could be made better. It should also be more flexible. Currently, it is more rigid, and a little more flexibility is required. Their technical support should also be better. We are not very happy with their technical support. Its price is also quite high as of now. They should improve its price. Its setup should also be made easier. It is quite complex to set it up. Even though we were able to set it up a little fast because we had done something similar earlier, but it has a very complex setup. It is extremely resource-hungry. If they can make it a little light on resources, that would also be useful."

"The dashboard needs improvement. For Bot Farm, the visualization is not that good compared to the main Automation Anywhere dashboard."

"The image processing capabilities definitely need to be improved."

"The deployment could be simplified."

"We do have some troubles with the internal software commands, but we have been troubleshooting this bug to fix it."

"The machine learning needs to be improved so that they perform better in terms of predictive analysis and sentiment analysis."

"The stability needs to be improved."

More BotFarm cons

"We haven't found it to be as powerful as some of the other platforms. From a true RPA perspective, it is pretty far behind some of the other solutions. It has emerged as a more desktop automation kind of tool, but it lacks a lot of enterprise features. It is not really a true RPA because of its licensing, which is kind of user-initiated. It would be nice it can be deployed at a more enterprise licensing model versus a user-based model. It didn't have autonomous automation so far, and they have just released this feature. They have kind of hodgepodged a bunch of products together to get there, but it is not as seamless as other solutions."

"The solution is not as intuitive as it could be and integrating took a lot of time."

"[During the upgrade] any issues, where it couldn't remotely connect to upgrade, I needed the floor plan so I could go to that PC and have a look at it. Often it was either that the PC was switched off or had a bug or some other application needed to be reset."

"There is a need for NICE robotics to be more user-friendly."

"Its connectivity with other applications should be improved. In the version that I was using, it would just stop interacting with the other application. Its graphical interface should also be improved. It should have a user-friendly interface. Sometimes, people find it very difficult to understand. One of the obstacles that I faced while programming was that if I needed any kind of help, there wasn't much content on the internet. It can be very difficult to find a solution for a particular issue."

"The one thing I'd like to see, and NICE is already heavily investing in it, is improvement in the user interface itself. They call it the Designer and it's what the developers use. It is a bit clunky; that is the polite way to put it. I'd like to see it be a bit more user-friendly, a bit more intuitive, and to move to something a bit more web-based..."

"There are a few areas for improvement in the installation phase"

Pricing and Cost Advice

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"It comes with a package that costs approximately $20,000 USD per year."

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

More Automate pricing and cost advice

"The pricing is fair."

"I think payment can vary but it's a re-occurring fee that needs to be paid every year."

"I am very happy with the pricing."

"Automation Anywhere is more reasonable than Blue Prism and UiPath in terms of cost."

"Its price is quite high as compared to other solutions, but it has a lot of features and good stability. They should reduce its price."

"Our licensing costs are approximately $3,000 USD annually."

"We pay approximately $15,000 USD per year."

"There is a license for this solution and it is on an annual basis. I am satisfied with the price."

More BotFarm pricing and cost advice

"As per my understanding, UiPath has a much lesser cost than NICE, but I am not sure."

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861,390 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

Educational Organization

Financial Services Firm

27%

Computer Software Company

23%

Real Estate/Law Firm

University

Computer Software Company

23%

Financial Services Firm

20%

Manufacturing Company

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

The main purpose is for automation. That has been the purpose why I have been using it so far.

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What is your experience regarding pricing and costs for Fortra Automate?

Regarding pricing, it is very friendly. I would not say that it is really cheap or very expensive, but it fits within...

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What do you like most about BotFarm?

The product has increased efficiency and reduced the time spent on tasks.

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What is your experience regarding pricing and costs for BotFarm?

The product is slightly expensive. In comparison to competitor tools like UiPath, BotFarm's cost is greater. Our orga...

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What needs improvement with BotFarm?

The solution can improve the accuracy of hand-written data reading. In some situations, the data needs to be hand-wri...

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Comparisons

UiPath Platform vs Automate

Compared 34% of the time

Microsoft Power Automate vs Automate

Compared 33% of the time

Blue Prism vs Automate

Compared 10% of the time

Automation Anywhere vs Automate

Compared 9% of the time

VisualCron vs Automate

Compared 6% of the time

More Automate Competitors

Automation Anywhere vs BotFarm

Compared 52% of the time

Edgeverve AssistEdge Cloud RPA vs BotFarm

Compared 48% of the time

More BotFarm Competitors

UiPath Platform vs NICE Robotic Automation

Compared 50% of the time

Automation Anywhere vs NICE Robotic Automation

Compared 25% of the time

Blue Prism vs NICE Robotic Automation

Compared 25% of the time

More NICE Robotic Automation Competitors

Product Reports

Buyer's Guide

Automate

July 2025

Download Automate product report

Buyer's Guide

BotFarm

July 2025

Download BotFarm product report

Buyer's Guide

NICE Robotic Automation

June 2025

Download NICE Robotic Automation product report

Also Known As

HelpSystems Automate, Automate

No data available

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

BotFarm is an enterprise-level robotic process automation (RPA) solution. What is unique about BotFarm is that users can buy RPA processes based on demand and not be confined to a license or a strict capacity structure. BotFarm, a robust product of Automation Anywhere, is the only RPA solution that allows users to buy only the products they need when they need them. BotFarm allows users to launch all the robots they need to get tasks completed sooner and more efficiently than many other products in the marketplace today. This consumption-based business model will result in significant savings and increase an organization's overall profitability.

BotFarm Benefits

Scalable: The flexible nature of the solution makes it very easy to scale when needed.
User-friendly: The UI is simple to use and understand. Users do not have to be tech-savvy to deploy bots.
Improves efficiency: BotFarm will increase process integrity by reducing human error and the need for continuous manual human effort or interaction.
Integration: BotFarm integrates well with many third-party solutions.

BotFarm Features

No code/low code solutions: Users can easily create and deploy bots to perform undesirable, mundane tasks, freeing IT staff to work on more productive, complicated tasks.
IQ Bots: Easily extrapolate data from any document, such as resumes, invoices, and legal documents, to ensure data is correctly correlated and grouped together and that overall data integrity is never compromised.
Fast: Deployed bots can complete tasks significantly faster than any human component, and with less error.
Cost-effective: Users only pay for the bots they actually need, and create as they go. This innovative process will save your organization time and money while increasing overall productivity and profitability. BotFarm has a very good ROI and is a stable, secure, and scalable solution.

Reviews from Real Users

Akshay P., Associate Systems Analyst at NSEiT Limited, relates, “It is very easy, simple. You're working on a notepad, and you don't need to know programming to work on this. The dashboards are quite good, especially on the latest versions.”

A Digital Strategy Manager at an energy/utilities company shares, “The scalability is the solution's most valuable aspect. The reason Bot Farm is used is to have only one license available whenever you have a spike in the transactions. That is a core feature. That is something which we are using to the maximum. It's working well due to the fact that the solution use case is quite structured.”

A Senior RPA Developer at a tech services company tells us, “The solution is great to automate any repetitive tasks, which you might do on a daily basis. For example, the organization may need to be generating invoices or extracting data from PDF files daily. It is very versatile in what you can automate. This has improved my organization by cutting down on repetitive tasks that now can be automated.”

Automation Anywhere

NICE Robotic Automation is allowing organizations to reinvent customer service in the back office and the contact center. Automation offers an immediate reduction of administrative costs for a quick return on your investment. With robots able to perform tasks four to five times faster than a human, NICE Robotic Automation enables quicker turnaround times for customer requests and improved service-level agreements (SLAs). Routine processes are completed flawlessly every time, reducing the need to allocate time for making corrections. NICE Robotic Automation is highly scalable, so a center's processing power can increase when demand does.

NICE

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Cisco, CocaCola Bottlers Japan, Macy's, Whirlpool, Unilever

HelpLine, Telefonica Spain, Banca Popolare Di Sondrio

Buyer's Guide

BotFarm vs. NICE Robotic Automation

June 2025

Free Report: BotFarm vs. NICE Robotic Automation

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