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BotFarm vs Fortra's Automate comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Automation Anywhere
Sponsored
Ranking in Robotic Process Automation (RPA)
2nd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
663
Ranking in other categories
Business Process Management (BPM) (2nd), Process Mining (1st), Intelligent Document Processing (IDP) (1st), Agentic Automation (1st), Business Orchestration and Automation Technologies (2nd), AI Legal & Compliance (1st), AI Finance & Accounting (2nd), AI Procurement & Supply Chain (1st)
BotFarm
Ranking in Robotic Process Automation (RPA)
16th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
37
Ranking in other categories
No ranking in other categories
Fortra's Automate
Ranking in Robotic Process Automation (RPA)
4th
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
45
Ranking in other categories
Business Orchestration and Automation Technologies (5th)
 

Mindshare comparison

As of September 2026, in the Robotic Process Automation (RPA) category, the mindshare of Automation Anywhere is 5.2%, down from 9.0% compared to the previous year. The mindshare of BotFarm is 1.1%, up from 0.5% compared to the previous year. The mindshare of Fortra's Automate is 2.7%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Robotic Process Automation (RPA) Mindshare Distribution
ProductMindshare (%)
Automation Anywhere5.2%
Fortra's Automate2.7%
BotFarm1.1%
Other91.0%
Robotic Process Automation (RPA)
 

Featured Reviews

Venkat Sivaprakash - PeerSpot reviewer
Management Consultant at Accenture
Has significantly improved document-driven workflows and reduced processing time across finance and HR functions
Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.
reviewer2797908 - PeerSpot reviewer
Senior Rpa Consultant at a computer software company with 51-200 employees
Automation has streamlined client data extraction and has improved reporting for business decisions
I work as a developer, and my manager is responsible for the research and analytics for the project with the client and business users. I am satisfied with BotFarm. I would rate my experience with BotFarm an eight out of ten. I do not see any room for improvement for BotFarm. I am using AI tools such as Amazon, Microsoft Azure, and ChatGPT. I am not using AI-powered bots in BotFarm. I am a partner with Automation Anywhere.
Jane Rachma Kiniti - PeerSpot reviewer
IT Project Manager at Labo des histoires
Automate has streamlined workflows and increased efficiency with powerful automation
The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Automation Anywhere is the unattended mode bots, because we don't need to go and look at what they're doing. They just go by themselves."
"Overall, the commands provided have enough range to complete almost any task, with creative out-of-the-box thinking required sometimes for workarounds."
"The integrations of Automation Anywhere with the mainframe application for banking companies are among the most valuable features... we were able to create very good solutions integrated with that kind of platform using Automation Anywhere."
"Overall, based on my experience with Automation Anywhere, I would rate it a nine out of ten."
"Automation Anywhere stands out because it has brought productivity to the organization, improved customer service, accelerated business growth, and allowed for faster innovation."
"Automation Anywhere has improved our company a lot. The SLA of some tasks that we need to deliver to some clients has improved greatly."
"Our organization used to have a process which took five business days to do: our monthly pricing update. This was a very manual process. Our very first bot built was to automate this process. Now, the bot runs in the background every month and the process takes less than a day to run."
"Even as we were getting into RPA for the first time, I found it easy to understand this tool."
"There is at least a five or ten times reduction in the amount of time, and more people are free to do something else."
"The best aspect is the UI, as it is very user-friendly."
"The solution is great to automate any repetitive tasks, which you might do on a daily basis."
"Automation Anywhere is a very good solution if you're looking to expand all your work areas."
"BotFarm has been working perfectly fine with our business model. Its scalability is the most valuable feature. We can easily scale out bots on a need basis. Portability is another valuable feature. We work with different payment systems like Visa and MasterCard and have bots for them. Because of BotFarm, we are able to reuse these bots."
"One of the most valuable features is the solution's simple automation regarding object cloning and strings variables."
"Last year I faced a problem and, subsequently, raised a ticket, and the support team is great and they helped me to resolve the issue within three or four days."
"The most important feature of BotFarm is web automation."
"Automate increases efficiency and eliminates errors during documentation and invoicing processes."
"A great feature that you seldom see in these kind of systems is the ability to use a database as trigger to launch a task. This is something I asked for a few years ago and that was added."
"It gives us a central place to schedule tasks and run them distributed."
"The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool."
"It's very easy to use. That's a big selling point for it. It has got a drag-and-drop interface, so you can quickly deploy bots."
"We are still in the process of rolling it to production and tweaking it (our AD groups are a mess), but the improvements are priceless. Having users ID's created the same way every time without human error is the best part. We don't need to worry about why groups were not added, user rights not set to folders or missing a private folder being created, typos or just even knowing when things are done and logged."
"The most valuable features for my client are timing and scheduling."
"This product is quite easy to install, learn, and use, with our new employees being able to start using it in projects for clients after only two weeks of internal training."
 

Cons

"They are already working on this: The boom of generative AI, the next-gen technologies, including advanced AI and ML technologies, are in the roadmap. I would like to see more and more AI integration and a bit more analytics. That would be great."
"It is not as easy to implement as advertised. It is difficult across the board. It is difficult for technical and non-technical users."
"In the age of AARI and Automation Anywhere 2019 IQ Bot, the biggest challenges for me and my company are understanding the product and implementing it at the right place."
"So far, the stability is not good. We are trying to improve this because we are facing a lot of instability issues."
"Reporting could be better because there is a little bit of overkill in getting information about the utilization of the bot license. This could be a little bit improved."
"Automation Anywhere can be improved by offering more integration with many more applications."
"We want to have greater control on deciding when we want to upgrade to a newer version"
"It needs stability improvements. Sometimes, it becomes unstable."
"The only challenge that we have faced with BotFarm is that there is no continuous deployment."
"The CL command poses an issue during the process of data conversion, accuracy, data loss and the assessment of certain data as false."
"I would like to be able to access BotForm using a mobile app."
"The deployment could be made a little bit easier."
"The tool must execute remedial actions to resolve problems before they cause significant incidents."
"Its UI could be made better. It should also be more flexible."
"The OCR command needs to improve. This feature is used to convert the extracted data from an image file. While converting this file I was facing a lot of issues with the data because it was getting lost and some of the data which was extracted was mismatched. The data loss was rated as a nine and the data accuracy was a massive decrease and was up to 80%."
"The solution doesn't have support like they used to. They need support. We have personnel of our own, but sometimes we need assistance beyond our own team."
"Fortra's Automate is good overall, but the advanced logic is somewhat challenging."
"The interface could be more user-friendly and easier to navigate."
"While this solution is continually improving, as it is now, the user interface could use improvement when I compare it to a product like UiPath."
"It would be an improvement if Automate had better stability tools, whether by recommending a certain amount of memory because it can be a memory hog at times."
"The areas that have room for improvement in Fortra's Automate include the reporting and analytics functionality, where the analytics could be more detailed."
"Some challenges include the system being too loaded or delayed in taking instructions and responding quickly as needed."
"I find that most important features are strong, however, there is a lack of good development for artificial intelligence, such as machine learning."
"I have encountered challenges with error handling and alerting, as some jobs fail and require retries."
 

Pricing and Cost Advice

"I have heard that Automation Anywhere is expensive."
"Automation Anywhere's pricing is significantly higher than other RPA solutions."
"The pricing is a bit higher."
"There is an annual license to use the solution."
"The major reason that we selected Automation Anywhere was the licensing model."
"The pricing model can be a bit more flexible."
"We have seen ROI in terms of cost and time with a couple of our projects."
"We paid separately for the Runner and Creater components. The final cost depends on the structure of your environment."
"There is a license for this solution and it is on an annual basis. I am satisfied with the price."
"Its price is quite high as compared to other solutions, but it has a lot of features and good stability. They should reduce its price."
"The pricing is fair."
"Licenses are paid on a yearly basis and the cost is quite high."
"We pay approximately $15,000 USD per year."
"Pricing for this solution can be better."
"I am very happy with the pricing."
"It is too expensive and not worth the price."
"I like the way this solution is priced because you can buy a license, or you can buy the software outright."
"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."
"It comes with a package that costs approximately $20,000 USD per year."
"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."
"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."
"From a distributor's perspective, one of the biggest selling points of Automate is its price point."
"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."
"Once you buy the software, you just pay for the support for backend help."
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Top Industries

By visitors reading reviews
Outsourcing Company
15%
Financial Services Firm
12%
Comms Service Provider
10%
Manufacturing Company
10%
Construction Company
19%
Financial Services Firm
16%
Outsourcing Company
14%
Comms Service Provider
9%
Financial Services Firm
11%
Manufacturing Company
9%
Outsourcing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business161
Midsize Enterprise84
Large Enterprise560
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise14
Large Enterprise18
By reviewers
Company SizeCount
Small Business33
Midsize Enterprise13
Large Enterprise11
 

Questions from the Community

How good is Automation Anywhere for RPA processes?
It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...
How good is Automation Anywhere for RPA processes?
From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...
How good is Automation Anywhere for RPA processes?
It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.
What is your experience regarding pricing and costs for BotFarm?
Licensing and other pricing matters are handled by my manager, so I am not able to fully describe the price and licen...
What needs improvement with BotFarm?
More detailed error handling would be beneficial, especially since the AI feature was recently added.
What is your primary use case for BotFarm?
I use it in my client project to extract data and communicate it for business purposes. I summarize the data, and whe...
What is your primary use case for HelpSystems AutoMate?
I mainly use Fortra's Automate to automate routine IT tasks and schedule workflows, which reduces manual work. I auto...
What is your experience regarding pricing and costs for Fortra Automate?
The setup cost is free, but I believe it is a little expensive.
What needs improvement with Fortra Automate?
Fortra's Automate could be improved as the reporting could be more flexible, and some advanced workflows could be eas...
 

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)
No data available
HelpSystems Automate, Automate
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics
Cisco, CocaCola Bottlers Japan, Macy's, Whirlpool, Unilever
Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories
Find out what your peers are saying about BotFarm vs. Fortra's Automate and other solutions. Updated: September 2026.
914,805 professionals have used our research since 2012.