BotFarm vs Microsoft Power Automate comparison

Automation Anywhere and Microsoft are both solutions in the Robotic Process Automation (RPA) category. Automation Anywhere is ranked #22 with an average rating of 8.0, while Microsoft is ranked #3 with an average rating of 7.7. Automation Anywhere holds a 0.8% mindshare in RPA, compared to Microsoft’s 13.0% mindshare. Additionally, 91% of Automation Anywhere users are willing to recommend the solution, compared to 88% of Microsoft users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 4, 2024

BotFarm and Microsoft Power Automate compete in the automation space. BotFarm has the upper hand in pricing and support, while Microsoft Power Automate leads in features and functionality.

Features: BotFarm is known for scalability, intuitive process automation, and strong support, ideal for cost-effective solutions. Microsoft Power Automate excels in integration within the Microsoft ecosystem, automation features, and enabling complex workflows across platforms.

Room for Improvement: BotFarm could enhance integration capabilities, user interface, and feature set for complex automation. Microsoft Power Automate may improve user-friendliness, deployment time, and ease of use for non-Microsoft users.

Ease of Deployment and Customer Service: BotFarm offers straightforward deployment with reliable customer support. Microsoft Power Automate provides extensive documentation and integration support, leveraging Microsoft’s customer service.

Pricing and ROI: BotFarm's lower setup costs and continued support ensure solid ROI. Microsoft Power Automate's higher costs are justified by its features and integration, resulting in greater long-term value for businesses prioritizing advanced automation.

To learn more, read our detailed BotFarm vs. Microsoft Power Automate Report (Updated: December 2025).

Buyer's Guide

BotFarm vs. Microsoft Power Automate

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Fortra's Automate

Mindshare comparison

As of January 2026, in the Robotic Process Automation (RPA) category, the mindshare of Fortra's Automate is 2.7%, up from 1.3% compared to the previous year. The mindshare of BotFarm is 0.8%, up from 0.3% compared to the previous year. The mindshare of Microsoft Power Automate is 13.0%, down from 20.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA) Market Share Distribution
Product	Market Share (%)
Microsoft Power Automate	13.0%
Fortra's Automate	2.7%
BotFarm	0.8%
Other	83.5%

Robotic Process Automation (RPA)

Featured Reviews

Jane Rachma Kiniti

IT Project Manager at Labo des histoires

Automate has streamlined workflows and increased efficiency with powerful automation

The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.

Read full review

Ganesh-Subramanian

Digital Transformation Lead at a tech vendor with 10,001+ employees

Offers enhancement in data accuracy with low-code requirements and easy onboarding

It's a scalable product. In our organization, we sometimes write a script once and reuse it several times, which improves workflow efficiency. Our team inputs the datasets one by one or in a batch mode into BotFarm and schedules them or calls individually as needed. For instance, if one individual has 15 or 20 forms that need to be scanned and logged immediately, it's possible to implement with BotFarm and its scheduling operations. The solution is ideal for small and medium-sized enterprises and can fit in for large enterprises as well, depending upon the use case. For instance, if 100 agents are working across different locations through a mobile app, all the data from the agents can be stored in a common repository and scheduled. BotFarm can be configured based on the architecture and business operations.

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Ayobami Shobaloju

Customer Solution Provider at Wema Bank

Automating processes has saved time and improved communication

Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We are still in the process of rolling it to production and tweaking it (our AD groups are a mess), but the improvements are priceless. Having users ID's created the same way every time without human error is the best part. We don't need to worry about why groups were not added, user rights not set to folders or missing a private folder being created, typos or just even knowing when things are done and logged."

"The licensing of the product is very good. You only need to license it once and then you have it forever."

"This tool has machine learning and voice recognition and computer vision, which are both quite useful aspects. These aren't available in other tools. It's a good addition to this tool and it gives the solution an edge on the market."

"We have found the pricing to be very reasonable."

"The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies."

"I would recommend Automate because it has made my work much easier."

"Automate's best feature is that we do not need to write any code; we can create our jobs using the drag and drop option available, and any technical member without coding expertise can use this tool."

"We have tried other RPA solutions like UiPath or Automation Anywhere. They are fantastic products but complex, and it's hard to understand everything. It would be best if you had a skilled developer or several. Automate is easy to implement, administer, and use. It's appropriate for us because our cases are simple and easy to automate. We don't need complicated tools with many features; We prefer to get a significant ROI quickly."

More Fortra's Automate pros

"The main features of the solution are the IQ Bot and web-based automation."

"The most valuable feature is the rapid deployment of multiple bots."

"The solution reduces manual data errors and improves data accuracy"

"The solution has been very user-friendly."

"The solution is very stable. We don't have issues with bugs or glitches."

"The most valuable feature of BotFarm is the fact that we can use escalations when we need more computer power to fulfill all embargo that we receive in one day."

"From a solution standpoint, screen capture and tight integration with Outlook are valuable features."

"They recently released the newest version that has a good program flow, quality, and blueprints that are all good improvements to the automation. They also have good integration with SAP."

More BotFarm pros

"Microsoft Power Automate is a no-code platform which is very easy to learn, allowing businesses to build their own small automations."

"The best feature is that it doesn't require any other connectivity."

"Power Automate is intuitive and easy to use."

"Microsoft Power Automate offers over 200 connectors that enhance the user experience."

"I like Power Automate because it is very easy to use for users who don't have IT knowledge."

"Third-party integrations with third-party applications are quite easy."

"AI Builder is a good add-on."

"It is quick, so I'm quite happy with it. It is also easy to use."

More Microsoft Power Automate pros

Cons

"Areas for improvement in Automate would be a more modern web-based workflow designer, an enhanced real-time monitoring dashboard, and built-in API integration tools for REST and SOAP."

"The workflow for variables could be better. The input and output of task-level variables could be made a little clearer in terms of passing those around from one task to another upon success, etc. Things like that could be a little easier potentially."

"I believe we need to test various OCR tools that assist in evaluating, let's say, six different customer resyncs. We analyze their spending patterns and documentations, but current OCR support has limitations, requiring highly standardized documents, which isn't always the case. With a more advanced OCR system, we could improve processes related to credit risk management and legal matters. We're exploring how to integrate Fortra's Automate with our CRM platform, taking cues from instances where Salesforce seamlessly merged with Automate. However, we use a different CRM, Insight for New Enterprise, and we're seeking ways to connect the automation process within our CRM. We aim for the automation to continue smoothly, even in instances where traditional automation methods might face hurdles."

"I would like the updates to be easier to deploy. Integration with Amazon S3 is somewhat lacking."

"Sometimes when we communicate with the ERP system and there is an issue, we are not always aware of the specifics of Automate and the source of the problem."

"It's possible that they could use a stronger community for seeking guidance and help."

"Currently, there are many instances where I see empty logs, indicating that, while tasks are scheduled, commands are not executing successfully."

"Fortra's Automate is not as reliable as I would like it to be."

More Fortra's Automate cons

"The new version is not very stable. Sometimes I can't use the recording sound."

"The CL command poses an issue during the process of data conversion, accuracy, data loss and the assessment of certain data as false."

"When somebody is just learning this product it can be difficult for them to understand, so improvements to the user interface would be helpful."

"The deployment could be simplified."

"Sometimes I feel like it doesn't work properly and we are not able to provide the dexterity needed."

"We have connectivity and integration with pretty much every single tech stack across the table that we have in the world, and there are a few areas that they don't do that well yet. I'd be looking for some improvement there, in terms of their integration with certain products."

"The user experience could be made a little better with this solution. I find it difficult to find qualified people to be able to use the solution."

"BotFarm newer version has been difficult to install, we have been in contact with the support on this matter."

More BotFarm cons

"The new designer is problematic and wastes development time. What can be developed in an hour typically takes 15 to 20 minutes longer with the new designer."

"We haven't gone into depth to explore the integration with AI, so I am not really sure."

"When compared to other workflow automation tools out there, it's just not as mature."

"The solution could have more integration with different platforms."

"Their OCR capabilities are not as evolved as the other tools."

"There should be a comprehensive or enterprise level of application to provide the cognitive AI, and there should be orchestration so that I can control all the robots on one station. The other tools are currently providing these features."

"They can provide a deeper level of feedback about running processes. When I compare it to Blue Prism, the control room has slightly less information about the running processes and possible errors. I'm not a pro, so I am not entirely sure if this is a core feature of the product or if it is because of the way our partners have developed it or set it up."

"There are some bugs or intermittent behavior in the Excel activities that require using workarounds."

More Microsoft Power Automate cons

Pricing and Cost Advice

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"Once you buy the software, you just pay for the support for backend help."

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"It comes with a package that costs approximately $20,000 USD per year."

More Fortra's Automate pricing and cost advice

"The license of this solution is on an annual basis. The price is fair. However, what we did initially was a POC, but now we are looking at moving from a POC to expanding it out further. I would appreciate some kind of discount."

"The pricing model could be simplified."

"Our licensing costs are approximately $3,000 USD annually."

"It is too expensive and not worth the price."

"Licenses are paid on a yearly basis and the cost is quite high."

"The licensing is on a monthly basis."

"The product is slightly expensive"

"An unattended bot license costs around $5,000, whereas an attended bot license costs roughly $1,500."

More BotFarm pricing and cost advice

"This is the cheapest option among competitors. You can choose to have the RPA with attendance at $40/month with add-on's totaling about $190. There are standalone options that require someone to run the process and there are fully automated options that are integrated within the cloud."

"When we purchase the Microsoft Dynamics license, the Power Automate license is often free, albeit with some limitations, such as a certain number of transactions per user."

"This solution can save money when used for simple tasks specifically using only Microsoft products."

"The free version is quite good."

"The price of the solution is reasonable. I rate the pricing a five out of ten."

"Microsoft is providing an automatic license with a cost of $20 million per month, which is reasonable."

"At the moment, from our experience with the two, Power Automate is a lot more expensive solution than Automation Anywhere, but it is also a far more reliable solution. With the price increases and with the current pandemic situation going on worldwide, a lot of the prices have fluctuated, but the packages and the all-encompassing features you get with the Microsoft package far outweigh the benefits from the Automation Anywhere side. Each package on the Automation Anywhere side is cheaper, but we need to continuously purchase subsequent packages to continue with our automation to the extent that we require. So, the Power Automate solution is a bit more pricey, but it does offer us a far better range of capabilities."

"I am not aware of the recent pricing model, but during the time that I was using this solution is was reasonable."

More Microsoft Power Automate pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Manufacturing Company

Computer Software Company

Performing Arts

Financial Services Firm

17%

Computer Software Company

10%

Performing Arts

Outsourcing Company

Financial Services Firm

15%

Computer Software Company

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	25
Midsize Enterprise	10
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	14
Large Enterprise	18

By reviewers
Company Size	Count
Small Business	50
Midsize Enterprise	17
Large Enterprise	66

Questions from the Community

What is your primary use case for HelpSystems AutoMate?

I have used it mainly for internal process automation, including file transfer, data extraction, and scheduling jobs.

See all answers

What is your experience regarding pricing and costs for Fortra Automate?

Regarding the pricing of Fortra's Automate, I think it is neither expensive nor inexpensive. From what I have seen, i...

See all answers

What needs improvement with Fortra Automate?

One aspect I dislike about Fortra's Automate is that debugging slows me down. When the workflow fails, tracing the ex...

See all answers

What do you like most about BotFarm?

The product has increased efficiency and reduced the time spent on tasks.

See all answers

What is your experience regarding pricing and costs for BotFarm?

The product is slightly expensive. In comparison to competitor tools like UiPath, BotFarm's cost is greater. Our orga...

See all answers

What needs improvement with BotFarm?

The solution can improve the accuracy of hand-written data reading. In some situations, the data needs to be hand-wri...

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RPA that Bots can run without centralized control?

Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...

See all answers

How do I choose between UiPath and Microsoft Power Automate?

Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...

See all answers

How is Automation Anywhere compared to Microsoft Power Automate?

‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...

See all answers

Comparisons

UiPath Platform vs Fortra's Automate

Compared 14% of the time

Nintex RPA vs Fortra's Automate

Compared 11% of the time

Automation Anywhere vs Fortra's Automate

Compared 8% of the time

Redwood Software - Finance Automation Edition vs Fortra's Automate

Compared 6% of the time

Blue Prism vs Fortra's Automate

Compared 5% of the time

More Fortra's Automate Competitors

Automation Anywhere vs BotFarm

Compared 30% of the time

Edgeverve AssistEdge Cloud RPA vs BotFarm

Compared 24% of the time

AutomationEdge vs BotFarm

Compared 19% of the time

ElectroNeek vs BotFarm

Compared 13% of the time

More BotFarm Competitors

UiPath Platform vs Microsoft Power Automate

Compared 16% of the time

Automation Anywhere vs Microsoft Power Automate

Compared 15% of the time

IBM Robotic Process Automation (RPA) vs Microsoft Power Automate

Compared 13% of the time

Blue Prism vs Microsoft Power Automate

Compared 12% of the time

VisualCron vs Microsoft Power Automate

Compared 2% of the time

More Microsoft Power Automate Competitors

Product Reports

Buyer's Guide

Fortra's Automate

January 2026

Download Fortra's Automate product report

Buyer's Guide

BotFarm

January 2026

Download BotFarm product report

Buyer's Guide

Microsoft Power Automate

December 2025

Download Microsoft Power Automate product report

Also Known As

HelpSystems Automate, Automate

No data available

Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit

Overview

Fortra's Automate offers a user-friendly platform for task automation, featuring a drag-and-drop interface that aids in scheduling, file management, and integrating with services like Azure and AWS.

Fortra's Automate provides substantial ease in automating complex tasks through its intuitive design. It offers seamless integration capabilities, especially with Azure and AWS, and comes equipped with strong error handling. Cost-effective and requiring minimal coding, it supports a broad range of industries by effectively automating tasks such as HR operations, invoice management, and data processing across servers.

What features stand out in Fortra's Automate?

Drag-and-Drop Interface: Simplifies task setup and automation without deep coding expertise.
Scheduling and File Management: Ensures efficient, automated handling of tasks and file transfers.
Integration Capabilities: Works with platforms like Azure and AWS for enhanced performance.
Error Handling: Offers solid solutions to manage and resolve task execution errors.
Minimal Coding: Facilitates automation with limited coding requirements, broadening accessibility.

What benefits should users consider in reviews?

Cost-Effectiveness: Provides affordable licensing options for diverse businesses.
Operational Efficiency: Enhances productivity by automating repetitive tasks, reducing manual errors.
Versatility: Adapts well across sectors like banking, healthcare, and transportation.
Robust Support: Offers extensive assistance with automation features.
IT Compatibility: Easily integrates into existing IT infrastructures.

In industries such as healthcare and transportation, Fortra's Automate facilitates the automation of client management, HR operations, and data processing, boosting efficiency. Banks utilize it for managing extensive invoice workflows, while distribution sectors rely on its capabilities for insurance checks and system support. Its applicability across servers makes it a valuable tool for any sector seeking to reduce manual workload and improve task accuracy.

Fortra

BotFarm is an enterprise-level robotic process automation (RPA) solution. What is unique about BotFarm is that users can buy RPA processes based on demand and not be confined to a license or a strict capacity structure. BotFarm, a robust product of Automation Anywhere, is the only RPA solution that allows users to buy only the products they need when they need them. BotFarm allows users to launch all the robots they need to get tasks completed sooner and more efficiently than many other products in the marketplace today. This consumption-based business model will result in significant savings and increase an organization's overall profitability.

BotFarm Benefits

Scalable: The flexible nature of the solution makes it very easy to scale when needed.
User-friendly: The UI is simple to use and understand. Users do not have to be tech-savvy to deploy bots.
Improves efficiency: BotFarm will increase process integrity by reducing human error and the need for continuous manual human effort or interaction.
Integration: BotFarm integrates well with many third-party solutions.

BotFarm Features

No code/low code solutions: Users can easily create and deploy bots to perform undesirable, mundane tasks, freeing IT staff to work on more productive, complicated tasks.
IQ Bots: Easily extrapolate data from any document, such as resumes, invoices, and legal documents, to ensure data is correctly correlated and grouped together and that overall data integrity is never compromised.
Fast: Deployed bots can complete tasks significantly faster than any human component, and with less error.
Cost-effective: Users only pay for the bots they actually need, and create as they go. This innovative process will save your organization time and money while increasing overall productivity and profitability. BotFarm has a very good ROI and is a stable, secure, and scalable solution.

Reviews from Real Users

Akshay P., Associate Systems Analyst at NSEiT Limited, relates, “It is very easy, simple. You're working on a notepad, and you don't need to know programming to work on this. The dashboards are quite good, especially on the latest versions.”

A Digital Strategy Manager at an energy/utilities company shares, “The scalability is the solution's most valuable aspect. The reason Bot Farm is used is to have only one license available whenever you have a spike in the transactions. That is a core feature. That is something which we are using to the maximum. It's working well due to the fact that the solution use case is quite structured.”

A Senior RPA Developer at a tech services company tells us, “The solution is great to automate any repetitive tasks, which you might do on a daily basis. For example, the organization may need to be generating invoices or extracting data from PDF files daily. It is very versatile in what you can automate. This has improved my organization by cutting down on repetitive tasks that now can be automated.”

Automation Anywhere

Microsoft Power Automate is a powerful tool that streamlines and automates tasks within an organization.

It is used for workflow automation, data integration, and creating automated notifications and approvals.

Power Automate connects different applications and services, such as SharePoint, Excel, and Outlook, to automate data transfer and synchronization.

Microsoft

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Cisco, CocaCola Bottlers Japan, Macy's, Whirlpool, Unilever

1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter

Buyer's Guide

BotFarm vs. Microsoft Power Automate

December 2025

Free Report: BotFarm vs. Microsoft Power Automate

Find out what your peers are saying about BotFarm vs. Microsoft Power Automate and other solutions. Updated: December 2025.

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