BotFarm vs Microsoft Power Automate comparison

Automation Anywhere and Microsoft are both solutions in the Robotic Process Automation (RPA) category. Automation Anywhere is ranked #22 with an average rating of 8.0, while Microsoft is ranked #3 with an average rating of 7.7. Automation Anywhere holds a 0.8% mindshare in RPA, compared to Microsoft’s 13.0% mindshare. Additionally, 91% of Automation Anywhere users are willing to recommend the solution, compared to 87% of Microsoft users who would recommend it.

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Executive SummaryUpdated on Dec 4, 2024

BotFarm and Microsoft Power Automate compete in the automation space. BotFarm has the upper hand in pricing and support, while Microsoft Power Automate leads in features and functionality.

Features: BotFarm is known for scalability, intuitive process automation, and strong support, ideal for cost-effective solutions. Microsoft Power Automate excels in integration within the Microsoft ecosystem, automation features, and enabling complex workflows across platforms.

Room for Improvement: BotFarm could enhance integration capabilities, user interface, and feature set for complex automation. Microsoft Power Automate may improve user-friendliness, deployment time, and ease of use for non-Microsoft users.

Ease of Deployment and Customer Service: BotFarm offers straightforward deployment with reliable customer support. Microsoft Power Automate provides extensive documentation and integration support, leveraging Microsoft’s customer service.

Pricing and ROI: BotFarm's lower setup costs and continued support ensure solid ROI. Microsoft Power Automate's higher costs are justified by its features and integration, resulting in greater long-term value for businesses prioritizing advanced automation.

To learn more, read our detailed BotFarm vs. Microsoft Power Automate Report (Updated: December 2025).

Buyer's Guide

BotFarm vs. Microsoft Power Automate

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Fortra's Automate

Mindshare comparison

As of January 2026, in the Robotic Process Automation (RPA) category, the mindshare of Fortra's Automate is 2.7%, up from 1.3% compared to the previous year. The mindshare of BotFarm is 0.8%, up from 0.3% compared to the previous year. The mindshare of Microsoft Power Automate is 13.0%, down from 20.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA) Market Share Distribution
Product	Market Share (%)
Microsoft Power Automate	13.0%
Fortra's Automate	2.7%
BotFarm	0.8%
Other	83.5%

Robotic Process Automation (RPA)

Featured Reviews

Jane Rachma Kiniti

IT Project Manager at Labo des histoires

Automate has streamlined workflows and increased efficiency with powerful automation

The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.

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Ganesh-Subramanian

Digital Transformation Lead at a tech vendor with 10,001+ employees

Offers enhancement in data accuracy with low-code requirements and easy onboarding

It's a scalable product. In our organization, we sometimes write a script once and reuse it several times, which improves workflow efficiency. Our team inputs the datasets one by one or in a batch mode into BotFarm and schedules them or calls individually as needed. For instance, if one individual has 15 or 20 forms that need to be scanned and logged immediately, it's possible to implement with BotFarm and its scheduling operations. The solution is ideal for small and medium-sized enterprises and can fit in for large enterprises as well, depending upon the use case. For instance, if 100 agents are working across different locations through a mobile app, all the data from the agents can be stored in a common repository and scheduled. BotFarm can be configured based on the architecture and business operations.

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Ayobami Shobaloju

Customer Solution Provider at Wema Bank

Automating processes has saved time and improved communication

Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies."

"I find it very user-friendly. Our IT department and other departments can seamlessly collaborate without requiring extensive training. As a business department, we particularly value this aspect, as our team doesn't consist of many IT users. However, we couldn't solely rely on a drag-and-drop approach to implement and utilize the solution within our departments."

"Web scraping is quite good since it offers a lot of possibilities."

"The most valuable feature is the drag-and-drop interface, which is very Windows-like."

"Compared to other vendors, it's the scheduling tool because a lot of vendors want to charge you extra for their enterprise-level license to have a scheduling tool built in to give you the ability to set up regular schedules to run and do certain data checks."

"Overall, the whole product is really nice and provides significant benefits."

"Fortra's Automate has effectively replaced the workload of an entire employee, saving us significant time and money."

"We have done the setup in the last eight months, my team of approximately ten to twelve team members were doing manual jobs, and Fortra's Automate is doing that with three or four bots we have set up, doing this job without any errors and really reducing my manual work and the human errors which were done by my team so I don't need to re-verify data or invest time in this."

More Fortra's Automate pros

"The solution seems to offer high stability. We haven't seen any bugs or glitches. It doesn't crash or freeze."

"From a solution standpoint, screen capture and tight integration with Outlook are valuable features."

"The most valuable features are the portals for extracting data from PDF files, appending data to SAP, automating the SAP, downloading reports, and mapping and creating the reports accordingly to your requirements."

"They recently released the newest version that has a good program flow, quality, and blueprints that are all good improvements to the automation. They also have good integration with SAP."

"The entire backend system structure is something that I found really valuable."

"The ability to drag and drop various components and the customizability are good features."

"What I like most about BotFarm is that it's one of the leading RPA products in the market. Very few products focus on robotics today, so I like that BotFarm offers a lot in terms of what general customers expect it to do."

"The most valuable feature is the interface, which helps to provide a good user experience."

More BotFarm pros

"It helps with the feedback mechanism, where we need to determine the relevant team and obtain their email addresses."

"Microsoft Power Automate offers over 200 connectors that enhance the user experience."

"We have talked to Microsoft. We're a large company and we're talking to Microsoft on a regular basis. We have a partner we talk to when it comes to Automate. We are absolutely satisfied with technical support."

"The best feature of the tool is that it is generic, so it allows one to do as he wishes."

"The sequencer programming mode's ease of use is its most valuable aspect. The ease of calling out the functions in a sequence, basically from the functional side, is great."

"The solution helps automate manual tasks and interacts with multiple applications."

"The most valuable feature of the solution is that it easily integrates with Azure DevOps."

"For people who already use Office 365, Power Automate is very easy to integrate and use."

More Microsoft Power Automate pros

Cons

"While this solution is continually improving, as it is now, the user interface could use improvement when I compare it to a product like UiPath."

"Some companies have asked for voice integration. This is likely part of the roadmap."

"The product also has a limited use case in some respects."

"I would like the updates to be easier to deploy. Integration with Amazon S3 is somewhat lacking."

"Some challenges include the system being too loaded or delayed in taking instructions and responding quickly as needed."

"The workflow for variables could be better. The input and output of task-level variables could be made a little clearer in terms of passing those around from one task to another upon success, etc. Things like that could be a little easier potentially."

"I find that most important features are strong, however, there is a lack of good development for artificial intelligence, such as machine learning."

"If Fortra's Automate could add more logging in jobs, that could be helpful."

More Fortra's Automate cons

"I would like to have access to self-service support."

"The stability needs to be improved."

"We have connectivity and integration with pretty much every single tech stack across the table that we have in the world, and there are a few areas that they don't do that well yet. I'd be looking for some improvement there, in terms of their integration with certain products."

"The tool must execute remedial actions to resolve problems before they cause significant incidents."

"When somebody is just learning this product it can be difficult for them to understand, so improvements to the user interface would be helpful."

"One aspect that can be improved is the accessibility of reusable components for developers. It relates to role-based access and accessibility."

"I have called customer service three times and the experience has not been good. They do not offer 24/7 support, which forces us to wait till the next working day to solve a problem."

"Normally we need to monitor the solution using an AWS console and the control room. We would like to have a standardized dashboard to see all the information in one place."

More BotFarm cons

"Execution of workflows could be improved."

"I've had issues with reordering columns. When I tried to do it, it seemed to take a long time, and then, later, it gave me some kind of error."

"When you are doing desktop automation, they do not have a clear structure to create the code."

"Sometimes there are issues with security policies within the company. Some parts get blacked. There are some drawbacks when we use it connected to the cloud. We need to convince clients to open some parts. This is often an issue that originates from the company itself, not Power Automate."

"The new designer is problematic and wastes development time. What can be developed in an hour typically takes 15 to 20 minutes longer with the new designer."

"The licensing model could be improved to make it easier to understand and follow, as it is difficult to determine if the embedded license provides all functionalities or if additional licenses are needed."

"When it comes to cloud computing, there are many limitations when dealing with large amounts of data."

"Its licensing model should be improved. The pricing should be more visible and transparent. When you consume services, there are too many criteria to figure out how much it is going to cost you to use the product to its full extent. It should also support visual process editing, which is a standard feature for BPMN 2.0 compliance. They should improve the visual designer."

More Microsoft Power Automate cons

Pricing and Cost Advice

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"It comes with a package that costs approximately $20,000 USD per year."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

More Fortra's Automate pricing and cost advice

"I think payment can vary but it's a re-occurring fee that needs to be paid every year."

"Pricing for this solution can be better."

"It is too expensive and not worth the price."

"The licensing is on a monthly basis."

"There is a license for this solution and it is on an annual basis. I am satisfied with the price."

"An unattended bot license costs around $5,000, whereas an attended bot license costs roughly $1,500."

"The pricing model could be simplified."

"Our licensing costs are approximately $3,000 USD annually."

More BotFarm pricing and cost advice

"Comparatively, WinAutomation is cheaper than the other automation tools. When we purchased the license, it was around $50 or $60 per user most probably per month."

"The platform is averagely priced. I rate the pricing a five out of ten."

"I don't deal with the financial side. I know that we pay for a per-user license. It is probably less than $20 a user, but I am not sure about the exact figures."

"I believe one of the advantages of this device is its low cost."

"We've got a subscription package. We are on a monthly package of $40. We've got some discount because we're a big corporate client of Microsoft 365 and other solutions, but the standard price of the package that we use is $40. For the product, you don't have to pay anything extra. If you're using a partner, you need to pay for their coding, advice, and services, which is a separate cost. The majority of the features are available for free for anyone who is on Microsoft 365."

"It costs us nothing because we use it on the built-in cost that is a part of our existing license for 365. To use it more extensively, there are different pricing models. Its licensing is complex. It is complex to evaluate the cost in advance. As a result, people don't use it because they don't know what overall cost they are going to incur. There are too many criteria to figure out how much it is going to cost you to use the product to its full extent. Its licensing model should be improved, and the pricing should be more visible and transparent."

"I give the cost a three out of ten."

"Microsoft is providing an automatic license with a cost of $20 million per month, which is reasonable."

More Microsoft Power Automate pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Manufacturing Company

Computer Software Company

Performing Arts

Financial Services Firm

17%

Computer Software Company

11%

Performing Arts

Outsourcing Company

Financial Services Firm

14%

Computer Software Company

11%

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	25
Midsize Enterprise	10
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	14
Large Enterprise	18

By reviewers
Company Size	Count
Small Business	50
Midsize Enterprise	17
Large Enterprise	65

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

We have been using Automate for approximately one to one and a half years for the automation component. For complex a...

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What is your experience regarding pricing and costs for Fortra Automate?

The pricing aspect is covered by my senior, but Automate is a centralized tool, so we do not need to buy different to...

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What do you like most about BotFarm?

The product has increased efficiency and reduced the time spent on tasks.

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What is your experience regarding pricing and costs for BotFarm?

The product is slightly expensive. In comparison to competitor tools like UiPath, BotFarm's cost is greater. Our orga...

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What needs improvement with BotFarm?

The solution can improve the accuracy of hand-written data reading. In some situations, the data needs to be hand-wri...

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RPA that Bots can run without centralized control?

Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...

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How do I choose between UiPath and Microsoft Power Automate?

Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...

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How is Automation Anywhere compared to Microsoft Power Automate?

‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...

See all answers

Comparisons

UiPath Platform vs Fortra's Automate

Compared 13% of the time

Nintex RPA vs Fortra's Automate

Compared 12% of the time

Automation Anywhere vs Fortra's Automate

Compared 8% of the time

Redwood Software - Finance Automation Edition vs Fortra's Automate

Compared 7% of the time

Blue Prism vs Fortra's Automate

Compared 5% of the time

More Fortra's Automate Competitors

Automation Anywhere vs BotFarm

Compared 32% of the time

Edgeverve AssistEdge Cloud RPA vs BotFarm

Compared 22% of the time

AutomationEdge vs BotFarm

Compared 19% of the time

ElectroNeek vs BotFarm

Compared 14% of the time

More BotFarm Competitors

Automation Anywhere vs Microsoft Power Automate

Compared 16% of the time

UiPath Platform vs Microsoft Power Automate

Compared 16% of the time

IBM Robotic Process Automation (RPA) vs Microsoft Power Automate

Compared 13% of the time

Blue Prism vs Microsoft Power Automate

Compared 12% of the time

Tungsten RPA vs Microsoft Power Automate

Compared 1% of the time

More Microsoft Power Automate Competitors

Product Reports

Buyer's Guide

Fortra's Automate

December 2025

Download Fortra's Automate product report

Buyer's Guide

BotFarm

December 2025

Download BotFarm product report

Buyer's Guide

Microsoft Power Automate

December 2025

Download Microsoft Power Automate product report

Also Known As

HelpSystems Automate, Automate

No data available

Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit

Overview

Fortra's Automate offers a user-friendly platform for task automation, featuring a drag-and-drop interface that aids in scheduling, file management, and integrating with services like Azure and AWS.

Fortra's Automate provides substantial ease in automating complex tasks through its intuitive design. It offers seamless integration capabilities, especially with Azure and AWS, and comes equipped with strong error handling. Cost-effective and requiring minimal coding, it supports a broad range of industries by effectively automating tasks such as HR operations, invoice management, and data processing across servers.

What features stand out in Fortra's Automate?

Drag-and-Drop Interface: Simplifies task setup and automation without deep coding expertise.
Scheduling and File Management: Ensures efficient, automated handling of tasks and file transfers.
Integration Capabilities: Works with platforms like Azure and AWS for enhanced performance.
Error Handling: Offers solid solutions to manage and resolve task execution errors.
Minimal Coding: Facilitates automation with limited coding requirements, broadening accessibility.

What benefits should users consider in reviews?

Cost-Effectiveness: Provides affordable licensing options for diverse businesses.
Operational Efficiency: Enhances productivity by automating repetitive tasks, reducing manual errors.
Versatility: Adapts well across sectors like banking, healthcare, and transportation.
Robust Support: Offers extensive assistance with automation features.
IT Compatibility: Easily integrates into existing IT infrastructures.

In industries such as healthcare and transportation, Fortra's Automate facilitates the automation of client management, HR operations, and data processing, boosting efficiency. Banks utilize it for managing extensive invoice workflows, while distribution sectors rely on its capabilities for insurance checks and system support. Its applicability across servers makes it a valuable tool for any sector seeking to reduce manual workload and improve task accuracy.

Fortra

BotFarm is an enterprise-level robotic process automation (RPA) solution. What is unique about BotFarm is that users can buy RPA processes based on demand and not be confined to a license or a strict capacity structure. BotFarm, a robust product of Automation Anywhere, is the only RPA solution that allows users to buy only the products they need when they need them. BotFarm allows users to launch all the robots they need to get tasks completed sooner and more efficiently than many other products in the marketplace today. This consumption-based business model will result in significant savings and increase an organization's overall profitability.

BotFarm Benefits

Scalable: The flexible nature of the solution makes it very easy to scale when needed.
User-friendly: The UI is simple to use and understand. Users do not have to be tech-savvy to deploy bots.
Improves efficiency: BotFarm will increase process integrity by reducing human error and the need for continuous manual human effort or interaction.
Integration: BotFarm integrates well with many third-party solutions.

BotFarm Features

No code/low code solutions: Users can easily create and deploy bots to perform undesirable, mundane tasks, freeing IT staff to work on more productive, complicated tasks.
IQ Bots: Easily extrapolate data from any document, such as resumes, invoices, and legal documents, to ensure data is correctly correlated and grouped together and that overall data integrity is never compromised.
Fast: Deployed bots can complete tasks significantly faster than any human component, and with less error.
Cost-effective: Users only pay for the bots they actually need, and create as they go. This innovative process will save your organization time and money while increasing overall productivity and profitability. BotFarm has a very good ROI and is a stable, secure, and scalable solution.

Reviews from Real Users

Akshay P., Associate Systems Analyst at NSEiT Limited, relates, “It is very easy, simple. You're working on a notepad, and you don't need to know programming to work on this. The dashboards are quite good, especially on the latest versions.”

A Digital Strategy Manager at an energy/utilities company shares, “The scalability is the solution's most valuable aspect. The reason Bot Farm is used is to have only one license available whenever you have a spike in the transactions. That is a core feature. That is something which we are using to the maximum. It's working well due to the fact that the solution use case is quite structured.”

A Senior RPA Developer at a tech services company tells us, “The solution is great to automate any repetitive tasks, which you might do on a daily basis. For example, the organization may need to be generating invoices or extracting data from PDF files daily. It is very versatile in what you can automate. This has improved my organization by cutting down on repetitive tasks that now can be automated.”

Automation Anywhere

Microsoft Power Automate is a powerful tool that streamlines and automates tasks within an organization.

It is used for workflow automation, data integration, and creating automated notifications and approvals.

Power Automate connects different applications and services, such as SharePoint, Excel, and Outlook, to automate data transfer and synchronization.

Microsoft

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Cisco, CocaCola Bottlers Japan, Macy's, Whirlpool, Unilever

1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter

Buyer's Guide

BotFarm vs. Microsoft Power Automate

December 2025

Free Report: BotFarm vs. Microsoft Power Automate

Find out what your peers are saying about BotFarm vs. Microsoft Power Automate and other solutions. Updated: December 2025.

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