BotFarm vs Microsoft Power Automate comparison

Automation Anywhere and Microsoft are both solutions in the Robotic Process Automation (RPA) category. Automation Anywhere is ranked #22 with an average rating of 8.0, while Microsoft is ranked #3 with an average rating of 7.8. Automation Anywhere holds a 0.4% mindshare in RPA, compared to Microsoft’s 18.3% mindshare. Additionally, 91% of Automation Anywhere users are willing to recommend the solution, compared to 87% of Microsoft users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Dec 4, 2024

BotFarm and Microsoft Power Automate compete in the automation space. BotFarm has the upper hand in pricing and support, while Microsoft Power Automate leads in features and functionality.

Features: BotFarm is known for scalability, intuitive process automation, and strong support, ideal for cost-effective solutions. Microsoft Power Automate excels in integration within the Microsoft ecosystem, automation features, and enabling complex workflows across platforms.

Room for Improvement: BotFarm could enhance integration capabilities, user interface, and feature set for complex automation. Microsoft Power Automate may improve user-friendliness, deployment time, and ease of use for non-Microsoft users.

Ease of Deployment and Customer Service: BotFarm offers straightforward deployment with reliable customer support. Microsoft Power Automate provides extensive documentation and integration support, leveraging Microsoft’s customer service.

Pricing and ROI: BotFarm's lower setup costs and continued support ensure solid ROI. Microsoft Power Automate's higher costs are justified by its features and integration, resulting in greater long-term value for businesses prioritizing advanced automation.

To learn more, read our detailed BotFarm vs. Microsoft Power Automate Report (Updated: July 2025).

Buyer's Guide

BotFarm vs. Microsoft Power Automate

July 2025

Download the complete report

Helped 865,295 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

As of August 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.9%, up from 1.0% compared to the previous year. The mindshare of BotFarm is 0.4%, up from 0.3% compared to the previous year. The mindshare of Microsoft Power Automate is 18.3%, down from 21.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA)

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

Read full review

Ganesh-Subramanian

Digital Transformation Lead at Expleogroup

Offers enhancement in data accuracy with low-code requirements and easy onboarding

It's a scalable product. In our organization, we sometimes write a script once and reuse it several times, which improves workflow efficiency. Our team inputs the datasets one by one or in a batch mode into BotFarm and schedules them or calls individually as needed. For instance, if one individual has 15 or 20 forms that need to be scanned and logged immediately, it's possible to implement with BotFarm and its scheduling operations. The solution is ideal for small and medium-sized enterprises and can fit in for large enterprises as well, depending upon the use case. For instance, if 100 agents are working across different locations through a mobile app, all the data from the agents can be stored in a common repository and scheduled. BotFarm can be configured based on the architecture and business operations.

Read full review

Ayobami Shobaloju

Customer Solution Provider at Wema Bank

Automating processes has saved time and improved communication

Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I actually quite liked the no-coding functionality."

"We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us."

"Overall, the whole product is really nice and provides significant benefits."

"The licensing of the product is very good. You only need to license it once and then you have it forever."

"Fortra's Automate performs the job effectively and has the capability to alert us of any issues."

"I would rate the technical support as a nine out of ten because it is quite fast and courteous."

"The solution is continuously adding more integrations to help with workflows and bot and task creation."

"The best feature of Automate is its ease of use, which is a major selling point."

More Automate pros

"The initial setup is straightforward."

"The product has increased efficiency and reduced the time spent on tasks."

"BotFarm is an easy solution to use and the interface is better than older versions."

"The record option and the OCR technology have been great."

"The most valuable features of this solution are the Excel automation and support for SharePoint."

"The most valuable feature is the rapid deployment of multiple bots."

"Automation Anywhere has good document extraction features where it can learn patterns."

"The solution is very manageable."

More BotFarm pros

"The solution has saved us hours of work."

"It is easy to migrate from other tools to Power Automate."

"Overall, it is a great service at the given price. It is very modern, and it integrates in a great way with pretty much anything. It is also fast."

"It helps with the feedback mechanism, where we need to determine the relevant team and obtain their email addresses."

"The solution is easy to understand and to develop connectors."

"You can create a flow, and it can be shared across different environments."

"The technical support is good."

"Microsoft Power Automate is very easy to use."

More Microsoft Power Automate pros

Cons

"The documentation for errors needs improvement as many of the error messages we receive are very vague."

"The vendor is currently working on a solution that allows us to automatically create a process that is based on a document that we receive via email."

"Fortra's Automate is not as reliable as I would like it to be."

"I would like the updates to be easier to deploy. Integration with Amazon S3 is somewhat lacking."

"Error messages should be better. For error status, there should be better documentation because a lot of times, error messages that you get are quite vague. For example, you get a message saying that the workflow has run into an unknown status, which is vague. It just tells you that it failed, but you don't know how or why it failed. It makes debugging difficult."

"I find that most important features are strong, however, there is a lack of good development for artificial intelligence, such as machine learning."

"Sometimes when we communicate with the ERP system and there is an issue, we are not always aware of the specifics of Automate and the source of the problem."

"The intelligent automation feature could be improved. It's interesting because it's simple, but the automation quality isn't always good. It's easy to use, but sometimes you need to make a slight improvement to the automation, and that's not so easy."

More Automate cons

"An area for improvement in BotFarm is that the communication between the Control Room and the Bot Client Missions isn't utilized well. There's also the issue with PCI DSS compliance or certain regulations that require a set of configurations that are not fully supported by BotFarm. The product should be certified or designed according to the required regulations in the finance industry to make it better."

"There should be more support for developing in environments such as Citrix and Linux."

"The dashboard needs improvement. For Bot Farm, the visualization is not that good compared to the main Automation Anywhere dashboard."

"The deployment could be simplified."

"The CL command poses an issue during the process of data conversion, accuracy, data loss and the assessment of certain data as false."

"Its UI could be made better. It should also be more flexible. Currently, it is more rigid, and a little more flexibility is required. Their technical support should also be better. We are not very happy with their technical support. Its price is also quite high as of now. They should improve its price. Its setup should also be made easier. It is quite complex to set it up. Even though we were able to set it up a little fast because we had done something similar earlier, but it has a very complex setup. It is extremely resource-hungry. If they can make it a little light on resources, that would also be useful."

"The machine learning needs to be improved so that they perform better in terms of predictive analysis and sentiment analysis."

"The image processing capabilities definitely need to be improved."

More BotFarm cons

"The coding part could be improved. Sometimes, there are triggers that require coding."

"The solution is still maturing, and it's going to take time for that to happen."

"They should include a custom plugin feature so that we can add our custom connections."

"It lacks a lot of functionality that other tools have. There should be queue management, and there should also be the capability to deal with a little bit more complex automation. If it had queue support and if it was capable of doing more complex automation, it would be a much better tool."

"More OCR and AI capabilities are needed to improve the solution. Other solutions have better features, such as Blue Prism and UiPath."

"I would like to have a user account so that the staff can see all of their requests, including the status and other details for each one, on the dashboard."

"The speed of the application could be improved."

"The OCR part or scanning of documents is missing."

More Microsoft Power Automate cons

Pricing and Cost Advice

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

"It comes with a package that costs approximately $20,000 USD per year."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"Once you buy the software, you just pay for the support for backend help."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

More Automate pricing and cost advice

"The pricing model could be simplified."

"The solution prices are expensive. It would be more beneficial for customers to lower the pricing."

"The license of this solution is on an annual basis. The price is fair. However, what we did initially was a POC, but now we are looking at moving from a POC to expanding it out further. I would appreciate some kind of discount."

"Pricing for this solution can be better."

"It is too expensive and not worth the price."

"We are on an annual license for the solution and is priced well."

"Automation Anywhere is more reasonable than Blue Prism and UiPath in terms of cost."

"The product is slightly expensive"

More BotFarm pricing and cost advice

"It's more fragmented licensing, where every little thing that you add, you get an extra license cost."

"I am not aware of the recent pricing model, but during the time that I was using this solution is was reasonable."

"It costs us nothing because we use it on the built-in cost that is a part of our existing license for 365. To use it more extensively, there are different pricing models. Its licensing is complex. It is complex to evaluate the cost in advance. As a result, people don't use it because they don't know what overall cost they are going to incur. There are too many criteria to figure out how much it is going to cost you to use the product to its full extent. Its licensing model should be improved, and the pricing should be more visible and transparent."

"Good price-quality relationship. Its features for its price were the best fit for our company."

"The solution is $150 per month for the unattended add-on, and the normal Power Automate comes with an E3 license."

"Its license is a part of our enterprise agreement. It is a three-year contract, but we pay yearly. So, it is a yearly license. There are no additional costs."

"We are just using the free products at the moment. We are using the ones that come with the license that we have got."

"I believe one of the advantages of this device is its low cost."

More Microsoft Power Automate pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Robotic Process Automation (RPA) solutions are best for your needs.

See recommendations

865,295 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

10%

Manufacturing Company

Performing Arts

Computer Software Company

20%

Financial Services Firm

20%

Performing Arts

Manufacturing Company

Financial Services Firm

15%

Computer Software Company

12%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

The main purpose is for automation. That has been the purpose why I have been using it so far.

See all answers

What is your experience regarding pricing and costs for Fortra Automate?

Regarding pricing, it is very friendly. I would not say that it is really cheap or very expensive, but it fits within...

See all answers

What do you like most about BotFarm?

The product has increased efficiency and reduced the time spent on tasks.

See all answers

What is your experience regarding pricing and costs for BotFarm?

The product is slightly expensive. In comparison to competitor tools like UiPath, BotFarm's cost is greater. Our orga...

See all answers

What needs improvement with BotFarm?

The solution can improve the accuracy of hand-written data reading. In some situations, the data needs to be hand-wri...

See all answers

RPA that Bots can run without centralized control?

Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...

See all answers

How do I choose between UiPath and Microsoft Power Automate?

Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...

See all answers

How is Automation Anywhere compared to Microsoft Power Automate?

‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...

See all answers

Comparisons

UiPath Platform vs Automate

Compared 28% of the time

Redwood Software - Finance Automation Edition vs Automate

Compared 9% of the time

Blue Prism vs Automate

Compared 8% of the time

Automation Anywhere vs Automate

Compared 6% of the time

MOVEit vs Automate

Compared 5% of the time

More Automate Competitors

Automation Anywhere vs BotFarm

Compared 52% of the time

Edgeverve AssistEdge Cloud RPA vs BotFarm

Compared 48% of the time

More BotFarm Competitors

UiPath Platform vs Microsoft Power Automate

Compared 21% of the time

Blue Prism vs Microsoft Power Automate

Compared 16% of the time

Automation Anywhere vs Microsoft Power Automate

Compared 13% of the time

IBM Robotic Process Automation (RPA) vs Microsoft Power Automate

Compared 11% of the time

ABBYY Vantage vs Microsoft Power Automate

Compared 2% of the time

More Microsoft Power Automate Competitors

Product Reports

Buyer's Guide

Automate

August 2025

Download Automate product report

Buyer's Guide

BotFarm

August 2025

Download BotFarm product report

Buyer's Guide

Microsoft Power Automate

August 2025

Download Microsoft Power Automate product report

Also Known As

HelpSystems Automate, Automate

No data available

Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

BotFarm is an enterprise-level robotic process automation (RPA) solution. What is unique about BotFarm is that users can buy RPA processes based on demand and not be confined to a license or a strict capacity structure. BotFarm, a robust product of Automation Anywhere, is the only RPA solution that allows users to buy only the products they need when they need them. BotFarm allows users to launch all the robots they need to get tasks completed sooner and more efficiently than many other products in the marketplace today. This consumption-based business model will result in significant savings and increase an organization's overall profitability.

BotFarm Benefits

Scalable: The flexible nature of the solution makes it very easy to scale when needed.
User-friendly: The UI is simple to use and understand. Users do not have to be tech-savvy to deploy bots.
Improves efficiency: BotFarm will increase process integrity by reducing human error and the need for continuous manual human effort or interaction.
Integration: BotFarm integrates well with many third-party solutions.

BotFarm Features

No code/low code solutions: Users can easily create and deploy bots to perform undesirable, mundane tasks, freeing IT staff to work on more productive, complicated tasks.
IQ Bots: Easily extrapolate data from any document, such as resumes, invoices, and legal documents, to ensure data is correctly correlated and grouped together and that overall data integrity is never compromised.
Fast: Deployed bots can complete tasks significantly faster than any human component, and with less error.
Cost-effective: Users only pay for the bots they actually need, and create as they go. This innovative process will save your organization time and money while increasing overall productivity and profitability. BotFarm has a very good ROI and is a stable, secure, and scalable solution.

Reviews from Real Users

Akshay P., Associate Systems Analyst at NSEiT Limited, relates, “It is very easy, simple. You're working on a notepad, and you don't need to know programming to work on this. The dashboards are quite good, especially on the latest versions.”

A Digital Strategy Manager at an energy/utilities company shares, “The scalability is the solution's most valuable aspect. The reason Bot Farm is used is to have only one license available whenever you have a spike in the transactions. That is a core feature. That is something which we are using to the maximum. It's working well due to the fact that the solution use case is quite structured.”

A Senior RPA Developer at a tech services company tells us, “The solution is great to automate any repetitive tasks, which you might do on a daily basis. For example, the organization may need to be generating invoices or extracting data from PDF files daily. It is very versatile in what you can automate. This has improved my organization by cutting down on repetitive tasks that now can be automated.”

Automation Anywhere

Microsoft Power Automate is a powerful tool that streamlines and automates tasks within an organization.

It is used for workflow automation, data integration, and creating automated notifications and approvals.

Power Automate connects different applications and services, such as SharePoint, Excel, and Outlook, to automate data transfer and synchronization.

Microsoft

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Cisco, CocaCola Bottlers Japan, Macy's, Whirlpool, Unilever

1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter

Buyer's Guide

BotFarm vs. Microsoft Power Automate

July 2025

Free Report: BotFarm vs. Microsoft Power Automate

Find out what your peers are saying about BotFarm vs. Microsoft Power Automate and other solutions. Updated: July 2025.

DOWNLOAD NOW

865,295 professionals have used our research since 2012.

See our BotFarm vs. Microsoft Power Automate report.

See our list of best Robotic Process Automation (RPA) vendors.

We monitor all Robotic Process Automation (RPA) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.