BotFarm vs Microsoft Power Automate comparison

Automation Anywhere and Microsoft are both solutions in the Robotic Process Automation (RPA) category. Automation Anywhere is ranked #22 with an average rating of 8.0, while Microsoft is ranked #3 with an average rating of 7.8. Automation Anywhere holds a 0.4% mindshare in RPA, compared to Microsoft’s 18.9% mindshare. Additionally, 91% of Automation Anywhere users are willing to recommend the solution, compared to 87% of Microsoft users who would recommend it.

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Executive SummaryUpdated on Dec 4, 2024

BotFarm and Microsoft Power Automate compete in the automation space. BotFarm has the upper hand in pricing and support, while Microsoft Power Automate leads in features and functionality.

Features: BotFarm is known for scalability, intuitive process automation, and strong support, ideal for cost-effective solutions. Microsoft Power Automate excels in integration within the Microsoft ecosystem, automation features, and enabling complex workflows across platforms.

Room for Improvement: BotFarm could enhance integration capabilities, user interface, and feature set for complex automation. Microsoft Power Automate may improve user-friendliness, deployment time, and ease of use for non-Microsoft users.

Ease of Deployment and Customer Service: BotFarm offers straightforward deployment with reliable customer support. Microsoft Power Automate provides extensive documentation and integration support, leveraging Microsoft’s customer service.

Pricing and ROI: BotFarm's lower setup costs and continued support ensure solid ROI. Microsoft Power Automate's higher costs are justified by its features and integration, resulting in greater long-term value for businesses prioritizing advanced automation.

To learn more, read our detailed BotFarm vs. Microsoft Power Automate Report (Updated: June 2025).

Buyer's Guide

BotFarm vs. Microsoft Power Automate

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

As of July 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.8%, up from 1.0% compared to the previous year. The mindshare of BotFarm is 0.4%, up from 0.3% compared to the previous year. The mindshare of Microsoft Power Automate is 18.9%, down from 21.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA)

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

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Ganesh-Subramanian

Digital Transformation Lead at Expleogroup

Offers enhancement in data accuracy with low-code requirements and easy onboarding

It's a scalable product. In our organization, we sometimes write a script once and reuse it several times, which improves workflow efficiency. Our team inputs the datasets one by one or in a batch mode into BotFarm and schedules them or calls individually as needed. For instance, if one individual has 15 or 20 forms that need to be scanned and logged immediately, it's possible to implement with BotFarm and its scheduling operations. The solution is ideal for small and medium-sized enterprises and can fit in for large enterprises as well, depending upon the use case. For instance, if 100 agents are working across different locations through a mobile app, all the data from the agents can be stored in a common repository and scheduled. BotFarm can be configured based on the architecture and business operations.

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Ayobami Shobaloju

Customer Solution Provider at Wema Bank

Automating processes has saved time and improved communication

Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Overall, the whole product is really nice and provides significant benefits."

"It gives us a central place to schedule tasks and run them distributed."

"The licensing of the product is very good. You only need to license it once and then you have it forever."

"The best feature of Automate is its ease of use, which is a major selling point."

"The pricing is excellent. I would give them perfect marks in that regard."

"We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us."

"I would rate the technical support as a nine out of ten because it is quite fast and courteous."

"I actually quite liked the no-coding functionality."

More Automate pros

"The ability to drag and drop various components and the customizability are good features."

"The most valuable features are PDF extraction and emailing."

"They recently released the newest version that has a good program flow, quality, and blueprints that are all good improvements to the automation. They also have good integration with SAP."

"It is easy to use and very stable. It is a rugged product, and it doesn't break so easily."

"From a solution standpoint, screen capture and tight integration with Outlook are valuable features."

"The solution reduces manual data errors and improves data accuracy"

"The most valuable feature is the rapid deployment of multiple bots."

"What I like most about BotFarm is that it's one of the leading RPA products in the market. Very few products focus on robotics today, so I like that BotFarm offers a lot in terms of what general customers expect it to do."

More BotFarm pros

"The most valuable feature of Microsoft Power Automate is the many functionalities, and ease of use. We had summer interns from college in their second year of engineering and they were able to start the building process quickly within a day."

"It is a great solution for simple automation activities or simple automation of simple tasks. It is also integrated with Office 365. Integration is an absolute breeze with any RPA software."

"Its usability is very valuable because it has a quite simple flow. It is very user-friendly. It provides you templates. I started learning with the help of Teams templates, and then I started providing them. It is always good to start with a template so that you understand how it works. Its branches are quite user-friendly. You can put expressions in it. It allows you to link and test the flow so that you can check whether everything is running properly. From a business standpoint, Power Automate is quite good for a non-tech person. It is not like Java, HTML, or C++, which are very developer-driven. Power Automate is a more business-oriented kind of tool."

"I like Power Automate because it is very easy to use for users who don't have IT knowledge."

"It is basically free for me because it comes with my Office 365 subscription. The main feature is that there is abundant learning material on platforms like YouTube. You can find information about whatever you want to be done in Spanish or English without a problem. It is very easy to learn. Users can start using it on their own without any former training, which is something I like about this solution."

"The feature most useful for integrating different applications is its ability to create flows. Specifically, we use flows to integrate with finance and operations."

"It is very easy to learn and use. It is quite useful for any sort of back-office work. Any kind of work with low and medium complexity is very doable in ProcessRobot. For higher complexity, some refinement is required, but it is doable."

"Its integration with the Office 365 ecosystem is most valuable. We use a lot of ready-to-use templates."

More Microsoft Power Automate pros

Cons

"The solution has a very weak knowledge base."

"The workflow for variables could be better. The input and output of task-level variables could be made a little clearer in terms of passing those around from one task to another upon success, etc. Things like that could be a little easier potentially."

"It's possible that they could use a stronger community for seeking guidance and help."

"I believe we need to test various OCR tools that assist in evaluating, let's say, six different customer resyncs. We analyze their spending patterns and documentations, but current OCR support has limitations, requiring highly standardized documents, which isn't always the case. With a more advanced OCR system, we could improve processes related to credit risk management and legal matters. We're exploring how to integrate Fortra's Automate with our CRM platform, taking cues from instances where Salesforce seamlessly merged with Automate. However, we use a different CRM, Insight for New Enterprise, and we're seeking ways to connect the automation process within our CRM. We aim for the automation to continue smoothly, even in instances where traditional automation methods might face hurdles."

"Fortra's Automate is not as reliable as I would like it to be."

"The documentation is not that great."

"Some challenges include the system being too loaded or delayed in taking instructions and responding quickly as needed."

"They do not encrypt passwords, so this is an issue with HIPAA compliance."

More Automate cons

"The OCR tool, the optical character recognition tool, could be more efficient."

"BotFarm newer version has been difficult to install, we have been in contact with the support on this matter."

"Although I like the OCR technology, it could still be further improved."

"The CL command poses an issue during the process of data conversion, accuracy, data loss and the assessment of certain data as false."

"The solution automation is incapable of interacting with our Pega software application development. It is based on the nested table concept and it is unable to read these tables. Several projects have been put on hold because of that."

"It would be ideal if the solution offered more language options, such as Arabic."

"The machine learning needs to be improved so that they perform better in terms of predictive analysis and sentiment analysis."

"The pricing of this product could be better."

More BotFarm cons

"The UI of the solution is not so good."

"Tech support could be more hands-on. Right now, they simply direct users to documentation instead of directly dealing with issues."

"They've already improved it, but I guess a testing suite would be nice to be able to test your automations in real time."

"We find the solution to be not that user-friendly, and might be using the older version, which really did not have a lot of features, so my review is mostly based on the older version."

"The stability of the product is not very good and can even fail with simple projects."

"I've had issues with reordering columns. When I tried to do it, it seemed to take a long time, and then, later, it gave me some kind of error."

"The solution could offer more specific training. There should be more examples of what the functions can do and more instructions and explanations to the process."

"Things need to be improved with respect to RPA kinds of solutions."

More Microsoft Power Automate cons

Pricing and Cost Advice

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

More Automate pricing and cost advice

"The pricing model could be simplified."

"The licensing is on a monthly basis."

"An unattended bot license costs around $5,000, whereas an attended bot license costs roughly $1,500."

"I think payment can vary but it's a re-occurring fee that needs to be paid every year."

"Automation Anywhere is more reasonable than Blue Prism and UiPath in terms of cost."

"Our licensing costs are approximately $3,000 USD annually."

"The product is slightly expensive"

"The license of this solution is on an annual basis. The price is fair. However, what we did initially was a POC, but now we are looking at moving from a POC to expanding it out further. I would appreciate some kind of discount."

More BotFarm pricing and cost advice

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing two to three out of ten."

"We are using the free version of Power Automate."

"Due to the pricing model, the solution is more convenient than any other tools."

"The solution is free with Microsoft 365."

"There are many different ways to license it."

"Microsoft Power Automate is part of our Office 365 package, there are no additional licensing costs."

"It comes with the Microsoft suite. I'd rate it an eight out of ten in terms of pricing."

"We are just using the free products at the moment. We are using the ones that come with the license that we have got."

More Microsoft Power Automate pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

Educational Organization

Computer Software Company

26%

Financial Services Firm

26%

Real Estate/Law Firm

Retailer

Financial Services Firm

15%

Computer Software Company

12%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

The main purpose is for automation. That has been the purpose why I have been using it so far.

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What is your experience regarding pricing and costs for Fortra Automate?

Regarding pricing, it is very friendly. I would not say that it is really cheap or very expensive, but it fits within...

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What do you like most about BotFarm?

The product has increased efficiency and reduced the time spent on tasks.

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What is your experience regarding pricing and costs for BotFarm?

The product is slightly expensive. In comparison to competitor tools like UiPath, BotFarm's cost is greater. Our orga...

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What needs improvement with BotFarm?

The solution can improve the accuracy of hand-written data reading. In some situations, the data needs to be hand-wri...

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RPA that Bots can run without centralized control?

Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...

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How do I choose between UiPath and Microsoft Power Automate?

Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...

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How is Automation Anywhere compared to Microsoft Power Automate?

‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...

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Comparisons

UiPath Platform vs Automate

Compared 35% of the time

Blue Prism vs Automate

Compared 10% of the time

Automation Anywhere vs Automate

Compared 9% of the time

VisualCron vs Automate

Compared 6% of the time

MOVEit vs Automate

Compared 5% of the time

More Automate Competitors

Automation Anywhere vs BotFarm

Compared 100% of the time

More BotFarm Competitors

UiPath Platform vs Microsoft Power Automate

Compared 21% of the time

Blue Prism vs Microsoft Power Automate

Compared 16% of the time

Automation Anywhere vs Microsoft Power Automate

Compared 13% of the time

IBM Robotic Process Automation (RPA) vs Microsoft Power Automate

Compared 11% of the time

ABBYY Vantage vs Microsoft Power Automate

Compared 2% of the time

More Microsoft Power Automate Competitors

Product Reports

Buyer's Guide

Automate

June 2025

Download Automate product report

Buyer's Guide

BotFarm

June 2025

Download BotFarm product report

Buyer's Guide

Microsoft Power Automate

June 2025

Download Microsoft Power Automate product report

Also Known As

HelpSystems Automate, Automate

No data available

Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

BotFarm is an enterprise-level robotic process automation (RPA) solution. What is unique about BotFarm is that users can buy RPA processes based on demand and not be confined to a license or a strict capacity structure. BotFarm, a robust product of Automation Anywhere, is the only RPA solution that allows users to buy only the products they need when they need them. BotFarm allows users to launch all the robots they need to get tasks completed sooner and more efficiently than many other products in the marketplace today. This consumption-based business model will result in significant savings and increase an organization's overall profitability.

BotFarm Benefits

Scalable: The flexible nature of the solution makes it very easy to scale when needed.
User-friendly: The UI is simple to use and understand. Users do not have to be tech-savvy to deploy bots.
Improves efficiency: BotFarm will increase process integrity by reducing human error and the need for continuous manual human effort or interaction.
Integration: BotFarm integrates well with many third-party solutions.

BotFarm Features

No code/low code solutions: Users can easily create and deploy bots to perform undesirable, mundane tasks, freeing IT staff to work on more productive, complicated tasks.
IQ Bots: Easily extrapolate data from any document, such as resumes, invoices, and legal documents, to ensure data is correctly correlated and grouped together and that overall data integrity is never compromised.
Fast: Deployed bots can complete tasks significantly faster than any human component, and with less error.
Cost-effective: Users only pay for the bots they actually need, and create as they go. This innovative process will save your organization time and money while increasing overall productivity and profitability. BotFarm has a very good ROI and is a stable, secure, and scalable solution.

Reviews from Real Users

Akshay P., Associate Systems Analyst at NSEiT Limited, relates, “It is very easy, simple. You're working on a notepad, and you don't need to know programming to work on this. The dashboards are quite good, especially on the latest versions.”

A Digital Strategy Manager at an energy/utilities company shares, “The scalability is the solution's most valuable aspect. The reason Bot Farm is used is to have only one license available whenever you have a spike in the transactions. That is a core feature. That is something which we are using to the maximum. It's working well due to the fact that the solution use case is quite structured.”

A Senior RPA Developer at a tech services company tells us, “The solution is great to automate any repetitive tasks, which you might do on a daily basis. For example, the organization may need to be generating invoices or extracting data from PDF files daily. It is very versatile in what you can automate. This has improved my organization by cutting down on repetitive tasks that now can be automated.”

Automation Anywhere

Microsoft Power Automate is a powerful tool that streamlines and automates tasks within an organization.

It is used for workflow automation, data integration, and creating automated notifications and approvals.

Power Automate connects different applications and services, such as SharePoint, Excel, and Outlook, to automate data transfer and synchronization.

Microsoft

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Cisco, CocaCola Bottlers Japan, Macy's, Whirlpool, Unilever

1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter

Buyer's Guide

BotFarm vs. Microsoft Power Automate

June 2025

Free Report: BotFarm vs. Microsoft Power Automate

Find out what your peers are saying about BotFarm vs. Microsoft Power Automate and other solutions. Updated: June 2025.

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