BotFarm vs Microsoft Power Automate comparison

Automation Anywhere and Microsoft are both solutions in the Robotic Process Automation (RPA) category. Automation Anywhere is ranked #20 with an average rating of 8.0, while Microsoft is ranked #3 with an average rating of 8.2. Automation Anywhere holds a 0.3% mindshare in RPA, compared to Microsoft’s 20.9% mindshare. Additionally, 91% of Automation Anywhere users are willing to recommend the solution, compared to 87% of Microsoft users who would recommend it.

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Executive SummaryUpdated on Dec 4, 2024

BotFarm and Microsoft Power Automate compete in the automation space. BotFarm has the upper hand in pricing and support, while Microsoft Power Automate leads in features and functionality.

Features: BotFarm is known for scalability, intuitive process automation, and strong support, ideal for cost-effective solutions. Microsoft Power Automate excels in integration within the Microsoft ecosystem, automation features, and enabling complex workflows across platforms.

Room for Improvement: BotFarm could enhance integration capabilities, user interface, and feature set for complex automation. Microsoft Power Automate may improve user-friendliness, deployment time, and ease of use for non-Microsoft users.

Ease of Deployment and Customer Service: BotFarm offers straightforward deployment with reliable customer support. Microsoft Power Automate provides extensive documentation and integration support, leveraging Microsoft’s customer service.

Pricing and ROI: BotFarm's lower setup costs and continued support ensure solid ROI. Microsoft Power Automate's higher costs are justified by its features and integration, resulting in greater long-term value for businesses prioritizing advanced automation.

To learn more, read our detailed BotFarm vs. Microsoft Power Automate Report (Updated: April 2025).

Buyer's Guide

BotFarm vs. Microsoft Power Automate

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

As of May 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.6%, up from 1.0% compared to the previous year. The mindshare of BotFarm is 0.3%, down from 0.3% compared to the previous year. The mindshare of Microsoft Power Automate is 20.9%, down from 21.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA)

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

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Ganesh-Subramanian

Digital Transformation Lead at Expleogroup

Offers enhancement in data accuracy with low-code requirements and easy onboarding

It's a scalable product. In our organization, we sometimes write a script once and reuse it several times, which improves workflow efficiency. Our team inputs the datasets one by one or in a batch mode into BotFarm and schedules them or calls individually as needed. For instance, if one individual has 15 or 20 forms that need to be scanned and logged immediately, it's possible to implement with BotFarm and its scheduling operations. The solution is ideal for small and medium-sized enterprises and can fit in for large enterprises as well, depending upon the use case. For instance, if 100 agents are working across different locations through a mobile app, all the data from the agents can be stored in a common repository and scheduled. BotFarm can be configured based on the architecture and business operations.

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Nilesh Pundkar

IVR Developer at Orange

Good for email routing and management features but additional costs for plug-ins

Power Automate has fewer features and more limitations in general. It's not as mature a product as some of the others, like UiPath or Automate Anywhere. One of the main issues I've found is that Power Automate struggles with accessing Excel or other Office documents on servers. Even though it's a Microsoft product, we often have to log in through remote systems, and syncing can be problematic due to the way we use servers. At the very least, they should provide access to Office 365 directly, without requiring additional logins on servers. Most people utilizing Power Automate are already working within the Office 365 environment. Any proof of concepts (POCs) using Power Automate would naturally be built on top of Office 365.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This tool has machine learning and voice recognition and computer vision, which are both quite useful aspects. These aren't available in other tools. It's a good addition to this tool and it gives the solution an edge on the market."

"Fortra's Automate has effectively replaced the workload of an entire employee, saving us significant time and money."

"We are still in the process of rolling it to production and tweaking it (our AD groups are a mess), but the improvements are priceless. Having users ID's created the same way every time without human error is the best part. We don't need to worry about why groups were not added, user rights not set to folders or missing a private folder being created, typos or just even knowing when things are done and logged."

"We have tried other RPA solutions like UiPath or Automation Anywhere. They are fantastic products but complex, and it's hard to understand everything. It would be best if you had a skilled developer or several. Automate is easy to implement, administer, and use. It's appropriate for us because our cases are simple and easy to automate. We don't need complicated tools with many features; We prefer to get a significant ROI quickly."

"The best feature of Automate is its ease of use, which is a major selling point."

"The most valuable features of Fortra's Automate include its FTP functionality and file manipulation capabilities."

"The most valuable feature is the drag-and-drop interface, which is very Windows-like."

"I would rate the technical support as a nine out of ten because it is quite fast and courteous."

More Automate pros

"The most valuable features of this solution are the Excel automation and support for SharePoint."

"The entire backend system structure is something that I found really valuable."

"The initial setup is pretty straightforward."

"The solution has very good processes. It's very easy to deploy and has good reviews on it. It offers good automation and the solution has very good developers working on it."

"The most important feature of BotFarm is web automation."

"The main features of the solution are the IQ Bot and web-based automation."

"The record option and the OCR technology have been great."

"The solution has been very user-friendly."

More BotFarm pros

"The most valuable feature of Microsoft Power Automate in the desktop version is web scraping because you can do a lot with it. I work in retail and you can study prices changes, which can give you a lot of information. The solution is no code which is a large advantage."

"The solution is relatively easy to use and cost-effective."

"It's an intuitive product. It's not overly technical."

"It's not hard to learn, which means we'll be able to make more workflows in the future."

"Very reasonably priced."

"It is basically free for me because it comes with my Office 365 subscription. The main feature is that there is abundant learning material on platforms like YouTube. You can find information about whatever you want to be done in Spanish or English without a problem. It is very easy to learn. Users can start using it on their own without any former training, which is something I like about this solution."

"The sequencer programming mode's ease of use is its most valuable aspect. The ease of calling out the functions in a sequence, basically from the functional side, is great."

"With the desktop version, we can automate many things. The ability to do a lot of things is one of the most valuable features."

More Microsoft Power Automate pros

Cons

"Some companies have asked for voice integration. This is likely part of the roadmap."

"It would be an improvement if Automate had better stability tools, whether by recommending a certain amount of memory because it can be a memory hog at times."

"The OCR for Hebrew text needs to be improved."

"I would prefer not having to log in to update a ticket; being able to respond via email would be beneficial."

"I believe we need to test various OCR tools that assist in evaluating, let's say, six different customer resyncs. We analyze their spending patterns and documentations, but current OCR support has limitations, requiring highly standardized documents, which isn't always the case. With a more advanced OCR system, we could improve processes related to credit risk management and legal matters. We're exploring how to integrate Fortra's Automate with our CRM platform, taking cues from instances where Salesforce seamlessly merged with Automate. However, we use a different CRM, Insight for New Enterprise, and we're seeking ways to connect the automation process within our CRM. We aim for the automation to continue smoothly, even in instances where traditional automation methods might face hurdles."

"The documentation for errors needs improvement as many of the error messages we receive are very vague."

"The documentation is not that great."

"The interface could be more user-friendly and easier to navigate."

More Automate cons

"Its UI could be made better. It should also be more flexible. Currently, it is more rigid, and a little more flexibility is required. Their technical support should also be better. We are not very happy with their technical support. Its price is also quite high as of now. They should improve its price. Its setup should also be made easier. It is quite complex to set it up. Even though we were able to set it up a little fast because we had done something similar earlier, but it has a very complex setup. It is extremely resource-hungry. If they can make it a little light on resources, that would also be useful."

"We have connectivity and integration with pretty much every single tech stack across the table that we have in the world, and there are a few areas that they don't do that well yet. I'd be looking for some improvement there, in terms of their integration with certain products."

"It would be ideal if the solution offered more language options, such as Arabic."

"The new version is not very stable. Sometimes I can't use the recording sound."

"The user experience could be made a little better with this solution. I find it difficult to find qualified people to be able to use the solution."

"Sometimes I feel like it doesn't work properly and we are not able to provide the dexterity needed."

"The only challenge that we have faced with BotFarm is that there is no continuous deployment. The whole world is moving to the DevOps model, but BotFarm is still not on the DevOps model. It should have integration with the DevOps model. The migration of the bots or bots pipeline is currently purely manual."

"I would like to see more process mining features to give us insight into them before we develop automation."

More BotFarm cons

"Execution of workflows could be improved."

"All the services on the Microsoft platform are great. If we want to try something like with SharePoint or Azure or the 365 CRM, then we can't with the everyday community edition of the Microsoft Power Automate. It would be a good thing if there was some sort of trial period. Let's say you have 14 days. That way, can log into the loading screen with Power Automate, and get to utilize services like SharePoint, OneDrive, 365 CRM or etc. to see if they like them. It would be a good way for Microsoft to cross-sell or up-sell."

"In an upcoming release, the exception handling mechanism could improve. The issue that we are facing is whenever there is a failure in any of the middle execution and if you wanted to navigate it to the end of the last line of execution, we do not have this feature available. If we had this feature it would make it even more stable."

"Enhancing Power Automate to work synchronously instead of asynchronously would eliminate the need for additional coding, saving time in project implementation."

"I would recommend removing the AI Builder feature from the automatic document processing functionality. The tool can serve even better with free automatic document processing features, it shouldn’t only be available in the trial version."

"The solution could have more integration with different platforms."

"Microsoft Power Automate is limited if we want to create a complex flow because we have to split the log into two flows."

"The solution lacks maturity."

More Microsoft Power Automate cons

Pricing and Cost Advice

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"It comes with a package that costs approximately $20,000 USD per year."

"Once you buy the software, you just pay for the support for backend help."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

More Automate pricing and cost advice

"The pricing is fair."

"Pricing for this solution can be better."

"The licensing is on a monthly basis."

"I think payment can vary but it's a re-occurring fee that needs to be paid every year."

"An unattended bot license costs around $5,000, whereas an attended bot license costs roughly $1,500."

"There is a license for this solution and it is on an annual basis. I am satisfied with the price."

"I am very happy with the pricing."

"The product is slightly expensive"

More BotFarm pricing and cost advice

"The licensing model is flexible in that you can pay per automation or per user. My client receives a discount because of the large number of users and pays approximately $15 for each one."

"I believe one of the advantages of this device is its low cost."

"When accompanying customers, we discuss the license requirements. Based on these requirements, we suggest whether a per-user plan or multiple platforms per-user plan would be best."

"This solution is bundled with our Office 365, so there is no additional licensing fee."

"Its licensing is flexible."

"The platform is averagely priced. I rate the pricing a five out of ten."

"I give the cost a three out of ten."

"Microsoft is providing an automatic license with a cost of $20 million per month, which is reasonable."

More Microsoft Power Automate pricing and cost advice

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849,686 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

13%

Manufacturing Company

Healthcare Company

Financial Services Firm

29%

Computer Software Company

28%

Real Estate/Law Firm

Manufacturing Company

Financial Services Firm

15%

Computer Software Company

13%

Manufacturing Company

10%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

I am a consultant and I am making a lot of processes in human resources, payroll, certifications, trainings, web scra...

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What is your experience regarding pricing and costs for Fortra Automate?

The pricing is quite good compared to its competitors. Competitors are often more expensive than Automate. I would ra...

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What do you like most about BotFarm?

The product has increased efficiency and reduced the time spent on tasks.

See all answers

What is your experience regarding pricing and costs for BotFarm?

The product is slightly expensive. In comparison to competitor tools like UiPath, BotFarm's cost is greater. Our orga...

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What needs improvement with BotFarm?

The solution can improve the accuracy of hand-written data reading. In some situations, the data needs to be hand-wri...

See all answers

RPA that Bots can run without centralized control?

Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...

See all answers

How do I choose between UiPath and Microsoft Power Automate?

Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...

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How is Automation Anywhere compared to Microsoft Power Automate?

‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...

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Comparisons

UiPath Platform vs Automate

Compared 35% of the time

Automation Anywhere vs Automate

Compared 8% of the time

Blue Prism vs Automate

Compared 7% of the time

VisualCron vs Automate

Compared 7% of the time

MOVEit vs Automate

Compared 5% of the time

More Automate Competitors

No data available

UiPath Platform vs Microsoft Power Automate

Compared 24% of the time

Blue Prism vs Microsoft Power Automate

Compared 16% of the time

Automation Anywhere vs Microsoft Power Automate

Compared 15% of the time

IBM Robotic Process Automation (RPA) vs Microsoft Power Automate

Compared 9% of the time

ABBYY Vantage vs Microsoft Power Automate

Compared 2% of the time

More Microsoft Power Automate Competitors

Product Reports

Buyer's Guide

Automate

April 2025

Download Automate product report

Buyer's Guide

BotFarm

April 2025

Download BotFarm product report

Buyer's Guide

Microsoft Power Automate

April 2025

Download Microsoft Power Automate product report

Also Known As

HelpSystems Automate, Automate

No data available

Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

BotFarm is an enterprise-level robotic process automation (RPA) solution. What is unique about BotFarm is that users can buy RPA processes based on demand and not be confined to a license or a strict capacity structure. BotFarm, a robust product of Automation Anywhere, is the only RPA solution that allows users to buy only the products they need when they need them. BotFarm allows users to launch all the robots they need to get tasks completed sooner and more efficiently than many other products in the marketplace today. This consumption-based business model will result in significant savings and increase an organization's overall profitability.

BotFarm Benefits

Scalable: The flexible nature of the solution makes it very easy to scale when needed.
User-friendly: The UI is simple to use and understand. Users do not have to be tech-savvy to deploy bots.
Improves efficiency: BotFarm will increase process integrity by reducing human error and the need for continuous manual human effort or interaction.
Integration: BotFarm integrates well with many third-party solutions.

BotFarm Features

No code/low code solutions: Users can easily create and deploy bots to perform undesirable, mundane tasks, freeing IT staff to work on more productive, complicated tasks.
IQ Bots: Easily extrapolate data from any document, such as resumes, invoices, and legal documents, to ensure data is correctly correlated and grouped together and that overall data integrity is never compromised.
Fast: Deployed bots can complete tasks significantly faster than any human component, and with less error.
Cost-effective: Users only pay for the bots they actually need, and create as they go. This innovative process will save your organization time and money while increasing overall productivity and profitability. BotFarm has a very good ROI and is a stable, secure, and scalable solution.

Reviews from Real Users

Akshay P., Associate Systems Analyst at NSEiT Limited, relates, “It is very easy, simple. You're working on a notepad, and you don't need to know programming to work on this. The dashboards are quite good, especially on the latest versions.”

A Digital Strategy Manager at an energy/utilities company shares, “The scalability is the solution's most valuable aspect. The reason Bot Farm is used is to have only one license available whenever you have a spike in the transactions. That is a core feature. That is something which we are using to the maximum. It's working well due to the fact that the solution use case is quite structured.”

A Senior RPA Developer at a tech services company tells us, “The solution is great to automate any repetitive tasks, which you might do on a daily basis. For example, the organization may need to be generating invoices or extracting data from PDF files daily. It is very versatile in what you can automate. This has improved my organization by cutting down on repetitive tasks that now can be automated.”

Automation Anywhere

Microsoft Power Automate is a powerful tool that streamlines and automates tasks within an organization.

It is used for workflow automation, data integration, and creating automated notifications and approvals.

Power Automate connects different applications and services, such as SharePoint, Excel, and Outlook, to automate data transfer and synchronization.

Microsoft

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Cisco, CocaCola Bottlers Japan, Macy's, Whirlpool, Unilever

1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter

Buyer's Guide

BotFarm vs. Microsoft Power Automate

April 2025

Free Report: BotFarm vs. Microsoft Power Automate

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