BotFarm vs Microsoft Power Automate comparison

Automation Anywhere and Microsoft are both solutions in the Robotic Process Automation (RPA) category. Automation Anywhere is ranked #22 with an average rating of 8.0, while Microsoft is ranked #3 with an average rating of 8.0. Automation Anywhere holds a 0.5% mindshare in RPA, compared to Microsoft’s 17.7% mindshare. Additionally, 91% of Automation Anywhere users are willing to recommend the solution, compared to 87% of Microsoft users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 4, 2024

BotFarm and Microsoft Power Automate compete in the automation space. BotFarm has the upper hand in pricing and support, while Microsoft Power Automate leads in features and functionality.

Features: BotFarm is known for scalability, intuitive process automation, and strong support, ideal for cost-effective solutions. Microsoft Power Automate excels in integration within the Microsoft ecosystem, automation features, and enabling complex workflows across platforms.

Room for Improvement: BotFarm could enhance integration capabilities, user interface, and feature set for complex automation. Microsoft Power Automate may improve user-friendliness, deployment time, and ease of use for non-Microsoft users.

Ease of Deployment and Customer Service: BotFarm offers straightforward deployment with reliable customer support. Microsoft Power Automate provides extensive documentation and integration support, leveraging Microsoft’s customer service.

Pricing and ROI: BotFarm's lower setup costs and continued support ensure solid ROI. Microsoft Power Automate's higher costs are justified by its features and integration, resulting in greater long-term value for businesses prioritizing advanced automation.

To learn more, read our detailed BotFarm vs. Microsoft Power Automate Report (Updated: September 2025).

Buyer's Guide

BotFarm vs. Microsoft Power Automate

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

As of October 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 2.0%, up from 1.1% compared to the previous year. The mindshare of BotFarm is 0.5%, up from 0.3% compared to the previous year. The mindshare of Microsoft Power Automate is 17.7%, down from 21.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA) Market Share Distribution
Product	Market Share (%)
Microsoft Power Automate	17.7%
Automate	2.0%
BotFarm	0.5%
Other	79.8%

Robotic Process Automation (RPA)

Featured Reviews

Jane Rachma Kiniti

IT Project Manager at Labo des histoires

Automate has streamlined workflows and increased efficiency with powerful automation

The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.

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Ganesh-Subramanian

Digital Transformation Lead at Expleogroup

Offers enhancement in data accuracy with low-code requirements and easy onboarding

It's a scalable product. In our organization, we sometimes write a script once and reuse it several times, which improves workflow efficiency. Our team inputs the datasets one by one or in a batch mode into BotFarm and schedules them or calls individually as needed. For instance, if one individual has 15 or 20 forms that need to be scanned and logged immediately, it's possible to implement with BotFarm and its scheduling operations. The solution is ideal for small and medium-sized enterprises and can fit in for large enterprises as well, depending upon the use case. For instance, if 100 agents are working across different locations through a mobile app, all the data from the agents can be stored in a common repository and scheduled. BotFarm can be configured based on the architecture and business operations.

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Ayobami Shobaloju

Customer Solution Provider at Wema Bank

Automating processes has saved time and improved communication

Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The peace of mind I have using Automate for scheduling tasks allows me to focus on other responsibilities without worrying about operational issues."

"Overall, the whole product is really nice and provides significant benefits."

"The most valuable feature is the drag-and-drop interface, which is very Windows-like."

"It gives us a central place to schedule tasks and run them distributed."

"Automate increases efficiency and eliminates errors during documentation and invoicing processes."

"The most valuable features of Fortra's Automate include its FTP functionality and file manipulation capabilities."

"The most valuable features for my client are timing and scheduling."

"The best feature of Automate is its ease of use, which is a major selling point."

More Automate pros

"Productivity increased far more than thirty percent."

"There are not many challenges when setting up this solution, and there is a good amount of documentation to go with it."

"One of the most valuable features is the solution's simple automation regarding object cloning and strings variables."

"The system is stable and very little maintenance is required, assuming the bots process is perfectly designed."

"The initial setup is pretty straightforward."

"The solution is very manageable."

"The solution seems to offer high stability. We haven't seen any bugs or glitches. It doesn't crash or freeze."

"BotFarm has been working perfectly fine with our business model. Its scalability is the most valuable feature. We can easily scale out bots on a need basis. Portability is another valuable feature. We work with different payment systems like Visa and MasterCard and have bots for them. Because of BotFarm, we are able to reuse these bots."

More BotFarm pros

"This solution improved the reporting in our organization. The financial department was doing a lot of copy pasting from different sources to create financial reports. Through ProcessRobot, we were able to automate all those copy pasting and produce all those financial reports overnight."

"The initial setup is pretty easy."

"You can create a flow, and it can be shared across different environments."

"One of the most valuable features of Power Automate is its ability to extract text from a website."

"It has a gamut of things. Power Automate is easy to configure. It is more for a citizen developer. It is low code/no code. It is one of the easiest tools when it comes to configuration. By default, we have a lot of Microsoft products on our laptops or desktops. So, it is very easy to configure the remaining products."

"The technical support is good."

"The program requires no code making it very easy to implement various functions."

"Power Automate has allowed us to simplify the business process and improve operational efficiency."

More Microsoft Power Automate pros

Cons

"The documentation is not that great."

"I currently have three bugs open with them that I don't know if they are addressed in the new release."

"They do not encrypt passwords, so this is an issue with HIPAA compliance."

"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."

"The technical support could be better. We suffer from language barriers, as we are in Argentina."

"There is room for improvement regarding cloud functionality; there are a few missing features, and the logging could be better, especially air logging. We can go into logging events and create our own task, but it would be nice if this were more detailed."

"I believe we need to test various OCR tools that assist in evaluating, let's say, six different customer resyncs. We analyze their spending patterns and documentations, but current OCR support has limitations, requiring highly standardized documents, which isn't always the case. With a more advanced OCR system, we could improve processes related to credit risk management and legal matters. We're exploring how to integrate Fortra's Automate with our CRM platform, taking cues from instances where Salesforce seamlessly merged with Automate. However, we use a different CRM, Insight for New Enterprise, and we're seeking ways to connect the automation process within our CRM. We aim for the automation to continue smoothly, even in instances where traditional automation methods might face hurdles."

"The vendor is currently working on a solution that allows us to automatically create a process that is based on a document that we receive via email."

More Automate cons

"The new version is not very stable. Sometimes I can't use the recording sound."

"Its UI could be made better. It should also be more flexible. Currently, it is more rigid, and a little more flexibility is required. Their technical support should also be better. We are not very happy with their technical support. Its price is also quite high as of now. They should improve its price. Its setup should also be made easier. It is quite complex to set it up. Even though we were able to set it up a little fast because we had done something similar earlier, but it has a very complex setup. It is extremely resource-hungry. If they can make it a little light on resources, that would also be useful."

"It would be ideal if the solution offered more language options, such as Arabic."

"The deployment could be simplified."

"The only challenge that we have faced with BotFarm is that there is no continuous deployment. The whole world is moving to the DevOps model, but BotFarm is still not on the DevOps model. It should have integration with the DevOps model. The migration of the bots or bots pipeline is currently purely manual."

"We do have some troubles with the internal software commands, but we have been troubleshooting this bug to fix it."

"Normally we need to monitor the solution using an AWS console and the control room. We would like to have a standardized dashboard to see all the information in one place."

"The tool must execute remedial actions to resolve problems before they cause significant incidents."

More BotFarm cons

"More scripting capabilities could be included in Microsoft Power Automate."

"On the governance side, there isn't enough documentation on how to govern Power Automate. People just build bespoke automation, which then becomes a problem point for different companies."

"More OCR and AI capabilities are needed to improve the solution. Other solutions have better features, such as Blue Prism and UiPath."

"If someone was just about to start using it, it would be better if it was a bit more user-friendly in terms of understanding function references. I come from a bit of development background. To me, it all makes quite a lot of sense, but someone using it for the first time would probably battle understanding how the functions work. This might be something they could improve on. It would be really useful if it could publish data to Power BI. We like to use Power BI for our reporting, but we can't directly integrate the data across. If there was a way to automate the collection of the data and push it straight into the Power BI platform, it would be quite useful."

"Tech support could be more hands-on. Right now, they simply direct users to documentation instead of directly dealing with issues."

"The solution's licensing model is very complex and not straightforward."

"This solution should be more resilient, with robots more capable of recovering after an error."

"The solution is not actually satisfying the complex programs that we want to execute."

More Microsoft Power Automate cons

Pricing and Cost Advice

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"Once you buy the software, you just pay for the support for backend help."

"It comes with a package that costs approximately $20,000 USD per year."

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

More Automate pricing and cost advice

"Our licensing costs are approximately $3,000 USD annually."

"We are on an annual license for the solution and is priced well."

"There is a license for this solution and it is on an annual basis. I am satisfied with the price."

"Pricing for this solution can be better."

"Its price is quite high as compared to other solutions, but it has a lot of features and good stability. They should reduce its price."

"The starter price is free."

"Automation Anywhere is more reasonable than Blue Prism and UiPath in terms of cost."

"I think payment can vary but it's a re-occurring fee that needs to be paid every year."

More BotFarm pricing and cost advice

"This is the cheapest option among competitors. You can choose to have the RPA with attendance at $40/month with add-on's totaling about $190. There are standalone options that require someone to run the process and there are fully automated options that are integrated within the cloud."

"Its license is a part of our enterprise agreement. It is a three-year contract, but we pay yearly. So, it is a yearly license. There are no additional costs."

"We use Office 365 and this solution is free for me to use with the package we have. We have plans to increase the usage of Microsoft Power Automate."

"We've got a subscription package. We are on a monthly package of $40. We've got some discount because we're a big corporate client of Microsoft 365 and other solutions, but the standard price of the package that we use is $40. For the product, you don't have to pay anything extra. If you're using a partner, you need to pay for their coding, advice, and services, which is a separate cost. The majority of the features are available for free for anyone who is on Microsoft 365."

"We are just using the free products at the moment. We are using the ones that come with the license that we have got."

"This solution is reasonably priced and offers a free trial period."

"The pricing of this solution is very good and for me, it's the best option there is."

"There is flexibility in pricing."

More Microsoft Power Automate pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Computer Software Company

Manufacturing Company

Performing Arts

No data available

Financial Services Firm

15%

Computer Software Company

11%

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	18
Midsize Enterprise	8
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	14
Large Enterprise	18

By reviewers
Company Size	Count
Small Business	50
Midsize Enterprise	17
Large Enterprise	65

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

My main use case for Automate is to deliver enterprise-scale script execution jobs, which means we are using Automate...

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What is your experience regarding pricing and costs for Fortra Automate?

Until now, I have not specified any other tech products except Microsoft Power Automate, N8N, and Make.com that I've ...

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What do you like most about BotFarm?

The product has increased efficiency and reduced the time spent on tasks.

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What is your experience regarding pricing and costs for BotFarm?

The product is slightly expensive. In comparison to competitor tools like UiPath, BotFarm's cost is greater. Our orga...

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What needs improvement with BotFarm?

The solution can improve the accuracy of hand-written data reading. In some situations, the data needs to be hand-wri...

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RPA that Bots can run without centralized control?

Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...

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How do I choose between UiPath and Microsoft Power Automate?

Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...

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How is Automation Anywhere compared to Microsoft Power Automate?

‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...

See all answers

Comparisons

UiPath Platform vs Automate

Compared 21% of the time

Nintex RPA vs Automate

Compared 16% of the time

Redwood Software - Finance Automation Edition vs Automate

Compared 9% of the time

Blue Prism vs Automate

Compared 8% of the time

Automation Anywhere vs Automate

Compared 7% of the time

More Automate Competitors

Automation Anywhere vs BotFarm

Compared 42% of the time

Edgeverve AssistEdge Cloud RPA vs BotFarm

Compared 28% of the time

More BotFarm Competitors

Automation Anywhere vs Microsoft Power Automate

Compared 17% of the time

UiPath Platform vs Microsoft Power Automate

Compared 17% of the time

Blue Prism vs Microsoft Power Automate

Compared 14% of the time

IBM Robotic Process Automation (RPA) vs Microsoft Power Automate

Compared 12% of the time

ServiceNow Automation Engine vs Microsoft Power Automate

Compared 1% of the time

More Microsoft Power Automate Competitors

Product Reports

Buyer's Guide

Automate

October 2025

Download Automate product report

Buyer's Guide

BotFarm

October 2025

Download BotFarm product report

Buyer's Guide

Microsoft Power Automate

October 2025

Download Microsoft Power Automate product report

Also Known As

HelpSystems Automate, Automate

No data available

Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

BotFarm is an enterprise-level robotic process automation (RPA) solution. What is unique about BotFarm is that users can buy RPA processes based on demand and not be confined to a license or a strict capacity structure. BotFarm, a robust product of Automation Anywhere, is the only RPA solution that allows users to buy only the products they need when they need them. BotFarm allows users to launch all the robots they need to get tasks completed sooner and more efficiently than many other products in the marketplace today. This consumption-based business model will result in significant savings and increase an organization's overall profitability.

BotFarm Benefits

Scalable: The flexible nature of the solution makes it very easy to scale when needed.
User-friendly: The UI is simple to use and understand. Users do not have to be tech-savvy to deploy bots.
Improves efficiency: BotFarm will increase process integrity by reducing human error and the need for continuous manual human effort or interaction.
Integration: BotFarm integrates well with many third-party solutions.

BotFarm Features

No code/low code solutions: Users can easily create and deploy bots to perform undesirable, mundane tasks, freeing IT staff to work on more productive, complicated tasks.
IQ Bots: Easily extrapolate data from any document, such as resumes, invoices, and legal documents, to ensure data is correctly correlated and grouped together and that overall data integrity is never compromised.
Fast: Deployed bots can complete tasks significantly faster than any human component, and with less error.
Cost-effective: Users only pay for the bots they actually need, and create as they go. This innovative process will save your organization time and money while increasing overall productivity and profitability. BotFarm has a very good ROI and is a stable, secure, and scalable solution.

Reviews from Real Users

Akshay P., Associate Systems Analyst at NSEiT Limited, relates, “It is very easy, simple. You're working on a notepad, and you don't need to know programming to work on this. The dashboards are quite good, especially on the latest versions.”

A Digital Strategy Manager at an energy/utilities company shares, “The scalability is the solution's most valuable aspect. The reason Bot Farm is used is to have only one license available whenever you have a spike in the transactions. That is a core feature. That is something which we are using to the maximum. It's working well due to the fact that the solution use case is quite structured.”

A Senior RPA Developer at a tech services company tells us, “The solution is great to automate any repetitive tasks, which you might do on a daily basis. For example, the organization may need to be generating invoices or extracting data from PDF files daily. It is very versatile in what you can automate. This has improved my organization by cutting down on repetitive tasks that now can be automated.”

Automation Anywhere

Microsoft Power Automate is a powerful tool that streamlines and automates tasks within an organization.

It is used for workflow automation, data integration, and creating automated notifications and approvals.

Power Automate connects different applications and services, such as SharePoint, Excel, and Outlook, to automate data transfer and synchronization.

Microsoft

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Cisco, CocaCola Bottlers Japan, Macy's, Whirlpool, Unilever

1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter

Buyer's Guide

BotFarm vs. Microsoft Power Automate

September 2025

Free Report: BotFarm vs. Microsoft Power Automate

Find out what your peers are saying about BotFarm vs. Microsoft Power Automate and other solutions. Updated: September 2025.

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