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BigID Next vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.3
BigID Next offers strong ROI through compliance, data management integration, cost savings, automation, and reduced staffing, avoiding fines.
Sentiment score
6.3
Users benefit from Microsoft Purview DLP due to seamless integration, cost savings, productivity boosts, and enhanced security without extra expenses.
It is one of the best tools in the market.
Senior Manager at KPMG
We have seen returns across all three aspects: fewer employees needed, money saved, and time saved with BigID.
Senior Security Consultant at a consultancy with 10,001+ employees
I have seen a return on investment from using BigID, particularly as it is a regulatory and compliance tool that helps avoid potential penalties for non-compliance.
Senior Security Consultant at a consultancy with 10,001+ employees
We save a lot of time for legal by using Microsoft Purview Data Loss Prevention when searching data for legal and HR and employee issues.
Staff Systems Administrator at a tech vendor with 1,001-5,000 employees
In these days of data breaches and data leakages that result in huge regulatory fines, we have not had any data breaches that could result in such fines.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
The fact that we are not being fined is crucial.
Cloud Architecture Lead at bolder inc
 

Customer Service

Sentiment score
6.5
BigID Next's support is praised for responsiveness, efficiency, and high customer satisfaction, despite occasional delays and time-consuming initial contact.
Sentiment score
5.9
Microsoft Purview Data Loss Prevention support experiences vary, with praised documentation but mixed reviews on response time and effectiveness.
BigID has one of the best technical support teams.
Senior Manager at KPMG
I would rate the customer support a six because you cannot directly reach out to L3 or L2 support if there's a major issue.
Senior Security Consultant at a consultancy with 10,001+ employees
developing the custom connectors was relatively easy because of the courses I attended at BigID University and the support given by the BigID engineering team.
Senior Security Consultant at a consultancy with 10,001+ employees
I rate it a ten because they are very quick to respond and very quick to escalate if needed.
Cloud Architecture Lead at bolder inc
Once we got to the Microsoft engineers, the experience was great.
Director of Cyber Security
In terms of support, it's top-notch and always available to help us with any support issues we raise.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
 

Scalability Issues

Sentiment score
6.7
BigID Next is scalable with mixed opinions, excelling in large environments but facing data handling and presentation challenges.
Sentiment score
7.3
Microsoft Purview Data Loss Prevention is scalable for medium to large organizations but faces integration challenges with non-Microsoft systems.
I have added very large data sources to the BigID environment, and it remains stable.
Senior Security Consultant at a consultancy with 10,001+ employees
BigID is scalable, allowing you to purchase as many scanners as you want.
Senior Security Consultant at a consultancy with 10,001+ employees
The policy working and detection technology need enhancements.
Solution Architect at a tech services company with 51-200 employees
Microsoft Purview Data Loss Prevention scales well with the growing needs of our organization.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
Microsoft Purview Data Loss Prevention scales effectively.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Stability Issues

Sentiment score
7.5
BigID Next is often seen as reliable with some stability concerns but praised for data security and ease of use.
Sentiment score
7.7
Microsoft Purview Data Loss Prevention is stable and reliable, with minor configuration issues but overall positive user feedback.
BigID is generally stable, however, there is a noted issue with bulk tagging that can affect scan results.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
I would assess the stability and reliability of Microsoft Purview Data Loss Prevention as high.
Co-Owner and Principal Consultant at BriComp Computers
The stability and reliability of Microsoft Purview Data Loss Prevention is great.
Senior Infrastructure Engineer at a computer software company with 51-200 employees
I assess the stability and reliability of Microsoft Purview Data Loss Prevention as quite good because I don't think it's ever gone down, unlike other parts of Azure.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Room For Improvement

BigID Next needs enhancements in file access, security, automation, UI navigation, deployment, data governance, and support features.
Microsoft Purview DLP requires improvements in integration, stability, AI, licensing, language support, documentation, compatibility, and OCR features.
There is also an issue with incident tagging, where all objects get tagged without an option to untag specific ones, and reverting changes is only possible through MongoDB Central, which can lead to data loss for certain periods.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
I want them to focus on data mapping, assessment, automation workflow, and privacy incident management.
Senior Manager at KPMG
BigID deserves recognition for the data discovery part, which has been wonderful and quite accurate, along with the confidence level process that allows us to fine-tune results for better accuracy from the database.
Assistant Manager - Cyber : Digital Privacy and Trust at Deloitte
Business Premium users can get the data loss prevention features of E5, which is fantastic.
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Implementing a degree of severity ranking is essential.
Director of Cyber Security
More guides, more examples, and more compliance frameworks such as NIST or even PCI compliance would be great.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Setup Cost

BigID Next offers premium, capacity-based pricing; valued by large enterprises for advanced features, less feasible for smaller businesses.
Microsoft Purview Data Loss Prevention in E5 licenses offers competitive pricing and value with bundled security features and flexible options.
BigID might be expensive as it involves various paid services, like data retention and graphic rights management.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
The pricing is competitive in the market, however, I need to ask for the right price.
Senior Manager at KPMG
In terms of pricing, I would say it's unlimited value because it's bundled in our A5 and E5 licensing situation.
Director, IT Infrastructure at a university with 1,001-5,000 employees
The pricing for Microsoft Purview Data Loss Prevention is generally set; E5 is required, but it comes with all other products, so I would say it is fine.
Security Engineer at baseVISION
My experience with pricing, setup cost, and licensing is that it is very straightforward because we are all using E5 licenses, so we are covered.
Cloud Architecture Lead at bolder inc
 

Valuable Features

BigID Next offers a user-friendly design, seamless Microsoft integration, and powerful data discovery, classification, and protection capabilities.
Microsoft Purview Data Loss Prevention excels in data protection, compliance, and productivity through integration and machine learning capabilities.
One of the best features of BigID is its strength in data discovery and governance.
Senior Manager at KPMG
BigID simplifies things by integrating both data protection and data privacy in one environment, making it easier for end users.
Senior Security Consultant at a consultancy with 10,001+ employees
The most valuable feature of BigID is its large number of classifiers, which allow us to scan for specific data such as SSN numbers.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
Microsoft Purview has helped improve our organization's ability to discover sensitive data significantly as we use eDiscovery Purview, which is incredibly helpful.
Staff Systems Administrator at a tech vendor with 1,001-5,000 employees
Microsoft Purview Data Loss Prevention usually performs well, except for endpoint Data Loss Prevention, which may need improvements.
Solution Architect at a tech services company with 51-200 employees
 

Categories and Ranking

BigID Next
Ranking in Data Loss Prevention (DLP)
7th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
15
Ranking in other categories
Data Governance (6th), Data Privacy Management Software (2nd), Data Security Posture Management (DSPM) (4th), AI Data Analysis (2nd)
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
31
Ranking in other categories
Microsoft Security Suite (13th)
 

Mindshare comparison

As of January 2026, in the Data Loss Prevention (DLP) category, the mindshare of BigID Next is 3.4%, down from 4.5% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 8.9%, down from 15.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Data Loss Prevention8.9%
BigID3.4%
Other87.7%
Data Loss Prevention (DLP)
 

Q&A Highlights

ChennaRao Vemula - PeerSpot reviewer
Senior Cloud Security Engineer at a educational organization with 10,001+ employees
Aug 06, 2024
 

Featured Reviews

Aniruddha Nath - PeerSpot reviewer
Senior Security Consultant at a consultancy with 10,001+ employees
Data discovery has transformed compliance workflows and automation now speeds up requests and remediation
The best feature that BigID offers is data discovery and classification, which is the most powerful engine. It allows connecting to many different data sources, ranging from cloud to on-premises to structured to unstructured data. If there is no connector available, you can build your own classifiers as well. Regarding the custom classifier option, you can build custom classifiers using regular expressions, and I have done that if you know how to create regular expressions. Custom connectors are something you create to connect to a database where the connector is not available. BigID has positively impacted my organization as it's a very powerful tool, especially with the increasing regulatory compliances for different countries such as GDPR, CCPA, and India's recent DPDPA act. Having these tools in place greatly helps organizations avoid any penal charges for not being compliant with the regulatory compliances. For example, regarding compliance or reduced risks for my clients, the DSAR process I was talking about allows organizations to respond quickly to user data deletion requests under GDPR law, which traditionally has a 30-day or 60-day timeline. In larger organizations, when the number of requests is high, it becomes tedious. However, using DSAR automation with BigID, it's almost instantaneous; instead of 30 days, you can respond in just one day to what users have requested.
ClayHampton - PeerSpot reviewer
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Protects sensitive data across devices and helps address client compliance needs proactively
The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Insurance Company
9%
Computer Software Company
8%
Manufacturing Company
5%
Financial Services Firm
15%
Computer Software Company
10%
Manufacturing Company
9%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Large Enterprise11
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise15
 

Questions from the Community

What do you like most about BigID?
I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a standout compared to competitors. The tool's data classification capabilities are i...
What needs improvement with BigID?
One area where BigID can be improved is the UI, which has a lot of bugs. I believe that if they improve their UI experience, that would greatly help. In general, sometimes you see bugs, but there's...
What is your primary use case for BigID?
My main use case for BigID includes data discovery and classification, DSAR automation, and data remediation. I use BigID for data discovery and classification in my work by identifying where perso...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing of Microsoft Purview Data Loss Prevention is acceptable for us.
What needs improvement with Microsoft Purview Data Loss Prevention?
I think that a feature on the side where you could click on something with a question mark, and then if you click on it, it would open up a new window and give you more information on that, almost ...
What is your primary use case for Microsoft Purview Data Loss Prevention?
My main use case is to upload mailboxes. We're using Microsoft Purview Data Loss Prevention to upload mailboxes. The migration tool that's built into the Microsoft Hybrid isn't working on our domai...
 

Also Known As

No data available
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

 

Sample Customers

Home Depot, Grant Thornton LLP, Cimpress, Fidelity Investments
Information Not Available
Find out what your peers are saying about BigID Next vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: December 2025.
880,844 professionals have used our research since 2012.