BigID Next vs Microsoft Purview Data Loss Prevention comparison

BigID and Microsoft are both solutions in the Data Loss Prevention (DLP) category. BigID is ranked #8 with an average rating of 8.2, while Microsoft is ranked #1 with an average rating of 7.9. BigID holds a 2.7% mindshare in DLP, compared to Microsoft’s 6.7% mindshare. Additionally, 100% of BigID users are willing to recommend the solution, compared to 94% of Microsoft users who would recommend it.

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Executive SummaryUpdated on Jan 22, 2026

BigID Next and Microsoft Purview Data Loss Prevention compete in the data protection and governance category. BigID has the upper hand with its advanced data scanning and AI capabilities, making it more suitable for complex data environments compared to Microsoft Purview.

Features: BigID Next offers user-friendly data discovery, classification tools for structured and unstructured data across various platforms, and advanced scanning using machine learning and AI for a competitive edge in complex environments. Microsoft Purview integrates easily within the Microsoft ecosystem, providing real-time compliance validation and automatic data labeling, beneficial for managing sensitive information across diverse operating systems.

Room for Improvement: Users of BigID Next desire improvements in file viewing, automation, security features, and data consent management, as well as enhanced international data classification support. Microsoft Purview needs better integration with non-Microsoft systems, more effective endpoint data loss prevention, and easier setup processes. Suggestions for more flexible licensing and improved AI-driven analytics are made to decrease false positives.

Ease of Deployment and Customer Service: BigID Next is adaptable to multiple deployment options, including private, public, hybrid, and on-premises settings, with highly praised technical support. Microsoft Purview also supports flexible deployment and excels in public cloud service integration, with robust support and seamless service across Microsoft platforms.

Pricing and ROI: BigID Next, though costly, allows flexibility via a modular pricing model and provides a solid ROI especially for data-centric industries like healthcare and manufacturing by ensuring data compliance and efficiency. Microsoft Purview is cost-effective for Microsoft users, as pricing is within the Microsoft suite, though transitioning to E5 licenses can elevate costs. Both solutions enhance compliance and mitigate regulatory penalties.

To learn more, read our detailed BigID Next vs. Microsoft Purview Data Loss Prevention Report (Updated: April 2026).

Buyer's Guide

BigID Next vs. Microsoft Purview Data Loss Prevention

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare One

Mindshare comparison

As of May 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.1%, up from 1.4% compared to the previous year. The mindshare of BigID Next is 2.7%, down from 4.4% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 6.7%, down from 14.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Loss Prevention (DLP) Mindshare Distribution
Product	Mindshare (%)
Microsoft Purview Data Loss Prevention	6.7%
BigID Next	2.7%
Cloudflare One	2.1%
Other	88.5%

Data Loss Prevention (DLP)

Q&A Highlights

ChennaRao Vemula

Senior Cloud Security Engineer at a educational organization with 10,001+ employees

Aug 06, 2024

How to minimize false positives for PII and PCI around different data systems across the globe?

Personal information always should be under high protection from manipulations which is why it is the responsibility of those collecting the data to keep the integrity of these data and check and update them periodically. Then, once sure about the data, focus on the systems that use the data and apply all necessary security controls in using the data and keeping them safe such as information leakage.

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Featured Reviews

Cobe Van Coller

Network Architect at IP Dimension

Cloud security has improved remote access and has reduced costs for smaller client sites

I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.

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Aniruddha Nath

Senior Security Consultant at a consultancy with 10,001+ employees

Data discovery has transformed compliance workflows and automation now speeds up requests and remediation

The best feature that BigID offers is data discovery and classification, which is the most powerful engine. It allows connecting to many different data sources, ranging from cloud to on-premises to structured to unstructured data. If there is no connector available, you can build your own classifiers as well. Regarding the custom classifier option, you can build custom classifiers using regular expressions, and I have done that if you know how to create regular expressions. Custom connectors are something you create to connect to a database where the connector is not available. BigID has positively impacted my organization as it's a very powerful tool, especially with the increasing regulatory compliances for different countries such as GDPR, CCPA, and India's recent DPDPA act. Having these tools in place greatly helps organizations avoid any penal charges for not being compliant with the regulatory compliances. For example, regarding compliance or reduced risks for my clients, the DSAR process I was talking about allows organizations to respond quickly to user data deletion requests under GDPR law, which traditionally has a 30-day or 60-day timeline. In larger organizations, when the number of requests is high, it becomes tedious. However, using DSAR automation with BigID, it's almost instantaneous; instead of 30 days, you can respond in just one day to what users have requested.

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ClayHampton

Senior Infrastructure Engineer at a computer software company with 51-200 employees

Protects sensitive data across devices and helps address client compliance needs proactively

The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a stable solution."

"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."

"Cloudflare Access is part of the Zero Trust philosophy."

"It's a perfect solution from my perspective; it's easy to understand and easy to configure."

"It will take the blow rather than our applications should an attack occur."

"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."

"Cloudflare is by far the most effective solution that I have come across."

"The solution has different options that can be used to differentiate DDoS attacks."

More Cloudflare One pros

"The most valuable feature of BigID is its large number of classifiers, which allow us to scan for specific data such as SSN numbers."

"It provides a unified view across different databases and supports a wide range of data source types, including cloud and on-premises systems."

"BigID integrates well with our other products."

"The best feature that BigID offers is data discovery and classification, which is the most powerful engine, allowing connection to many different data sources ranging from cloud to on-premises and from structured to unstructured data, with the ability to build your own classifiers if no connector is available."

"The tool's most valuable feature is correlation. Using BigID's data classification capabilities has strengthened our data security. It lets me classify and connect data, which helps me manage data at various classification levels."

"I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a standout compared to competitors. The tool's data classification capabilities are impressive. It offers custom classifiers and a blend of regular exploration and artificial intelligence, making it a next-generation solution. This enhances data security, and its security posture management is straightforward and user-friendly."

"The features that I have found most valuable are the user experience, the credentialing, and that BigID is user friendly."

"My experience with BigID has been very positive and memorable, as BigID is simple, straightforward, and reliable when it comes to data discovery and data scanning exercises."

More BigID Next pros

"Earlier, our customers had no control at all over compliance, and confidential documents that were going out were not at all looked into, and Microsoft Purview Data Loss Prevention has been a huge benefit to our clients in this regard."

"The product is easy to configure."

"Insider risk management and data retention are beneficial."

"One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site."

"Microsoft Purview Data Loss Prevention protects the organization from user data getting out that should not be out and works very well when assessing the ability to prevent unauthorized sharing of sensitive information."

"The most valuable features are identifying sensitive data and issuing alerts."

"Microsoft Purview Data Loss Prevention makes it way easier to prevent unauthorized sharing of sensitive information within the organization."

"The product has improved compliance and confidence. We are aware of the data that is leaving our organization. It provides confidence in data management and information storage."

More Microsoft Purview Data Loss Prevention pros

Cons

"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."

"The tool should provide on-premise versions. Currently, all versions are cloud-based."

"The response time for support must be reduced."

"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."

"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."

"Operating and tuning the product is difficult."

"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."

"The software has automated alerts, but the automated alerts are not available in the mobile app."

More Cloudflare One cons

"One concern I have with BigID is regarding certain scans, like the multi-scan. The issue is that we can stop and retrieve these scans, but once they start, they go through an enumeration process."

"One area where BigID can be improved is the UI, which has a lot of bugs."

"BigID is expensive. I prefer McAfee."

"There are some shortcomings when it comes to Calvirus authentication, which is not yet supported by BigID."

"In terms of what could be improved, when you're looking in a BigID file, you cannot really get the whole file. You have to export it to download it to another platform that allows you to completely view it, or run a program."

"More classifications about different states are needed"

"One improvement I would suggest is addressing the intermittent failures of BigID scans, as there are times when some errors occur."

"I want them to focus on data mapping, assessment, automation workflow, and privacy incident management."

More BigID Next cons

"Endpoint Data Loss Prevention needs to be improved as it is not up to expectations."

"I would say the improvement of Microsoft Purview Data Loss Prevention could be in the propagation of policies, as if you create a policy, it may take up to 48 hours to propagate to devices, and this might take a little bit longer than ideal."

"The tool's user interface and document fingerprinting have been very poor for my customers because uploading files manually can be problematic."

"There is a need for improvements, particularly in ensuring that file-based recognition is more reliable and comprehensive."

"There is a lot of ambiguity when you are setting up labels, such as sensitive information labels. It is a little daunting at first if you don't have prior knowledge, and there is a little bit of a learning curve for setting up the labels. Some of the setup wizards could be more helpful from an AI perspective. They can streamline the setup through more AI technologies so that you don't have to jump through so many hoops and different menus and dropdowns. It would be useful to have a setup wizard that is more hands-off and engaging for setting up the information type labels. If you tell them this is what we're trying to protect, it should basically start to lead you down that path of best practices. Such a feature would be great."

"At this time, I have not seen a return on investment with Microsoft Purview Data Loss Prevention."

"Some main features are limited in comparison to other solutions."

"A major improvement is required in the solution's incident handling and alerting."

More Microsoft Purview Data Loss Prevention cons

Pricing and Cost Advice

"The prices are slightly expensive."

"The solution is not that expensive."

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."

"Cloudflare Zero Trust Platform's pricing is good."

"The solution's pricing lacks transparency."

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."

"The solution is not licensed per user but rather based on capacity. For instance, organizations with large amounts of data, such as 50 GB or more, are the ones that typically qualify for BigID."

"The solution is expensive."

"The pricing depends. If you have thousands of data sources to connect and manage, and you struggled with an MDM package in the past, you'll find BigID valuable and even cheap. But if you're a small business, it's probably not the right tool for you."

"I think that BigID's pricing is very reasonable."

"The product is expensive, but so are all competitor tools"

"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."

"The solution’s pricing is reasonable."

"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."

"The pricing is reasonable."

"The cost works out to about $15 per user per month."

"You get the solution in a bundle if you get the E5 suite."

"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."

"Though I am not a specialist, the tool is quite expensive."

More Microsoft Purview Data Loss Prevention pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

20%

Comms Service Provider

11%

Financial Services Firm

Manufacturing Company

Financial Services Firm

20%

Insurance Company

Manufacturing Company

Comms Service Provider

Financial Services Firm

16%

Computer Software Company

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	11

By reviewers
Company Size	Count
Small Business	5
Large Enterprise	11

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	7
Large Enterprise	15

Questions from the Community

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What is your primary use case for Cloudflare Access?

Cloudflare Access provides secure access to internal applications for employees, external members of the organization...

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What advice do you have for others considering Cloudflare Access?

Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...

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What do you like most about BigID?

I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a stan...

See all answers

What needs improvement with BigID?

One improvement I would suggest is addressing the intermittent failures of BigID scans, as there are times when some ...

See all answers

What is your primary use case for BigID?

BigID's main use case is connecting to various data sources to perform the data discovery process, classify the data ...

See all answers

What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

My experience with the pricing, setup costs, and licensing is that everything is included in our enterprise licensing...

See all answers

What needs improvement with Microsoft Purview Data Loss Prevention?

To improve Microsoft Purview Data Loss Prevention, I think it would be helpful if we could make bulk labeling easier,...

See all answers

What is your primary use case for Microsoft Purview Data Loss Prevention?

My main use cases involve trying to prevent sensitive files from leaving the company. Any sensitive data that the bus...

See all answers

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Product Reports

Buyer's Guide

Cloudflare One

May 2026

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Buyer's Guide

BigID Next

May 2026

Download BigID Next product report

Buyer's Guide

Microsoft Purview Data Loss Prevention

April 2026

Microsoft Purview Data Loss Prevention report

Download Microsoft Purview Data Loss Prevention product report

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform

No data available

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

Overview

Cloudflare One is a comprehensive platform for security, performance, and connectivity. It provides features like rate limiting, DDoS protection, and application access, tailored to enhance user experience while securing internet access and accelerating communications.

Designed to integrate security measures with ease of use and scalability, Cloudflare One offers a secure web gateway and zero trust network access. These features ensure seamless setup and operation, making connectivity reliable and protected. Users appreciate its integrated console, intuitive interface, and the ability to manage risk effectively. It offers straightforward deployment, improves latency, and boasts cost-effectiveness. While its onboarding process and documentation need enhancement, its value in content delivery and application shielding is notable. Despite challenges in integrating Cloudflare Access with existing VPNs and the need for better automation and support, it remains vital for DNS and infrastructure protection.

What features make Cloudflare One stand out?

Rate Limiting: Controls the traffic rate to prevent abuse.
DDoS Protection: Shields applications from distributed denial-of-service attacks.
Secure Web Gateway: Provides secure internet access with seamless operation.
Zero Trust Network Access: Ensures secure, application-based connectivity without relying on traditional VPNs.
Access for Connectivity: Facilitates access to internal applications securely.

What benefits should users look for in reviews?

Security: Robust measures for DNS and browsing protection.
Performance: Enhanced site accessibility and communication speed.
Cost-Effectiveness: Offers competitive pricing for its features.
Ease of Deployment: Straightforward and efficient setup process.

In industries like finance, retail, and technology, Cloudflare One is crucial for enabling secure remote access and protecting web applications against dynamic threats. It supports compliance access policies and enhances content delivery, playing a key role in safeguarding digital infrastructure.

Cloudflare

BigID Next offers advanced data discovery, classification, and governance tools, streamlining compliance with privacy laws while integrating seamlessly with Microsoft platforms.

BigID Next provides comprehensive data management through machine learning-enhanced capabilities, supporting data discovery and classification for both structured and unstructured data. By simplifying processes for GDPR and CCPA compliance, and facilitating data scanning and mapping across databases, it optimizes data management. Automation is central to its design, with solutions for DSAR requests, organizing data with security labels, and ensuring a holistic organizational data view. Improvements in navigation, bug fixes, and scan reliability remain essential, along with enhancing classifiers for broader region coverage.

What features does BigID Next offer?

User-Friendly Interface: Easily navigable for streamlined data operations.
Microsoft Integration: Seamless compatibility with Microsoft platforms.
Data Scanning Capabilities: Efficiently scans structured and unstructured data.
Data Classification and Discovery: Identifies and categorizes sensitive data.
Security Labels: Supports predefined and custom security labels.
Automation for PII Requests: Automates privacy request management.
Compliance Adherence: Aligns with GDPR and CCPA requirements.
Scheduling Scans: Facilitates planned data assessments.
Machine Learning: Enhances data mapping, auditing, and management.

What benefits should users look for?

Enhanced Compliance: Supports adherence to major privacy laws like GDPR and CCPA.
Data Mapping Efficiency: Improves data locating and classification.
Automation Features: Saves time with automated data request handling.
Comprehensive Integration: Works well with existing security tools.
Holistic Data View: Offers clear insights into data storage and use.

BigID Next is commonly implemented in industries needing robust data governance, such as finance and healthcare, where data privacy and compliance with regulations are critical. It aids in scanning and classifying extensive data volumes, helping businesses maintain regulatory compliance while managing data risks effectively.

BigID

Microsoft Purview Data Loss Prevention helps businesses protect sensitive data through robust compliance automation and seamless multi-platform integration, supporting environments like Office 365, Azure, iOS, Android, and macOS.

Microsoft Purview Data Loss Prevention focuses on identifying sensitive data and maintaining compliance through automation and integration with platforms such as Exchange email, SharePoint, OneDrive, and Teams. Auto-labeling, classification controls, and monitoring capabilities ensure secure data management, reducing insider threat response times by 25%. While praised for its capabilities, improvements in system integration, endpoint handling, and incident management are needed. Licensing costs and limited language support pose challenges. Usability can be enhanced through interface updates and better documentation. OCR and scalability enhancements could improve policy propagation speed. More end-user training examples would be beneficial.

What are the key features?

Sensitive Data Identification: Detects confidential information across environments.
Compliance Automation: Streamlines regulatory requirements adherence.
Multi-Platform Integration: Supports Office 365, Azure, iOS, Android, macOS seamlessly.
Auto-Labeling: Automatically categorizes sensitive data for protection.
Classification Controls: Provides robust data classification options.
Alerts and Monitoring: Enhances data security with proactive alerting.

What benefits should users evaluate?

Efficient Threat Response: Reduces insider threat response times by 25%.
Enhanced Data Governance: Simplifies managing data privacy and compliance.
Comprehensive Protection: Integrates with multiple platforms for wide coverage.

In industries such as finance, healthcare, and legal, Microsoft Purview Data Loss Prevention is crucial for safeguarding sensitive information due to strict compliance demands. It automates data classification and policy configurations, preventing accidental data leakage and ensuring security protocols align with regulatory standards.

Microsoft

Sample Customers

23andMe

Home Depot, Grant Thornton LLP, Cimpress, Fidelity Investments

Information Not Available

Buyer's Guide

BigID Next vs. Microsoft Purview Data Loss Prevention

April 2026

Free Report: BigID Next vs. Microsoft Purview Data Loss Prevention

Find out what your peers are saying about BigID Next vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: April 2026.

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