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BigID Next vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.3
BigID Next offers strong ROI through compliance, data management integration, cost savings, automation, and reduced staffing, avoiding fines.
Sentiment score
6.8
Microsoft Purview improves efficiency, security, and compliance, offering significant long-term ROI despite initial setup efforts.
It is one of the best tools in the market.
Senior Manager at KPMG
We have seen returns across all three aspects: fewer employees needed, money saved, and time saved with BigID.
Senior Security Consultant at a consultancy with 10,001+ employees
I have seen a return on investment from using BigID, particularly as it is a regulatory and compliance tool that helps avoid potential penalties for non-compliance.
Senior Security Consultant at a consultancy with 10,001+ employees
Clients benefit from using a one-stop-shop solution, increasing their visibility across different platforms.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
 

Customer Service

Sentiment score
6.5
BigID Next's support is praised for responsiveness, efficiency, and high customer satisfaction, despite occasional delays and time-consuming initial contact.
Sentiment score
5.5
Microsoft Purview's customer service is mixed, with quick, knowledgeable support but delays and insufficient expertise for complex issues.
BigID has one of the best technical support teams.
Senior Manager at KPMG
I would rate the customer support a six because you cannot directly reach out to L3 or L2 support if there's a major issue.
Senior Security Consultant at a consultancy with 10,001+ employees
developing the custom connectors was relatively easy because of the courses I attended at BigID University and the support given by the BigID engineering team.
Senior Security Consultant at a consultancy with 10,001+ employees
Overall, it doesn't meet our expectations.
Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees
They're skillful people who know what they're doing in their space.
Dex engineer at a tech vendor with 1,001-5,000 employees
I have a dedicated team as a government agency, and Microsoft assists us promptly.
Data Governance Advisor at a government with 501-1,000 employees
 

Scalability Issues

Sentiment score
6.7
BigID Next is scalable with mixed opinions, excelling in large environments but facing data handling and presentation challenges.
Sentiment score
7.6
Microsoft Purview Data Governance offers scalable performance, adaptable for diverse environments, with flexible architecture and ongoing scalability updates.
I have added very large data sources to the BigID environment, and it remains stable.
Senior Security Consultant at a consultancy with 10,001+ employees
BigID is scalable, allowing you to purchase as many scanners as you want.
Senior Security Consultant at a consultancy with 10,001+ employees
With automation, you can label five documents or 50,000 with the same amount of clicks.
Dex engineer at a tech vendor with 1,001-5,000 employees
It allows for one-to-one connections with different types of servers, either cloud-based like AWS, or physical servers.
Data Governance Advisor at a government with 501-1,000 employees
The product is scalable and works across multi-cloud and multi-platform environments.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
 

Stability Issues

Sentiment score
7.5
BigID Next is often seen as reliable with some stability concerns but praised for data security and ease of use.
Sentiment score
7.5
Microsoft Purview is highly stable, evolving consistently, with users appreciating its reliability despite occasional bugs and network issues.
BigID is generally stable, however, there is a noted issue with bulk tagging that can affect scan results.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
It can take seven days to 24 hours to determine whether a policy is effective.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
Microsoft Purview Data Governance is absolutely fine in terms of stability.
Data Governance Advisor at a government with 501-1,000 employees
 

Room For Improvement

BigID Next needs enhancements in file access, security, automation, UI navigation, deployment, data governance, and support features.
Microsoft Purview struggles with non-Azure data lineage, integration issues, limited macOS features, and requires better support and documentation.
There is also an issue with incident tagging, where all objects get tagged without an option to untag specific ones, and reverting changes is only possible through MongoDB Central, which can lead to data loss for certain periods.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
I want them to focus on data mapping, assessment, automation workflow, and privacy incident management.
Senior Manager at KPMG
BigID deserves recognition for the data discovery part, which has been wonderful and quite accurate, along with the confidence level process that allows us to fine-tune results for better accuracy from the database.
Assistant Manager - Cyber : Digital Privacy and Trust at Deloitte
It's essential to know if a feature isn't working due to missing licenses.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
There are some problems with DLP rules, and it would be great if the security around DLP could be expanded.
Cloud Security Specialist at a aerospace/defense firm with 10,001+ employees
A watermark feature or similar tools to help enhance security for end users could be added.
Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees
 

Setup Cost

BigID Next offers premium, capacity-based pricing; valued by large enterprises for advanced features, less feasible for smaller businesses.
Microsoft Purview Data Governance is generally viewed as reasonably priced but has varied opinions on its cost-effectiveness.
BigID might be expensive as it involves various paid services, like data retention and graphic rights management.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
The pricing is competitive in the market, however, I need to ask for the right price.
Senior Manager at KPMG
The feature might be available in the console, but it won't work without the proper license, creating confusion.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs.
Data Governance Advisor at a government with 501-1,000 employees
I'm not exactly sure how much our license costs, but it is very expensive.
Senior IT Security Risk & Compliance Analyst at a government with 501-1,000 employees
 

Valuable Features

BigID Next offers a user-friendly design, seamless Microsoft integration, and powerful data discovery, classification, and protection capabilities.
Microsoft Purview excels in data governance with Azure integration, compliance support, multi-cloud protection, and AI-driven data management.
One of the best features of BigID is its strength in data discovery and governance.
Senior Manager at KPMG
BigID simplifies things by integrating both data protection and data privacy in one environment, making it easier for end users.
Senior Security Consultant at a consultancy with 10,001+ employees
The most valuable feature of BigID is its large number of classifiers, which allow us to scan for specific data such as SSN numbers.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
It provides a comprehensive view of the entire ecosystem's threats and compliance in real time.
Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees
The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization.
Dex engineer at a tech vendor with 1,001-5,000 employees
Microsoft Purview Data Governance has helped my company by finding insider risks, ensuring data loss prevention, and achieving compliance to make sure everybody is compliant.
Senior IT Security Risk & Compliance Analyst at a government with 501-1,000 employees
 

Categories and Ranking

BigID Next
Ranking in Data Governance
6th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
15
Ranking in other categories
Data Loss Prevention (DLP) (7th), Data Privacy Management Software (2nd), Data Security Posture Management (DSPM) (4th), AI Data Analysis (2nd)
Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
59
Ranking in other categories
Microsoft Security Suite (8th)
 

Mindshare comparison

As of January 2026, in the Data Governance category, the mindshare of BigID Next is 5.2%, down from 7.8% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 13.8%, down from 21.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Data Governance13.8%
BigID5.2%
Other81.0%
Data Governance
 

Featured Reviews

Aniruddha Nath - PeerSpot reviewer
Senior Security Consultant at a consultancy with 10,001+ employees
Data discovery has transformed compliance workflows and automation now speeds up requests and remediation
The best feature that BigID offers is data discovery and classification, which is the most powerful engine. It allows connecting to many different data sources, ranging from cloud to on-premises to structured to unstructured data. If there is no connector available, you can build your own classifiers as well. Regarding the custom classifier option, you can build custom classifiers using regular expressions, and I have done that if you know how to create regular expressions. Custom connectors are something you create to connect to a database where the connector is not available. BigID has positively impacted my organization as it's a very powerful tool, especially with the increasing regulatory compliances for different countries such as GDPR, CCPA, and India's recent DPDPA act. Having these tools in place greatly helps organizations avoid any penal charges for not being compliant with the regulatory compliances. For example, regarding compliance or reduced risks for my clients, the DSAR process I was talking about allows organizations to respond quickly to user data deletion requests under GDPR law, which traditionally has a 30-day or 60-day timeline. In larger organizations, when the number of requests is high, it becomes tedious. However, using DSAR automation with BigID, it's almost instantaneous; instead of 30 days, you can respond in just one day to what users have requested.
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Insurance Company
9%
Computer Software Company
8%
Manufacturing Company
5%
Financial Services Firm
15%
Computer Software Company
10%
Government
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Large Enterprise11
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise13
Large Enterprise31
 

Questions from the Community

What do you like most about BigID?
I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a standout compared to competitors. The tool's data classification capabilities are i...
What needs improvement with BigID?
One area where BigID can be improved is the UI, which has a lot of bugs. I believe that if they improve their UI experience, that would greatly help. In general, sometimes you see bugs, but there's...
What is your primary use case for BigID?
My main use case for BigID includes data discovery and classification, DSAR automation, and data remediation. I use BigID for data discovery and classification in my work by identifying where perso...
What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appr...
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Home Depot, Grant Thornton LLP, Cimpress, Fidelity Investments
Information Not Available
Find out what your peers are saying about BigID Next vs. Microsoft Purview Data Governance and other solutions. Updated: December 2025.
880,844 professionals have used our research since 2012.