Microsoft Purview Data Loss Prevention vs Zscaler Zero Trust Exchange Platform comparison

Microsoft and Zscaler are both solutions in the Data Loss Prevention (DLP) category. Microsoft is ranked #1 with an average rating of 7.8, while Zscaler is ranked #6 with an average rating of 8.4. Microsoft holds a 8.0% mindshare in DLP, compared to Zscaler’s 4.4% mindshare. Additionally, 94% of Microsoft users are willing to recommend the solution, compared to 98% of Zscaler users who would recommend it.

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Executive SummaryUpdated on Feb 8, 2026

Microsoft Purview Data Loss Prevention and Zscaler Zero Trust Exchange Platform are competitors in the data security and compliance category. Microsoft Purview seems to have the upper hand with its deep integration in the Microsoft ecosystem, providing better compliance management and cost-effectiveness, especially for Microsoft 365 users.

Features: Microsoft Purview Data Loss Prevention shines with its auto-labeling feature, allowing for efficient document handling across repositories like Outlook, Exchange, SharePoint, and OneDrive. Its robust integration with Azure, Dynamics, and Office 365 provides seamless compliance management. Additionally, Purview supports heterogeneous environments and offers presentations to educate users about sensitive data handling. Meanwhile, Zscaler Zero Trust Exchange Platform delivers comprehensive security features such as DLP, SSL inspection, and CASB capabilities. It is particularly beneficial for cloud integrations and securing remote work environments.

Room for Improvement: Microsoft Purview Data Loss Prevention could enhance its user experience by introducing AI-driven wizards for label setup and improve third-party integration and endpoint functionality. There's also a need to bolster incident handling and customization options. Zscaler's Zero Trust Exchange Platform has limitations in covering non-web channels and could benefit from more granular policy management. It also needs to expand its machine learning capabilities, improve support and scalability, and offer more competitive pricing.

Ease of Deployment and Customer Service: Microsoft Purview Data Loss Prevention benefits from its integration within the Microsoft ecosystem, aiding deployment across public, hybrid, and private clouds, though support is sometimes inconsistent. Zscaler Zero Trust Exchange Platform offers similar deployment flexibility but requires improvement in configuration simplicity and support responsiveness. While both provide extensive documentation, Zscaler’s customer service is often seen as less satisfactory.

Pricing and ROI: Microsoft Purview Data Loss Prevention offers cost-effective solutions, especially for those with Microsoft E5 licenses, making it an attractive option for existing Microsoft users. It is seen as reasonably priced for the features provided. On the other hand, Zscaler Zero Trust Exchange Platform is considered expensive, with additional costs based on user count and certain features. Despite this, both solutions promise ROI through integrated functionalities and reduced necessity for multiple tools, though Microsoft's inclusion in broader packages offers better value within its ecosystem.

To learn more, read our detailed Microsoft Purview Data Loss Prevention vs. Zscaler Zero Trust Exchange Platform Report (Updated: March 2026).

Buyer's Guide

Microsoft Purview Data Loss Prevention vs. Zscaler Zero Trust Exchange Platform

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare One

Mindshare comparison

As of March 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 1.7%, up from 1.3% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 8.0%, down from 14.9% compared to the previous year. The mindshare of Zscaler Zero Trust Exchange Platform is 4.4%, down from 6.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Loss Prevention (DLP) Mindshare Distribution
Product	Mindshare (%)
Microsoft Purview Data Loss Prevention	8.0%
Zscaler Zero Trust Exchange Platform	4.4%
Cloudflare One	1.7%
Other	85.9%

Data Loss Prevention (DLP)

Q&A Highlights

ChennaRao Vemula

Senior Cloud Security Engineer at a educational organization with 10,001+ employees

Aug 06, 2024

How to minimize false positives for PII and PCI around different data systems across the globe?

Personal information always should be under high protection from manipulations which is why it is the responsibility of those collecting the data to keep the integrity of these data and check and update them periodically. Then, once sure about the data, focus on the systems that use the data and apply all necessary security controls in using the data and keeping them safe such as information leakage.

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Featured Reviews

Cobe Van Coller

Network Architect at IP Dimension

Cloud security has improved remote access and has reduced costs for smaller client sites

I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.

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ClayHampton

Senior Infrastructure Engineer at a computer software company with 51-200 employees

Protects sensitive data across devices and helps address client compliance needs proactively

The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.

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Zaheer_Khan

Cybersecurity Senior Program Manager at Dayforce

Secure access has improved remote work and has reduced vulnerabilities across our workforce

Zscaler Zero Trust Exchange Platform probably needs to be more efficient because scanning takes a lot of time. Some vulnerabilities create issues, and when we wanted to identify the source of the vulnerabilities, specifically focusing on mobile ID and related areas, it was unable to provide assistance. However, according to discussions with Zscaler Zero Trust Exchange Platform, they said that by the end of mid-2026, they are exploring these features, and probably those features can be incorporated or embedded into this particular system. That is the only major negative point.In terms of responses, Zscaler Zero Trust Exchange Platform is good. In terms of controlling vulnerability, it is good. The only cons I have noticed is that it is a bit slower, and sometimes it is unable to identify the source. These are the key areas for improvement.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Clover is the best product globally."

"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."

"Cloudflare is simple to use."

"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."

"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."

"The solution has different options that can be used to differentiate DDoS attacks."

"Cloudflare, in my opinion, was easy to implement."

"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."

More Cloudflare One pros

"It's secure and can be integrated with an existing Forcepoint DLP setup."

"We can triage based on quick and sometimes constant alerts."

"The auto-labeling feature is definitely the most valuable feature. It goes in and labels the documents for you in different repositories. It covers the Outlook and Exchange repositories along with SharePoint and OneDrive. It is really helpful in those areas."

"The product can block the uploads to cloud services."

"We can use Microsoft Purview Data Loss Prevention to manage devices and site policies."

"It has helped our clients to reduce the time to action on insider threats because it can be integrated."

"Microsoft Purview Data Loss Prevention makes it way easier to prevent unauthorized sharing of sensitive information within the organization."

"One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site."

More Microsoft Purview Data Loss Prevention pros

"It is easy to use."

"I like its ease of use. It has a single pane of glass for the ZIA and ZPA pieces. It is very manageable. It is also very easy to deploy for secure access, and it gives half-decent coverage for visibility in terms of what the users use and what data is being proxied through the access gateway."

"You can close your data protection gaps with Zscaler. You can quickly find all the classified, sensitive data across the cloud."

"The product’s most valuable features are inbound and outbound scanning and API control."

"With SASE, we have a single platform that covers multiple task services with which we need to control access. All the features are equally valuable."

"The most valuable features of Zscaler Private Access are reliability, scalability, and availability."

"Sandboxing, DLP, and SSL inspection engine are the most valuable features of Zscaler SASE."

"The most valuable features of Zscaler SASE include web filtering, application control, and the private access configuration."

More Zscaler Zero Trust Exchange Platform pros

Cons

"For the topic of improvement, providing some training material is one of my suggestions."

"They don't have a person to provide support for customers using the solution under their free plan."

"Lacks a VPN feature to provide a secure connection to the data center."

"Our customers no longer use Cloudflare because its service is subpar."

"The tool should provide on-premise versions. Currently, all versions are cloud-based."

"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."

"Our subscription plan for the solution has a limitation of bot signatures."

"Operating and tuning the product is difficult."

More Cloudflare One cons

"The tool's user interface and document fingerprinting have been very poor for my customers because uploading files manually can be problematic."

"The platform can be challenging to navigate and has the potential for improvement."

"There is a lot of ambiguity when you are setting up labels, such as sensitive information labels. It is a little daunting at first if you don't have prior knowledge, and there is a little bit of a learning curve for setting up the labels. Some of the setup wizards could be more helpful from an AI perspective. They can streamline the setup through more AI technologies so that you don't have to jump through so many hoops and different menus and dropdowns. It would be useful to have a setup wizard that is more hands-off and engaging for setting up the information type labels. If you tell them this is what we're trying to protect, it should basically start to lead you down that path of best practices. Such a feature would be great."

"At this time, I have not seen a return on investment with Microsoft Purview Data Loss Prevention."

"The main disadvantages of Microsoft Purview Data Loss Prevention in comparison to the Netscope product are notable considerations."

"Microsoft Purview Data Loss Prevention's licensing is expensive."

"A major improvement is required in the solution's incident handling and alerting."

"Endpoint Data Loss Prevention needs to be improved as it is not up to expectations."

More Microsoft Purview Data Loss Prevention cons

"There aren't really any missing features that I have witnessed."

"They should work on a replica account. There could be alerts and replica files sent to the DLP team during data collection."

"The menu for the ZIA portal could be organized a little bit differently. The most-used modules should be at the top of the menus, not somewhere near the bottom, some of them are not organized well in my opinion."

"The solution needs to improve a lot of aspects."

"More on-prem infrastructure is required when Zscaler Private Access is to be implemented as a single point of entry."

"To enhance their offering, it is advisable for them to focus on strengthening the foundation of their architecture. Additionally, they should consider integrating a broader range of services that go beyond what managed service providers typically offer independently."

"There could be additional ways to define proximity. Additionally, they should provide some exclusion options for specific policies and an ability to control the DLP engine."

"We would like to extend the SASE applications for Zscaler."

More Zscaler Zero Trust Exchange Platform cons

Pricing and Cost Advice

"The prices are slightly expensive."

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."

"Cloudflare Zero Trust Platform's pricing is good."

"The solution's pricing lacks transparency."

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."

"The solution is not that expensive."

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."

"The cost works out to about $15 per user per month."

"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."

"Though I am not a specialist, the tool is quite expensive."

"I am satisfied with the tool's pricing."

"The solution’s pricing is reasonable."

"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."

"You get the solution in a bundle if you get the E5 suite."

"The product has the best price-to-performance ratio."

More Microsoft Purview Data Loss Prevention pricing and cost advice

"It's an affordable solution"

"The licensing model for Zscaler Cloud DLP allows you to only buy what you need. You don't need to buy it as a whole, so it's good."

"In terms of market positioning, I would describe Zscaler Private Access as offering optimal pricing. Based on our experience, Cato Networks tends to be slightly more expensive."

"The pricing is quite high, especially when it comes to the gateway."

"The cost is expensive. It depends on the number of users."

"The technical support is good."

"The product has reasonable pricing."

"Zscaler Private Access can be an expensive solution, depending on the license type you will purchase."

More Zscaler Zero Trust Exchange Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Comms Service Provider

11%

Computer Software Company

10%

Financial Services Firm

Manufacturing Company

Financial Services Firm

15%

Computer Software Company

Manufacturing Company

Insurance Company

Financial Services Firm

13%

Computer Software Company

10%

Manufacturing Company

10%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	15

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	12
Large Enterprise	42

Questions from the Community

What needs improvement with Cloudflare Access?

Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...

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What is your primary use case for Cloudflare Access?

Cloudflare Access provides secure access to internal applications for employees, external members of the organization...

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What advice do you have for others considering Cloudflare Access?

Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...

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What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

The pricing of Microsoft Purview Data Loss Prevention is acceptable for us.

See all answers

What needs improvement with Microsoft Purview Data Loss Prevention?

I think that a feature on the side where you could click on something with a question mark, and then if you click on ...

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What is your primary use case for Microsoft Purview Data Loss Prevention?

My main use case is to upload mailboxes. We're using Microsoft Purview Data Loss Prevention to upload mailboxes. The ...

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What is the better solution - Prisma Access or Zscaler Private Access?

We looked into Prisma Access before choosing Zscaler Private Access (ZPA). Palo Alto’s Prisma Access is a secure ac...

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What do you like most about Zscaler SASE?

The most valuable features of Zscaler Private Access are reliability, scalability, and availability.

See all answers

What needs improvement with Zscaler SASE?

The solution needs to improve a lot of aspects.

See all answers

Comparisons

Cato SASE Cloud Platform vs Cloudflare One

Compared 5% of the time

Prisma Access by Palo Alto Networks vs Cloudflare One

Compared 3% of the time

FortiSASE vs Cloudflare One

Compared 3% of the time

Twingate vs Cloudflare One

Compared 3% of the time

Fortinet FortiGate vs Cloudflare One

Compared 2% of the time

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Symantec Data Loss Prevention vs Microsoft Purview Data Loss Prevention

Compared 7% of the time

Forcepoint Data Loss Prevention vs Microsoft Purview Data Loss Prevention

Compared 6% of the time

Amazon Macie vs Microsoft Purview Data Loss Prevention

Compared 6% of the time

Varonis Platform vs Microsoft Purview Data Loss Prevention

Compared 5% of the time

Mimecast Insider Risk Management and Data Protection vs Microsoft Purview Data Loss Prevention

Compared 4% of the time

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Cato SASE Cloud Platform vs Zscaler Zero Trust Exchange Platform

Compared 9% of the time

Prisma Access by Palo Alto Networks vs Zscaler Zero Trust Exchange Platform

Compared 5% of the time

FortiSASE vs Zscaler Zero Trust Exchange Platform

Compared 5% of the time

Check Point Harmony SASE (formerly Perimeter 81) vs Zscaler Zero Trust Exchange Platform

Compared 4% of the time

Netskope Private Access vs Zscaler Zero Trust Exchange Platform

Compared 3% of the time

More Zscaler Zero Trust Exchange Platform Competitors

Product Reports

Buyer's Guide

Cloudflare One

March 2026

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Buyer's Guide

Microsoft Purview Data Loss Prevention

February 2026

Microsoft Purview Data Loss Prevention report

Download Microsoft Purview Data Loss Prevention product report

Buyer's Guide

Zscaler Zero Trust Exchange Platform

February 2026

Zscaler Zero Trust Exchange Platform report

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Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

Zscaler SASE, Zscaler DLP, Zscaler CASB, Zscaler CSPM, Zscaler Browser Isolation, Zscaler Posture Control

Overview

Cloudflare One is a comprehensive platform for security, performance, and connectivity. It provides features like rate limiting, DDoS protection, and application access, tailored to enhance user experience while securing internet access and accelerating communications.

Designed to integrate security measures with ease of use and scalability, Cloudflare One offers a secure web gateway and zero trust network access. These features ensure seamless setup and operation, making connectivity reliable and protected. Users appreciate its integrated console, intuitive interface, and the ability to manage risk effectively. It offers straightforward deployment, improves latency, and boasts cost-effectiveness. While its onboarding process and documentation need enhancement, its value in content delivery and application shielding is notable. Despite challenges in integrating Cloudflare Access with existing VPNs and the need for better automation and support, it remains vital for DNS and infrastructure protection.

What features make Cloudflare One stand out?

Rate Limiting: Controls the traffic rate to prevent abuse.
DDoS Protection: Shields applications from distributed denial-of-service attacks.
Secure Web Gateway: Provides secure internet access with seamless operation.
Zero Trust Network Access: Ensures secure, application-based connectivity without relying on traditional VPNs.
Access for Connectivity: Facilitates access to internal applications securely.

What benefits should users look for in reviews?

Security: Robust measures for DNS and browsing protection.
Performance: Enhanced site accessibility and communication speed.
Cost-Effectiveness: Offers competitive pricing for its features.
Ease of Deployment: Straightforward and efficient setup process.

In industries like finance, retail, and technology, Cloudflare One is crucial for enabling secure remote access and protecting web applications against dynamic threats. It supports compliance access policies and enhances content delivery, playing a key role in safeguarding digital infrastructure.

Cloudflare

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

Microsoft

Zscaler Zero Trust Exchange enhances security with seamless cloud-based connectivity and VPN-less operation, offering integration with multiple identity providers and advanced security features, suitable for remote work environments.

Zscaler Zero Trust Exchange provides secure, adaptive connectivity without traditional VPNs, allowing organizations to replace legacy systems and bolster remote work security. The platform offers cloud-based protection, single sign-on, dynamic URL categorization, and scalable solutions. While advanced security features like DLP and threat protection enhance data protection, users may face issues with speed, connectivity, and some customization options. Integration challenges, latency due to multi-tenant hosting, reporting delays, and licensing costs require consideration. It supports secure internet access and private application security, ensuring traffic control and data compliance.

What are the key features of Zscaler Zero Trust Exchange?

VPN-less Connectivity: Enables secure remote access without traditional VPNs.
Cloud-based Security: Offers scalable protection utilizing cloud infrastructure.
Single Sign-On: Integrates with multiple identity providers for streamlined access.
Dynamic URL Categorization: Provides real-time URL filtering to enhance security.
Advanced Threat Protection: Detects and mitigates sophisticated threats effectively.
Customizable Policies: Allows tailored security protocols to fit unique requirements.
Comprehensive DLP: Protects sensitive data through robust data loss prevention.
Integration Capabilities: Connects seamlessly with cloud services and applications.

What are the benefits of using Zscaler Zero Trust Exchange?

Enhanced Security: Delivers consistent protection regardless of user location.
Improved Compliance: Ensures adherence to data protection regulations.
Streamlined Access: Simplifies connectivity to private and cloud applications.
Scalability: Supports expanding organizational demands with cloud scalability.
Real-time Visibility: Provides instant insights into security incidents and network traffic.

Zscaler Zero Trust Exchange is deployed across industries to secure remote access and enforce zero trust principles. Organizations in finance, healthcare, and technology sectors utilize it for secure internet access and visibility into cloud applications, enhancing performance and compliance in dynamic environments.

Zscaler

Sample Customers

23andMe

Information Not Available

Siemens, AutoNation, GE, NOV

Buyer's Guide

Microsoft Purview Data Loss Prevention vs. Zscaler Zero Trust Exchange Platform

March 2026

Free Report: Microsoft Purview Data Loss Prevention vs. Zscaler Zero Trust Exchange Platform

Find out what your peers are saying about Microsoft Purview Data Loss Prevention vs. Zscaler Zero Trust Exchange Platform and other solutions. Updated: March 2026.

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