Microsoft Purview Data Loss Prevention vs Zscaler Zero Trust Exchange Platform comparison

Microsoft and Zscaler are both solutions in the Data Loss Prevention (DLP) category. Microsoft is ranked #1 with an average rating of 7.8, while Zscaler is ranked #6 with an average rating of 8.5. Microsoft holds a 6.9% mindshare in DLP, compared to Zscaler’s 4.2% mindshare. Additionally, 94% of Microsoft users are willing to recommend the solution, compared to 98% of Zscaler users who would recommend it.

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Executive SummaryUpdated on Feb 8, 2026

Microsoft Purview Data Loss Prevention and Zscaler Zero Trust Exchange Platform are competitors in the data security and compliance category. Microsoft Purview seems to have the upper hand with its deep integration in the Microsoft ecosystem, providing better compliance management and cost-effectiveness, especially for Microsoft 365 users.

Features: Microsoft Purview Data Loss Prevention shines with its auto-labeling feature, allowing for efficient document handling across repositories like Outlook, Exchange, SharePoint, and OneDrive. Its robust integration with Azure, Dynamics, and Office 365 provides seamless compliance management. Additionally, Purview supports heterogeneous environments and offers presentations to educate users about sensitive data handling. Meanwhile, Zscaler Zero Trust Exchange Platform delivers comprehensive security features such as DLP, SSL inspection, and CASB capabilities. It is particularly beneficial for cloud integrations and securing remote work environments.

Room for Improvement: Microsoft Purview Data Loss Prevention could enhance its user experience by introducing AI-driven wizards for label setup and improve third-party integration and endpoint functionality. There's also a need to bolster incident handling and customization options. Zscaler's Zero Trust Exchange Platform has limitations in covering non-web channels and could benefit from more granular policy management. It also needs to expand its machine learning capabilities, improve support and scalability, and offer more competitive pricing.

Ease of Deployment and Customer Service: Microsoft Purview Data Loss Prevention benefits from its integration within the Microsoft ecosystem, aiding deployment across public, hybrid, and private clouds, though support is sometimes inconsistent. Zscaler Zero Trust Exchange Platform offers similar deployment flexibility but requires improvement in configuration simplicity and support responsiveness. While both provide extensive documentation, Zscaler’s customer service is often seen as less satisfactory.

Pricing and ROI: Microsoft Purview Data Loss Prevention offers cost-effective solutions, especially for those with Microsoft E5 licenses, making it an attractive option for existing Microsoft users. It is seen as reasonably priced for the features provided. On the other hand, Zscaler Zero Trust Exchange Platform is considered expensive, with additional costs based on user count and certain features. Despite this, both solutions promise ROI through integrated functionalities and reduced necessity for multiple tools, though Microsoft's inclusion in broader packages offers better value within its ecosystem.

To learn more, read our detailed Microsoft Purview Data Loss Prevention vs. Zscaler Zero Trust Exchange Platform Report (Updated: April 2026).

Buyer's Guide

Microsoft Purview Data Loss Prevention vs. Zscaler Zero Trust Exchange Platform

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare One

Mindshare comparison

As of April 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 1.9%, up from 1.3% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 6.9%, down from 14.8% compared to the previous year. The mindshare of Zscaler Zero Trust Exchange Platform is 4.2%, down from 6.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Loss Prevention (DLP) Mindshare Distribution
Product	Mindshare (%)
Microsoft Purview Data Loss Prevention	6.9%
Zscaler Zero Trust Exchange Platform	4.2%
Cloudflare One	1.9%
Other	87.0%

Data Loss Prevention (DLP)

Q&A Highlights

ChennaRao Vemula

Senior Cloud Security Engineer at a educational organization with 10,001+ employees

Aug 06, 2024

How to minimize false positives for PII and PCI around different data systems across the globe?

Personal information always should be under high protection from manipulations which is why it is the responsibility of those collecting the data to keep the integrity of these data and check and update them periodically. Then, once sure about the data, focus on the systems that use the data and apply all necessary security controls in using the data and keeping them safe such as information leakage.

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Featured Reviews

Cobe Van Coller

Network Architect at IP Dimension

Cloud security has improved remote access and has reduced costs for smaller client sites

I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.

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ClayHampton

Senior Infrastructure Engineer at a computer software company with 51-200 employees

Protects sensitive data across devices and helps address client compliance needs proactively

The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.

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Zaheer_Khan

Cybersecurity Senior Program Manager at Dayforce

Secure access has improved remote work and has reduced vulnerabilities across our workforce

Zscaler Zero Trust Exchange Platform probably needs to be more efficient because scanning takes a lot of time. Some vulnerabilities create issues, and when we wanted to identify the source of the vulnerabilities, specifically focusing on mobile ID and related areas, it was unable to provide assistance. However, according to discussions with Zscaler Zero Trust Exchange Platform, they said that by the end of mid-2026, they are exploring these features, and probably those features can be incorporated or embedded into this particular system. That is the only major negative point.In terms of responses, Zscaler Zero Trust Exchange Platform is good. In terms of controlling vulnerability, it is good. The only cons I have noticed is that it is a bit slower, and sometimes it is unable to identify the source. These are the key areas for improvement.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The blocking feature is very good."

"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."

"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."

"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."

"Clover is the best product globally."

"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."

"Cloudflare is simple to use."

"The solution has different options that can be used to differentiate DDoS attacks."

More Cloudflare One pros

"The solution's IDM (Indexed Document Matching), EDM (Exact Data Matching), and DCM (Described Content Matching) features have been most effective in identifying and mitigating potential data leaks."

"Microsoft Purview's classification and policy controls impact users' productivity within my organization very positively, as it does not get in the way of their working."

"The feature I appreciate most about Microsoft Purview Data Loss Prevention is the native synchronization between the tool and all the Office applications that the customer already has."

"Microsoft Purview has helped improve my company's ability to discover sensitive data, as most companies would say that they improved in the whole posture on this field."

"For Purview's natively integrated compliance across Azure, Dynamics 365, and Office 365, I would give it a 10 out of 10. It provides all the insights and information."

"My favorite feature about Microsoft Purview Data Loss Prevention is actually quite simple: there's a handful of things that you do, you create a new batch, it'll give you a unique ID, you copy that unique ID, it's a URL, and then you can put that into a script that we wrote so we just paste that in our script and then it uses that URL to upload all of those mailboxes, and then we can use that to import."

"One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site."

"The policy customization feature is very useful, and we have successfully used the auto policy configuration."

More Microsoft Purview Data Loss Prevention pros

"Yes, it is very stable. I have never seen it go down, not once."

"Overall, the solution does a pretty good job at web filtering."

"Sandboxing, DLP, and SSL inspection engine are the most valuable features of Zscaler SASE."

"Two great features that we really like on the solution are the Internet Access and Private Access."

"The tool's scalability is good."

"The product's most valuable features are cloud-based services and secure internet access. We don't have to set up any physical appliances."

"The most valuable feature of Zscaler Private Access is the categorization of the dynamic URLs which keeps the customer's environment protected. The threats and the malware are correctly categorized."

"It is easy to use."

More Zscaler Zero Trust Exchange Platform pros

Cons

"Our subscription plan for the solution has a limitation of bot signatures."

"For the topic of improvement, providing some training material is one of my suggestions."

"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."

"The response time for support must be reduced."

"Feedback could be enhanced."

"I would like them to include a VPN feature to provide a secure connection to the data center."

"The tool should provide on-premise versions. Currently, all versions are cloud-based."

"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."

More Cloudflare One cons

"Technical support seriously needs work. They are not helpful at all."

"Because it's an academic institution, we got really excited about the level of granularity we could implement, but that granularity overwhelmed our users."

"Improving Microsoft Purview Data Loss Prevention would involve recognizing that the whole AI path we are all on is going to help, given the massive amount of data we handle; even if there are true positives, implementing a degree of severity ranking is essential."

"A major improvement is required in the solution's incident handling and alerting."

"I rate the overall solution 3 out of 10."

"The main disadvantages of Microsoft Purview Data Loss Prevention in comparison to the Netscope product are notable considerations."

"The solution should provide better integration with other systems."

"Endpoint Data Loss Prevention needs to be improved as it is not up to expectations."

More Microsoft Purview Data Loss Prevention cons

"Price-wise, it is a costly product and it should be reduced."

"User management can be improved."

"The interface needs a bit of work."

"I can't speak to any missing features."

"The product must allow users to check logs for an entire year in the local console."

"While Zscaler supports client-initiated connections, it does not support server-initiated connections. This is a feature that Zscaler may consider adding in the future."

"It has a limitation, if you are creating a rule or something for a web application or something, you could only add five users, not more than that. Five or four users are only included in a rule. If you want to create a rule for more than five or four users, you have to go through other methods, not particularly with the application. Working within the application with this method would be quite easy as compared to listing a URL or a normal IP address."

"What could be improved in Zscaler Private Access is its notification. For example, if there's a speed issue, there should be a pop-up that alerts the user about it. If there is a network quality issue, for example, it isn't good enough to connect to, or the network quality is bad, there should be a notification from the solution. Zscaler Private Access also needs improvement in terms of its interface and security."

More Zscaler Zero Trust Exchange Platform cons

Pricing and Cost Advice

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."

"The prices are slightly expensive."

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."

"Cloudflare Zero Trust Platform's pricing is good."

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."

"The solution is not that expensive."

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."

"The solution's pricing lacks transparency."

"It's a little bit pricey compared to competitors, but it's not too high."

"Though I am not a specialist, the tool is quite expensive."

"I am satisfied with the tool's pricing."

"You get the solution in a bundle if you get the E5 suite."

"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."

"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."

"The product has the best price-to-performance ratio."

"The cost works out to about $15 per user per month."

More Microsoft Purview Data Loss Prevention pricing and cost advice

"The technical support is good."

"As per industry leads, Zscaler CASB is an expensive solution."

"The product is a bit expensive."

"It's an affordable solution"

"The solution is expensive."

"In terms of market positioning, I would describe Zscaler Private Access as offering optimal pricing. Based on our experience, Cato Networks tends to be slightly more expensive."

"The licensing model for Zscaler Cloud DLP allows you to only buy what you need. You don't need to buy it as a whole, so it's good."

"It has been relatively reasonable for what it does. Some of the additional license costs based on the advanced next-generation firewall functions are quite high, and they should have certain features ready and available as a baseline rather than having to purchase additional licenses for it. Overall, the cost seems reasonable."

More Zscaler Zero Trust Exchange Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

22%

Comms Service Provider

10%

Financial Services Firm

Manufacturing Company

Financial Services Firm

16%

Computer Software Company

Manufacturing Company

Insurance Company

Financial Services Firm

13%

Manufacturing Company

Computer Software Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	11

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	6
Large Enterprise	15

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	12
Large Enterprise	44

Questions from the Community

What needs improvement with Cloudflare Access?

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What is your primary use case for Cloudflare Access?

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What advice do you have for others considering Cloudflare Access?

Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...

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What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

My experience with the pricing, setup costs, and licensing is that everything is included in our enterprise licensing...

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What needs improvement with Microsoft Purview Data Loss Prevention?

To improve Microsoft Purview Data Loss Prevention, I think it would be helpful if we could make bulk labeling easier,...

See all answers

What is your primary use case for Microsoft Purview Data Loss Prevention?

My main use cases involve trying to prevent sensitive files from leaving the company. Any sensitive data that the bus...

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What is the better solution - Prisma Access or Zscaler Private Access?

We looked into Prisma Access before choosing Zscaler Private Access (ZPA). Palo Alto’s Prisma Access is a secure ac...

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What needs improvement with Zscaler SASE?

The solution needs to improve a lot of aspects.

See all answers

What is your primary use case for Zscaler SASE?

We are using Zscaler Zero Trust Exchange for its Zscaler Internet Access service. It provides web security, DLP, data...

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Comparisons

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Compared 5% of the time

Prisma Access by Palo Alto Networks vs Cloudflare One

Compared 3% of the time

FortiSASE vs Cloudflare One

Compared 3% of the time

Twingate vs Cloudflare One

Compared 3% of the time

Fortinet FortiGate vs Cloudflare One

Compared 2% of the time

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Amazon Macie vs Microsoft Purview Data Loss Prevention

Compared 6% of the time

Symantec Data Loss Prevention vs Microsoft Purview Data Loss Prevention

Compared 6% of the time

Forcepoint Data Loss Prevention vs Microsoft Purview Data Loss Prevention

Compared 5% of the time

Varonis Platform vs Microsoft Purview Data Loss Prevention

Compared 4% of the time

Google Cloud Data Loss Prevention vs Microsoft Purview Data Loss Prevention

Compared 4% of the time

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Cato SASE Cloud Platform vs Zscaler Zero Trust Exchange Platform

Compared 7% of the time

Prisma Access by Palo Alto Networks vs Zscaler Zero Trust Exchange Platform

Compared 4% of the time

FortiSASE vs Zscaler Zero Trust Exchange Platform

Compared 4% of the time

Check Point Harmony SASE (formerly Perimeter 81) vs Zscaler Zero Trust Exchange Platform

Compared 4% of the time

Akamai Enterprise Application Access vs Zscaler Zero Trust Exchange Platform

Compared 2% of the time

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Product Reports

Buyer's Guide

Cloudflare One

April 2026

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Buyer's Guide

Microsoft Purview Data Loss Prevention

March 2026

Microsoft Purview Data Loss Prevention report

Download Microsoft Purview Data Loss Prevention product report

Buyer's Guide

Zscaler Zero Trust Exchange Platform

March 2026

Zscaler Zero Trust Exchange Platform report

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Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

Zscaler SASE, Zscaler DLP, Zscaler CASB, Zscaler CSPM, Zscaler Browser Isolation, Zscaler Posture Control

Overview

Cloudflare One is a comprehensive platform for security, performance, and connectivity. It provides features like rate limiting, DDoS protection, and application access, tailored to enhance user experience while securing internet access and accelerating communications.

Designed to integrate security measures with ease of use and scalability, Cloudflare One offers a secure web gateway and zero trust network access. These features ensure seamless setup and operation, making connectivity reliable and protected. Users appreciate its integrated console, intuitive interface, and the ability to manage risk effectively. It offers straightforward deployment, improves latency, and boasts cost-effectiveness. While its onboarding process and documentation need enhancement, its value in content delivery and application shielding is notable. Despite challenges in integrating Cloudflare Access with existing VPNs and the need for better automation and support, it remains vital for DNS and infrastructure protection.

What features make Cloudflare One stand out?

Rate Limiting: Controls the traffic rate to prevent abuse.
DDoS Protection: Shields applications from distributed denial-of-service attacks.
Secure Web Gateway: Provides secure internet access with seamless operation.
Zero Trust Network Access: Ensures secure, application-based connectivity without relying on traditional VPNs.
Access for Connectivity: Facilitates access to internal applications securely.

What benefits should users look for in reviews?

Security: Robust measures for DNS and browsing protection.
Performance: Enhanced site accessibility and communication speed.
Cost-Effectiveness: Offers competitive pricing for its features.
Ease of Deployment: Straightforward and efficient setup process.

In industries like finance, retail, and technology, Cloudflare One is crucial for enabling secure remote access and protecting web applications against dynamic threats. It supports compliance access policies and enhances content delivery, playing a key role in safeguarding digital infrastructure.

Cloudflare

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

Microsoft

Zscaler Zero Trust Exchange enhances security with seamless cloud-based connectivity and VPN-less operation, offering integration with multiple identity providers and advanced security features, suitable for remote work environments.

Zscaler Zero Trust Exchange provides secure, adaptive connectivity without traditional VPNs, allowing organizations to replace legacy systems and bolster remote work security. The platform offers cloud-based protection, single sign-on, dynamic URL categorization, and scalable solutions. While advanced security features like DLP and threat protection enhance data protection, users may face issues with speed, connectivity, and some customization options. Integration challenges, latency due to multi-tenant hosting, reporting delays, and licensing costs require consideration. It supports secure internet access and private application security, ensuring traffic control and data compliance.

What are the key features of Zscaler Zero Trust Exchange?

VPN-less Connectivity: Enables secure remote access without traditional VPNs.
Cloud-based Security: Offers scalable protection utilizing cloud infrastructure.
Single Sign-On: Integrates with multiple identity providers for streamlined access.
Dynamic URL Categorization: Provides real-time URL filtering to enhance security.
Advanced Threat Protection: Detects and mitigates sophisticated threats effectively.
Customizable Policies: Allows tailored security protocols to fit unique requirements.
Comprehensive DLP: Protects sensitive data through robust data loss prevention.
Integration Capabilities: Connects seamlessly with cloud services and applications.

What are the benefits of using Zscaler Zero Trust Exchange?

Enhanced Security: Delivers consistent protection regardless of user location.
Improved Compliance: Ensures adherence to data protection regulations.
Streamlined Access: Simplifies connectivity to private and cloud applications.
Scalability: Supports expanding organizational demands with cloud scalability.
Real-time Visibility: Provides instant insights into security incidents and network traffic.

Zscaler Zero Trust Exchange is deployed across industries to secure remote access and enforce zero trust principles. Organizations in finance, healthcare, and technology sectors utilize it for secure internet access and visibility into cloud applications, enhancing performance and compliance in dynamic environments.

Zscaler

Sample Customers

23andMe

Information Not Available

Siemens, AutoNation, GE, NOV

Buyer's Guide

Microsoft Purview Data Loss Prevention vs. Zscaler Zero Trust Exchange Platform

April 2026

Free Report: Microsoft Purview Data Loss Prevention vs. Zscaler Zero Trust Exchange Platform

Find out what your peers are saying about Microsoft Purview Data Loss Prevention vs. Zscaler Zero Trust Exchange Platform and other solutions. Updated: April 2026.

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