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Amazon Macie vs Microsoft Purview Data Loss Prevention comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
22nd
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (12th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (2nd)
Amazon Macie
Ranking in Data Loss Prevention (DLP)
20th
Average Rating
7.4
Reviews Sentiment
5.2
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
36
Ranking in other categories
Microsoft Security Suite (13th)
 

Mindshare comparison

As of August 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.0%, up from 1.6% compared to the previous year. The mindshare of Amazon Macie is 1.2%, down from 1.9% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 6.1%, down from 12.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention6.1%
Amazon Macie1.2%
Cloudflare One2.0%
Other90.7%
Data Loss Prevention (DLP)
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
reviewer2069877 - PeerSpot reviewer
Vice President at a tech services company with 51-200 employees
Provides real-time alerts and efficient data governance with easy integration
The best features of Amazon Macie include sensitive data identification, particularly for PII, which is pre-built and helpful because we don't have to define it ourselves. Those features are already embedded, which was beneficial. Additionally, some insights and alerts were coming up that were also pre-configured. It's not difficult to do that, but it's more of a build versus buy decision. These features were of great help to us. My experience with Amazon Macie's ability to provide alerts for suspicious activity in real-time has been good. We utilized the alerts for threat detection. Customizable features of Amazon Macie have helped significantly in maintaining fine-grained control over access and usage of sensitive information, offering a good combination of personalized options and out-of-the-box solutions.
Rohit Jaiswar - PeerSpot reviewer
Soc Anaylst at Softcell Technologies Limited
Integrated controls have reduced insider risk and now protect sensitive data across our workforce
One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution has different options that can be used to differentiate DDoS attacks."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"Clover is the best product globally."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"Cloudflare DDoS mitigates DDoS attacks."
"Cloudflare is simple to use."
"The tool gives confidence that our configuration is safe."
"The tool's performance is good."
"The detailed reports on data privacy risk provided by Amazon Macie are really good and have contributed positively to our data governance strategies."
"The solution is very stable and extremely reliable."
"The tool's most valuable feature is in the area of OCR."
"Microsoft Purview Data Loss Prevention has significantly improved our data security posture by reducing the risk of accidental data leaks and helping to meet compliance requirements."
"The most valuable features are identifying sensitive data and issuing alerts."
"Microsoft Purview Data Loss Prevention's responses are faster. Its installation is also reliable. The security score helps with the security part."
"There's a good amount of documentation in case you run into any problems."
"When you are going to use Microsoft Purview Data Loss Prevention, most of the setup is already done by default as per your needs."
"If we can prevent information from going out, eventually, when a regulator is asking about our security measures, we can show what we've been doing."
 

Cons

"The software has automated alerts, but the automated alerts are not available in the mobile app."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"For the topic of improvement, providing some training material is one of my suggestions."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"Our customers no longer use Cloudflare because its service is subpar."
"They don't have a person to provide support for customers using the solution under their free plan."
"The onboarding process can be improved a little bit."
"Our subscription plan for the solution has a limitation of bot signatures."
"Amazon Macie is expensive."
"My experience with the pricing or licensing of Amazon Macie is that it was good enough to get started with, but as we keep adding, it increases the cost as well."
"Microsoft Purview Data Loss Prevention could be improved with simpler policy configuration, a more robust reporting dashboard, and better support for third-party applications outside the Microsoft ecosystem."
"Perhaps with the advent of AI, it can be enhanced, especially with organizations that handle and process huge amounts of data."
"There is a lot of ambiguity when you are setting up labels, such as sensitive information labels. It is a little daunting at first if you don't have prior knowledge, and there is a little bit of a learning curve for setting up the labels. Some of the setup wizards could be more helpful from an AI perspective. They can streamline the setup through more AI technologies so that you don't have to jump through so many hoops and different menus and dropdowns. It would be useful to have a setup wizard that is more hands-off and engaging for setting up the information type labels. If you tell them this is what we're trying to protect, it should basically start to lead you down that path of best practices. Such a feature would be great."
"A major improvement is required in the solution's incident handling and alerting."
"The scalability, in terms of the portal, could be more user-friendly. Sometimes I have faced difficulties in identifying the options."
"I would say the improvement of Microsoft Purview Data Loss Prevention could be in the propagation of policies, as if you create a policy, it may take up to 48 hours to propagate to devices, and this might take a little bit longer than ideal."
"The amount of false positives and the hash issue we had have brought down the score for me."
"I rate the overall solution 3 out of 10."
 

Pricing and Cost Advice

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution is not that expensive."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The solution's pricing lacks transparency."
"The prices are slightly expensive."
"You need to pay per usage."
"It's a little bit pricey compared to competitors, but it's not too high."
"You get the solution in a bundle if you get the E5 suite."
"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."
"The solution’s pricing is reasonable."
"I am satisfied with the tool's pricing."
"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."
"Though I am not a specialist, the tool is quite expensive."
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
11%
Outsourcing Company
9%
Financial Services Firm
8%
Financial Services Firm
18%
Comms Service Provider
9%
Outsourcing Company
8%
Manufacturing Company
8%
Financial Services Firm
15%
Manufacturing Company
7%
Computer Software Company
7%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
No data available
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise7
Large Enterprise15
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
What needs improvement with Amazon Macie?
From my perspective, Amazon Macie can be improved by extending PII to make it more collaborative between the customer...
What is your primary use case for Amazon Macie?
We are trying to use Amazon Macie for pattern matching, which is one of the things that we are doing, along with sens...
What advice do you have for others considering Amazon Macie?
I haven't used the automated data discovery feature of Amazon Macie. We wanted to assess the multi-account management...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and...
What needs improvement with Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large envi...
What is your primary use case for Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Excha...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

 

Sample Customers

23andMe
EDMUNDS, AUTODESK
Information Not Available
Find out what your peers are saying about Amazon Macie vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: August 2026.
908,834 professionals have used our research since 2012.