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Amazon Macie vs Microsoft Purview Data Loss Prevention comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Macie
Ranking in Data Loss Prevention (DLP)
21st
Average Rating
7.4
Reviews Sentiment
5.2
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
36
Ranking in other categories
Microsoft Security Suite (12th)
 

Mindshare comparison

As of September 2026, in the Data Loss Prevention (DLP) category, the mindshare of Amazon Macie is 1.2%, down from 1.7% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 5.7%, down from 12.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention5.7%
Amazon Macie1.2%
Other93.1%
Data Loss Prevention (DLP)
 

Featured Reviews

reviewer2069877 - PeerSpot reviewer
Vice President at a tech services company with 51-200 employees
Provides real-time alerts and efficient data governance with easy integration
The best features of Amazon Macie include sensitive data identification, particularly for PII, which is pre-built and helpful because we don't have to define it ourselves. Those features are already embedded, which was beneficial. Additionally, some insights and alerts were coming up that were also pre-configured. It's not difficult to do that, but it's more of a build versus buy decision. These features were of great help to us. My experience with Amazon Macie's ability to provide alerts for suspicious activity in real-time has been good. We utilized the alerts for threat detection. Customizable features of Amazon Macie have helped significantly in maintaining fine-grained control over access and usage of sensitive information, offering a good combination of personalized options and out-of-the-box solutions.
Rohit Jaiswar - PeerSpot reviewer
Soc Anaylst at Softcell Technologies Limited
Integrated controls have reduced insider risk and now protect sensitive data across our workforce
One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The detailed reports on data privacy risk provided by Amazon Macie are really good and have contributed positively to our data governance strategies."
"The tool's performance is good."
"The tool gives confidence that our configuration is safe."
"Microsoft Purview Data Loss Prevention has impacted the organization very positively by strengthening data security through automatically detecting and protecting sensitive information across emails, endpoints, SharePoint, and OneDrive."
"The tool's most valuable feature is in the area of OCR."
"It has helped our clients to reduce the time to action on insider threats because it can be integrated."
"The solution is very stable and extremely reliable."
"Insider risk management and data retention are beneficial."
"The impact of Microsoft Purview Data Loss Prevention's classification and policy controls on our productivity within our organization is significant, as it's helped our security team."
"The product has improved compliance and confidence. We are aware of the data that is leaving our organization. It provides confidence in data management and information storage."
"Microsoft Purview Data Loss Prevention has absolutely helped improve my organization's ability to manage data because we use M365 for the majority of our knowledge worker storage, and that's where people's data lives."
 

Cons

"Amazon Macie is expensive."
"My experience with the pricing or licensing of Amazon Macie is that it was good enough to get started with, but as we keep adding, it increases the cost as well."
"The support is poor."
"The tool's user interface and document fingerprinting have been very poor for my customers because uploading files manually can be problematic."
"It could cover more solutions and technologies."
"A site can have different containers where you store data. We have always wanted to apply compliance, labels, and policies at the container level, rather than to an outer shell or at the site level. That is something we have been looking forward to and I believe Microsoft is already planning something like that."
"They do not provide language options beyond the ones already available, so our language option is missing."
"At this time, I have not seen a return on investment with Microsoft Purview Data Loss Prevention."
"I would assess the stability and reliability of Microsoft Purview Data Loss Prevention as being flaky at times, where eDiscovery sometimes takes forever or doesn't bring the results we expect."
"Improving Microsoft Purview Data Loss Prevention would involve recognizing that the whole AI path we are all on is going to help, given the massive amount of data we handle; even if there are true positives, implementing a degree of severity ranking is essential."
 

Pricing and Cost Advice

"You need to pay per usage."
"If one is very cheap and ten is very expensive, I rate the price as one out of ten."
"I am satisfied with the tool's pricing."
"Though I am not a specialist, the tool is quite expensive."
"The cost works out to about $15 per user per month."
"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."
"You get the solution in a bundle if you get the E5 suite."
"The pricing is reasonable."
"It's a little bit pricey compared to competitors, but it's not too high."
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Top Industries

By visitors reading reviews
Financial Services Firm
19%
Comms Service Provider
9%
Outsourcing Company
8%
Manufacturing Company
7%
Financial Services Firm
14%
Outsourcing Company
8%
Manufacturing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise7
Large Enterprise15
 

Questions from the Community

What needs improvement with Amazon Macie?
From my perspective, Amazon Macie can be improved by extending PII to make it more collaborative between the customer and the out-of-box features. Not only should it focus on PII information, but d...
What is your primary use case for Amazon Macie?
We are trying to use Amazon Macie for pattern matching, which is one of the things that we are doing, along with sensitive data storage and protection of sensitive data. We use Amazon Macie in the ...
What advice do you have for others considering Amazon Macie?
I haven't used the automated data discovery feature of Amazon Macie. We wanted to assess the multi-account management feature through AWS Organizations, but unfortunately, we couldn't fully impleme...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and Purview-related licensing, but advanced DLP and insider risk features became ex...
What needs improvement with Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large environments, especially when balancing security with user productivity. False posit...
What is your primary use case for Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Exchange Online, Teams, SharePoint, OneDrive, and endpoints. From a SOC's perspective...
 

Also Known As

No data available
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

 

Sample Customers

EDMUNDS, AUTODESK
Information Not Available
Find out what your peers are saying about Amazon Macie vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: September 2026.
913,924 professionals have used our research since 2012.