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AWS WAF vs F5 BIG-IP Local Traffic Manager (LTM) vs Imperva Application Security Platform comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Cloudflare WAF offers quick ROI, crucial protection for e-commerce, saves bandwidth, and balances cost with valuable free features.
Sentiment score
6.9
AWS WAF enhances security and cost efficiency by integrating with AWS, reducing the need for additional security personnel.
Sentiment score
6.6
Many companies found F5 BIG-IP LTM beneficial for security and deployment, with mixed views on ROI depending on pricing.
Sentiment score
6.0
Imperva Application Security Platform offers substantial ROI for frequent attack targets, aiding compliance and cost-efficient protection.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Owner at Hga consulting
With AWS WAF, it is easier for us to block unwanted malicious DDoS attacks and threats from coming into our web application.
DevOps Engineer at a tech vendor with 1,001-5,000 employees
The major return on investment is the security of our data.
IT Manager at Chong Hua Hospital
They know how much money they are losing while the system is down, so by increasing the possibility of not having a down website or web application, return on investment can be calculated easily.
Head of Sales Services Department at a comms service provider with 51-200 employees
Regarding return on investment, ROI, I can say it is noticeable with Imperva Application Security Platform.
Senior Presales Consultant at Techlab security
 

Customer Service

Sentiment score
6.3
Cloudflare WAF support is mixed; responsive for some, but Indian customers face call availability and administrative issues.
Sentiment score
6.7
AWS WAF support receives mixed reviews, praised for responsiveness and expertise, yet criticized for cost and inconsistent communication.
Sentiment score
6.7
F5 BIG-IP LTM support experiences vary, with mixed reviews on responsiveness, knowledge, community resources, and regional support efficacy.
Sentiment score
6.9
Imperva's customer service is responsive and helpful, though some experience delays and require escalation for complex issues.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
Owner at Hga consulting
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
IT Manager at Amla Commerce
Resolving issues can take time because the support personnel may lack product expertise, leading to delays.
Security Engineer at a computer software company with 1,001-5,000 employees
They reach out when you send them a ticket, and within 24 hours or less, someone is able to get back to you to solve your problem.
DevOps Engineer at a tech vendor with 1,001-5,000 employees
I would rate the technical support of F5 BIG-IP Local Traffic Manager (LTM) nine out of ten.
IT Manager at Chong Hua Hospital
Overall, my experience with F5 is very good compared to Radware.
Project Manager at IBM
Customer support is quite good but could be faster.
Network Engineer at Stryker
I would rate the technical support of Imperva DDoS as ten.
Head of Sales Services Department at a comms service provider with 51-200 employees
The response is satisfactory, though the gaps in enablement and lab sessions are clear.
CTO at Malam Engineering PLC
My experience with technical support from Imperva Application Security Platform was good when I reached out to them.
Senior Presales Consultant at Techlab security
 

Scalability Issues

Sentiment score
7.7
Cloudflare Web Application Firewall offers impressive scalability and automated management, but additional features may incur costs for smaller organizations.
Sentiment score
7.8
AWS WAF excels in scalability and auto-scaling, efficiently handling traffic for businesses of all sizes, though improvements are possible.
Sentiment score
7.4
F5 BIG-IP LTM offers scalable integration with AWS, suitable for enterprises, but requires careful sizing to avoid constraints.
Sentiment score
7.6
Imperva is praised for scalability in cloud environments, though infrastructure compatibility and license costs may pose challenges.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
IT Manager at Amla Commerce
AWS WAF does scale in the sense that it is fully managed and has automatic scaling.
DevOps Engineer at a tech vendor with 1,001-5,000 employees
99% of customers are using the cloud version of Imperva DDoS protection, so they just purchase the new license and scale as needed.
Head of Sales Services Department at a comms service provider with 51-200 employees
I have not even needed support after deployment, since it has remained stable.
CTO at Malam Engineering PLC
 

Stability Issues

Sentiment score
8.2
Cloudflare Web Application Firewall is praised for stability, high performance, effective protection, daily use, and minimal downtime.
Sentiment score
8.3
AWS WAF is highly rated for stability due to reliable performance, strong protection, and effective redundancy features.
Sentiment score
8.0
F5 BIG-IP LTM is stable and reliable, with occasional bugs manageable through updates, supported by responsive customer service.
Sentiment score
7.9
Imperva Application Security Platform is stable and reliable, with minimal downtime and quick resolution of occasional issues.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
IT Manager at Amla Commerce
Since it protects web applications from common attacks such as SQL injection and XSS, it is very stable.
DevOps Engineer at a tech vendor with 1,001-5,000 employees
In terms of reliability, I would rate AWS WAF about six out of ten due to the need for improved signature sets.
Security Engineer at a computer software company with 1,001-5,000 employees
We faced issues with AWS WAF when writing the custom rules.
Infrastructure Lead at Danat Fz LLC
It is also a stable product without much glitch or downtime.
Senior Presales Consultant at Techlab security
One notable drawback is that, unlike Fortinet, which offers fast track labs and continuous enablement, Imperva Application Security Platform lacks lab access and fast track labs for enablement and product advertising.
CTO at Malam Engineering PLC
The stability of Imperva DDoS is very good, as it seems they have a lot of servers around the world.
Head of Sales Services Department at a comms service provider with 51-200 employees
 

Room For Improvement

Cloudflare WAF needs feature enhancements, better usability, improved support, advanced DDoS protection, and solutions for latency and alerts.
AWS WAF requires improved integration, usability, security features, and flexible pricing to better support global users and services.
F5 BIG-IP LTM needs better cost-effectiveness, user interface, cloud integration, documentation, security, automation, and a flexible licensing model.
Users seek improved UI, lower pricing, enhanced features, better support, and integrations in Imperva Application Security Platform.
The product can improve by having more multitenancy capability, which is currently not available.
Network Architect at a computer software company with 11-50 employees
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
Owner at Hga consulting
And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network.
CTO at PlayNirvana
Compared to firewalls, WAFs generally provide limited stateful analysis capabilities.
Security Engineer at a computer software company with 1,001-5,000 employees
The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information.
Infrastructure Lead at Danat Fz LLC
Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF.
Security Analyst at M2P Fintech
I expect faster resolutions when providing contact numbers while raising cases, as other companies typically do.
Network Engineer at Stryker
The pricing of F5 BIG-IP Local Traffic Manager (LTM) is on the higher side compared to competitors, but it is worth it.
Project Manager at IBM
To convince my clients, a purely on-prem solution would be ideal since they are financial institutions.
CTO at Malam Engineering PLC
Maybe Imperva DDoS could use endpoints to get information about the attacks before they commence from the endpoint level or establish cooperation with endpoint vendors to share this information.
Head of Sales Services Department at a comms service provider with 51-200 employees
Regarding return on investment, ROI, I can say it is noticeable with Imperva Application Security Platform.
Senior Presales Consultant at Techlab security
 

Setup Cost

Cloudflare Web Application Firewall offers affordable, flexible pricing with no upfront costs, noted for competitiveness and included support services.
AWS WAF offers cost-effective, pay-as-you-go pricing, starting at $5 monthly, valued for integration with AWS services.
F5 BIG-IP LTM is feature-rich but costly, especially in AWS; consult F5 for tailored licensing options.
Imperva's pricing varies by features and deployment, often seen as complex and costly, impacting adoption in sensitive markets.
Due to our status as an AWS shop, AWS WAF is cost-effective for us, and we benefit from discounts due to our extensive use of AWS services.
Security Engineer at a computer software company with 1,001-5,000 employees
The licensing cost for AWS WAF is just pay-as-you-go; it is a service-based model.
Infrastructure Lead at Danat Fz LLC
I would rate the pricing of Imperva DDoS as five, where one is very cheap and ten is very expensive.
Head of Sales Services Department at a comms service provider with 51-200 employees
 

Valuable Features

Cloudflare Web Application Firewall provides comprehensive security features, easy setup, scalability, and competitive pricing with praised performance and stability.
AWS WAF offers threat blocking, scalability, automation, and seamless integration, enhancing security and performance with easy deployment and affordability.
F5 BIG-IP LTM excels in load balancing, security, and customization, enhancing performance and reliability for complex network environments.
Imperva offers comprehensive web threat protection with an intuitive interface, advanced analytics, and seamless integration for simplified application security.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
Network Architect at a computer software company with 11-50 employees
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
IT Manager at Amla Commerce
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
Owner at Hga consulting
The biggest benefit of AWS WAF for us is to filter malicious requests, so we can protect our environment and application from malicious actors.
Infrastructure Lead at Danat Fz LLC
It has also helped to improve the posture of our application, prevent all DDoS attacks, and unnecessary traffic and SQL injection that is reducing the performance of our application.
DevOps Engineer at a tech vendor with 1,001-5,000 employees
The cloud-native nature of AWS is crucial since most of our workload is in AWS, making AWS WAF native to Amazon Web Services.
Security Analyst at M2P Fintech
The impact of SSL offloading on reducing server load and latency is very much positive because whatever traffic we receive, we encrypt at our F5 BIG-IP Local Traffic Manager (LTM) level, which has definitely reduced the additional load and SSL decryption load on the servers, so it has very much helped us and it is very smooth; it will not take much time and will not impact our regular traffic.
Project Manager at IBM
R-series has better CPU and memory, leading to higher throughput with minimal downtime, making it a significant improvement over the I-series.
Network Engineer at Stryker
One of the most beneficial features of F5 BIG-IP Local Traffic Manager (LTM) is its ability to identify compromised traffic and its capabilities in authentication.
IT Manager at Chong Hua Hospital
I have utilized Imperva's Intelligent Traffic Filtering feature. This feature helps me understand how the attack is progressing and what is happening inside the requests to our website.
Head of Sales Services Department at a comms service provider with 51-200 employees
I believe the reputational analysis in Imperva Application Security Platform is effective for blocking security threats before impact.
Senior Presales Consultant at Techlab security
The main drawback for signature-based approaches happens when there is a new zero-day attack that is not in the database.
CTO at Malam Engineering PLC
 

Mindshare comparison

Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
AWS WAF5.3%
Imperva Application Security Platform8.1%
Fortinet FortiWeb7.5%
Other79.1%
Web Application Firewall (WAF)
Application Delivery Controllers (ADC) Mindshare Distribution
ProductMindshare (%)
F5 BIG-IP Local Traffic Manager (LTM)14.3%
NetScaler12.7%
Fortinet FortiADC9.7%
Other63.3%
Application Delivery Controllers (ADC)
Distributed Denial-of-Service (DDoS) Protection Mindshare Distribution
ProductMindshare (%)
Imperva Application Security Platform8.5%
Cloudflare16.2%
Arbor DDoS8.7%
Other66.6%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
Azam S M - PeerSpot reviewer
Infrastructure Lead at Danat Fz LLC
Has successfully filtered malicious traffic and allowed country-specific access controls
For improvement in AWS WAF, we can have better monitoring. One of the things that should be improved in AWS WAF is the monitoring; we need to identify the requests and where they are coming from. If it's a bot, we should differentiate the requests, whether they are automated or not. The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information. We also need a feature where we can filter specific requests. If there are scripts in the requests, we should be able to filter those requests to see if there are any scripts running from them.
edshyaa - PeerSpot reviewer
Network Engineer at Stryker
Load balancing has improved traffic distribution and currently supports high availability upgrades
F5 BIG-IP Local Traffic Manager (LTM) offers effective load balancing methods that help distribute traffic across our servers, whether we have two or several. This load balancing feature stands out as it is the fundamental work we do with F5 BIG-IP Local Traffic Manager (LTM). While I recognize there are many features, such as iRules, which I have not explored yet, we primarily work on VIPs, pool members, and traffic distribution. The load balancing algorithms' flexibility makes them very useful for our team, enabling us to choose different servers and manage load effectively. We use various methods based on user or application requirements, making the algorithms set up by F5 in the backend quite helpful. F5 BIG-IP Local Traffic Manager (LTM) positively impacts our organization primarily through its load balancing capabilities. We avoid traffic overload on individual servers by placing backend servers behind F5 BIG-IP Local Traffic Manager (LTM) VIP. This load balancing helps us manage traffic effectively. Since the configuration of the I-series, we have had smooth performance, and with the recent migration to the R-series, it is working faster than before, providing positive outcomes for our operations. Since moving to the R-series, I notice improved performance; it is user-friendly and handles traffic efficiently. The upgrading process is different as we create tenants and a main host. R-series has better CPU and memory, leading to higher throughput with minimal downtime, making it a significant improvement over the I-series.
reviewer1247523 - PeerSpot reviewer
Head of Sales Services Department at a comms service provider with 51-200 employees
Solution ensures website availability and proactive threat mitigation
Over the seven years, the most valuable features of Imperva DDoS that I have found are related to DDoS attacks, which are a group of attacks, and not all of them can be resolved on the endpoint level before the website. Using the web firewall before the website is a common use case to protect against malicious requests to the website. I have utilized Imperva's Intelligent Traffic Filtering feature. This feature helps me understand how the attack is progressing and what is happening inside the requests to our website. It allows me to granularly grant or deny access to certain parts of our website. This helps when we know our customers and the types of requests that can be sent from them, enabling us to block some malicious requests. Imperva DDoS has User Behavior Analytics and Threat Intelligence on its board, and this helps us to be protected proactively. Imperva DDoS connects to its database of threats, storing whole information about attacks all over the world in one simple engine. Everyone can use this feature, which can connect to this engine and get information about what is going on at the world level. That is the way to be protected at the company's level. The integration capabilities of Imperva DDoS are very easy and simple. We can run it in 2 hours.
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Top Industries

By visitors reading reviews
Construction Company
18%
Computer Software Company
8%
Comms Service Provider
7%
Manufacturing Company
7%
Financial Services Firm
15%
Computer Software Company
11%
Manufacturing Company
9%
Government
6%
No data available
Financial Services Firm
11%
Manufacturing Company
8%
Computer Software Company
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise12
Large Enterprise26
By reviewers
Company SizeCount
Small Business62
Midsize Enterprise32
Large Enterprise86
By reviewers
Company SizeCount
Small Business84
Midsize Enterprise25
Large Enterprise62
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
What needs improvement with F5 BIG-IP?
F5 BIG-IP Local Traffic Manager (LTM) could improve file upload speeds when opening cases and attaching files; someti...
What is your primary use case for F5 BIG-IP?
My main use case for F5 BIG-IP Local Traffic Manager (LTM) is placing our applications on F5 and the backend servers ...
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...
What needs improvement with Imperva DDoS?
I would like to see improvements in the pooling of threats and attacks, possibly to enlarge the scale of indicators o...
 

Comparisons

 

Also Known As

Cloudflare WAF
AWS Web Application Firewall
F5 BIG-IP, BIG-IP LTM, F5 ASM, Viprion, F5 BIG-IP Virtual Edition , Crescendo Networks Application Delivery Controller, BIG IP
Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
eVitamins, 9Splay, Senao International
Riken, TransUnion, Tepco Systems Administration, Daejeon University, G&T Bank, Danamon, CyberAgent Inc.
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
Find out what your peers are saying about Fortinet, F5, Imperva and others in Web Application Firewall (WAF). Updated: March 2026.
885,444 professionals have used our research since 2012.