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Cloudflare Web Application Firewall vs F5 Advanced WAF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
75
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
Cloudflare Web Application ...
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
23
Ranking in other categories
Web Application Firewall (WAF) (7th)
F5 Advanced WAF
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
69
Ranking in other categories
Web Application Firewall (WAF) (2nd)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
SachidDoshi - PeerSpot reviewer
Offers a huge signature repository and is superiorly effective in mitigating DDoS attacks
The solution's learning curve can still be further reduced, which presently stands at two or three months. The product has a custom rule set that users can modify and manifest as needed. The vendor can probably shorten the learning curve using cutting-edge technologies like AI. The solution provider can also work around the web applications and identify the toolset that needs to be implemented to deploy the solution in less time. The vendor has launched a SASE product that can function with Cloudflare Web Application Firewall, but many improvements are needed in terms of features, such as the web filtering feature, and CASB has not yet been added.
Richard Polyak - PeerSpot reviewer
Easy event identification, highly stable, and customizable
Generally, F5 Advanced WAF initial setup is straightforward. However, our environment was more complex and it took us a little more time to customize the solution to where we needed it to be. Additionally, the customization didn't rectify everything. We had to do customization to a certain event to prevent attacks that it wasn't catching, but that might not necessarily be the solutions' fault. It could be more of our setup than the solution's fault and not being able to run the latest version or the newer version could be more of a limitation on our ability to put it in the right place. The whole implementation to have the solution run at the level we wanted it to take approximately five months. Our company's environment is one that we can't put a canned solution in front of. Our environment, cannot have a canned solution that might fit everybody else because of how customized this environment is. It does need a lot of tuning to meet our environment's requirements. I rate the initial setup of F5 Advanced WAF a three out of five.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are key things that are used for our enterprise customers, such as Lambda and DNS."
"The most valuable feature of Cloudflare is the GUI. You are able to control the solution very well through the interface. There is a lot of functionality that is embedded in the service."
"Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications."
"The most valuable feature is its usability."
"It is a stable solution. I rate the stability a ten out of ten...I rate the scalability a ten out of ten."
"The web application firewall brought us good security and a view of the accesses/blocks of the entire domain and subdomain that were accessed both by region (country) and IPs."
"The most valuable feature of Cloudflare DNS is its global reach and it is always evolving."
"The most valuable feature is its usability."
"The product has a valuable security control functionality."
"Technical support has a very fast response time and they are helpful."
"The Cloudflare Web Application Firewall's most valuable feature is its ease of configuration."
"It is a SaaS solution unlike much of the competition."
"Cloudflare WAF provides protection through rules and functionalities like Cloudflare's SDRAP."
"Someone with a basic understanding of networking and security will be able to implement the firewall's basic features within 15 minutes."
"We like that there's load balancing, firewall capabilities, DDoS protection, et cetera, all covered by Cloudflare."
"I'm highly satisfied. It's remarkably user-friendly, enabling me to quickly identify issues, and deploy solutions, and it offers the necessary features."
"The most valuable feature of F5 Advanced WAF is its extensive set of capabilities for application protection, including DDoS prevention, and its ability to work with Pentesters and external scanners to observe user activity and eliminate false positives."
"Good technology for mitigating different application attacks, e.g. DDoS, DNS, and layer seven attacks."
"It's a fairly easy-to-use and user-friendly tool. My administrators and team also like its ability to customize the rules per the requirements."
"I definitely recommend this solution because of the time you save on analysis."
"The initial setup was was easy to install."
"Very easy to implement and works well."
"The anti-bot protection is the solution's most valuable feature. Safe-guard or credential staffing are also useful features."
"The solution is easily accessible on mobile and laptop devices."
 

Cons

"Technical support is not well developed. While there are good engineers, Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model."
"Cloudflare's console should be made more user-friendly."
"Support response time could be improved."
"I would like Cloudflare to offer a dedicated account manager for large enterprise clients like us."
"The documentation could improve for Cloudflare DNS."
"The integration of LLMs on the dashboard is something that is needed in the tool."
"The pricing could be improved."
"Cloudflare should add more documentation and pricing to the cloud version."
"There could be an option to duplicate the cluster to maintain the consistency of rules."
"It would be ideal if the solution offered better log integration and more integration with different platforms."
"Cloudflare Web Application Firewall should improve visibility for a customer."
"The learning curve was steep initially."
"The reporting could be more granular."
"Cloudflare Web Application Firewall should include port forwarding features."
"We have noticed some latency when the call goes through the firewall. That could be improved."
"The product can improve by having more multitenancy capability, which is currently not available."
"Compatibility with multiple cloud environments needs improvement. Both stability and scalability need to be improved."
"There is a learning curve that extends the time of implementation."
"While F5 Advanced WAF does limit the number of partners in certain regions to ensure successful business transactions, they could also benefit from expanding their partnerships and making it easier for more people to learn about and become experts in F5 Advanced WAF. By doing so, they could increase the reach and exposure of their solution, similar to how Cisco has become widely recognized in the security industry."
"I would like for there to be a cloud-based solution, this would also help to improve scalability."
"The DDoS capabilities should be enhanced."
"The administrator's user interface and some of the settings can sometimes be very complicated to understand."
"They should work on the virtualization of NGINX."
"Its price should be better. It is expensive."
 

Pricing and Cost Advice

"I believe their performance has improved, but I'd like to refrain from discussing the pricing aspect related to the cloud. The pricing, in my opinion, could be simplified, and I think they should consider reevaluating the pricing for support, as it can be quite high. At times, this cost can make it challenging to choose CARFAGuard or opt for the support."
"That is one of the great features. I was able to access the majority of the features and services for free."
"The pricing depends on the usage, but the cheapest would be around 5,000 USD a month."
"For Cloudflare, I recommend it heavily for small businesses with revenue under a couple of million dollars. Onboarding is easy, and they even have a free plan. This makes it simple for businesses in the $100,000-$500,000 range to try it out and see its value, allowing them to scale up their infrastructure as needed."
"We are using the free version."
"The product's pricing is minimal compared to other products."
"So far I use free tier and happy with it. You can subscribe to business package if needed."
"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."
"The solution's pricing option needs to be more transparent for enterprise clients."
"We pay $210 per month for CloudFlare WAF."
"It starts at $20 and can easily go up to $200 monthly"
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"It is not too pricey."
"The solution is expensive."
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"Cloudflare Web Application Firewall is more affordable than other solutions."
"A yearly license for F5 Advanced WAF is expensive."
"F5 Advanced WAF technical support comes at a cost, and it's expensive."
"There is an annual subscription for this solution."
"As far as the pricing of F5 Advanced WAF I would rate it a four out of five depending on what features I am looking for. Imperva is more expensive."
"There are various plans available for Fortinet FortiWeb Cloud WAF as a Service, including a trial version."
"The pricing is too high."
"I don't have any issue with the pricing of this solution."
"Its price is fair. We have done a couple of deals where they were able to give some kind of discount to the customers. The price was initially high for the customers, but after a couple of negotiations, it came within their budget. They were happy with that."
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Top Industries

By visitors reading reviews
Educational Organization
17%
Computer Software Company
14%
Comms Service Provider
9%
Financial Services Firm
8%
Educational Organization
22%
Computer Software Company
14%
Financial Services Firm
8%
Manufacturing Company
6%
Financial Services Firm
15%
Computer Software Company
13%
Government
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about Cloudflare Web Application Firewall?
The product has a valuable security control functionality.
What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?
Cloudflare is cheaper compared to Azure WAF, which I have considered before.
What needs improvement with Cloudflare Web Application Firewall?
The product can improve by having more multitenancy capability, which is currently not available. This improvement wo...
What do you like most about F5 Advanced WAF?
It's a fairly easy-to-use and user-friendly tool. My administrators and team also like its ability to customize the r...
What is your experience regarding pricing and costs for F5 Advanced WAF?
Subscription models have competitive pricing, while perpetual licenses involve an upfront higher cost, leading to amb...
What needs improvement with F5 Advanced WAF?
F5 Advanced WAF sells perpetual licenses as perpetual assets during sales without informing me that support ends afte...
 

Also Known As

Cloudflare DNS
Cloudflare WAF
No data available
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
crunchbase, udacity, marketo, okcupid, zendesk
MAXIMUS, Vivo, American Systems, Bangladesh Post Office, City Bank
Find out what your peers are saying about Cloudflare Web Application Firewall vs. F5 Advanced WAF and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.