Apica vs ITRS Geneos comparison

Apica and ITRS are both solutions in the Application Performance Monitoring (APM) and Observability category. Apica is ranked #16 with an average rating of 7.7, while ITRS is ranked #34 with an average rating of 5.0. Apica holds a 0.5% mindshare in APM, compared to ITRS’s 1.1% mindshare. Additionally, 81% of Apica users are willing to recommend the solution, compared to 96% of ITRS users who would recommend it.

Apica

Read 11 Apica reviews

1,227 Views
834 Comparison Views

81% willing to recommend

ITRS Geneos

Read 57 ITRS Geneos reviews

3,901 Views
2,653 Comparison Views

96% willing to recommend

Apica

ITRS Geneos

Comparison Buyer's Guide

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Executive SummaryUpdated on Jul 24, 2024

ITRS Geneos and Apica are two distinguished products in monitoring and observability solutions. Despite ITRS Geneos's commendable integration capabilities, Apica has an advantage due to its advanced testing features and comprehensive monitoring.

Features: ITRS Geneos is highly praised for real-time data collection, customizable dashboards, and strong integration capabilities with various systems. It also provides thorough reporting features. Apica stands out with its robust testing capabilities, including synthetic monitoring, extensive API support, and automation tools.

Room for Improvement: ITRS Geneos could benefit from improved scalability, modernization of its technology stack, and more intuitive configuration options. Apica users suggest enhancements in reporting formats, easier setup for specific features, and better documentation.

Ease of Deployment and Customer Service: ITRS Geneos users report a steep learning curve with deployment but mention responsive customer support. Apica users find deployment easier with agile support, though it may be less personalized.

Pricing and ROI: Users find ITRS Geneos's setup costs higher, questioning its initial value. Apica offers more favorable pricing, with users reporting compelling ROI due to its extensive testing suite and cost-effectiveness.

To learn more, read our detailed Apica vs. ITRS Geneos Report (Updated: September 2025).

Buyer's Guide

Apica vs. ITRS Geneos

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apica

Ranking in Application Performance Monitoring (APM) and Observability

16th

Average Rating

8.2

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Log Management (18th), IT Operations Analytics (6th), Observability Pipeline Software (2nd)

ITRS Geneos

Ranking in Application Performance Monitoring (APM) and Observability

34th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Network Monitoring Software (67th), IT Infrastructure Monitoring (46th)

Mindshare comparison

As of October 2025, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Apica is 0.5%, up from 0.3% compared to the previous year. The mindshare of ITRS Geneos is 1.1%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Application Performance Monitoring (APM) and Observability Market Share Distribution
Product	Market Share (%)
Apica	0.5%
ITRS Geneos	1.1%
Other	98.4%

Application Performance Monitoring (APM) and Observability

Featured Reviews

Punith H K

Senior Systems Engineer at Infosys

Enables users to create scripts easily and provides excellent real-time monitoring features

It is easy to create scripts. We don't have to write any script. Ready-made options are available. We can select, drag, and drop the options, and the script is ready. The solution’s real-time monitoring features have had a huge impact on our service delivery. If we have an application and the script for it, we keep monitoring it. When the script goes red, it indicates that something is not working. So, we check and analyze the applications. We keep track of applications and monitor whether they are live or not. The tool is also useful for monitoring cloud services.

Read full review

Sanket

Chief Manager at a marketing services firm with 501-1,000 employees

With the help of the solution, we can predict and prevent failures

Currently, the most valuable thing for an individual is a mobile device. Since that is where people are currently tracking everything, we have multiple applications or apps that are for various products. I would like ITRS Geneos to develop an app, where instead of going to specific login terminals or logging into laptops or desktops to check alerts, we can have visibility in the app itself. Using the ITRS Geneos app, we could see the error message during our travels or wherever we are. I would like to see the capacity of messages for forecasting increased. Since the NSE is the number one derivative stock exchange in the work for three consecutive years, the number of messages is important. We use the capacity planner in ITRS to forecast our data needs for the next two months. The planner is important because the volume of data we produce is becoming more and more volatile compared to when we first started using ITRS Geneos in 2014.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution captures all our requests and responses."

"It is easy to set up and configure."

"It is easy for beginners to learn and use Apica."

"There are several features that are really good. The first one is the flexibility and the advanced configuration that Apica offers when it comes to configuring synthetic checks. It provides the ability to customize how the check should be performed and it is very flexible in the number of synthetic locations that it can use. It allows us to run scripts from different locations all over the world, and they have a really good number of these locations."

"Our application SREs do script checks in such a way that closely mimic our customers' actions using the platform. Because there are so many different ways and options to be able to configure checks to closely mirror your applications' capabilities, it provides a lot of optionality for teams to create the right type of check that can notify when there are any issues. At the end of the day, we want our monitoring tools to be able to catch any outage before our customers do. This is where Apica Synthetic does a great job."

"The GUI is powerful and doesn't require scripting or regular expressions. It has a vast finder for correlation, which is easier than other tools like JMeter and LoadRunner. It's also easy to integrate with other tools with a separate execution environment. The tool is also easy to use."

"What I like the most is that Apica can simulate different browsers and different versions of desktop or mobile browsers."

"As always, within the IT industry, everybody's always looking to upgrade and update everything else like that. Apica has been one of those things but it's really hard to replace because it offers us the unique capability to see what the customer is seeing. A lot of other ones can do Selenium script and things like that, but there's a lot in Apica that we use right now. We utilize a lot of the scenario options in Apica right now, and there's a lot of other ones that do parts of it, but it doesn't do everything that Apica does."

More Apica pros

"The solution's log monitoring and alerting mechanisms are very user-friendly and easy to plug and play."

"Custom script toolkits"

"It enables us to monitor application processes, to do log-monitoring on a 24/7 basis, to do server-level monitoring - all the hardware parameters - as well as monitor connectivity across applications to the interfaces."

"It's also easy to implement. The implementation of Geneos is very easy and interesting. It's not complicated. It's very quick to implement. The installation is very easy. There are many topics about ITRS Geneos that explain more about the features of the function of Geneos."

"In my experience, being able to monitor our databases is a valuable feature as we can create our own queries and aren't reliant on the in-built ones."

"Geneos automatically sends email notifications when any batch job fails, the database is down or the website is down. It is automatically monitoring everything and reduces manual effort."

"I always appreciate Geneos's stability and ease of use."

"The clean and colorful UI and easy to use options like snooze and active times."

More ITRS Geneos pros

Cons

"The having to install an application on your desktop to utilize something like ZebraTester is a little cumbersome. It would be nice to see that become a web-based application. Having the documentation a little more accessible, and easier to digest by people who are just learning how to use the framework, especially when it comes to more complex or more edge-based cases would be really helpful to have."

"The accuracy of alerts can be improved a little bit. Right now, it's pretty good in terms of alerting pretty quickly about failures or changes in response times. However, what we have seen happen is the number of alerts that we are getting is very frequent, and we would like to tone down the number of alerts. That's the only trouble we have. Apica could tone down those settings because there is no option for us to tone it down to a level that would reduce the alerts to a minimum. As a platform, it does send us good alerts, but it could be improved a bit."

"Apica is costly, and there's no way to test mobile applications through Apica."

"We have been focused on reducing polling times for synthetic checks. We have gone from 10 minutes down to five minutes for a pretty broad swath, but there is some appetite to reduce that further, which could be an improvement."

"I have noticed that the tool isn't widely recognized outside our organization. Also, there aren't any tutorials or dedicated resources for this tool, making it challenging for newcomers to learn. It would be beneficial if someone experienced with it could provide guidance."

"It is difficult to create a script using ZebraTester."

"The tool does not provide automatic correlation features."

"There are some components of the user interface that are not up to date. Just to give you an idea, today we have web applications that are called single-page applications that are much faster than the old style of web application. If we can move faster into the flow of the graphic user interface, and in a more effective way, it will save us a lot of time."

More Apica cons

"Mobile phone integration is probably not as rich as it could be."

"Geneos' application monitoring could be improved a lot. Products like AppDynamics and Dynatrace provide the process thread-level monitoring, but Geneos lacks these capabilities."

"One thing that could be improved in terms of rapid scaling would be more ability to clone aspects of an implementation. It seems like there are opportunities in this area, where we have repetitive tasks to do when it comes to implementing things on new servers or on new gateways. It would be great if there was an easy way to clone something that had already been done."

"t needs to have better middleware integration for things such as application and Microsft SQL servers."

"I would like ITRS Geneos to develop an app, where instead of going to specific login terminals or logging into laptops or desktops to check alerts, we can have visibility in the app itself."

"Their cloud monitoring solution needs to be improved. I have already given them the feedback that it's not capable of meeting the latest technology needs."

"I would like to see ITRS integrate its setup editor with a SVN to check-in setup XML after major changes."

"Currently, it is difficult to monitor secure websites using SSL or with SSO enabled."

More ITRS Geneos cons

Pricing and Cost Advice

"Another main difference between Apica and the other products was the cost. We really thought that the balance in Apica between the features and costs was the best among all the products on which we did a PoC."

"Apica is pretty cost-effective if you buy both solutions together: Synthetic and LoadTest. If you are going for one solution, the cost is on par with any tool in the market."

"The tool is completely free and open source. I've been using it for about two and a half years and installed it on both my personal and client machines without needing a license. All features are available for use without any hidden fees."

"The pricing and licensing are very reasonable. At the end of the day, you are using their technology/software and getting X amount of checks for a very decent value. As for discounts, they try to meet your budgets as much as they can. For example, if you need 100 checks and you have X amount of budget for it, then they will try and get down to that price. Costing-wise, it is a reasonably cost product. They will always try and come down to your price if you need them to come down to it by knocking off certain areas."

"The solution's pricing is not cheap, but it is in the midrange."

"I know Apica is an expensive solution, but it is worth the money for the service it provides."

"I am sure that Apica's price will be lower than LoadRunner."

"License management is another area that Apica could do better. We have already had these conversations with our account teams. This is something that they are looking at largely improving in upcoming releases. I believe that this is already on their roadmap."

More Apica pricing and cost advice

"Pricing and licensing is based on the requirements."

"Its price is reasonable. It isn't too expensive, and it isn't too cheap, but it also depends on a company's volume and negotiation."

"The organization is not just purchasing a license for the product, but also managing services and professional services from ITRS. Another factor is if the implementation is going to be in production, non-production, or both."

"The pricing is fairly market-related. They have been very lenient because we have been working with them for so long. An example is that we're currently migrating some of our services to AWS, and they've given us a grace period for some of the things to help with the migration and not to grow additional costs while we are migrating, but it's still on par with the market."

"The market tools are on par with this solution, but if the solution included more features, then it would be well within the range for the cost."

"ITRS Geneos is not a cheap tool. It's a moderate price for the banking industry. The reason we are not able to add the ITRS monitoring tool for the non-banking industries, and non-finance industries, is that the pricing is too high."

"You will get the best price if you get a single global deal."

"It is expensive. They have to look at the model around when we move to cloud and how that's going to work. The licensing cost does pay off because of the improvements in support to our business."

More ITRS Geneos pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

24%

Media Company

11%

Insurance Company

Retailer

Financial Services Firm

72%

Computer Software Company

University

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	2
Large Enterprise	17

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	12
Large Enterprise	39

Questions from the Community

What do you like most about Apica Synthetic?

The GUI is powerful and doesn't require scripting or regular expressions. It has a vast finder for correlation, which is easier than other tools like JMeter and LoadRunner. It's also easy to integr...

See all answers

What is your experience regarding pricing and costs for Apica Synthetic?

I know Apica is an expensive solution, but it is worth the money for the service it provides.

See all answers

What needs improvement with Apica Synthetic?

Apica cannot perform endurance or scale-up tests independently. It requires other tools like ALM. When editing scripts, only one can be accessed at a time, risking changes affecting other folders. ...

See all answers

What is your experience regarding pricing and costs for ITRS Geneos?

The pricing is high. Licensing fees might be around 500$ per server monthly.

See all answers

What needs improvement with ITRS Geneos?

ITRS Geneos is a legacy system. It predicts or provides proactive measures once an issue is resolved. It doesn't offer any predictive capabilities or root cause analysis. They throw a lot of data i...

See all answers

What is your primary use case for ITRS Geneos?

ITRS offers multiple products, including upgrades for synthetic monitoring and a SaaS platform. Geneos is used for infrastructure monitoring, covering KPIs such as CPU, memory, processes, network l...

See all answers

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Compared 13% of the time

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Compared 8% of the time

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Compared 8% of the time

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Product Reports

Buyer's Guide

Apica

October 2025

Download Apica product report

Buyer's Guide

ITRS Geneos

October 2025

Download ITRS Geneos product report

Also Known As

Apica LoadTest, Apica Synthetic

Geneos

Overview

Apica leads in observability cost optimization, empowering IT teams to manage telemetry data economics efficiently. It supports various data types, reducing costs by 40% with flexible deployment options and eliminating tool sprawl through modular solutions.

Apica Ascent optimizes observability costs across metrics, logs, traces, and events and provides adaptability beyond proprietary formats. Its patented InstaStore™ technology ensures maximum storage efficiency and advanced root cause analysis. Organizations leverage Apica for comprehensive control over observability investments, reducing runaway costs. With solutions for mitigating high-cardinality data challenges, Apica supports any data lake preference and offers cloud or on-premises deployments. Its modular solutions eliminate unnecessary tool redundancies, enhancing economic efficiency in telemetry data management.

What features define Apica's capabilities?

Global Presence: Extensive points of presence worldwide
Advanced Alerting: Accurate system notifications
Robust Scripting: Supports multiple protocols easily
Flexible Integration: Effortless system connections
Environment Simulation: Adapts various test scenarios globally

Which benefits should users expect from Apica?

Cost Efficiency: Reduces observability costs by 40%
Data Flexibility: Supports any data source
Modular Approach: Eliminates tool redundancies
Advanced Analysis: Enhanced root cause capabilities
Deployment Variety: Cloud and on-premises options available

Apica addresses industry needs in monitoring and testing applications, enhancing user experience across sectors. It is instrumental in synthetic checks, load testing, API monitoring, and validating functionalities for stability in gaming, finance, eCommerce, and banking platforms. Apica's versatility supports both on-premises and cloud environments, ensuring accurate insights into service availability and network performance.

Apica

ITRS Geneos is a real-time monitoring tool designed for managing increasingly complex, hybrid and interconnected IT estates.

Built with financial services and trading organisations in mind, it collects a wide range of data relating to server performance, infrastructure, trading, connectivity and applications, and analyses it to provide relevant information and alerts in real time.

Geneos can give full stack visibility across highly dynamic environments and presents all the information through a single pane of glass and its configurable and customisable dashboards provide end-to-end visibility to both technical and business users.

For more information, please visit https://www.itrsgroup.com/products/geneos

ITRS

Sample Customers

HBO, JPMC, Morgan Stanley, Xander, EA Sports, Volvo

ITRS Geneos is used by over 170 financial institutions, including JPMorgan, HSBC, RBS, Deutsche Bank and Goldman Sachs. Clients range from investment banks to exchanges and brokers.

Buyer's Guide

Apica vs. ITRS Geneos

September 2025

Free Report: Apica vs. ITRS Geneos

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