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Adobe Web Experience Management vs OpenText Content Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Web Experience Manage...
Average Rating
8.0
Reviews Sentiment
4.4
Number of Reviews
3
Ranking in other categories
Customer Experience Management (9th)
OpenText Content Management
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
22
Ranking in other categories
Enterprise Content Management (5th), Content Collaboration Platforms (12th)
 

Mindshare comparison

Adobe Web Experience Management and OpenText Content Management aren’t in the same category and serve different purposes. Adobe Web Experience Management is designed for Customer Experience Management and holds a mindshare of 2.1%, up 1.9% compared to last year.
OpenText Content Management, on the other hand, focuses on Enterprise Content Management, holds 8.0% mindshare, down 11.2% since last year.
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Adobe Web Experience Management2.1%
Genesys Cloud CX3.6%
Qualtrics XM Platform3.3%
Other91.0%
Customer Experience Management
Enterprise Content Management Mindshare Distribution
ProductMindshare (%)
OpenText Content Management8.0%
SharePoint11.6%
Alfresco7.6%
Other72.8%
Enterprise Content Management
 

Featured Reviews

Somnath-Shelke - PeerSpot reviewer
Tech Architect at a tech vendor with 10,001+ employees
User-friendly experience has supported static sites and personalization for multiple channels
Regarding AI-driven analytics in Adobe Web Experience Management, AI analytics is not yet used; however, since recently there was a push at a global market level to move to AI part, Adobe also introduced certain things, but currently, I have not used it. From an integration point of view, as I said, for Adobe suite products, Adobe provided it. However, mainly for the cloud one, Adobe Web Experience Management on-premises has certain restrictions from a compliance point of view. Adobe has hosted it in their environment, and now I think most clients are moving to AMS as well. However, when it comes to third-party integrations, there are certain restrictions, especially in finance organizations. For the retail sector, support provided by Adobe is pretty good but clients are still restricting themselves from moving to the cloud due to compliance issues, which I believe is not because of Adobe Web Experience Management but rather because of the cloud structure itself. Improvement-wise, I think Adobe Web Experience Management site-wise is fine, but mainly for the cloud one, it is growing. However, I have observed that certain forms need improvement, and if Adobe has any offering for clients needing private cloud solutions, that would be great. I have seen clients restricting themselves from moving to the cloud, and it depends on Adobe's awareness of this issue through surveys they may have conducted. I don't think I would suggest any additional features for Adobe Web Experience Management because case by case, the requirements may vary. Adobe has tried to provide the vanilla features that are required.
Alejandro Stromer - PeerSpot reviewer
Director Consulting SAP OpenText en Entelgy at DCL Consultores EIM SL
Has provided deep integration with business applications and supported full content lifecycle management
OpenText Content Management has a feature that is unique in the market, which is the deep integration with leading applications, allowing reflection of the connections between different processes and objects in applications such as SAP, SuccessFactors, or Salesforce, visible inside the document management application. Without connecting to the leading application, for example SAP, you can navigate between all documentation, having a full 360-degree view of all information related to the process. This means that when you create some action regarding an object that has a connected document in the content management system, you can automatically see additional information connected, managed and controlled by the leading application, with automatic reflection in the document management system. This is a unique advantage that OpenText Content Management has, which is not found in the market. Another unique feature is the integration with Office 365, where you can work with different folders or binders in the document management system and connect to Teams in a simple way, making all this information available in the Teams you are working with. Digital Asset Management is a big part of the content management solution within OpenText Content Management, allowing full integration of all documentation, pictures, plans, and technical documentation if you have asset management inside SAP. It connects similarly to other modules of SAP but includes a special feature for asset management from a technical point of view and connects with the engineering department, providing the full life cycle from development through deployment to maintenance. This means you have the full life cycle from the beginning when you define the solution, construct it, and finally transfer it to maintenance to keep all information updated easily, avoiding risks and ensuring access to accurate information at the right moment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This product is very efficient at managing end-to-end content publishing flows."
"The user interface of Adobe Web Experience Management is user-friendly, and that is the main reason most clients are moving to Adobe from other vendors."
"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."
"Good content and digital management capabilities."
"When new clients come for a requirement of a new site, we suggest Adobe Experience Manager because this is one of the best content management systems; it is easy to author, easy to manage, and easy to maintain."
"It is a very stable system, and we are using it to store billions of customer documents which are readily available for search and browsing."
"WebReports has a lot of capabilities that offer good opportunities to customize the applications the way we want to."
"Most of our customers are very fond of the upgraded smart user interface."
"The solution's automatic document numbering, state management, and process flow are very useful features to go through the full cycle of the document."
"The tool's most valuable features are document storage, security, and compliance."
"The version controls and the business workspace part integrate well with SAP and OpenText, providing granular level control over who accesses the workspace."
"It's a very good solution."
"The seamless integration between SAP and OpenText offers a 360-degree view of documents, facilitating a full-text search capability."
 

Cons

"Unable to handle very large video files."
"From a technical support point of view for Adobe Web Experience Management, I would rate them a five. They attempt to resolve issues promptly, but response times can vary, and sometimes clients need to wait at least a month for more complex queries related to product parts as the support team has to consult with the core product team, which can take time."
"Sometimes, they take a good amount of time to react to the issues."
"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."
"This product is unable to handle very large video files and related elements."
"When it comes to addressing complex use cases, three or four years ago, we ended up purchasing an additional OpenText product called AppWorks because we started to run into some limitations with the workflow that can be done in Extended ECM. It was a little limiting, so we ended up getting another product."
"The annotation tool needs improvement. In other tools, such as Hyland OnBase, you can easily do annotation. You can easily merge documents. You can easily compare documents, whereas with OpenText, it seems to be a challenge."
"There are no additional features that I would like to see. I am pretty happy with it, but their support could be a bit better."
"More out-of-the-box automation features should be added to OpenText Extended ECM."
"We had some issues with scalability in the production. So, I would rate it a five out of ten."
"The solution's performance, stability, and consistency could be improved."
"The solution needs to improve the user interface."
"The cost of the product could be improved."
 

Pricing and Cost Advice

"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."
"The product is pricey."
"The pricing is costly. It's costly to integrate with Office 365 and to go back and forth with the sales team."
"The solution is expensive."
"OpenText Extended ECM is an expensive solution."
"The tool's pricing is confusing to the end customer."
"OpenText Extended ECM's pricing and licensing are aggressive and confusing for the end customer."
"The licensing is not that complex for the core products, but it becomes more complicated for some additional modules."
"The total cost of the product will vary on the capabilities required"
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Top Industries

By visitors reading reviews
No data available
Government
11%
Manufacturing Company
11%
Financial Services Firm
10%
Energy/Utilities Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise4
Large Enterprise11
 

Questions from the Community

What is your experience regarding pricing and costs for Adobe Web Experience Management?
Adobe Web Experience Management is a little bit costlier compared to other products. I would rate the pricing for Adobe Web Experience Management as a high price, probably around three or four, ind...
What needs improvement with Adobe Web Experience Management?
Regarding AI-driven analytics in Adobe Web Experience Management, AI analytics is not yet used; however, since recently there was a push at a global market level to move to AI part, Adobe also intr...
What is your primary use case for Adobe Web Experience Management?
My main use case for Adobe Web Experience Management is for static websites. Recently, it has been started for certain other channels for the headless content one, and it is being used.
What is your experience regarding pricing and costs for OpenText Content Suite Platform?
OpenText Content Management has changed the licensing concept to one license that includes all features. Although this may make the final license price a little higher in the market, considering al...
What needs improvement with OpenText Content Suite Platform?
There are some areas in OpenText Content Management that could be improved, particularly regarding the way you define and extend the solution with different metadata. Another important aspect is th...
What is your primary use case for OpenText Content Suite Platform?
We are partners of OpenText Content Management in the area of content management and in another area of SAP solutions, with OpenText Content Management solution related to SAP platforms.
 

Also Known As

No data available
OpenText Content Suite Platform, OpenText Core Share
 

Overview

 

Sample Customers

Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)
ATCO Australia, MSIG Asia, Orica, Salt River Project
Find out what your peers are saying about Salesforce, Genesys, Qualtrics and others in Customer Experience Management. Updated: March 2026.
885,837 professionals have used our research since 2012.