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Adobe Web Experience Management OverviewUNIXBusinessApplication

Adobe Web Experience Management is #4 ranked solution in top Customer Experience Management tools. PeerSpot users give Adobe Web Experience Management an average rating of 8 out of 10. Adobe Web Experience Management is most commonly compared to SDL Tridion DX: Adobe Web Experience Management vs SDL Tridion DX.
Adobe Web Experience Management Buyer's Guide

Download the Adobe Web Experience Management Buyer's Guide including reviews and more. Updated: July 2022

What is Adobe Web Experience Management?

Adobe Experience Manager helps you create, manage, and optimize digital customer experiences across every channel, including web, mobile apps, digital forms, and communities. With the ability to deliver next-generation experiences across both online and in-person interactions, you can increase demand and build lasting brand loyalty.

Adobe Web Experience Management Customers

Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)

Adobe Web Experience Management Video

Adobe Web Experience Management Pricing Advice

What users are saying about Adobe Web Experience Management pricing:
"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."

Adobe Web Experience Management Reviews

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Syed Hasan - PeerSpot reviewer
Specialist Leader at Deloitte
Real User
It has a lot of features, and it is very easy to learn, use, integrate, and manage
Pros and Cons
  • "The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."
  • "It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."

What is our primary use case?

We use it to help our clients in digitalizing their marketing platform. In terms of its deployment and version, most of our clients are on Adobe Cloud, and Adobe keeps on upgrading the version automatically. We also have a couple of on-premise deployments with version 6.5, where clients manage their own ecosystem. Most of the time, clients do not want to have their lower environments, such as non-production environments, development instances, and QA instances on the cloud because multiple teams are using them, and it is costly to have all lower environments on the cloud. They want to control the cost. Therefore, they follow a hybrid model where non-production environments are on-premise and higher environments, such as staging, previewing, and production, are on the cloud.

How has it helped my organization?

Nowadays, you have a lot of campaigns coming up during each festival, and every week, you deliver something, or you have some offer coming up. It is easy to publish all those things with AEM. Because of the day-to-day requirements, you constantly need to change some content, have new campaigns, and have some new posters to be posted on the website. With AEM, it gets pretty easy.

What is most valuable?

When new clients come for a requirement of a new site, we suggest Adobe Experience Manager because this is one of the best content management systems. It is easy to author, easy to manage, and easy to maintain. Even for clients who have their digital websites on legacy systems, such as custom-based document environments or custom-based Java applications, we suggest migrating from those legacy systems to Adobe Experience Manager because it'll be very easy for them to manage.  The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important. Workflows are definitely the most important. Otherwise, there'll be no notifications, and there'll be no proper approval process. We suggest solutions to the clients when they want to have a governance model or a process in place, such as someone getting notified when a request is pending for approval. It is easy to adapt. We do not have to worry about training the practitioners on Adobe Experience Manager. Any freshers coming out of the college know about Java, and it is easy for them to learn and work with AEM. It is a very flexible, robust, and scalable solution. It is very easy to go to market. The time to publish a particular content is very less. Adobe has come up with its own stack with Adobe Campaign, Adobe Target, Adobe Experience Manager, and Adobe Photoshop. If you want to integrate the whole MarTech platform into one ecosystem, it is very easy to adapt, learn, integrate, and manage.  It can easily interact with other systems. You can use Adobe Analytics or Google Analytics. It also gives you the option to use Photoshop and other design tools. It has a lot of features, and it has also got integration with a lot of tools. 

What needs improvement?

It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately. They can increase the number of components in terms of combinations. For example, if I take an image and a text component, currently, Adobe gives you just an image and text component. It should provide multiple versions, such as image, text, and video. That's because, on most of the sites, clients always come up with this combination. They want to have a video. They want to have an image, and they want to have some text. There could be options to have any of the following combinations: The image on the left, the video on the right, and the text at the bottom. The image on the left, the video on the right, and the text at the top. The image in the center, the video on top, and the text at the bottom.  If they can come up with such permutations and combinations, it will make the work easier. It will help us in putting out the site in a faster way, instead of us having to do the regular development every time. They can come up with some out-of-the-box components to help you drag and drop a video that will be displayed in a particular player. Currently, some of the features are not available, and we have to customize them. They can look into the top video players that are being used by most of the end-users from a location and provide out-of-the-box components. They can look into the features of YouTube, Vimeo, and other top players.
Buyer's Guide
Adobe Web Experience Management vs. Freshdesk
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Find out what your peers are saying about Adobe Web Experience Management vs. Freshdesk and other solutions. Updated: July 2022.
610,229 professionals have used our research since 2012.

For how long have I used the solution?

It has been more than eight years.

What do I think about the stability of the solution?

It's a stable solution. We have been building solutions for so many clients over the years, and we have found them to be stable. They are robust, and you can integrate with any environment. Adobe Experience Manager is built on top of the Java platform, and Java is robust, reliable, and scalable. So, all these features by default come to AEM.

What do I think about the scalability of the solution?

It's scalable, but it depends upon the type of license the client has bought. Normally, when a client comes, we don't handle the infrastructure-related things for the client, but we do tell them to talk to Adobe to understand how many users are going to interact with the website, and how many users are going to visit the page on a day-to-day basis. This way they get to know the right infrastructure cost. For example, if they have between 5,000 to 10,000 users, they can manage with a certain infrastructure. If they have more users, they are suggested to go with a higher license. We probably have more than 5,000 clients all over the globe. They are in the US, India, and other countries. We are Adobe Platinum Partners, and we are also Adobe's Global Practicing Partners. We have worked with them not only for Adobe Experience Manager but also for their complete suite with Adobe Campaign, Adobe Analytics, Adobe Experience Manager, and Adobe Target.

How are customer service and support?

I don't have much experience with them. We contact them only when something isn't working as expected out of the box. I would rate them a four out of five because it can take time. Sometimes, they take a good amount of time to react to the issues. They ask you to try on the vanilla instance, and when you try and give them logs, they analyze, troubleshoot, and come back. They require a lot of information, and sometimes, we don't have time to wait for that long because the client has critical deliverables to be delivered within the milestones. So, we have to go with some workaround.

How was the initial setup?

It's straightforward.

What was our ROI?

People do see an ROI using this solution. We have worked with multiple clients who were having issues with people visiting their site and not having a good experience. They saw fewer hits on their website, and some people were not able to find the information very easily, or they could not find the pages to be proactive. User experience is one of the main things that makes a person stick to a site. If you don't stick to a site for more than five seconds, you are going to move out and close the browser. We have seen that the number of hits has increased. We also implement analytics to see the number of hits to a website, the pages that the users are liking the most, and the pages that are not liked the most by the end-users. It helps us in understanding what we need to change. We have seen a very good improvement in the client data after using AEM.

What's my experience with pricing, setup cost, and licensing?

It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee.

Which other solutions did I evaluate?

I don't have much insight, but my understanding is that when we compared the solutions in the market, we found Adobe Experience Manager to be one of the best solutions. It has the flexibility in terms of templates, authoring, and publishing time. It is easy to manage this particular tool.  It is mostly used by functional people, such as authors, but it can be used for any domain. It is not only meant for the technology domain people. It can also be used by the healthcare domain people, such as doctors or scientists, who are working in the lab and doing experiments to update any content. It can also be used by anyone in the banking sector. Because it is not defined for one particular sector, it needs to be easy for the authors to learn and use this tool. They don't need to be too technical for this.

What other advice do I have?

We understand the requirements of our clients and help them with the best option. We try to make people understand the benefits of this tool. We always go with the best features to make new or potential clients understand how easy it is to use and how easy it is to get others trained on this particular tool. We also tell them the benefits that it would bring in terms of ROI. While looking for a tool, every business looks for ROI. So, we let them know how soon they can publish content. If they have their assets, they can just go and author, and it can get published in the next 5 to 10 minutes. They don't have to wait for days.  I would rate Adobe Experience Manager an eight out of ten. It is one of the best tools in the market.
Disclosure: My company has a business relationship with this vendor other than being a customer: partner
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RishiBhargava - PeerSpot reviewer
Sr. Technical Director at Axeno
Real User
Top 5Leaderboard
Offers great content and digital management capabilities
Pros and Cons
  • "Good content and digital management capabilities."
  • "Unable to handle very large video files."

What is our primary use case?

We use this solution for building websites. We have been an Adobe partner for a long time and we generally recommend their solutions to our customers.

How has it helped my organization?

This product is very efficient at managing end-to-end content publishing flows. Our efficiency has increased by 25% since using this product.

What is most valuable?

The valuable features for us are the content and digital management capabilities. It enables multiple content writers to collaborate and create news articles or news items and scale to a high level of concurrency. 

What needs improvement?

This product is unable to handle very large video files and related elements. Adobe should focus on a media asset management solution, the solution currently lacks that.

What do I think about the stability of the solution?

The solution is stable. 

What do I think about the scalability of the solution?

This solution is highly scalable and made up of two types of users; content writers who create the content and publish it (we have up to 600 users) and end-users who browse the site. 

How was the initial setup?

There are two options for the setup, either the customer deploys it or Adobe does. If Adobe is involved, the deployment is very straightforward. If it's the customer deploying it's a little more complex. We deployed in-house and it took a couple of days. Deploying on premise, requires Adobe experienced managers, and certified administrators.

What's my experience with pricing, setup cost, and licensing?

This is one of the more expensive products on the market. We pay an annual license fee. 

What other advice do I have?

Implementing this solution requires someone with at least three years of experience. If anything goes wrong, the cost of fixing it is very high. 

I rate this solution eight out of 10. 

Which deployment model are you using for this solution?

Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
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