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Adobe Campaign vs Marketing Creatio comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Campaign
Ranking in Marketing Management
8th
Average Rating
7.6
Reviews Sentiment
7.3
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Marketing Creatio
Ranking in Marketing Management
15th
Average Rating
9.0
Reviews Sentiment
8.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 5.7%, up from 3.7% compared to the previous year. The mindshare of Marketing Creatio is 1.2%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Adobe Campaign5.7%
Marketing Creatio1.2%
Other93.1%
Marketing Management
 

Featured Reviews

SM17 - PeerSpot reviewer
Though it is good for the analytics part, it needs to be made less complex for users
The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.
JF
Manage campaigns from start to finish, good integration, and a powerful email template builder
I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Analytics was a good part of Adobe Campaign."
"It is a stable solution."
"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."
"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."
 

Cons

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."
"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."
 

Pricing and Cost Advice

"It will be a bit expensive because it is an Adobe product."
"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."
"Considering that we have many tools and components available in this one platform, the price of this product is low."
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Comms Service Provider
8%
Computer Software Company
6%
Healthcare Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What do you like most about Adobe Campaign?
Analytics was a good part of Adobe Campaign.
What needs improvement with Adobe Campaign?
The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...
What is your primary use case for Adobe Campaign?
We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.
Ask a question
Earn 20 points
 

Also Known As

Neolane Campaign
bpm’online marketing
 

Overview

 

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: September 2025.
872,655 professionals have used our research since 2012.