The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem.
To be honest, I won't say that the tool is the best, but I can't think of any area that needs improvement right now. Though Adobe Campaign is user-friendly, it is not as friendly as Tealium Customer Data Hub, to be honest. You will still require some knowledge of operating all the workflows. You can say that Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow.
The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.
Marketing Management solutions enable businesses to optimize their marketing strategies and improve overall performance. These solutions offer tools to design, execute, and analyze marketing campaigns, ensuring efficiency. Effective Marketing Management requires understanding market trends, customer behaviors, and competitive landscapes. It involves devising strategies that align with business goals and utilizing appropriate tools to implement and analyze campaigns. Advanced analytics and...
The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem.
To be honest, I won't say that the tool is the best, but I can't think of any area that needs improvement right now. Though Adobe Campaign is user-friendly, it is not as friendly as Tealium Customer Data Hub, to be honest. You will still require some knowledge of operating all the workflows. You can say that Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow.
The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.