IT Central Station is now PeerSpot: Here's why

Marketing Creatio vs Salesforce Marketing Cloud comparison

Cancel
You must select at least 2 products to compare!
Featured Review
Buyer's Guide
Marketing Management
April 2022
Find out what your peers are saying about monday, Salesforce, Microsoft and others in Marketing Management. Updated: April 2022.
595,546 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

More Marketing Creatio Pros →

"It is a great solution. I like its stability, scalability, and performance.""Salesforce is constantly evolving and have a good release cycle.""The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple.""Offers many great features and is intuitive.""We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.""It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple.""We use this solution for reporting, pipeline generation, and forecasting.""The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

More Salesforce Marketing Cloud Pros →

Cons
"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

More Marketing Creatio Cons →

"The solution can be difficult to set up for non-technical individuals.""We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.""The product could use a little bit of BI in the sense of rule-based building.""In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard.""I've noticed on one-to-one leads, the customer objection option is not available.""The pricing is a bit high.""The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered.""Salesforce could benefit by implementing further integration with more platforms."

More Salesforce Marketing Cloud Cons →

Pricing and Cost Advice
  • "Considering that we have many tools and components available in this one platform, the price of this product is low."
  • More Marketing Creatio Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

    report
    Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.
    595,546 professionals have used our research since 2012.
    Questions from the Community
    Ask a question

    Earn 20 points

    Top Answer: 
    Salesforce is constantly evolving and have a good release cycle.
    Top Answer: 
    Clarity around new features could be improved when they are released. They send out emails but a lot of important information and explanations are missed by email. Training or videos to guide us using… more »
    Ranking
    7th
    Views
    77
    Comparisons
    19
    Reviews
    1
    Average Words per Review
    990
    Rating
    9.0
    2nd
    Views
    6,103
    Comparisons
    5,155
    Reviews
    15
    Average Words per Review
    384
    Rating
    8.6
    Comparisons
    Also Known As
    bpm’online marketing
    ExactTarget
    Learn More
    Overview

    Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

    Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

    Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
    Offer
    Learn more about Marketing Creatio
    Learn more about Salesforce Marketing Cloud
    Sample Customers
    People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    No Data Available
    REVIEWERS
    Computer Software Company69%
    Marketing Services Firm13%
    Financial Services Firm6%
    Consumer Goods Company6%
    VISITORS READING REVIEWS
    Computer Software Company36%
    Comms Service Provider19%
    Financial Services Firm5%
    Media Company5%
    Company Size
    No Data Available
    REVIEWERS
    Small Business29%
    Midsize Enterprise32%
    Large Enterprise39%
    Buyer's Guide
    Marketing Management
    April 2022
    Find out what your peers are saying about monday, Salesforce, Microsoft and others in Marketing Management. Updated: April 2022.
    595,546 professionals have used our research since 2012.

    Marketing Creatio is ranked 7th in Marketing Management with 1 review while Salesforce Marketing Cloud is ranked 2nd in Marketing Management with 22 reviews. Marketing Creatio is rated 9.0, while Salesforce Marketing Cloud is rated 8.6. The top reviewer of Marketing Creatio writes "Manage campaigns from start to finish, good integration, and a powerful email template builder". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". Marketing Creatio is most compared with , whereas Salesforce Marketing Cloud is most compared with HubSpot Marketing Hub, Oracle Eloqua, Marketo, Microsoft Dynamics CRM and SAP Marketing Cloud.

    See our list of best Marketing Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.