Marketing Creatio vs Salesforce Marketing Cloud comparison

Creatio and Salesforce are both solutions in the Marketing Management category. Creatio is ranked #12, while Salesforce is ranked #1 with an average rating of 8.5. Creatio holds a 2.0% mindshare in MM, compared to Salesforce’s 15.4% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Marketing Creatio

Read 1 Marketing Creatio review

245 Views
240 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

4,581 Views
1,695 Comparison Views

98% willing to recommend

Marketing Creatio

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketing Creatio and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: January 2026).

Buyer's Guide

Marketing Management

January 2026

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Helped 881,665 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketing Creatio

Ranking in Marketing Management

12th

Average Rating

9.0

Reviews Sentiment

8.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Management

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of February 2026, in the Marketing Management category, the mindshare of Marketing Creatio is 2.0%, up from 0.8% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 15.4%, up from 14.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	15.4%
Marketing Creatio	2.0%
Other	82.6%

Marketing Management

Featured Reviews

Julio Falcón

Product Manager at Nodos Consultores

Manage campaigns from start to finish, good integration, and a powerful email template builder

I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

"The most valuable feature is the ability to get quotes out in a timely manner."

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

"We have found the solution to be scalable."

"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

"Salesforce Marketing Cloud provides an edge for my organization by tracking the budget, how it is spent, where we stand, and how many cold calls or nurtured calls have been converted into sales."

More Salesforce Marketing Cloud pros

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"They could improve the product's data integration functionality for larger companies."

"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

"I've noticed on one-to-one leads, the customer objection option is not available."

"The data extension tools are not very user-friendly."

"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."

"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."

"Marketing Cloud's forecasting could be improved."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"Licensing fees are paid on a yearly basis."

"This solution is priced in the medium to high price range."

"It is a license per user."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"The price is expensive."

"It's normal pricing."

"This is a low cost solution suited to larger organizations."

"The solution's pricing is very high and should be more flexible for smaller companies."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

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Comparisons

Marketo vs Marketing Creatio

Compared 48% of the time

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HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 18% of the time

Marketo vs Salesforce Marketing Cloud

Compared 12% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 6% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 5% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 4% of the time

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Product Reports

Buyer's Guide

Marketing Management

January 2026

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Buyer's Guide

Salesforce Marketing Cloud

January 2026

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Also Known As

bpm’online marketing

ExactTarget

Overview

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

Creatio

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: January 2026.

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