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Marketing Creatio vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Marketing Creatio
Ranking in Marketing Management
15th
Average Rating
9.0
Reviews Sentiment
8.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
58
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of July 2025, in the Marketing Management category, the mindshare of Marketing Creatio is 1.0%, up from 0.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 16.4%, down from 16.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

JF
Manage campaigns from start to finish, good integration, and a powerful email template builder
I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.
ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"The most valuable part of the solution are the selling features."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"It makes it easy for a business to use any module based on their preference."
 

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."
"The data extension tools are not very user-friendly."
"User management could be better."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"The technicality of the solution can be streamlined."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"The product could use a little bit of BI in the sense of rule-based building."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"Managing large volumes of data takes too long."
 

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"The solution is a bit expensive."
"My company pays to use this solution."
"It's normal pricing."
"This solution is priced in the medium to high price range."
"This is a low cost solution suited to larger organizations."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"Salesforce is an expensive solution."
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Top Industries

By visitors reading reviews
No data available
Educational Organization
28%
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
 

Also Known As

bpm’online marketing
ExactTarget
 

Overview

 

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: June 2025.
860,168 professionals have used our research since 2012.