"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."
"It is a great solution. I like its stability, scalability, and performance."
"Salesforce is constantly evolving and have a good release cycle."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"Offers many great features and is intuitive."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"We use this solution for reporting, pipeline generation, and forecasting."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."
"The solution can be difficult to set up for non-technical individuals."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"The product could use a little bit of BI in the sense of rule-based building."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"I've noticed on one-to-one leads, the customer objection option is not available."
"The pricing is a bit high."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"Salesforce could benefit by implementing further integration with more platforms."
Earn 20 points
Marketing Creatio is ranked 7th in Marketing Management with 1 review while Salesforce Marketing Cloud is ranked 2nd in Marketing Management with 22 reviews. Marketing Creatio is rated 9.0, while Salesforce Marketing Cloud is rated 8.6. The top reviewer of Marketing Creatio writes "Manage campaigns from start to finish, good integration, and a powerful email template builder". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Scalable CRM to personalize customer experience". Marketing Creatio is most compared with , whereas Salesforce Marketing Cloud is most compared with HubSpot Marketing Hub, Oracle Eloqua, Marketo, Microsoft Dynamics CRM and SAP Marketing Cloud.
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