Marketing Creatio vs Salesforce Marketing Cloud comparison

Creatio and Salesforce are both solutions in the Marketing Management category. Creatio is ranked #15, while Salesforce is ranked #1 with an average rating of 8.6. Creatio holds a 0.9% mindshare in MM, compared to Salesforce’s 16.0% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Marketing Creatio

Read 1 Marketing Creatio review

98 Views
9 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 58 Salesforce Marketing Cloud reviews

1,672 Views
354 Comparison Views

98% willing to recommend

Marketing Creatio

Salesforce Marketing Cloud

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Executive Summary

We performed a comparison between Marketing Creatio and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: June 2025).

Buyer's Guide

Marketing Management

June 2025

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Helped 856,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketing Creatio

Ranking in Marketing Management

15th

Average Rating

9.0

Reviews Sentiment

8.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Management

1st

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of June 2025, in the Marketing Management category, the mindshare of Marketing Creatio is 0.9%, up from 0.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 16.0%, down from 17.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Julio Falcón

Product Manager at Nodos Consultores

Manage campaigns from start to finish, good integration, and a powerful email template builder

I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.

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ADAIR WATHIER

Team Manager at Banco do Brasil S.A.

Provides efficient data integration features and good technical support services

Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"Offers many great features and is intuitive."

"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."

"The user interface is easy to use, especially for my staff who use assistive technology."

"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."

"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."

"It is easy to use."

"The Journey and CloudPages and automation are all great."

"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."

More Salesforce Marketing Cloud pros

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"The solution can be difficult to set up for non-technical individuals."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."

"The product could use a little bit of BI in the sense of rule-based building."

"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."

"In the SMS area, it is not up to the mark, compared to what has been developed for email."

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

"The technicality of the solution can be streamlined."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"My company pays to use this solution."

"The solution is a bit expensive."

"The licensing cost for the solution is on a yearly basis."

"The price is expensive."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"The solution's pricing is very high and should be more flexible for smaller companies."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"It is a license per user."

More Salesforce Marketing Cloud pricing and cost advice

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856,873 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Educational Organization

43%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...

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Comparisons

No data available

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Compared 12% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 10% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 9% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

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Product Reports

Buyer's Guide

Marketing Management

June 2025

Download Marketing Creatio product report

Buyer's Guide

Salesforce Marketing Cloud

May 2025

Download Salesforce Marketing Cloud product report

Also Known As

bpm’online marketing

ExactTarget

Overview

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

Creatio

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: June 2025.

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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.