Zapier connects thousands of apps, enabling seamless automation without coding. It supports webhooks, multi-step tasks, and a wide array of integrations. Despite needing enhancements in Google Sheets capabilities, API limits, and UI, it remains a tool for boosting productivity across many sectors.


| Product | Market Share (%) |
|---|---|
| Zapier | 2.4% |
| AWS Glue | 10.9% |
| AWS Database Migration Service | 8.5% |
| Other | 78.2% |
| Type | Title | Date | |
|---|---|---|---|
| Category | Cloud Data Integration | Dec 29, 2025 | Download |
| Product | Reviews, tips, and advice from real users | Dec 29, 2025 | Download |
| Comparison | Zapier vs AWS Glue | Dec 29, 2025 | Download |
| Comparison | Zapier vs AWS Database Migration Service | Dec 29, 2025 | Download |
| Comparison | Zapier vs Informatica Intelligent Data Management Cloud (IDMC) | Dec 29, 2025 | Download |
| Title | Rating | Mindshare | Recommending | |
|---|---|---|---|---|
| Informatica Intelligent Data Management Cloud (IDMC) | 4.0 | 7.0% | 92% | 214 interviewsAdd to research |
| Azure Data Factory | 4.0 | N/A | 92% | 93 interviewsAdd to research |
| Company Size | Count |
|---|---|
| Small Business | 25 |
| Midsize Enterprise | 10 |
| Large Enterprise | 4 |
| Company Size | Count |
|---|---|
| Small Business | 47 |
| Midsize Enterprise | 27 |
| Large Enterprise | 72 |
By linking tools such as Google Sheets, HubSpot, Slack, and Salesforce, Zapier allows users to automate workflows without coding expertise. Its integrations serve logistics operations, CRM, and social media management. Users can process tracking exceptions and streamline operations with third-party software like QuickBooks, Zoho, and Power BI. Although users suggest features like better Google Sheets handling and improved collaboration tools, Zapier continues to provide expansive automation, enhancing efficiency and facilitating new opportunities through integrations.
What Features Stand Out in Zapier?In logistics, Zapier enhances operations by automating exception tracking and third-party software integration. Its use in CRM and social media streamlines lead creation and workflow automation. Users from diverse industries leverage its extensive connectivity to support intelligence management, generate analytical insights, and execute cross-functional tasks efficiently.
BuzzFeed, Groupon, Spotify, Columbia University, FOX
| Author info | Rating | Review Summary |
|---|---|---|
| Product Owner | Integration | 3.5 | As a software company, we use Zapier for integrating customer templates due to its extensive connectors. Its ease of use and structured setup are beneficial, though it can become costly. We explore alternatives for cost-effective solutions when needed. |
| Automation Engineer at Axe Automation | 3.5 | I use Zapier for automation tasks requiring social media, CRM, and e-commerce integrations due to its wide app availability. Although its UI is easy to navigate, it lacks a drag-and-drop feature, making complex scenarios challenging to manage. |
| Webflow Developer at Qureos | 2.5 | I've used Zapier for two years to automate SaaS integrations, finding its features practical for connecting various apps. While it's generally handy, improvements in error messaging and integration with Notion are needed. Make.com offers a more user-friendly alternative. |
| Go High Level Manager at Virtual Worker Now | 5.0 | I began using Zapier in 2020 as a CRM and automation specialist, valuing its integration with over 20,000 applications and multi-step workflows. However, it occasionally struggles with application compatibility and has limitations with Salesforce. Prior tools like Pabbly were less effective. |
| Chief Technology Advocate at PURESOFT GLOBAL LLC | 3.5 | I use Zapier primarily for integrating CRM systems with APIs. It's user-friendly but needs UI improvements and more custom integration flexibility. Despite some UI limitations, it offers significant cost savings compared to manual development efforts. |
| Business Intelligence Developer at a consultancy with 51-200 employees | 3.5 | I use Zapier to connect multiple CRMs with visualization tools like Power BI. It simplifies data integration and automation, although complex workflows could improve. It's user-friendly, eliminating manual tasks and integrates with many applications I've previously used. |
| Automations and CRM developer at LodhranGPT.com | 4.0 | I use Zapier primarily for automating tasks between apps like Highrise and Hotspot. Its numerous advanced features outshine competitors like Make.com, though integration could improve. Despite its complexities, Zapier remains user-friendly, with alternatives such as Wire Pocket offering similar premium features. |
| Analyst at MSXI | 3.5 | Zapier offers seamless integration with Google Sheets and HubSpot, though it has issues with bugs and unclear documentation. While some Zaps may malfunction, it's cost-effective compared to hiring a programmer, with notable return on investment for small-scale tasks. |