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Qualtrics XM Platform Reviews

Vendor: Qualtrics
4.4 out of 5
Badge Ranked 1
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What is Qualtrics XM Platform?

Qualtrics XM Platform offers AI-driven analytics, seamless integrations, and an intuitive interface for efficient data collection and visualization. Known for its user-friendly design, it supports real-time feedback and sentiment analysis, catering to companies seeking streamlined workflows.

Get the Qualtrics XM Platform Buyer's Guide and find out what your peers are saying about Qualtrics XM Platform, IFS Cloud Platform, Genesys Cloud CX and more!
Qualtrics XM Platform is the #1 ranked solution in top Survey Software, #1 ranked solution in top Customer Feedback Management solutions, #2 ranked solution in top Customer Experience Management solutions, #2 ranked solution in top Product Management Software solutions, and #5 ranked solution in top Social CRM solutions. PeerSpot users give Qualtrics XM Platform an average rating of 8.8 out of 10. Qualtrics XM Platform is most commonly compared to IFS Cloud Platform: Qualtrics XM Platform vs IFS Cloud Platform. Qualtrics XM Platform is popular among the large enterprise segment, accounting for 44% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a university, accounting for 12% of all views.
Buyer's Guide
Qualtrics XM Platform
March 2026
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Helped 886,664 peers since 2012

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Qualtrics XM Platform mindshare

Product category:
Social CRM
As of April 2026, the mindshare of Qualtrics XM Platform in the Social CRM category stands at 4.3%, down from 4.8% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Qualtrics XM Platform4.3%
Sprinklr10.8%
HootSuite9.1%
Other75.8%
Social CRM

PeerResearch reports based on Qualtrics XM Platform reviews

TypeTitleDate
CategorySocial CRMApr 15, 2026Download
ProductReviews, tips, and advice from real usersApr 15, 2026Download
ComparisonQualtrics XM Platform vs Sprout SocialApr 15, 2026Download
ComparisonQualtrics XM Platform vs HootSuiteApr 15, 2026Download
ComparisonQualtrics XM Platform vs SprinklrApr 15, 2026Download
Suggested products
TitleRatingMindshareRecommending
IFS Cloud Platform3.9N/A87%31 interviewsAdd to research
Genesys Cloud CX4.4N/A100%15 interviewsAdd to research
 
 
Key learnings from peers
Last updated Apr 12, 2026

Valuable Features

Qualtrics XM Platform excels in user-friendly survey creation, customizable integrations, and AI-driven analytics. It enables complex surveys with intuitive dashboards, seamless data collection, and real-time feedback. Features include Text iQ for sentiment analysis and integration with CRMs for actionable insights. Users appreciate its ease of use, flexibility in designing diverse question types, and powerful workflows. The platform offers modular tools for data correlation and dynamic branching scenarios, enhancing employee and customer experience management.
  • "AI-driven analytics in Qualtrics XM Platform is very useful for scenarios involving text analysis, as it automatically creates topics and categories, performs sentiment analysis, and provides summaries similar to Amazon reviews, making it widely accepted by clients for its meaningful insights."
  • "With Qualtrics Customer XM, we can integrate data and run an algorithm, so if somebody has specific feedback early on, we can determine the possibility of that person leaving the company."
  • "I have used SPSS Survey software, SurveyMonkey and SurveyGizmo, and this is the best software out there."

Room for Improvement

Qualtrics XM Platform requires enhancements in integration with Salesforce and graphical analytics tools. The platform's dashboard performance is slow and lacks attractiveness. Workflow organization lacks folder support, and the participant management process is cumbersome. Advanced AI features for survey creation are suggested, and improvements in tier-based feature accessibility are necessary. Certain limitations in survey flows and dynamic question adjustment need attention. Email distribution issues and difficulties with data migration from Salesforce are also present.
  • "The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow."
  • "It is not easy to implement because it requires an implementation partner for about three to four months."
  • "I wish that the progress bar was more prominent."

ROI

Qualtrics XM Platform does not provide a direct return investment, but positive customer interactions can enhance brand value. Two customers have returned for the platform. Qualtrics integrates effortlessly with various applications, offering a holistic view of customer data, which helps businesses understand customer journeys better. The return is promising, attracting many prominent clients.

Pricing

Qualtrics XM Platform's pricing offers flexibility but often leans towards the expensive side, with costs varying by use case and organization size. Licensing typically involves an annual fee and the purchase of respondent buckets. While some find it costly compared to competitors, the features and customization options justify the investment, making it appealing for enterprises seeking comprehensive survey solutions. Cost perceptions vary, with average pricing ranging significantly depending on specific deployment requirements.
  • "Pricing depends upon the different kinds of use cases."
  • "Delighted by Qualtrics is more expensive than the competitor solutions"
  • "Some clients felt that this product was expensive when the sales team tried to sell it to them."

Popular Use Cases

They utilize Qualtrics XM Platform for collecting customer feedback via surveys, including relationship, transactional, and lifecycle types, and for EX engagement. They apply AI-driven analytics for text analysis and sentiment evaluation. Additionally, they execute market research, measure customer satisfaction, and handle employee experience management. Different industries leverage it for face-to-face interactions, compliance monitoring, kiosk feedback, and online assessments. Custom use cases span healthcare, finance, education, and government sectors.

Service and Support

Qualtrics XM Platform's support is generally seen as responsive, with customers appreciating quick responses and assistance via multiple channels. While third-party and community resources are utilized, direct support is often engaged. Some experience delays when issues escalate to engineering, and satisfaction varies depending on complexity. Though helpful initially, recent feedback suggests some decline in support quality, particularly for complex issues. There's room for improvement, especially in response times and advanced issue resolution.

Deployment

Many found Qualtrics XM Platform's initial setup straightforward and user-friendly. Deployment varied based on project complexity and urgency, with some configurations being more complex for industries like banking due to additional security requirements. Training was aided by Basecamp videos, and cloud deployment was simple for those with straightforward configurations. Integration depended on CRM tools used, while some users experienced multiple glitches during early phases, and some required implementation partners to assist.

Scalability

Qualtrics XM Platform is highly scalable with usage spanning various organizations with users ranging from small teams to large enterprises. Its scalability adapts based on organizational needs and purchased features. Clients utilize it globally across numerous countries. Ratings for scalability are mostly positive, illustrating consistent user satisfaction. Its adaptability accommodates diverse requirements, efficiently supporting global programs, and facilitating complex decision-making for large teams without encountering significant limitations.

Stability

Qualtrics XM Platform is recognized for its stability, praised for its global data centers and robust security. Users rate it up to nine out of ten for stability, citing minimal downtime and proactive updates. While some experience minor disruptions or friction during improvements, issues are generally resolved quickly. Transitions from other platforms may bring initial challenges. Bugs in setup or interruptions can occur, but users find these manageable and rate stability as satisfactory.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Qualtrics XM Platform Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise5
By reviewers
By visitors reading reviews
Company SizeCount
Small Business123
Midsize Enterprise44
Large Enterprise131
By visitors reading reviews

Top industries

By visitors reading reviews
University
12%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
8%
Educational Organization
7%
Comms Service Provider
5%
Museum Or Institution
5%
Construction Company
5%
Government
5%
Healthcare Company
3%
Insurance Company
3%
Retailer
3%
Performing Arts
3%
Transportation Company
2%
Non Profit
2%
Real Estate/Law Firm
2%
Wholesaler/Distributor
2%
Outsourcing Company
2%
Recreational Facilities/Services Company
2%
Hospitality Company
2%
Media Company
2%
Energy/Utilities Company
1%
Legal Firm
1%
Marketing Services Firm
1%
Logistics Company
1%
Consumer Goods Company
1%
Religious Institution
1%
Aerospace/Defense Firm
1%

Compare Qualtrics XM Platform with alternative products

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Learn more about Qualtrics XM Platform

Qualtrics XM Platform enables organizations to create surveys with ease through its drag-and-drop interface. With prebuilt integrations and advanced analytics tools like Text iQ, users efficiently gather insights from data. The platform's comprehensive dashboards facilitate dynamic engagements and amplify decision-making. While the platform excels in many areas, it needs improvements in Salesforce integration, graphical analytics tools, and dashboard speeds to enhance user experience. High costs and data migration limitations are noted as concerns. Qualtrics is utilized across industries for collecting customer experience data, automating surveys, and boosting employee engagement, though some industry-specific functional enhancements are recommended.

What key features does the Qualtrics XM Platform offer?
  • User-friendly survey creation: Drag-and-drop functionality simplifies design.
  • AI-driven analytics: Tools like Text iQ offer real-time feedback and sentiment analysis.
  • Prebuilt integrations: Seamlessly work with existing systems and tools.
  • Comprehensive data visualization: Enhanced dashboards improve data interpretation.
  • Automated notifications: Boost engagement with prompt updates and alerts.
What benefits should users expect when reviewing Qualtrics XM Platform?
  • Simplified tasks: Streamlined workflows reduce complexity in processes.
  • Improved decision-making: Real-time insights assist with strategic planning.
  • Enhanced engagement: Features encourage interaction and participation.
  • Accessibility: Easy for users without technical expertise.

Organizations implement Qualtrics across industries to gather customer insights and automate feedback processes. Retailers use kiosks for in-store feedback, while HR departments leverage the platform for employee onboarding. Banking sectors adopt it for transactional feedback, whereas technology firms assess content effectiveness through in-depth surveys. Enhanced real-time dashboards help access and utilize collected data efficiently.

Qualtrics XM Platform was previously known as Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM, .

Qualtrics XM Platform customers

Aetna, 1 800 Contacts, GE

Related questions

  • 40
When evaluating Social CRM, what aspect do you think is the most important to look for?
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Product Categories

Product Categories
Social CRM
Customer Experience Management
Survey Software
Customer Feedback Management
Product Management Software

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Qualtrics XM Platform Reviews Summary
Author infoRatingReview Summary
Senior Consultant at ALA Consulting Group4.5I use Qualtrics for diverse feedback, from customer to employee, valuing its complex surveys, AI analytics, and scalability. Its powerful customizability and integrations make it an effective solution, despite some back-end slowness, earning my 9/10 rating.
Technology Consultant at Zill Consulting4.5I work with diverse clients using Qualtrics, which provides effective workflows and AI tools like Text iQ. While its dashboards need improvement and suggestive AI features, the ROI is strong and generally surpasses competitors like SurveyMonkey.
People Technology Lead at Scandinavian Tobacco Group4.5At our company, we use Delighted by Qualtrics on a project basis for HR operations like onboarding and exit surveys. It's user-friendly but needs flexibility in participant management and improvements in analysis and data visualization capabilities.
Information Technology Analyst at a consultancy with 10,001+ employees4.0I've used Qualtrics XM Platform for various sectors like education and healthcare. It offers features like Stats iQ and seamless integrations, but struggles with survey flows, email distribution issues, and dashboard limitations, causing challenges in data migration and customization.
Senior Experience Designer & Qualtrics Lead at Izo5.0I use Qualtrics XM Platform for client solutions as a customer experience management platform. Key features include real-time feedback and a powerful ticketing system. The platform is constantly improved, though feature repositioning during updates can be challenging.
Senior Consultant at a consultancy with 11-50 employees4.5I find the most valuable feature of Qualtrics XM Platform to be its TextIQ functionalities and dashboarding, which allow for effective data analysis. Although there are occasional issues, its seamless integration and dynamic insights provide significant ROI.
Head of Research & Insights at .amp sound branding4.0I use the Qualtrics XM Platform for market research and surveys, valuing its intuitive setup and survey logic. Although it's user-friendly and justifies its price, improvements are needed in the server builder and tiered feature accessibility due to cost.
Solution Consultant at Independent5.0We use Qualtrics to enhance customer and employee experiences through automated feedback collection via kiosks and online platforms, leveraging its intuitive interface and AI-driven insights. While it excels for enterprises, improvements for smaller-scale use cases are needed.