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Qualtrics XM Platform vs ServiceNow Customer Service Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Qualtrics XM Platform enhances customer insights and satisfaction by streamlining surveys, though costs are significant compared to rivals.
Sentiment score
6.5
ServiceNow CSM delivers positive ROI by enhancing efficiency, optimizing communication, reducing costs, and boosting revenue through effective deployment.
It is the Ferrari of XM platforms.
Head Of Vo C Strategy & Customer Success at TheX
It is already compatible with every application that we are using and is something standardized in Roche.
Generative AI Engineer at Tata Consultancy
The difference in getting a 4.5 stars to a 4 stars to a 3.5 stars can be just one point.
Market Research Manager at a insurance company with 1,001-5,000 employees
Without such tools, the business would be affected by five to ten percent in annual revenue.
In our organization, downtime and criticality have been addressed in a very short time, and the revenue and outcomes from this have increased.
System engineer at a retailer with 10,001+ employees
ServiceNow Customer Service Management saves time because of the CSM module and it saves money as well.
Software Engineer at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
6.4
Qualtrics XM Platform's customer service is responsive but some report delays and inefficiencies, requiring improvements in support quality.
Sentiment score
6.5
ServiceNow Customer Service Management offers responsive support, available in multiple languages, with effectiveness enhanced through strong partnerships.
I also have a technical success manager that I can call, someone who is there to help me with whatever I need.
Market Research Manager at a insurance company with 1,001-5,000 employees
I would rate the customer support a nine on a scale of one to ten.
Sr. Service Delivery Consultant at a consultancy with 201-500 employees
Based on available resources, the documentation, knowledge base, and training materials have been sufficient for the tasks I have worked on.
Program Operations Associate at MyCaptain
It is better because partners have a deep understanding of the code and configuration challenges.
managing partner at AmPmilify Associates LLP
Customer support provides a lot of help and responds immediately, offering very good service.
System engineer at a retailer with 10,001+ employees
Whenever we raise high cases, we do get a response in minimum TAT.
Software Engineer at a tech vendor with 10,001+ employees
 

Scalability Issues

Sentiment score
7.5
Qualtrics XM Platform efficiently scales for organizations, supporting global operations, complex requirements, and extensive user bases with high user satisfaction.
Sentiment score
8.0
ServiceNow Customer Service Management offers scalable, customizable solutions, efficiently handling diverse business needs and integrating with other applications.
It can handle multiple surveys, large numbers of responses, and reporting requirements without any noticeable performance issues.
Program Operations Associate at MyCaptain
Qualtrics XM Platform is one of the most scalable solutions among survey platforms based on my experience.
Senior Consultant at ALA Consulting Group
In terms of scalability, Qualtrics XM Platform scales well for large organizations because it can support multiple teams, applications, feedback programs, survey types, and analytics dashboards from one platform.
Generative AI Engineer at Tata Consultancy
If challenges are resolved efficiently with tools like ServiceNow Customer Service Management, it significantly impacts business operations.
The solution is scalable and offers high scalability as new features are added regularly.
Head of Business Agility and Development at Aqarat Real Estate Development Company
ServiceNow Customer Service Management's scalability is such that it is scalable to a large extent as it can be integrated with other applications as well.
Software Engineer at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
7.9
Users find Qualtrics XM stable with minimal downtime, occasional disruptions, and reliable survey operations, enhancing enterprise feedback usage.
Sentiment score
7.9
ServiceNow Customer Service Management offers stable, high-performance service for large enterprises, with rare issues and reliable updates.
Survey creation, response collection, reporting, and dashboard access have been consistently available and performed well.
Program Operations Associate at MyCaptain
Qualtrics XM Platform is stable and reliable for server distribution, response collection, and analytics reporting.
Generative AI Engineer at Tata Consultancy
Overall, it is very stable aside from these issues.
ServiceNow Customer Service Management is highly stable, which is critical because it operates as a live system 24/7.
Head of Business Agility and Development at Aqarat Real Estate Development Company
 

Room For Improvement

The Qualtrics XM Platform needs enhanced performance, simpler UI, better integration, and more flexible and customizable features.
ServiceNow requires improved customization, integration, and user interface, with enhanced AI, automation, and reporting to address setup complexity and learning curve.
They have created a feature that allows you to analyze data that does not come from surveys, such as support calls and chatbot interactions, which is valuable.
Head Of Vo C Strategy & Customer Success at TheX
Advanced configuration can be complex, reporting customization has a learning curve, and pricing and licensing need careful governance.
Generative AI Engineer at Tata Consultancy
Qualtrics XM Platform has become faster at implementing community-requested features.
Senior Consultant at ALA Consulting Group
It is important to follow practical rules and best practices to avoid misconfigurations caused by different developers doing things their own way.
Head of Business Agility and Development at Aqarat Real Estate Development Company
Quick case resolutions through AI is one of the most valuable use cases.
Software Engineer at a tech vendor with 10,001+ employees
Managing this platform requires sophisticated handling.
managing partner at AmPmilify Associates LLP
 

Setup Cost

Qualtrics XM offers scalable, flexible licensing with costs varying by use case, providing valuable customization despite potential high prices.
ServiceNow Customer Service Management is costly, ideal for enterprises, but potentially too expensive for small businesses despite its value.
I do not think Qualtrics XM Platform is really expensive; it is a world-class platform that adapts to different price ranges of companies.
Head Of Vo C Strategy & Customer Success at TheX
When it comes to the price, I believe it is an expensive solution compared to its competitors.
Manager, Application Delivery at A W Rostamani Holdings Co. (LLC)
My experience with pricing, setup cost, and licensing was that it was not cheap, but it wasn't crazy expensive.
Market Research Manager at a insurance company with 1,001-5,000 employees
ServiceNow Customer Service Management is expensive, with costs around half a million US dollars per year.
Head of Business Agility and Development at Aqarat Real Estate Development Company
The pricing is around a seven, making it rather expensive.
ServiceNow Customer Service Management is expensive, although there is value for money considering the time and administrative efficiencies it brings.
Lead Business Analyst at Orange
 

Valuable Features

Qualtrics XM Platform offers advanced survey creation, data analysis, and comprehensive feedback management with AI and streamlined integrations.
ServiceNow CSM offers efficient workflow management, cloud flexibility, AI features, and ITSM integration to enhance productivity and service delivery.
Integrations with Qualtrics XM Platform are highly customizable, providing out-of-box solutions such as Salesforce and methods to get data from multiple systems through various integrations, including file or API calls, allowing for effective analysis once survey responses are collected.
Senior Consultant at ALA Consulting Group
Qualtrics XM Platform has improved the workflow by providing a centralized and standardized way to collect feedback and analytics data across multiple applications inside Roche.
Generative AI Engineer at Tata Consultancy
Qualtrics XM Platform has improved our ability to collect and analyze feedback efficiently, leading to more informed decision-making and better program management.
Program Operations Associate at MyCaptain
ServiceNow Customer Service Management has impacted our organization positively; we have formed a very good process with this tool that has helped increase the productivity of the team.
System engineer at a retailer with 10,001+ employees
The most valuable features are incident management and change management.
ServiceNow Customer Service Management offers valuable features such as workflow management, an approval cycle, and integration with a payment gateway, which allows for payments to be made using the system.
Head of Business Agility and Development at Aqarat Real Estate Development Company
 

Categories and Ranking

Qualtrics XM Platform
Ranking in Customer Experience Management
1st
Average Rating
8.8
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
Social CRM (5th), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (1st)
ServiceNow Customer Service...
Ranking in Customer Experience Management
7th
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
17
Ranking in other categories
CRM Customer Engagement Centers (6th)
 

Mindshare comparison

As of August 2026, in the Customer Experience Management category, the mindshare of Qualtrics XM Platform is 3.6%, down from 6.8% compared to the previous year. The mindshare of ServiceNow Customer Service Management is 2.0%, down from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Qualtrics XM Platform3.6%
ServiceNow Customer Service Management2.0%
Other94.4%
Customer Experience Management
 

Featured Reviews

BJ
Market Research Manager at a insurance company with 1,001-5,000 employees
Unified feedback has transformed member journey insights and now drives higher healthcare ratings
As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier. Finding a way to get them in there and repeat the upload isn't always just Qualtrics XM Platform's fault. We have a lot of legacy platforms that we need to figure out how to make that work better. Having that work super smoothly and managing logins and some of that other stuff could always be a little bit easier and a little bit smoother. Admittedly, we could be better at providing the information, but that's something that could be improved.
BasilJiji - PeerSpot reviewer
System engineer at a retailer with 10,001+ employees
Structured ticket workflows have improved resolution speed and have supported SLA-driven support
ServiceNow Customer Service Management is offering very good things, but I felt improvements to our process would allow us to depend on this tool in many other ways. Regarding the interface, currently the user who creates the ticket has a very limited interface with only the options for creating a ticket and providing details, while the support team has a much larger interface with many options, including SLA details and report generation. While this classification is great, I felt that some modifications could be brought to the interface. I felt that further modifications can be made so that it could be a perfect tool.
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908,877 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
University
10%
Manufacturing Company
9%
Financial Services Firm
8%
Insurance Company
7%
Financial Services Firm
12%
Construction Company
10%
Manufacturing Company
8%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise2
Large Enterprise9
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?
My experience with pricing, setup cost, and licensing was that it was not cheap, but it wasn't crazy expensive. We looked at it and our finance people looked at it and said that based on the benefi...
What needs improvement with Delighted by Qualtrics?
Regarding the negative aspects, I believe there are some points that could still be improved in Qualtrics XM Platform. The integration with WhatsApp has not been provisioned. We have to partner wit...
What is your primary use case for Delighted by Qualtrics?
I am using Qualtrics XM Platform mainly to capture customer feedback and customer surveys of the service we provide. It gives a dashboard to view and monitor the CSI score. If the scoring is less, ...
What is your experience regarding pricing and costs for ServiceNow Customer Service Management?
My experience with pricing, setup cost, and licensing is that these were done by the VP of our company, thus I have no idea about the same.
What needs improvement with ServiceNow Customer Service Management?
ServiceNow Customer Service Management could be improved by incorporating Gen AI into ServiceNow. Though ServiceNow has a Now Assist feature for their CSM module, it still needs a lot of work to do...
What is your primary use case for ServiceNow Customer Service Management?
My main use case for ServiceNow Customer Service Management is that I use it as an end user to provide customer support to our clients. For a specific example of how I use it to provide customer su...
 

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
ServiceNow CSM
 

Overview

 

Sample Customers

Aetna, 1 800 Contacts, GE
Siemens Healthineers, SAP SuccessFactors, Asurion
Find out what your peers are saying about Qualtrics XM Platform vs. ServiceNow Customer Service Management and other solutions. Updated: August 2026.
908,877 professionals have used our research since 2012.