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Qualtrics XM Platform vs ServiceNow Customer Service Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.1
Qualtrics XM Platform boosts brand value with dynamic features, positive feedback, client return, and favorable ROI through comprehensive insights.
Sentiment score
6.5
ServiceNow CSM delivers positive ROI by enhancing efficiency, optimizing communication, reducing costs, and boosting revenue through effective deployment.
Without such tools, the business would be affected by five to ten percent in annual revenue.
In our organization, downtime and criticality have been addressed in a very short time, and the revenue and outcomes from this have increased.
System Engineer at a retailer with 10,001+ employees
ServiceNow Customer Service Management saves time because of the CSM module and it saves money as well.
Software Engineer at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
5.7
Qualtrics XM Platform's customer service varies in response time and effectiveness, with mixed user experiences and improvement needed.
Sentiment score
6.5
ServiceNow Customer Service Management offers responsive support, available in multiple languages, with effectiveness enhanced through strong partnerships.
It is better because partners have a deep understanding of the code and configuration challenges.
managing partner at AmPmilify Associates LLP
Customer support provides a lot of help and responds immediately, offering very good service.
System Engineer at a retailer with 10,001+ employees
Whenever we raise high cases, we do get a response in minimum TAT.
Software Engineer at a tech vendor with 10,001+ employees
 

Scalability Issues

Sentiment score
7.9
Qualtrics XM Platform's scalability adapts to varying user needs, ensuring high satisfaction across diverse organizations globally.
Sentiment score
8.0
ServiceNow Customer Service Management offers scalable, customizable solutions, efficiently handling diverse business needs and integrating with other applications.
Qualtrics XM Platform is one of the most scalable solutions among survey platforms based on my experience.
Senior Consultant at ALA Consulting Group
If challenges are resolved efficiently with tools like ServiceNow Customer Service Management, it significantly impacts business operations.
The solution is scalable and offers high scalability as new features are added regularly.
Head of Business Agility and Development at Aqarat Real Estate Development Company
ServiceNow Customer Service Management's scalability is such that it is scalable to a large extent as it can be integrated with other applications as well.
Software Engineer at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
7.8
Qualtrics XM Platform is stable with minor update issues; appreciated for security and proactive user support despite occasional glitches.
Sentiment score
7.9
ServiceNow Customer Service Management offers stable, high-performance service for large enterprises, with rare issues and reliable updates.
Overall, it is very stable aside from these issues.
ServiceNow Customer Service Management is highly stable, which is critical because it operates as a live system 24/7.
Head of Business Agility and Development at Aqarat Real Estate Development Company
 

Room For Improvement

Qualtrics needs better survey adjustments, integration, speed, AI features, participant management, and data visualization to boost user experience.
ServiceNow requires improved customization, integration, and user interface, with enhanced AI, automation, and reporting to address setup complexity and learning curve.
Qualtrics XM Platform has become faster at implementing community-requested features.
Senior Consultant at ALA Consulting Group
It is important to follow practical rules and best practices to avoid misconfigurations caused by different developers doing things their own way.
Head of Business Agility and Development at Aqarat Real Estate Development Company
Quick case resolutions through AI is one of the most valuable use cases.
Software Engineer at a tech vendor with 10,001+ employees
Managing this platform requires sophisticated handling.
managing partner at AmPmilify Associates LLP
 

Setup Cost

Qualtrics XM Platform offers flexible enterprise pricing, balancing high costs with robust functionality and customizable plans, ranging from 8,000 to 66,000 pounds.
ServiceNow Customer Service Management is costly, ideal for enterprises, but potentially too expensive for small businesses despite its value.
ServiceNow Customer Service Management is expensive, with costs around half a million US dollars per year.
Head of Business Agility and Development at Aqarat Real Estate Development Company
The pricing is around a seven, making it rather expensive.
ServiceNow Customer Service Management is expensive, although there is value for money considering the time and administrative efficiencies it brings.
Lead Business Analyst at Orange
 

Valuable Features

Qualtrics XM Platform provides intuitive survey tools, AI analytics, real-time insights, and integrations, enhancing feedback management and employee engagement.
ServiceNow CSM offers efficient workflow management, cloud flexibility, AI features, and ITSM integration to enhance productivity and service delivery.
Integrations with Qualtrics XM Platform are highly customizable, providing out-of-box solutions such as Salesforce and methods to get data from multiple systems through various integrations, including file or API calls, allowing for effective analysis once survey responses are collected.
Senior Consultant at ALA Consulting Group
ServiceNow Customer Service Management has impacted our organization positively; we have formed a very good process with this tool that has helped increase the productivity of the team.
System Engineer at a retailer with 10,001+ employees
The most valuable features are incident management and change management.
ServiceNow Customer Service Management offers valuable features such as workflow management, an approval cycle, and integration with a payment gateway, which allows for payments to be made using the system.
Head of Business Agility and Development at Aqarat Real Estate Development Company
 

Categories and Ranking

Qualtrics XM Platform
Ranking in Customer Experience Management
2nd
Average Rating
8.8
Reviews Sentiment
5.7
Number of Reviews
15
Ranking in other categories
Social CRM (5th), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (2nd)
ServiceNow Customer Service...
Ranking in Customer Experience Management
5th
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
17
Ranking in other categories
CRM Customer Engagement Centers (4th)
 

Mindshare comparison

As of May 2026, in the Customer Experience Management category, the mindshare of Qualtrics XM Platform is 3.6%, down from 6.6% compared to the previous year. The mindshare of ServiceNow Customer Service Management is 2.2%, down from 5.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Qualtrics XM Platform3.6%
ServiceNow Customer Service Management2.2%
Other94.2%
Customer Experience Management
 

Featured Reviews

JishnuG Anand - PeerSpot reviewer
Senior Consultant at ALA Consulting Group
Comprehensive feedback programs have transformed how we analyze customer and employee experiences
The main capabilities of Qualtrics XM Platform are writing complex surveys, which we do not have in other survey software. It is intuitive and easy to learn for training others, and we can highly customize everything from surveys to emails, along with effective dashboarding featuring AI functionalities. Integrations with Qualtrics XM Platform are highly customizable, providing out-of-box solutions such as Salesforce and methods to get data from multiple systems through various integrations, including file or API calls, allowing for effective analysis once survey responses are collected.
BasilJiji - PeerSpot reviewer
System Engineer at a retailer with 10,001+ employees
Structured ticket workflows have improved resolution speed and have supported SLA-driven support
ServiceNow Customer Service Management is offering very good things, but I felt improvements to our process would allow us to depend on this tool in many other ways. Regarding the interface, currently the user who creates the ticket has a very limited interface with only the options for creating a ticket and providing details, while the support team has a much larger interface with many options, including SLA details and report generation. While this classification is great, I felt that some modifications could be brought to the interface. I felt that further modifications can be made so that it could be a perfect tool.
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Top Industries

By visitors reading reviews
University
12%
Financial Services Firm
9%
Manufacturing Company
9%
Computer Software Company
8%
Financial Services Firm
12%
Manufacturing Company
9%
Construction Company
8%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?
Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...
What needs improvement with Delighted by Qualtrics?
The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow. However, Qualtrics XM Platform has become faster at implementing community-reques...
What is your primary use case for Delighted by Qualtrics?
Our firm has partnered with Qualtrics XM Platform, delivering solutions to our clients. We use Qualtrics XM Platform for customer feedback collection, including relationship surveys and transaction...
What is your experience regarding pricing and costs for ServiceNow Customer Service Management?
My experience with pricing, setup cost, and licensing is that these were done by the VP of our company, thus I have no idea about the same.
What needs improvement with ServiceNow Customer Service Management?
ServiceNow Customer Service Management could be improved by incorporating Gen AI into ServiceNow. Though ServiceNow has a Now Assist feature for their CSM module, it still needs a lot of work to do...
What is your primary use case for ServiceNow Customer Service Management?
My main use case for ServiceNow Customer Service Management is that I use it as an end user to provide customer support to our clients. For a specific example of how I use it to provide customer su...
 

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
ServiceNow CSM
 

Overview

 

Sample Customers

Aetna, 1 800 Contacts, GE
Siemens Healthineers, SAP SuccessFactors, Asurion
Find out what your peers are saying about Qualtrics XM Platform vs. ServiceNow Customer Service Management and other solutions. Updated: April 2026.
893,311 professionals have used our research since 2012.