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Qualtrics XM Platform vs Sprout Social comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Qualtrics XM Platform
Ranking in Social CRM
4th
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
14
Ranking in other categories
Customer Experience Management (3rd), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (2nd)
Sprout Social
Ranking in Social CRM
6th
Average Rating
8.8
Number of Reviews
12
Ranking in other categories
Social Media Management Solutions (5th), Social Media Analytics Software (2nd), AI Customer Experience Personalization (112th), AI Content Creation (66th)
 

Mindshare comparison

As of March 2026, in the Social CRM category, the mindshare of Qualtrics XM Platform is 4.5%, up from 4.0% compared to the previous year. The mindshare of Sprout Social is 7.8%, down from 11.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Qualtrics XM Platform4.5%
Sprout Social7.8%
Other87.7%
Social CRM
 

Featured Reviews

VinayakMishra - PeerSpot reviewer
Technology Consultant at Zill Consulting
Workflows are very good, integrate with a lot of things and effective real-time feedback mechanism
There is a lot to improve in Qualtrics. 1. The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work. For example, if I want to move widgets from one page to another, I have to do it one by one. If there are many widgets, I cannot multi-select and move them. 2. In workflows, they can be categorized into folders. Currently, there is no folder structure. So, Qualtrics should introduce folders where you can put multiple workflows in one place. 3. Qualtrics can also introduce AI features to suggest how to build a survey. For example, if I make a grammatical error or if I input a query that a client is looking for a particular kind of survey with a specific use case, it should automatically suggest some templates for building a survey. There are a lot of things they can improve on. These are just a few.
Harrison Nganga - PeerSpot reviewer
Human Resources Manager at Unilever Inc.
Team has streamlined daily social scheduling and has increased social reach with unified analytics
The best features Sprout Social offers are user-friendly tools, great customer support, and data collection and reporting. It allows you to see your full content calendar of what you planned. It allows us to see cross-posts on different platforms. It customizes the post's design for each social media. Tagging posts, comments, and inbox management are also very beneficial. Sprout Social has positively impacted my organization by saving us time and effort. We do not have to schedule all posting into each of our platforms; we just use Sprout Social to do it on all our platforms, saving a lot of effort and time. It allows us to work together without having to plan meetings. Also, it has been very helpful because in the past year, we have been able to increase our Instagram video views by 42.4%. We were able to increase our average reach and were also able to increase our average reach per post on TikTok by 146%. Sprout Social helped drive those increases in views and reach through both analytics and scheduling. Being consistent has helped us grow.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Text iQ is a great feature."
"The solution allows the development of multiple surveys based on the lifecycle"
"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"
"I have used SPSS Survey software, SurveyMonkey and SurveyGizmo, and this is the best software out there."
"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."
"We can integrate data and run an algorithm."
"Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations."
"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."
"Sprout Social has made a huge positive impact on my organization by centralizing social media efforts in a way that the central university relations team can have a better view on what's happening across the university to report off of, as well as creating more of a community space around social media marketing and best practices."
 

Cons

"The process of creating, updating, and importing participants needs to be more flexible"
"Sometimes, a lot of emails bounce back during email distribution."
"Most of the improvements made constantly cause some friction in the platform."
"I wish that the progress bar was more prominent."
"The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available."
"The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work."
"It is not easy to implement."
"It needs to focus more on broader CX programs and customer experience."
"There were definitely a lot of issues with billing regarding how Sprout Social bills, and that actually is my biggest issue with the platform."
 

Pricing and Cost Advice

"The product is not cheap."
"Delighted by Qualtrics is more expensive than the competitor solutions"
"Pricing depends upon the different kinds of use cases."
"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
"Some clients felt that this product was expensive when the sales team tried to sell it to them."
"The solution is fairly expensive, but it would be money well spent."
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Top Industries

By visitors reading reviews
University
13%
Manufacturing Company
9%
Educational Organization
9%
Computer Software Company
8%
Financial Services Firm
26%
Manufacturing Company
12%
Outsourcing Company
9%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Midsize Enterprise1
Large Enterprise12
 

Questions from the Community

What do you like most about Delighted by Qualtrics?
The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many comp...
What is your experience regarding pricing and costs for Delighted by Qualtrics?
Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...
What needs improvement with Delighted by Qualtrics?
The process of creating, updating, and importing participants needs to be more flexible in Delighted by Qualtrics. When a new user needs to be added into the system, for instance, if someone joined...
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Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
No data available
 

Overview

 

Sample Customers

Aetna, 1 800 Contacts, GE
Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith
Find out what your peers are saying about Sprinklr, Salesforce, HootSuite and others in Social CRM. Updated: March 2026.
884,933 professionals have used our research since 2012.