Qualtrics XM Platform vs Sprout Social comparison

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Qualtrics XM Platform

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Executive Summary

We performed a comparison between Qualtrics XM Platform and Sprout Social based on real PeerSpot user reviews.

Find out in this report how the two Social CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Qualtrics XM Platform vs. Sprout Social Report (Updated: November 2026).

Qualtrics XM Platform vs. Sprout Social

November 2026

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Helped 921,028 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Qualtrics XM Platform

Ranking in Social CRM

5th

Average Rating

8.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Customer Experience Management (2nd), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (2nd)

Sprout Social

Ranking in Social CRM

2nd

Average Rating

8.2

Number of Reviews

Ranking in other categories

Social Media Management Solutions (3rd), Social Media Analytics Software (1st), AI Customer Experience Personalization (11th), AI Content Creation (4th)

Mindshare comparison

As of November 2026, in the Social CRM category, the mindshare of Qualtrics XM Platform is 3.8%, down from 4.1% compared to the previous year. The mindshare of Sprout Social is 9.7%, up from 7.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Sprout Social	9.7%
Qualtrics XM Platform	3.8%
Other	86.5%

Social CRM

Featured Reviews

Bryan Jeppsen

Market Research Manager at a insurance company with 1,001-5,000 employees

Unified feedback has transformed member journey insights and now drives higher healthcare ratings

As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier. Finding a way to get them in there and repeat the upload isn't always just Qualtrics XM Platform's fault. We have a lot of legacy platforms that we need to figure out how to make that work better. Having that work super smoothly and managing logins and some of that other stuff could always be a little bit easier and a little bit smoother. Admittedly, we could be better at providing the information, but that's something that could be improved.

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Mirella Karpiesiuk

Social Engagement Manager at a healthcare company with 10,001+ employees

Centralized social channels have transformed daily engagement and reporting workflows

Regarding how Sprout Social can be improved, these are very minor areas. Sometimes we have this metric called action rate, which reflects how fast a message has been touched in Sprout Social, whether that is the message being tagged, responded to, or closed out. Apparently, we cannot get a 100% action rate because some responses come in that are auto-replied to, and that action rate misses that. I think this is one thing that can be improved: figuring out how to count those auto-responded messages. This is a niche area. Outside of that, I do not have much advice for improvements in Sprout Social; I truly think it is a hub of value and provides a lot for us. The user interface is great; it is super friendly. For someone who has never touched it before, I knew where everything was and maneuvered through it within a week of using it. The integrations are seamless with all of our social media accounts: Reddit, YouTube, Instagram, Facebook, and all of that. We can also export data and PDF files, which helps us with other projects. I see very minimal improvements needed on my end; I think it is a very valuable program that we use.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I have used SPSS Survey software, SurveyMonkey and SurveyGizmo, and this is the best software out there."

"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."

"Qualtrics XM Platform is the best in class not only just having a great survey tool, but also saying we're going to do more for you than just surveys."

"Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations."

"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."

"The solution is very simple to use."

"With Qualtrics Customer XM, we can integrate data and run an algorithm, so if somebody has specific feedback early on, we can determine the possibility of that person leaving the company."

"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"

More Qualtrics XM Platform pros

"Sprout Social has centralized all of our social media communications, saved us a lot of time, and allowed the team to be more organized and on top of what is going on in social."

"We would not be able to do it without Sprout Social, and it is very easy to use; the user interface is very friendly and intuitive."

"The best features Sprout Social offers are the ability to post across all platforms from one place, the ability to review the performance of this post in one place, and also the ability to combine all the analytics from all these platforms into one report."

"Sprout Social has positively impacted my organization with enhanced engagements, enhanced reach for our social posts, and better ROI for our investment in our social channels."

"My main use case for Sprout Social is enterprise-level social media management and analytics, and I use it for all my social media operations, from publishing, customer care, and social listening through one channel."

"One of the biggest advantages of Sprout Social is its user-friendly dashboard and clear visual reports, which make it easy to interpret data and present insights to clients."

"Sprout Social has positively impacted our organization by aligning with our team goals and being very efficient at scheduling, publishing, and pulling analytics."

"In my experience, the best features Sprout Social offers are the ability to manage multiple campaigns."

More Sprout Social pros

Cons

"I am not rating it higher because advanced configuration can be complex, reporting customization has a learning curve, and pricing and licensing need careful governance."

"The process of creating, updating, and importing participants needs to be more flexible"

"The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work."

"Sometimes, a lot of emails bounce back during email distribution."

"I suggest to the Delighted by Qualtrics development or R & D team to consider incorporating advanced AI capabilities into their platform. In the current trend where AI is being integrated into various tools, introducing features that enable users to generate surveys efficiently through conversational interfaces or minimal instructions would be a significant advancement."

"To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first."

"Qualtrics XM Platform is a powerful platform, but some advanced reporting and dashboard customization features can have a learning curve for new users."

"The solution's integration with Salesforce should be improved."

More Qualtrics XM Platform cons

"If you do not already have existing solutions and you are using the platform to help schedule out marketing campaigns, it will not be that helpful."

"Sprout Social could be improved by being able to schedule out Stories, which is a current limitation."

"Maybe trying to figure out the reason why sometimes the engagement could be less when posted through Sprout Social rather than manually."

"It is not perfect. Sometimes its information or its syncing to platforms is clunky, so you end up having slightly wrong information or data."

"I know Sprout Social is expensive; it is on the higher side."

"Sprout Social can be improved because the user experience of having hundreds of channels to navigate can be quite fiddly, especially when trying to bulk post."

"Currently, in the pilots that I have done, I have not found it to be very highly accurate, so there is a felt need to get improvements in those areas."

"Sometimes, when it comes to user experience, it's really hard to tag businesses in the copy because the way they appear in the dropdown is really slow, and it doesn't always find them, even when I use the at symbol to tag them."

More Sprout Social cons

Pricing and Cost Advice

"Delighted by Qualtrics is more expensive than the competitor solutions"

"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."

"The solution is fairly expensive, but it would be money well spent."

"Some clients felt that this product was expensive when the sales team tried to sell it to them."

"Pricing depends upon the different kinds of use cases."

Information not available

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Top Industries

By visitors reading reviews

University

10%

Comms Service Provider

Manufacturing Company

Financial Services Firm

15%

Outsourcing Company

13%

Manufacturing Company

10%

University

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	1
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	18

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?

My experience with pricing, setup cost, and licensing was that it was not cheap, but it wasn't crazy expensive. We looked at it and our finance people looked at it and said that based on the benefi...

What needs improvement with Delighted by Qualtrics?

Regarding the negative aspects, I believe there are some points that could still be improved in Qualtrics XM Platform. The integration with WhatsApp has not been provisioned. We have to partner wit...

What is your primary use case for Delighted by Qualtrics?

I am using Qualtrics XM Platform mainly to capture customer feedback and customer surveys of the service we provide. It gives a dashboard to view and monitor the CSI score. If the scoring is less, ...

What is your experience regarding pricing and costs for Sprout Social?

We do not mind the setup cost because the organization provides whatever we are asking for, and we are just working on it. We do not know much about pricing and setup costs as we have a separate te...

What needs improvement with Sprout Social?

I think enhanced AI features as well as APIs to talk to CRM programs would certainly make Sprout Social more efficient. Regarding Sprout Social's AI capabilities, I currently think they manage it w...

What is your primary use case for Sprout Social?

My main use case for Sprout Social is management of the social media channels at Harman, where we manage it for eight plus brands across key platforms like Facebook, Instagram, LinkedIn, TikTok, an...

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Product Reports

Download Qualtrics XM Platform product report

Qualtrics XM Platform

October 2026

Download Sprout Social product report

October 2026

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,

No data available

Overview

Qualtrics XM Platform empowers organizations with intuitive survey design, data integration, AI analysis, and real-time reporting for efficient feedback collection and actionable insights.

Qualtrics XM Platform is designed to optimize data management across customer, employee, and market feedback. Its seamless integration capabilities allow easy data handling from diverse sources like websites, apps, and kiosks. AI-driven analytics enhance text analysis and sentiment evaluation, while real-time reporting supports informed decision-making. The platform offers customizable workflows and prebuilt integrations to improve feedback processes.

What are the key features of Qualtrics XM Platform?

Intuitive Survey Design: Enables drag-and-drop creation for user-friendly survey construction.
Robust Analytics: Provides comprehensive data analysis and visualization tools.
AI-Driven Text Analysis: Facilitates categorization and sentiment evaluation of feedback.
Omnichannel Feedback Collection: Supports data gathering from various platforms.
Customizable Workflows: Enhances flexibility and efficiency in feedback management.

What benefits or ROI should users look for in reviews?

Improved Decision-Making: Real-time insights aid strategy formulation.
Enhanced Program Management: Centralized data enhances workflow and productivity.
Efficient Customer Experience Tracking: Allows holistic customer insights.
Cost-Effectiveness: Optimizes budget through advanced analytics.
Flexibility and Scalability: Adapts to industry-specific feedback needs.

Qualtrics XM Platform is widely implemented for feedback collection in industries ranging from customer experience to employee engagement and market research. It supports diverse data sources such as kiosk surveys and transactional feedback, effectively catering to industry-specific demands and optimizing feedback strategies.

Qualtrics

Sprout Social provides social media management solutions with strengths in scheduling, analytics, and audience insights, assisting businesses in refining strategies.

Known for its intuitive interface and unified platform, Sprout Social supports efficient management across networks like Instagram, Facebook, and Twitter. It facilitates campaign coordination, communication centralization, and derives insightful reports on audience interactions. The platform’s social listening aids in tracking mentions and engaging with followers. Despite acclaim for its features, challenges include high pricing and a learning curve due to feature complexity. Feedback calls for improved data customization, image support, and third-party integrations.

What are the key features of Sprout Social?

Post Scheduling: Efficiently plan and automate posts across multiple accounts.
Smart Inbox: Centralizes messages from all social networks for streamlined communication.
Advanced Analytics: Offers comprehensive insights into audience engagement and performance metrics.
Social Listening: Monitors brand mentions for improved interaction and responsiveness.
Content Planning: Supports structured scheduling and publication to maintain brand consistency.

What benefits or ROI should users look for?

Time-Saving: Features like bulk scheduling enhance productivity and efficiency.
Audience Engagement: Detailed analytics help improve strategies and increase interaction rates.
Campaign Coordination: Centralized communication simplifies cross-platform management.
Brand Consistency: Ensures uniform messaging and adherence to brand guidelines.

In healthcare, there is a need for more tailored tools and templates. The industry seeks enhancements in analytics, scheduling, and integration capabilities. Non-marketing teams require simplified access to analytics and smoother integration with a broad range of social networks, including TikTok.

Sample Customers

Aetna, 1 800 Contacts, GE

Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith