Qualtrics XM Platform vs Sprout Social comparison

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Qualtrics XM Platform

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Executive Summary

We performed a comparison between Qualtrics XM Platform and Sprout Social based on real PeerSpot user reviews.

Find out in this report how the two Social CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Qualtrics XM Platform vs. Sprout Social Report (Updated: September 2026).

Qualtrics XM Platform vs. Sprout Social

September 2026

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Helped 913,924 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Qualtrics XM Platform

Ranking in Social CRM

5th

Average Rating

8.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Customer Experience Management (2nd), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (1st)

Sprout Social

Ranking in Social CRM

2nd

Average Rating

8.2

Number of Reviews

Ranking in other categories

Social Media Management Solutions (4th), Social Media Analytics Software (1st), AI Customer Experience Personalization (9th), AI Content Creation (2nd)

Mindshare comparison

As of September 2026, in the Social CRM category, the mindshare of Qualtrics XM Platform is 4.1%, up from 4.0% compared to the previous year. The mindshare of Sprout Social is 8.0%, up from 7.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Sprout Social	8.0%
Qualtrics XM Platform	4.1%
Other	87.9%

Social CRM

Featured Reviews

Bryan Jeppsen

Market Research Manager at a insurance company with 1,001-5,000 employees

Unified feedback has transformed member journey insights and now drives higher healthcare ratings

As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier. Finding a way to get them in there and repeat the upload isn't always just Qualtrics XM Platform's fault. We have a lot of legacy platforms that we need to figure out how to make that work better. Having that work super smoothly and managing logins and some of that other stuff could always be a little bit easier and a little bit smoother. Admittedly, we could be better at providing the information, but that's something that could be improved.

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Mirella Karpiesiuk

Social Engagement Manager at a healthcare company with 10,001+ employees

Centralized social channels have transformed daily engagement and reporting workflows

Regarding how Sprout Social can be improved, these are very minor areas. Sometimes we have this metric called action rate, which reflects how fast a message has been touched in Sprout Social, whether that is the message being tagged, responded to, or closed out. Apparently, we cannot get a 100% action rate because some responses come in that are auto-replied to, and that action rate misses that. I think this is one thing that can be improved: figuring out how to count those auto-responded messages. This is a niche area. Outside of that, I do not have much advice for improvements in Sprout Social; I truly think it is a hub of value and provides a lot for us. The user interface is great; it is super friendly. For someone who has never touched it before, I knew where everything was and maneuvered through it within a week of using it. The integrations are seamless with all of our social media accounts: Reddit, YouTube, Instagram, Facebook, and all of that. We can also export data and PDF files, which helps us with other projects. I see very minimal improvements needed on my end; I think it is a very valuable program that we use.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."

"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."

"The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many competitors, which justifies its price."

"The solution allows the development of multiple surveys based on the lifecycle"

"It is the Ferrari of XM platforms."

"Workflows are very powerful. There are a lot of good things, but I feel workflows are the best."

"It is a pretty good customer experience platform."

"The solution is very simple to use."

More Qualtrics XM Platform pros

"My main use case for Sprout Social is enterprise-level social media management and analytics, and I use it for all my social media operations, from publishing, customer care, and social listening through one channel."

"Sprout Social has positively impacted my organization with enhanced engagements, enhanced reach for our social posts, and better ROI for our investment in our social channels."

"I have definitely seen a return on investment with Sprout Social, as it has led to time savings, improved efficiency, and financial returns since not everything had to be manually posted."

"Using Sprout Social helps us post content within peak active windows; by having that content scheduled in advance, we can better reach our more active audience times, which has a direct correlation to increased engagement and impressions."

"We would not be able to do it without Sprout Social, and it is very easy to use; the user interface is very friendly and intuitive."

"Sprout Social impacts my organization positively by allowing me to gauge the sentiment around different topics and helping me to stay on top of my social media growth and reporting."

"One of the biggest advantages of Sprout Social is its user-friendly dashboard and clear visual reports, which make it easy to interpret data and present insights to clients."

"Sprout Social is the best; it is very good, actually, because I have used Intercom and Zendesk, but when I look at the different software I have used as a customer service agent, I would go for Sprout Social as it is more complete and easy to navigate."

More Sprout Social pros

Cons

"Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically."

"The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available."

"The process of creating, updating, and importing participants needs to be more flexible"

"To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first."

"It is not easy to implement because it requires an implementation partner for about three to four months."

"As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier."

"It needs to focus more on broader CX programs and customer experience."

"The solution should add more visual-type elements or image-based question approaches."

More Qualtrics XM Platform cons

"Realistically, I find the pricing quite high."

"Currently, in the pilots that I have done, I have not found it to be very highly accurate, so there is a felt need to get improvements in those areas."

"It is not perfect. Sometimes its information or its syncing to platforms is clunky, so you end up having slightly wrong information or data."

"I know Sprout Social is expensive; it is on the higher side."

"There is a limitation for us with Sprout Social in publishing boosted content within LinkedIn, and we would appreciate that to be improved."

"Maybe trying to figure out the reason why sometimes the engagement could be less when posted through Sprout Social rather than manually."

"Sprout Social can be improved because the user experience of having hundreds of channels to navigate can be quite fiddly, especially when trying to bulk post."

"Sprout Social could be improved by being able to schedule out Stories, which is a current limitation."

More Sprout Social cons

Pricing and Cost Advice

"Pricing depends upon the different kinds of use cases."

"The solution is fairly expensive, but it would be money well spent."

"Some clients felt that this product was expensive when the sales team tried to sell it to them."

"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."

"Delighted by Qualtrics is more expensive than the competitor solutions"

Information not available

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Top Industries

By visitors reading reviews

University

10%

Comms Service Provider

Financial Services Firm

Manufacturing Company

Financial Services Firm

16%

Outsourcing Company

13%

Manufacturing Company

10%

University

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	2
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	18

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?

My experience with pricing, setup cost, and licensing was that it was not cheap, but it wasn't crazy expensive. We looked at it and our finance people looked at it and said that based on the benefi...

What needs improvement with Delighted by Qualtrics?

Regarding the negative aspects, I believe there are some points that could still be improved in Qualtrics XM Platform. The integration with WhatsApp has not been provisioned. We have to partner wit...

What is your primary use case for Delighted by Qualtrics?

I am using Qualtrics XM Platform mainly to capture customer feedback and customer surveys of the service we provide. It gives a dashboard to view and monitor the CSI score. If the scoring is less, ...

What is your experience regarding pricing and costs for Sprout Social?

We do not mind the setup cost because the organization provides whatever we are asking for, and we are just working on it. We do not know much about pricing and setup costs as we have a separate te...

What needs improvement with Sprout Social?

I think enhanced AI features as well as APIs to talk to CRM programs would certainly make Sprout Social more efficient. Regarding Sprout Social's AI capabilities, I currently think they manage it w...

What is your primary use case for Sprout Social?

My main use case for Sprout Social is management of the social media channels at Harman, where we manage it for eight plus brands across key platforms like Facebook, Instagram, LinkedIn, TikTok, an...

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Compared 8% of the time

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Product Reports

Download Qualtrics XM Platform product report

Qualtrics XM Platform

September 2026

Download Sprout Social product report

August 2026

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,

No data available

Overview

Qualtrics XM Platform offers AI-driven analytics, seamless integrations, and an intuitive interface for efficient data collection and visualization. Known for its user-friendly design, it supports real-time feedback and sentiment analysis, catering to companies seeking streamlined workflows.

Qualtrics XM Platform enables organizations to create surveys with ease through its drag-and-drop interface. With prebuilt integrations and advanced analytics tools like Text iQ, users efficiently gather insights from data. The platform's comprehensive dashboards facilitate dynamic engagements and amplify decision-making. While the platform excels in many areas, it needs improvements in Salesforce integration, graphical analytics tools, and dashboard speeds to enhance user experience. High costs and data migration limitations are noted as concerns. Qualtrics is utilized across industries for collecting customer experience data, automating surveys, and boosting employee engagement, though some industry-specific functional enhancements are recommended.

What key features does the Qualtrics XM Platform offer?

User-friendly survey creation: Drag-and-drop functionality simplifies design.
AI-driven analytics: Tools like Text iQ offer real-time feedback and sentiment analysis.
Prebuilt integrations: Seamlessly work with existing systems and tools.
Comprehensive data visualization: Enhanced dashboards improve data interpretation.
Automated notifications: Boost engagement with prompt updates and alerts.

What benefits should users expect when reviewing Qualtrics XM Platform?

Simplified tasks: Streamlined workflows reduce complexity in processes.
Improved decision-making: Real-time insights assist with strategic planning.
Enhanced engagement: Features encourage interaction and participation.
Accessibility: Easy for users without technical expertise.

Organizations implement Qualtrics across industries to gather customer insights and automate feedback processes. Retailers use kiosks for in-store feedback, while HR departments leverage the platform for employee onboarding. Banking sectors adopt it for transactional feedback, whereas technology firms assess content effectiveness through in-depth surveys. Enhanced real-time dashboards help access and utilize collected data efficiently.

Qualtrics

Sprout Social provides social media management solutions with strengths in scheduling, analytics, and audience insights, assisting businesses in refining strategies.

Known for its intuitive interface and unified platform, Sprout Social supports efficient management across networks like Instagram, Facebook, and Twitter. It facilitates campaign coordination, communication centralization, and derives insightful reports on audience interactions. The platform’s social listening aids in tracking mentions and engaging with followers. Despite acclaim for its features, challenges include high pricing and a learning curve due to feature complexity. Feedback calls for improved data customization, image support, and third-party integrations.

What are the key features of Sprout Social?

Post Scheduling: Efficiently plan and automate posts across multiple accounts.
Smart Inbox: Centralizes messages from all social networks for streamlined communication.
Advanced Analytics: Offers comprehensive insights into audience engagement and performance metrics.
Social Listening: Monitors brand mentions for improved interaction and responsiveness.
Content Planning: Supports structured scheduling and publication to maintain brand consistency.

What benefits or ROI should users look for?

Time-Saving: Features like bulk scheduling enhance productivity and efficiency.
Audience Engagement: Detailed analytics help improve strategies and increase interaction rates.
Campaign Coordination: Centralized communication simplifies cross-platform management.
Brand Consistency: Ensures uniform messaging and adherence to brand guidelines.

In healthcare, there is a need for more tailored tools and templates. The industry seeks enhancements in analytics, scheduling, and integration capabilities. Non-marketing teams require simplified access to analytics and smoother integration with a broad range of social networks, including TikTok.

Sample Customers

Aetna, 1 800 Contacts, GE

Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith