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Oracle ATG Reviews

Vendor: Oracle
4.0 out of 5
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What is Oracle ATG?

Oracle ATG provides robust tools for e-commerce, offering features like tiered pricing and fast deployment. It integrates with mobile devices and supports B2B operations, making it a versatile choice for managing complex retail environments.

Get the eCommerce Platforms Buyer's Guide and find out what your peers are saying about Oracle ATG, Adobe Commerce, SAP Commerce Cloud and more!
Oracle ATG is the #5 ranked solution in top eCommerce Platforms. PeerSpot users give Oracle ATG an average rating of 8.0 out of 10. Oracle ATG is most commonly compared to Adobe Commerce: Oracle ATG vs Adobe Commerce. Oracle ATG is popular among the large enterprise segment, accounting for 52% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 12% of all views.
Buyer's Guide
eCommerce Platforms
May 2026
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Oracle ATG mindshare

As of May 2026, the mindshare of Oracle ATG in the eCommerce Platforms category stands at 2.5%, down from 9.1% compared to the previous year, according to calculations based on PeerSpot user engagement data.
eCommerce Platforms Mindshare Distribution
ProductMindshare (%)
Oracle ATG2.5%
Adobe Commerce6.8%
SAP Commerce Cloud5.3%
Other85.4%
eCommerce Platforms
 
 
Key learnings from peers
Last updated Mar 27, 2026

Valuable Features

  • "The features that help us to change the product and pricing are good; they give us enough flexibility to manage this application."
  • "Oracle ATG Commerce is the leading enterprise eCommerce solution with around 50% of Fortune 100 companies using it."
  • "The best thing with Oracle Commerce is the personalization engine, and then the integration with one of the best search engines, which is Endeca."

Room for Improvement

  • "There should also be a mechanism for user surveys and product reviews."
  • "Its licensing cost could be brought down."
  • "In order to scale, you need more hardware, so the product itself is not scalable."

Pricing

Oracle ATG's pricing and licensing are generally perceived as expensive, particularly challenging for medium-sized businesses. While enterprise businesses can manage the costs, many users find the licensing to be moderate to high, coming with notable advantages. Despite its costliness, finding skilled talent for management adds an additional challenge. Users acknowledge its reliability, suggesting that while the investment is steep, it provides valuable returns for enterprise-level companies.
  • "The tool's licensing is costly. Finding the right talent to manage it is also a challenge."
  • "The product's pricing is moderate. We use a license module."
  • "Oracle ATG is an expensive solution."

Service and Support

Oracle ATG users find technical support satisfactory but experience challenges due to the product's age. They value the Oracle community for problem solving. Many users report no need to contact support, while some raise service requests for bugs or feature issues. Experience with support spans decades, but new technicians may lack product knowledge. Oracle plans to end support by 2030, causing concern among users who wish to continue using ATG.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our eCommerce Platforms Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise5
By reviewers
By visitors reading reviews
Company SizeCount
Small Business44
Midsize Enterprise17
Large Enterprise65
By visitors reading reviews

Top industries

By visitors reading reviews
Computer Software Company
12%
Retailer
11%
Financial Services Firm
10%
Manufacturing Company
7%
Comms Service Provider
6%
Construction Company
6%
Educational Organization
5%
Insurance Company
4%
Healthcare Company
4%
University
3%
Wholesaler/Distributor
3%
Transportation Company
3%
Media Company
3%
Logistics Company
2%
Real Estate/Law Firm
2%
Hospitality Company
2%
Marketing Services Firm
2%
Recreational Facilities/Services Company
2%
Outsourcing Company
2%
Government
2%
Recruiting/Hr Firm
2%
Performing Arts
1%
Legal Firm
1%
Aerospace/Defense Firm
1%
Consumer Goods Company
1%
Energy/Utilities Company
1%
Local Government
1%
Pharma/Biotech Company
1%

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Learn more about Oracle ATG

Oracle ATG stands out with its comprehensive capabilities designed for e-commerce platforms. It offers sophisticated CRM tools, retail solutions, personalization options, and a strong search engine. Users benefit from seamless integration with Oracle Apps, the ability to manage multiple sites efficiently, and robust order management features. Despite challenges like expensive licensing and complex setup, its customizability and strong B2B support continue to make it relevant. Though its cloud version lacks some on-premises features, issues with integration and outdated interfaces, Oracle ATG remains a strong contender in the market. Continuing to address these issues, particularly in mobile support and user customization, will enhance its value proposition.

What are the key features of Oracle ATG?
  • Robust Promotion Capabilities: Offers advanced promotional tools to enhance sales strategies.
  • Tiered Pricing: Provides flexible pricing models for different customer segments.
  • Personalization: Delivers personalized shopping experiences through advanced targeting.
  • Scalability: Designed to handle growing business demands efficiently.
  • Business Analytics: Includes tools for insightful data analysis and decision-making.
What benefits should users expect from Oracle ATG?
  • Integration Flexibility: Works seamlessly with Oracle Apps and third-party services.
  • Customizability: Allows for tailored solutions to fit specific needs.
  • E-commerce Efficiency: Streamlines multiple site management and order processing.
  • Mobile Integration: Enhances user experience with mobile device compatibility.
  • CRM and Retail Strength: Supports sophisticated CRM and retail operations for improved customer relations.

Companies in diverse industries use Oracle ATG for e-commerce, leveraging Business Control Center and Experience Manager to manage sites effectively. Businesses utilize its engine for promotions, targeting, and pricing strategies. It facilitates product configuration, order management, and integration with third-party services such as document scanning for financial services, addressing cost-effectiveness by easing migration from older versions.

Oracle ATG was previously known as ATG.

Oracle ATG customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

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Oracle ATG Reviews Summary
Author infoRatingReview Summary
Field Activities In Banking, Telecom and Insurance Sector at YASH Technologies3.5We use Oracle ATG for order management in B2B retail, appreciating its stability and search functionality. However, its outdated UI and unclear future, especially compared to Oracle Commerce, pose challenges as we consider potential platform transitions.
Chief Technology Officer at Adani Enterprises Ltd4.0We use Oracle ATG to scan and evaluate loan documents with valuable features like OCR and integration. While improvements in feature agility and system integration are needed, we've seen cost savings and expect further benefits within two years.
Operation Engineer at Barnes & Noble4.5I am currently using the old 10.x version of Oracle Commerce for our book-selling portal. The product is mature and beneficial, particularly in merchandising, but lacks strong cloud solutions. We seek easier migration options for third-party integrations.
Chief Operating Officer at Digisprint4.0Oracle ATG is a robust e-commerce tool valued for its scalability, particularly in large businesses. However, it's not cloud-based and involves high licensing and hosting costs. Despite this, users report a strong ROI and satisfaction.
Application Architect at a media company with 10,001+ employees4.0I use Oracle ATG's entire e-commerce suite for running multiple sites, benefiting from its promotion and tiered-pricing capabilities. Although the cloud version lacks some features, I'm exploring alternatives to enhance our e-commerce cloud solution.
Manager at a tech services company with 5,001-10,000 employees3.5I recommend this solution (7/10) for its flexible product and pricing management, finding it stable and scalable with a straightforward setup. However, it lacks native integrations and crucial user survey/product review features.
Oracle ATG e-Commerce Architect at a tech services company with 10,001+ employees4.5I found Oracle ATG Commerce an excellent, highly scalable, and stable enterprise solution with great personalization. Its high licensing cost is my main concern, but it offers significant business benefits.
Senior Consultant at a tech services company with 501-1,000 employees4.0I find this product valuable for its customizable personalization engine and Endeca search. While initial setup is complex, and scalability depends on hardware, it's stable and performs well compared to competitors.