2021-07-06T00:06:00Z

What is your go-to marketing software?

Hi,

At the moment, I'm researching marketing software. It has to be focused on B2C / e-commerce. 

I've been looking at Shopify, Adobe Advertising Cloud and additional solutions. What would be your recommended go-to marketing software for me and why should I choose it?

Thanks in advance for your help!

AD
CEO at MARDA SWIMWEAR
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PeerSpot user
3 Answers
JP
Business Management Consultant at Your Store Wizards
Consultant
Leaderboard
2021-07-06T12:18:05Z
Jul 6, 2021

"Marketing Software" is a very generalized term.  


If you're talking about the basics, like something to manage Google Shopping, both Shopify and BigCommerce both have basic marketing built into their platforms. Same with Facebook.  


Both platforms also offer apps that allow you to do virtually any channel you are wanting to use. 

Product comparison that may be of interest to you
SN
Vice President Business & Strategy at Xilligence Ltd
Vendor
2021-07-07T06:07:31Z
Jul 7, 2021

Hello August ,great to hear about your requirement. We own a product called myyshopp.com, i think you should do a evaluation of the same. 


Happy to share a comparison report with other platforms such as Shopify , big commerce etc. 

EB
Director of Community at PeerSpot (formerly IT Central Station)
Community Manager
2021-07-06T02:38:48Z
Jul 6, 2021

Hi @Joe Palko ​, @Tushar Kyada , @Badrilal Parmar ​and @Aimee White. What could you recommend @August Dyrberg? Thanks.

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Hi Everyone, What do you like most about Shopify? Thanks for sharing your thoughts with the community!
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It has a brilliant inventory system to help you manage your store.
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This is the only platform to enforce its own transaction fee unless you use Shopify Payments Content, which doesn’t automatically reformat when you switch themes.
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A basic plan, to begin with, is good. I have a basic plan. The basic plan starts at 29 USD per month. Depending on the client's requirements, they can choose either the basic plan or the premium plan. Based on how many products the user has, Shopify will make a suggestion as to which plan will be best. My clients definitely see a return on their investment with Shopify. With Shopify, you don't have to pay for hosting in advance. For all other platforms, including Magento, WordPress, and WooCommerce, you need to purchase external hosting. All external hosting plans range from a minimum of three months to one year. With Shopify, you don't need a specialist to configure the domain name, etc. All you need is a basic plan and you're ready to go. If you don't like the results, you can close it at any time. In summary, it definitely saves our customers a lot of money. By using Shopify, you're saving money on hosting fees and services. This is one of the biggest advantages for my clients.
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