Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.
Oracle ATG Web Commerce is made up of three platform layers:
- The Dynamo application framework (DAF)
- The personalization module (DPS)
- The scenarios module (DSS)
Oracle ATG Features
Oracle ATG has many valuable key features. Some of the most useful ones include:
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Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.
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Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.
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Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.
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Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.
Oracle ATG Benefits
There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:
- It has both B2B and B2C offerings.
- It enables merchants to manage and sell complex products.
- It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
- The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
- Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
- With the solution’s data anywhere architecture, you can easily manage integrations.
- Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
- It is simple and easy to use with a clean interface.
- Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
- Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.
Unilog CIMM2 is a powerful, affordable cloud-based B2B eCommerce solution designed specifically for mid-market distributors, manufacturers, and wholesalers. We are the only platform that offers a unified commerce solution, bundling product data and content enrichment services with advanced digital commerce capabilities. Core components of the platform include product information management (PIM), a content management system (CMS), the commerce module, site search configuration, event management, and a mobile app. CIMM2 was designed with the unique demands of the B2B buyer in mind: multiple purchasing roles, quick order pads, flexible payment options, punchout, a sales rep access module, and more. Our customers routinely deploy highly complex catalogs with tens of thousands to millions of SKUs and require tight ERP or POS systems integration to enable customer-specific pricing, customer-defined part numbers, and real-time item availability.
Unilog enables distributors, manufacturers, and wholesalers to centrally manage their entire product information catalog, including built-in data quality checks, digital asset management, and the ability to publish product data to other platforms. Embedded event management enables customers to view and register for product demonstrations, training classes, technical certifications, customer appreciation days, and other events – right from the website. Unilog recently unveiled FastTrack, a low-cost offering that helps independent distributors, manufacturers, and specialty hardgoods retailers rapidly deploy a digital catalog and cart – a need highlighted by the 2020 COVID-19 crisis.
Unilog is widely recognized by industry analysts and customers alike for its progressive B2B eCommerce features, delightful customer site experience, and awesome product content.
