Oracle ATG vs Sana Commerce comparison

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Oracle ATG

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Executive SummaryUpdated on Feb 2, 2025

Oracle ATG and Sana Commerce are competing eCommerce solutions for enterprises. Oracle ATG leads with a comprehensive set of tools, while Sana Commerce's ERP alignment and ease of use offer distinct advantages.

Features: Oracle ATG provides extensive personalization, advanced marketing tools, and robust integration options. Sana Commerce is known for tight ERP integration, streamlined management, and simple order processing.

Room for Improvement: Oracle ATG could improve by simplifying its deployment process, enhancing cloud compatibility, and reducing initial costs. Sana Commerce might enhance its marketing tools, expand integration capabilities beyond ERP, and offer more advanced personalization features.

Ease of Deployment and Customer Service: Oracle ATG's deployment can be complex, requiring significant technical skills and time. Conversely, Sana Commerce offers quick deployment and strong ERP-focused support, simplifying the setup process and reducing complexity.

Pricing and ROI: Oracle ATG generally entails higher setup costs due to comprehensive capabilities but can yield strong ROI for fully leveraging businesses. Sana Commerce offers cost-effective initial setup, providing swift ROI through efficient ERP-connected operations.

To learn more, read our detailed Oracle ATG vs. Sana Commerce Report (Updated: June 2026).

Oracle ATG vs. Sana Commerce

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle ATG

Ranking in eCommerce Platforms

7th

Average Rating

8.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Sana Commerce

Ranking in eCommerce Platforms

14th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2026, in the eCommerce Platforms category, the mindshare of Oracle ATG is 2.5%, down from 8.4% compared to the previous year. The mindshare of Sana Commerce is 1.5%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms Mindshare Distribution
Product	Mindshare (%)
Oracle ATG	2.5%
Sana Commerce	1.5%
Other	96.0%

eCommerce Platforms

Featured Reviews

PankajKumar22

Field Activities In Banking, Telecom and Insurance Sector at YASH Technologies

Useful for B2B retail operations and order management but UI is bland and old

The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house. It's quite basic and bland compared to today's modern web developments, which have enhanced user experiences. We're just providing support services to our customers, and they’ve been exploring a move to Oracle Commerce. However, there's some concern about Oracle Commerce's future, especially since support for version 11.3.2 is set to end in March 2025. We haven’t heard back from Oracle regarding any plans to extend support. We’re just keeping the lights on for now, but a transformation might be on the horizon. We have done some proof of concept with Oracle Commerce.

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Reviewer245674

ERP Enterprise Architect at a pharma/biotech company with 201-500 employees

Reduced the customer care team's time, got us new customers, and required no third-party integrations

Their support should have more in-depth knowledge about different ERP solutions that they connect to. There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area. There could also be more features coming out on the platform, but I know they are already working on that. I know they're changing the way they manage that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Merchandising and promotion features are very good."

"The merchandising part is where the business user adds and configures permissions, which is quite important for us."

"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."

"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."

"The best thing with Oracle Commerce is the personalization engine, and then the integration with one of the best search engines, which is Endeca."

"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."

"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."

"Oracle ATG Commerce is the leading enterprise eCommerce solution with around 50% of Fortune 100 companies using it."

More Oracle ATG pros

"For us, it is a critical thing to know that all the information is managed within ERP, there is no third-party solution, there are no interfaces, and this is, in our opinion, a critical reason for the existing success."

"The big benefit with Sana is our ability to interface with Microsoft Dynamics."

"The site saves us the time we used to spend on emails and phone calls with customers, has helped reduce manual work because we're not entering in phone orders or email orders, and has driven a 10 to 15 percent increase in new customers along with strong adoption by existing customers."

"We use Sana Commerce with Microsoft Dynamics on the back end and the native ERP integration works well. The fact that no third-party integrations are needed between our Sana Commerce web store and Microsoft Dynamics is important. It's one less thing to worry about when it comes to troubleshooting."

"The most valuable feature is the direct ERP integration, as it allows us to provide product availability and specific pricing in real-time. Customers can also order themselves in real-time."

"The main reason they chose Sana was because of the ERP connection in real-time, which gives us the ability to display product availability and specific prices for each customer, per article, in real-time."

"I found it surprisingly easy from both the admin side and the customer side. The admin side has a limited set of features, but they are very well explained. They are very simple to understand. It is very easy to find out what every feature does. It is not really complicated. Sana provides an online university where you can learn everything that you need about it. When we needed to check a new feature or validate how something works, we found solid online information on their website. If there was anything that we couldn't find, or if we really couldn't understand how exactly something was working, their support was always very quick. So, it is quite easy."

"Using Sana Commerce has helped to increase customer engagement online."

More Sana Commerce pros

Cons

"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."

"The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."

"There should also be a mechanism for user surveys and product reviews."

"Oracle has a cloud solution, but some on-prem features are not available in the cloud version."

"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

"Our impressions from testing out ATG is that it requires a lot of customization and professional services, which is not what we were looking for."

"Its licensing cost could be brought down."

"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."

More Oracle ATG cons

"Their support should have more in-depth knowledge about different ERP solutions that they connect to."

"The performance can be improved. Sometimes, the system is really slow because of the ERP integration. I'm not sure whether this is a problem with Sana Commerce or the ERP system but overall, it could be faster. When it comes to usability, if it takes too much time to load, then it's not the best."

"One problem that we encounter is that it's difficult to upgrade as a result of making a large number of customer-specific adaptations."

"I'd rate their customer service a nine out of 10. I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."

"The performance can be improved. Sometimes, the system is really slow because of the ERP integration."

"There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area."

"We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well."

Pricing and Cost Advice

"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."

"The product's pricing is moderate. We use a license module."

"Oracle ATG is an expensive solution."

"When we got version 9.2, it was a good price. Everything is moving to the subscription-based cloud model, and that's probably a little high when you look at the lifetime cost."

"Support costs are in addition to the standard licensing fees, and they vary per month, based on how much we use them. It is not very expensive."

"They have a policy of a price per legal entity. So, if you are a company that operates in one country, that is, if you're just an American company, or you're just a Spanish company or just a British company, then that probably makes sense. We are a global company, and we have operations in 20 to 30 different countries. So, we are interested in implementing Sana in potentially 20 to 30 countries. Right now, the pricing model of Sana has a limitation. They are almost asking for the same price for the new country when in many cases, a new country will just be a new small rollout. That's because it is the same solution that gets implemented everywhere. So, to me, it is not the same price if you are maintaining 10 Sanas that are looking exactly the same and are working exactly the same in 10 different countries. To me, these should not cost 10 times more than one. They don't yet have a good grasp of how to manage global companies like ours. That is something we are talking to them about, and we are in discussions with them about. So, hopefully, they will learn."

"Sana's pricing is fair. It could be more competitive. It's not so much the licensing cost, it's the additional development."

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Comparison Review

it_user9726

Architect at a tech services company with 1,001-5,000 employees

Oct 5, 2013

WCS vs Hybris vs ATG - Feature Smackdown

They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

12%

Construction Company

11%

Financial Services Firm

10%

Manufacturing Company

Construction Company

25%

Manufacturing Company

19%

Educational Organization

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	5

No data available

Questions from the Community

What needs improvement with Oracle ATG?

The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.

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What is your primary use case for Oracle ATG?

My company's clients use the tool for e-commerce.

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What advice do you have for others considering Oracle ATG?

The merchandising tools in Oracle ATG are good but the only thing is if it is moving out from the BCC, then things get a bit difficult. Once you get used to it, Oracle ATG is a wonderful tool. Main...

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Comparisons

Oracle Commerce Cloud vs Oracle ATG

Compared 15% of the time

SAP Commerce Cloud vs Oracle ATG

Compared 13% of the time

Adobe Commerce vs Oracle ATG

Compared 12% of the time

Salesforce Commerce Cloud vs Oracle ATG

Compared 11% of the time

MICROS-Retail Open Commerce Platform vs Oracle ATG

Compared 11% of the time

More Oracle ATG Competitors

SAP Commerce Cloud vs Sana Commerce

Compared 37% of the time

Adobe Commerce vs Sana Commerce

Compared 31% of the time

Shopify vs Sana Commerce

Compared 16% of the time

Salesforce Commerce Cloud vs Sana Commerce

Compared 9% of the time

Microsoft Commerce Server vs Sana Commerce

Compared 7% of the time

More Sana Commerce Competitors

Product Reports

eCommerce Platforms

Download Oracle ATG product report

Download Sana Commerce product report

Also Known As

ATG

No data available

Overview

Oracle ATG provides robust tools for e-commerce, offering features like tiered pricing and fast deployment. It integrates with mobile devices and supports B2B operations, making it a versatile choice for managing complex retail environments.

Oracle ATG stands out with its comprehensive capabilities designed for e-commerce platforms. It offers sophisticated CRM tools, retail solutions, personalization options, and a strong search engine. Users benefit from seamless integration with Oracle Apps, the ability to manage multiple sites efficiently, and robust order management features. Despite challenges like expensive licensing and complex setup, its customizability and strong B2B support continue to make it relevant. Though its cloud version lacks some on-premises features, issues with integration and outdated interfaces, Oracle ATG remains a strong contender in the market. Continuing to address these issues, particularly in mobile support and user customization, will enhance its value proposition.

What are the key features of Oracle ATG?

Robust Promotion Capabilities: Offers advanced promotional tools to enhance sales strategies.
Tiered Pricing: Provides flexible pricing models for different customer segments.
Personalization: Delivers personalized shopping experiences through advanced targeting.
Scalability: Designed to handle growing business demands efficiently.
Business Analytics: Includes tools for insightful data analysis and decision-making.

What benefits should users expect from Oracle ATG?

Integration Flexibility: Works seamlessly with Oracle Apps and third-party services.
Customizability: Allows for tailored solutions to fit specific needs.
E-commerce Efficiency: Streamlines multiple site management and order processing.
Mobile Integration: Enhances user experience with mobile device compatibility.
CRM and Retail Strength: Supports sophisticated CRM and retail operations for improved customer relations.

Companies in diverse industries use Oracle ATG for e-commerce, leveraging Business Control Center and Experience Manager to manage sites effectively. Businesses utilize its engine for promotions, targeting, and pricing strategies. It facilitates product configuration, order management, and integration with third-party services such as document scanning for financial services, addressing cost-effectiveness by easing migration from older versions.

Oracle

Sana Commerce provides customizable e-commerce solutions, efficiently integrating with SAP and Microsoft Dynamics for B2B and B2C environments, enhancing user experience through its user-friendly interface and real-time data access.

Sana Commerce's platform specializes in high customizability and seamless ERP integration, offering efficient cross-selling capabilities and visibility controls for customer-specific views. Clients benefit from real-time product availability and pricing, streamlined order handling, and maintaining catalogs. Although upgrades can be complex due to specific adaptations, comprehensive online resources and responsive support enhance user interaction. Communication with support teams is effective, although there is room for improved ERP knowledge and global capabilities, particularly for multinational corporations.

What are the key features of Sana Commerce?

ERP Integration: Seamlessly integrates with SAP and Microsoft Dynamics.
User-Friendly Interface: Simplifies administration and management.
Cross-Selling Capabilities: Enhances sales opportunities across platforms.
Customer-Specific Views: Tailors assortment views per customer needs.
Real-Time Data: Provides current product availability and pricing.

What benefits do users typically mention?

Cost-Quality Ratio: Offers a balance of price and functionality.
Efficient Communication: Provides effective support and interaction.
Resource Access: Supplies comprehensive online resources.
Order Management: Streamlines handling of orders and catalog management.

In retail and distribution, Sana Commerce aids in automating processes by linking product databases with images and supporting self-service operations on Azure. Its ERP integration capabilities cater to both large and small customers, helping companies manage catalogs and orders efficiently.

Sample Customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

Akzo Nobel B.V., Atkins, Century Martial Arts, Forbo Flooring Systems, Michelin Group, Ravensburger AG Learn more about our customers.

Oracle ATG vs. Sana Commerce