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Elastic Path vs Oracle ATG comparison

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447 views|368 comparisons
Oracle Logo
2,971 views|2,292 comparisons
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Top Answer:The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application.
Top Answer:There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't… more »
Top Answer:It is a typical user journey. We configure products, and our customers use our site. They choose a product, and then they place a shipment request for the product.
Ranking
13th
out of 53 in eCommerce Platforms
Views
447
Comparisons
368
Reviews
0
Average Words per Review
0
Rating
N/A
6th
out of 53 in eCommerce Platforms
Views
2,971
Comparisons
2,292
Reviews
1
Average Words per Review
359
Rating
7.0
Comparisons
Also Known As
ATG
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Overview
Elastic Path Commerce is a Java based eCommerce platform (with source code included) to provide maximum flexibility and ease of integration to back end systems. Designed for mid-market and enterprise eCommerce merchants and multi-channel retailers with $10 million plus in online revenue, our flexible software has industry leading Search Engine Optimization (SEO) features. We serve a wide array of customers, with a focus on apparel, electronics, telecommunications and publishing.

Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

Oracle ATG Web Commerce is made up of three platform layers:

  1. The Dynamo application framework (DAF)
  2. The personalization module (DPS)
  3. The scenarios module (DSS)

Oracle ATG Features

Oracle ATG has many valuable key features. Some of the most useful ones include:

  • Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.
  • Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.
  • Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.
  • Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

Oracle ATG Benefits

There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

  • It has both B2B and B2C offerings.
  • It enables merchants to manage and sell complex products.
  • It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
  • The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
  • Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
  • With the solution’s data anywhere architecture, you can easily manage integrations.
  • Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
  • It is simple and easy to use with a clean interface.
  • Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
  • Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.
Offer
Learn more about Elastic Path
Learn more about Oracle ATG
Sample Customers
Garmin, TimeInc, Agfa, LVMH, Virgin Media, TeliaSonera, Western Union, LifeWay, Kiabi, TIBCO
Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite
Top Industries
VISITORS READING REVIEWS
Computer Software Company31%
Comms Service Provider15%
Healthcare Company13%
Retailer10%
VISITORS READING REVIEWS
Computer Software Company36%
Comms Service Provider14%
Retailer11%
Manufacturing Company4%
Company Size
VISITORS READING REVIEWS
Small Business23%
Midsize Enterprise13%
Large Enterprise64%
VISITORS READING REVIEWS
Small Business17%
Midsize Enterprise15%
Large Enterprise68%
Buyer's Guide
eCommerce Platforms
June 2022
Find out what your peers are saying about SAP, Salesforce, Adobe and others in eCommerce Platforms. Updated: June 2022.
610,518 professionals have used our research since 2012.

Elastic Path is ranked 13th in eCommerce Platforms while Oracle ATG is ranked 6th in eCommerce Platforms with 1 review. Elastic Path is rated 0.0, while Oracle ATG is rated 7.0. On the other hand, the top reviewer of Oracle ATG writes "Good flexibility and stability, but needs some sort of native integration and a mechanism for user surveys and product reviews". Elastic Path is most compared with SAP Hybris Commerce, Salesforce Commerce Cloud and Magento, whereas Oracle ATG is most compared with SAP Hybris Commerce, Oracle Commerce Cloud, Salesforce Commerce Cloud, Magento and Salesforce Sales Cloud.

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