Oracle ATG pros and cons

4.0 out of 5

9 reviews
100% willing to recommend

Pros & Cons summary

Oracle ATG offers robust flexibility in product and pricing adjustments, utilizing valued features like promotion capabilities and tiered-pricing. Merchandising configuration and permission management enhance its functionality. Integrated scanners and OCR capabilities support seamless system data integration. The search functionality significantly aids B2B retail operations. However, Oracle ATG lacks user survey mechanisms, feedback capture, and desirable cloud options, and its large scale limits agility in feature development. All integrations require full customization.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Get the category report

Prominent pros & cons

PROS

Features for changing product and pricing provide flexibility in application management.

Promotion and tiered-pricing capabilities are highly valuable.

Business users can add and configure permissions in merchandising, which is important.

Integrates well with various scanners and OCR, enabling extensive data population.

Robust tool capable of scaling in any business, including large-scale operations.

CONS

There is no native integration; all integrations are custom-built.

There is no mechanism for user surveys and product reviews.

On-prem features are unavailable in the Oracle cloud version.

Oracle ATG lacks agility in adding new features.

It is not cloud-based.

Oracle ATG Pros review quotes

Praveen MG

Chief Operating Officer at Digisprint

Aug 22, 2024

The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses.

Read full review

PankajKumar22

Field Activities In Banking, Telecom and Insurance Sector at YASH Technologies

Jul 16, 2024

The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot.

Read full review

Prasanna Sinha

Operation Engineer at Barnes & Noble

Sep 29, 2023

The merchandising part is where the business user adds and configures permissions, which is quite important for us.

Find out what your peers are saying about Oracle, SAP, Adobe and others in eCommerce Platforms. Updated: June 2025.

DOWNLOAD NOW

861,034 professionals have used our research since 2012.

Satya Kishore Sunkavalli

Application Architect at a media company with 10,001+ employees

Jan 9, 2023

The most valuable features are all the promotion capabilities and the tiered-pricing capabilities.

Read full review

Naved Hussain

Chief Technology Officer at Adani Enterprises Ltd

Apr 16, 2024

The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally.

Read full review

reviewer1515027

Manager at a tech services company with 5,001-10,000 employees

Mar 1, 2021

The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application.

Read full review

Oracle ATG Cons review quotes

Praveen MG

Chief Operating Officer at Digisprint

Aug 22, 2024

The only issue with the tool is that it is not cloud-based.

Read full review

PankajKumar22

Field Activities In Banking, Telecom and Insurance Sector at YASH Technologies

Jul 16, 2024

The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house.

Read full review

Prasanna Sinha

Operation Engineer at Barnes & Noble

Sep 29, 2023

So far, with Oracle ATG, I haven't seen any good cloud-based solutions.

Find out what your peers are saying about Oracle, SAP, Adobe and others in eCommerce Platforms. Updated: June 2025.

DOWNLOAD NOW

861,034 professionals have used our research since 2012.

Satya Kishore Sunkavalli

Application Architect at a media company with 10,001+ employees

Jan 9, 2023

Oracle has a cloud solution, but some on-prem features are not available in the cloud version.

Read full review

Naved Hussain

Chief Technology Officer at Adani Enterprises Ltd

Apr 16, 2024

One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use.

Read full review

reviewer1515027

Manager at a tech services company with 5,001-10,000 employees

Mar 1, 2021

There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that.

Read full review