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Snowflake vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
Users find Snowflake challenging for ROI calculation, but it offers productivity gains, cost reduction, and valuable insights.
Sentiment score
6.1
Zapier offers time-saving automation with varied ROI, often seen as cost-effective and a valuable investment despite indirect impacts.
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Customer Service

Sentiment score
5.7
Snowflake customer service is praised for responsiveness and expertise, though improvements in timeliness and service-level agreements are suggested.
Sentiment score
7.0
Zapier's customer support is generally rated positively for efficiency, though some desire improved live chat options.
I received great support in migrating data to Snowflake, with quick responses and innovative solutions.
Technology Leader at eTCaaS
I am satisfied with the work of technical support from Snowflake; they are responsive and helpful.
Asset Builder at Genpact - Headstrong
The technical support from Snowflake is very good, nice, and efficient.
Data Architect at a tech services company with 10,001+ employees
Their technical support is good; they respond promptly and are very helpful.
Go High Level Manager at Virtual Worker Now
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
Automation Engineer at Axe Automation
The experience was positive with prompt responses from their team.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Scalability Issues

Sentiment score
7.7
Snowflake offers seamless, flexible scalability for storage and computing, supporting diverse business needs with automatic cloud-based infrastructure scaling.
Sentiment score
7.4
Zapier is adaptable for small to mid-size businesses, but scaling can be costly and less suitable for complex automations.
Snowflake is very scalable and has a dedicated team constantly improving the product.
Technology Leader at eTCaaS
The billing doubles with size increase, but processing does not necessarily speed up accordingly.
Data Architect at a tech services company with 10,001+ employees
Recently, Snowflake has introduced streaming capabilities, real-time and dynamic tables, along with various connectors.
Senior Data Engineer at a tech services company with 11-50 employees
Zapier is suitable for small or simpler automation but not for complex ones.
Automation Engineer at Axe Automation
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
Product Owner | Integration
 

Stability Issues

Sentiment score
8.2
Snowflake offers reliable, fast performance and high stability, with users praising its dependability and minimal disruptions.
Sentiment score
6.7
Most users find Zapier reliable, despite occasional connectivity issues and challenges with integration changes affecting performance.
Snowflake is very stable, especially when used with AWS.
Technology Leader at eTCaaS
Snowflake as a SaaS offering means that maintenance isn't an issue for me.
Data Architect at a tech services company with 10,001+ employees
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
Product Owner | Integration
 

Room For Improvement

Snowflake needs better UI, analytics, integration, documentation, governance, AI features, and cost management solutions to address user concerns.
Zapier needs better Google Sheets features, API support, UI improvements, enhanced logic functions, documentation, and integration capabilities.
Enhancements in user experience for data observability and quality checks would be beneficial, as these tasks currently require SQL coding, which might be challenging for some users.
Data Architect at a tech services company with 10,001+ employees
What things you are going with to ask the support and how we manage the relationship matters a lot.
Asset Builder at Genpact - Headstrong
If more connectors were brought in and more visibility features were added, particularly around cost tracking in the FinOps area, it would be beneficial.
Senior Data Engineer at a tech services company with 11-50 employees
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
Webflow Developer at Qureos
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Product Owner | Integration
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
Business Intelligence Developer at a consultancy with 51-200 employees
 

Setup Cost

Snowflake's pricing model offers affordability and flexibility but challenges with cost predictability and potential high processing fees.
Zapier's pricing ranges from free to $800, depending on usage, with mixed opinions on cost versus time-saving benefits.
Snowflake's pricing is on the higher side.
Technology Leader at eTCaaS
Snowflake lacks transparency in estimating resource usage.
Data Architect at a tech services company with 10,001+ employees
The pricing is in accordance with market standards and even lower in some cases.
Chief Technology Advocate at PURESOFT GLOBAL LLC
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
Go High Level Manager at Virtual Worker Now
 

Valuable Features

Snowflake is scalable and flexible with features like zero-copy cloning, time travel, and integrated security, enhancing efficiency and accessibility.
Zapier seamlessly connects apps for task automation, offering intuitive interfaces with advanced features like webhooks and multi-step zaps.
We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.
Asset Builder at Genpact - Headstrong
I have used the Snowflake Zero-Copy Cloning feature in the past while prototyping data in lower environments. This feature is helpful as it saves a lot of time during the data replication process.
Senior Data Engineer at a tech services company with 11-50 employees
Snowflake is a data lake on the cloud where all processing happens in memory, resulting in very fast query responses.
Technology Leader at eTCaaS
They have approximately 7,000 connections.
Product Owner | Integration
The automation capabilities are impressive.
Business Intelligence Developer at a consultancy with 51-200 employees
Creating integration points through webhooks is particularly useful for anyone working on integration projects.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Categories and Ranking

Snowflake
Ranking in AI Software Development
10th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
103
Ranking in other categories
Data Warehouse (1st), Cloud Data Warehouse (1st), AI Synthetic Data (1st), Database Management Systems (DBMS) (5th)
Zapier
Ranking in AI Software Development
14th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
Data Integration (17th), Cloud Data Integration (12th), Business Orchestration and Automation Technologies (16th)
 

Mindshare comparison

As of January 2026, in the AI Software Development category, the mindshare of Snowflake is 0.4%. The mindshare of Zapier is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Software Development Market Share Distribution
ProductMarket Share (%)
Snowflake0.4%
Zapier0.5%
Other99.1%
AI Software Development
 

Featured Reviews

SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.
RL
Product Owner | Integration
Diverse integration options support workflow automation while pricing and support need improvements
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records. I would appreciate quicker response times and more direct interactions. It would be great to have a direct contact person for support, but bigger companies usually have solution partners handling support. I do not have a solution partner for Zapier due to using it for small use cases.
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Computer Software Company
9%
Manufacturing Company
9%
Healthcare Company
5%
University
10%
Financial Services Firm
9%
Retailer
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise20
Large Enterprise58
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

What do you like most about Snowflake?
The best thing about Snowflake is its flexibility in changing warehouse sizes or computational power.
What is your experience regarding pricing and costs for Snowflake?
It is complicated to understand how requests impact warehouse size. Unlike competitors such as Microsoft and Databricks ( /products/databricks-reviews ), Snowflake lacks transparency in estimating ...
What needs improvement with Snowflake?
Snowflake is currently stable, but it can be improved further. They have a couple of information schemas that can track account usage. If more connectors were brought in and more visibility feature...
What do you like most about Zapier?
The product's most valuable feature is automation.
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
 

Comparisons

 

Also Known As

Snowflake Computing, Snowflake Data Cloud
No data available
 

Overview

 

Sample Customers

Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Snowflake vs. Zapier and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.