Sigma vs Zoho Analytics comparison

Sigma Computing and Zoho are both solutions in the BI (Business Intelligence) Tools category. Sigma Computing is ranked #15 with an average rating of 7.3, while Zoho is ranked #7 with an average rating of 8.0. Sigma Computing holds a 1.6% mindshare in BIT, compared to Zoho’s 1.0% mindshare. Additionally, 100% of Sigma Computing users are willing to recommend the solution, compared to 97% of Zoho users who would recommend it.

Sigma

Read 9 Sigma reviews

2,050 Views
1,640 Comparison Views

100% willing to recommend

Zoho Analytics

Read 35 Zoho Analytics reviews

1,830 Views
1,116 Comparison Views

97% willing to recommend

Sigma

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Zoho Analytics and Sigma compete in the business analytics category, offering distinct benefits. Zoho Analytics is viewed favorably for its pricing and support, making it a preferred option for budget-conscious buyers. Meanwhile, Sigma's advanced features provide an edge for users prioritizing capability.

Features: Zoho Analytics includes pre-built integrations, customizable dashboards, and comprehensive reporting. Sigma offers advanced data modeling, real-time analytics, and focuses on complex data projects, making it appealing for data-driven organizations.

Ease of Deployment and Customer Service: Zoho Analytics provides easy deployment with online resources and strong customer support. Sigma offers a cloud-based model with data security and scalability. Its emphasis on utilizing existing cloud infrastructure attracts firms prioritizing cloud solutions.

Pricing and ROI: Zoho Analytics is recognized for a cost-effective setup and quick ROI, suiting businesses with limited budgets. Sigma requires higher initial investment but offers significant ROI through enhanced capabilities for data-intensive operations. Their pricing structures and analytics depth influence buyer decisions based on budget and data strategy goals.

To learn more, read our detailed Sigma vs. Zoho Analytics Report (Updated: January 2026).

Buyer's Guide

Sigma vs. Zoho Analytics

January 2026

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Helped 880,954 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

7.1

Sigma reduces manual spreadsheet maintenance, offers instant insights, and boosts efficiency, justifying higher costs over Tableau for users.

Sentiment score

4.7

Zoho Analytics boosts decision-making, saves time, enhances sales, and offers great value with real-time data and positive feedback.

It's essential for everything data-related within our company.

Russell Rothstein

CEO at PeerSpot

I have seen a return on investment with Sigma; we already said that it saves about a quarter, it gets me to answers about 25% faster.

Fivel Glasser

Customer Success Manager at a tech company with 51-200 employees

I have definitely seen a return on investment through time saving because once the dashboards are built, they are built.

Trent Conley

Head of Marketing at a tech company with 51-200 employees

For more quotes and insights, download the Sigma report

The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.

Sai Nandan Sambu

Associate Data Analyst at Monocept

After incorporating Zoho Analytics, now all our decisions come from its reviews.

Siddharth Aravind

Pricing Analyst at Transcend

Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.

Edwin Nderitu

Zoho Analyst BI Consultant at The Digital Monkeys

For more quotes and insights, download the Zoho Analytics report

Customer Service

Sentiment score

6.8

Sigma's support is efficient and reliable, offering quick assistance, but improvements in visualization and data modeling are needed.

Sentiment score

5.4

Zoho Analytics offers generally effective customer service, though response times and solution completeness can vary based on user experiences.

As Sigma is a cloud platform, you do not need to do all that maintenance work.

reviewer2729628

Lead Analytics Consultant at a outsourcing company with 51-200 employees

For more quotes and insights, download the Sigma report

The support team doesn't have full awareness of the system capabilities.

Eslam Abo Elnaga

Senior people and systems analyst at B_labs & Mylo

Zoho support provides assistance through live chat to guide us.

Nadeem Asghar

Senior Zoho Developer at a cloud solution provider with self employed

If you need help with any issue you face, you can directly call them.

Rahul Lomate

Senior Software Engineer at Transasia Bio-Medicals Ltd.

For more quotes and insights, download the Zoho Analytics report

Scalability Issues

Sentiment score

5.2

Sigma's scalability and free unlimited viewer access enhance data sharing, while easy permissions and live data access set it apart.

Sentiment score

6.3

Zoho Analytics is scalable, managing 1,000 to 2 million records, but needs improvements for better large-scale adaptability.

Permissions are easily set, so you only get to see what you need to see and you can share what needs to be shared.

Trent Conley

Head of Marketing at a tech company with 51-200 employees

For more quotes and insights, download the Sigma report

Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.

Siddharth Aravind

Pricing Analyst at Transcend

You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.

Hunbel CH

Software Engineer at Stackbox 360

Zoho Analytics is scalable.

Vedhanayagam R

Data Analyst at Mobolution

For more quotes and insights, download the Zoho Analytics report

Stability Issues

Sentiment score

8.3

Sigma is consistently reliable with stable performance, no reported issues, or disruptions, ensuring error-free projects across teams.

Sentiment score

7.2

Zoho Analytics is stable and reliable, with minimal downtime, though some users report challenges with specific features.

We did not face typical errors during our project with Sigma.

reviewer2729628

Lead Analytics Consultant at a outsourcing company with 51-200 employees

For more quotes and insights, download the Sigma report

A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.

Vedhanayagam R

Data Analyst at Mobolution

The stability and reliability of Zoho Analytics have been good over time.

Hunbel CH

Software Engineer at Stackbox 360

The stability and reliability of the product is crucial for optimal performance.

Angel David Pacheco Beltrán

Software Developer at Cloud Lion

For more quotes and insights, download the Zoho Analytics report

Room For Improvement

Sigma's limited visuals, complex workflows, and steep learning curve hinder usability compared to competitors like Power BI.

Zoho Analytics users seek enhanced visual tools, better support, improved AI, connectivity, and pricing, with faster sync times.

The main improvement needed is in data modeling capabilities.

reviewer2729628

Lead Analytics Consultant at a outsourcing company with 51-200 employees

Sigma lacks a versioning feature to track changes.

reviewer2346903

Technical Lead at a tech vendor with 10,001+ employees

It would be great if there was a way for me to create reports without relying on a data analyst.

Russell Rothstein

CEO at PeerSpot

For more quotes and insights, download the Sigma report

The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.

Hunbel CH

Software Engineer at Stackbox 360

While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.

Vedhanayagam R

Data Analyst at Mobolution

Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.

Nadeem Asghar

Senior Zoho Developer at a cloud solution provider with self employed

For more quotes and insights, download the Zoho Analytics report

Setup Cost

Enterprise buyers find Sigma licensing costly, with high platform and creator fees, leading to a preference for view-only licenses.

Zoho Analytics provides cost-effective pricing with flexible billing, competitive against Tableau and Power BI for budget-conscious enterprises.

The pricing of Sigma is a concern, as it restricts our ability to provide more users with report-creating capabilities due to the high cost of admin or report creator licenses.

Russell Rothstein

CEO at PeerSpot

For more quotes and insights, download the Sigma report

The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.

Vedhanayagam R

Data Analyst at Mobolution

The pricing for Zoho Analytics is actually cheaper than the competitors for the kind of service they provide.

Sudharsan Nagarajan

Senior Product Analyst at Bureau

For more quotes and insights, download the Zoho Analytics report

Valuable Features

Sigma excels with pivot tables, data integration, collaboration, and visual appeal, enhancing teamwork and decision-making efficiency.

Zoho Analytics enhances decision-making with customizable dashboards, AI-driven insights, seamless integration, and user-friendly reporting and visualization tools.

The use of Sigma in decision-making, presentations to customers, and reporting to investors showcases its value in handling data-related tasks.

Russell Rothstein

CEO at PeerSpot

Sigma has positively affected my organization by saving us time in accessing information, which ultimately gets us to complete projects faster.

Fivel Glasser

Customer Success Manager at a tech company with 51-200 employees

Sigma has positively impacted my organization because I think it has been a huge impact, and we use it for all our reporting and our dashboards for tracking.

Trent Conley

Head of Marketing at a tech company with 51-200 employees

For more quotes and insights, download the Sigma report

The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.

Vedhanayagam R

Data Analyst at Mobolution

The best feature is that in the same tool, we can use SQL and business intelligence capabilities.

Sai Nandan Sambu

Associate Data Analyst at Monocept

Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.

Sandip Bangar

Business Analyst at a tech consulting company with 51-200 employees

For more quotes and insights, download the Zoho Analytics report

Categories and Ranking

Sigma

Ranking in BI (Business Intelligence) Tools

15th

Ranking in Data Visualization

11th

Average Rating

7.6

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in BI (Business Intelligence) Tools

7th

Ranking in Data Visualization

7th

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Reporting (6th), Embedded BI (6th)

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of Sigma is 1.6%, up from 1.0% compared to the previous year. The mindshare of Zoho Analytics is 1.0%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Zoho Analytics	1.0%
Sigma	1.6%
Other	97.4%

BI (Business Intelligence) Tools

Featured Reviews

reviewer2729628

Lead Analytics Consultant at a outsourcing company with 51-200 employees

Great collaboration with intuitive interface and dynamic visualization capabilities

As we are exploring multiple features in Sigma, I think Sigma can add more functionality. As Power BI gives multiple modeling options in its interface with the query editor, those features can be added in Sigma for intuitiveness or for making the data very clean. From the dashboarding perspective, it performs well. However, from the modeling perspective, it requires more capabilities that can be added in Sigma. The main improvement needed is in data modeling capabilities. If they add those features in the near future, it would be very helpful for us to implement the same or do the data cleansing part in the Sigma tool itself.

Read full review

Vedhanayagam R

Data Analyst at Mobolution

Has supported trend analysis and forecasting but needs major fixes in customization and reliability

There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Read full review

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

10%

Healthcare Company

Computer Software Company

12%

Manufacturing Company

Comms Service Provider

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	3
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	4
Large Enterprise	4

Questions from the Community

What is your experience regarding pricing and costs for Sigma?

I do not know much about my experience with pricing, setup cost, and licensing because I am not heavily involved in that.

See all answers

What needs improvement with Sigma?

I think Sigma can be improved because, for the last ten months since I first started here, this is my first time ever using it, and I think there is a steep learning curve. It is not as intuitive a...

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What is your primary use case for Sigma?

My main use case for Sigma is that there are a bunch of reports, and many of our main reports are built on Sigma. I use it as a dashboard, review the reports, filter through there, and use it to he...

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...

See all answers

What needs improvement with Zoho Analytics?

For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...

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Compared 9% of the time

Amazon QuickSight vs Sigma

Compared 7% of the time

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Compared 11% of the time

Tableau Enterprise vs Zoho Analytics

Compared 9% of the time

Profitbase InFront vs Zoho Analytics

Compared 7% of the time

Apache Superset vs Zoho Analytics

Compared 6% of the time

Qlik Sense vs Zoho Analytics

Compared 6% of the time

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Product Reports

Buyer's Guide

Sigma

December 2025

Download Sigma product report

Buyer's Guide

Zoho Analytics

December 2025

Download Zoho Analytics product report

Also Known As

No data available

Zoho Reports

Overview

Sigma is the next-generation of analytics for cloud data warehouses with a familiar spreadsheet-like interface that gives business experts the power to ask any question of their data no matter the query.

Sigma Computing

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Snowflake, Fivetran ,Autodesk, Flowspace, Super League Gaming, Zumper, Clover, Volta, Olivela

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Sigma vs. Zoho Analytics

January 2026

Free Report: Sigma vs. Zoho Analytics

Find out what your peers are saying about Sigma vs. Zoho Analytics and other solutions. Updated: January 2026.

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