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Sigma vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sigma
Ranking in BI (Business Intelligence) Tools
16th
Ranking in Data Visualization
13th
Average Rating
7.6
Reviews Sentiment
7.7
Number of Reviews
7
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
24th
Ranking in Data Visualization
16th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
25
Ranking in other categories
Reporting (18th), Embedded BI (9th)
 

Mindshare comparison

As of August 2025, in the BI (Business Intelligence) Tools category, the mindshare of Sigma is 1.8%, up from 0.8% compared to the previous year. The mindshare of Zoho Analytics is 0.6%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Russell Rothstein - PeerSpot reviewer
Modern dashboards and reports enhance decision-making and presentations
I would love to be able to create my own reports in Sigma, as I can do in Salesforce. Either we are not using it properly, or the software is too complicated. It would be great if there was a way for me to create reports without relying on a data analyst. I'm interested in the upcoming AI co-pilot to enable natural language generation of visualizations and reports. Also, the marketing materials did not match what I feel we've received. Regarding pricing, Sigma's pricing doesn't allow more people to have the ability to create their own reports. We have very few admin or report creator licenses, while everyone else is on a view-only mode.
Muljo Witono - PeerSpot reviewer
Helps to analyze past performance and conduct company performance reviews
Integration with other platforms in Zoho Analytics works fairly well. We've successfully integrated it with other databases. However, the issue lies in the frequency of updates, which happens only every four hours. I rate the overall solution an eight out of ten. I would recommend Zoho Analytics to others. Compared to Microsoft Power BI, it's easier to work with databases for analytics.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Sigma is the detailed reports."
"Sigma is a great software for non-technical business users. If someone's familiar with pivot tables or Excel or Google Sheets, they should be able to pick up Sigma pretty quickly. There is a very low bar for onboarding."
"Sigma has excellent features, such as lookup tables where you can easily bring data that are not interrelated or at different granularity."
"The most valuable aspect for me is having real-time data."
"I find the collaborative features, such as commenting, to be very valuable."
"The tool's interface is easy to use. The functions listed as a part of the menu items are easy to use."
"The most valuable feature of Sigma is the detailed reports."
"Sigma serves as the visualization and reporting front end."
"We moved the data from Zoho Creator to Zoho Analytics and created reports."
"The solution’s dashboard is very good."
"The data source is the most valuable feature as it can perform any function."
"We track the sales funnel and set up graph charts and bar charts to analyze the number of leads received in the previous month compared to current leads, helping us figure out and analyze which campaigns are performing well."
"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."
"Zoho Analytics is the best software for giving reports to customers and we can create any report that is required."
"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."
"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."
 

Cons

"The product's roadmap regarding introducing new features in the solution or new versions of the tool can be made better in the future."
"The only minor area for improvement lies in handling highly complex visualizations."
"Sigma lacks a versioning feature to track changes. There is a need for better structuring, like a folder system, to organize diagrams efficiently."
"Sigma could have better reports."
"Either we are not using it properly, or the software is too complicated. It would be great if there was a way for me to create reports without relying on a data analyst."
"I would like to see better visualization options. That would allow me to build out more visually pleasing dashboarding in Sigma."
"Sigma could have better reports."
"The main improvement needed is in data modeling capabilities. If they add those features in the near future, it would be very helpful for us to implement the same or do the data cleansing part in the Sigma tool itself."
"It would be great to have more user input fields which can be used on dashboards."
"The support for Zoho Analytics is pathetic."
"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."
"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."
"I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."
"The tool needs to improve analysis and add more features."
"This solution does not support manufacturing facilities."
"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."
 

Pricing and Cost Advice

"The retail price is set at one thousand dollars per creator per year."
"The tool's pricing is similar to other Zoho applications and is affordable."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"The product is expensive."
"The pricing is okay. It is fair compared to the market."
"The product's licensing is reasonable."
"I don't feel that price is an issue for this product."
"For one license the pricing is about $35 a user."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
13%
Manufacturing Company
11%
Healthcare Company
8%
Computer Software Company
14%
Non Profit
9%
Manufacturing Company
9%
Insurance Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Sigma?
The tool's interface is easy to use. The functions listed as a part of the menu items are easy to use.
What is your experience regarding pricing and costs for Sigma?
The pricing of Sigma is a concern, as it restricts our ability to provide more users with report-creating capabilities due to the high cost of admin or report creator licenses. Most users have view...
What needs improvement with Sigma?
I would love to be able to create my own reports in Sigma, as I can do in Salesforce. Either we are not using it properly, or the software is too complicated. It would be great if there was a way f...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.
 

Comparisons

 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

Snowflake, Fivetran ,Autodesk, Flowspace, Super League Gaming, Zumper, Clover, Volta, Olivela
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Sigma vs. Zoho Analytics and other solutions. Updated: August 2025.
865,384 professionals have used our research since 2012.