SAP Analytics Hub vs ThoughtSpot comparison

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SAP Analytics Hub

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Executive SummaryUpdated on Jan 1, 2025

ThoughtSpot and SAP Analytics Hub are two competing analytics platforms in the analytics sector. ThoughtSpot seems to have the upper hand with its innovative and user-friendly search-driven analytics, while SAP Analytics Hub excels in robust integration capabilities with existing SAP infrastructures.

Features: ThoughtSpot's search-driven analytics allow users to generate insights quickly without complex queries. Its AI features enable swift creation of relevant data visuals. The platform facilitates ad hoc data exploration and easy-to-use search capabilities for users without technical expertise. SAP Analytics Hub excels in integrating multiple analytics tools and managing extensive data landscapes. Its interface and ease of integrating with other SAP products enhance its functionality. The system ensures data consistency and supports extensive data volumes, making it valuable for large enterprises.

Room for Improvement: ThoughtSpot could enhance its reporting capabilities to match more comprehensive platforms. Improving its ability to handle real-time data streams could broaden its applicability. Enhancing its integration capabilities with third-party non-SAP platforms could increase its competitiveness. SAP Analytics Hub may benefit from simplifying its setup process, as integration requirements can be complex. Improving its user interface for non-technical users could make it more accessible. Increasing flexibility in pricing models could attract smaller businesses.

Ease of Deployment and Customer Service: ThoughtSpot excels in rapid deployment, requiring minimal technical expertise, and is known for proactive customer service. SAP Analytics Hub deployment may require more time due to complex integration, but its established support structures provide assistance and offset any setup challenges.

Pricing and ROI: ThoughtSpot is noted for competitive setup costs and quick ROI due to low initial expenses and fast implementation. SAP Analytics Hub may involve higher upfront costs due to its complex deployment but offers significant ROI over time, especially when used with existing SAP systems. ThoughtSpot provides a faster financial return, whereas SAP Analytics Hub justifies its cost through extensive capabilities for SAP-integrated businesses.

To learn more, read our detailed SAP Analytics Hub vs. ThoughtSpot Report (Updated: December 2025).

SAP Analytics Hub vs. ThoughtSpot

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP Analytics Hub

Ranking in BI (Business Intelligence) Tools

30th

Average Rating

7.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (50th)

ThoughtSpot

Ranking in BI (Business Intelligence) Tools

10th

Average Rating

8.0

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Visualization (8th), Embedded BI (4th)

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of SAP Analytics Hub is 0.8%, up from 0.3% compared to the previous year. The mindshare of ThoughtSpot is 1.5%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
ThoughtSpot	1.5%
SAP Analytics Hub	0.8%
Other	97.7%

BI (Business Intelligence) Tools

Featured Reviews

Nitesh Agrawal

Director & Co-Owner at InfraBeat Technologies Pvt. Ltd.

Integration and security have improved, but search functionality and clarity of future direction need enhancement

The search function in SAP Analytics Hub is not effective. When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics Hub. Nowadays, we are using the Data Sphere integrators available with Amazon, Azure, and Google Cloud. The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that.

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Sushma Polavarapu

Sr Data Analytics Consultant at Capgemini

Creates user-friendly analysis environments for large datasets

The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"As a partner, I can mention something positive about SAP Analytics Hub: its products are tightly integrated, so the business context of data is retained in the analytics solution, and that's the main advantage."

"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."

"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."

"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."

"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."

"This product provides good reports using a single pane of glass."

"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."

"The ability to do ad hoc explorations of data has been most valuable."

"ThoughtSpot is much easier to work with and maintain than other BI solutions, and it significantly reduces costs related to manual labor."

"It's easy to drill down or expand data to get more details right out of the box."

"The main core of ThoughtSpot is to create models, connect data pipelines, and create business models and dashboards on top of them."

"The scalability is good."

"The point which I found to be a strength point for Domo was collaboration while building dashboards and pipelines, and the volume of data it used to handle."

"It is easy to set up the solution."

"Stability is very important, and ThoughtSpot performs well."

More ThoughtSpot pros

Cons

"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."

"The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that."

"The technical support for Analytics Hub is limited and could be improved."

"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."

"The interface can be simplified because it is not a user-friendly experience."

"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."

"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."

"A customized visualization is lacking in this product."

"The customer service and support are not good. I stopped opening tickets due to insufficient and untimely responses."

"The support team gets a six out of ten. They are not as proactive."

"Some areas for improvement include the pixel-perfect dashboards, which are not as refined as those in Tableau."

"The prediction model needs improvement. While NLQ is working perfectly fine and the data understanding capabilities of ThoughtSpot are good, there is room for improvement."

"Some areas for improvement include the pixel-perfect dashboards, which are not as refined as those in Tableau."

"I encountered limitations mainly around UI and dashboard configuration."

"The most difficult thing I found is that it only deals with the files and does not have direct connectivity to databases."

More ThoughtSpot cons

Pricing and Cost Advice

"The product is expensive."

"It is an expensive solution."

"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."

"The pricing is reasonable."

"I give the pricing a six out of ten."

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Top Industries

By visitors reading reviews

Manufacturing Company

15%

Transportation Company

Retailer

Financial Services Firm

18%

Computer Software Company

10%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	3
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	1
Large Enterprise	13

Questions from the Community

What is your experience regarding pricing and costs for SAP Analytics Hub?

The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.

What needs improvement with SAP Analytics Hub?

What advice do you have for others considering SAP Analytics Hub?

When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics ...

What is your experience regarding pricing and costs for ThoughtSpot?

The pricing is on the higher end but reasonable for what ThoughtSpot offers.

What needs improvement with ThoughtSpot?

There should be a free version of it for people to learn easily so that they get adapted easily and get used to supporting the Domo community, which is something very important. The certification c...

What is your primary use case for ThoughtSpot?

I had some experience with ThoughtSpot. It was a very limited use case, as I was just a part of a POC, so I cannot really comment.

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Product Reports

SAP Analytics Hub

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Download ThoughtSpot product report

Overview

SAP Analytics Hub simplifies access to analytics scattered across multiple heterogeneous environments. The solution recommends the best analytics to fit personalized needs and grants users with actionable insights without compromising agility.

SAP

ThoughtSpot is a powerful business intelligence tool that allows easy searching and drilling into data. Its ad hoc exploration and query-based search features are highly valued, and it is easy to set up, stable, and scalable.

The solution is used for reporting purposes, self-service BI, and embedding into other applications for customers to do self-service analytics. It helps businesses with metrics, KPIs, and important insights by sourcing data from various sources into one golden source and visualizing it in an easy way for the business to consume. The pricing model is ideal, charging for data rather than the number of users.

Sample Customers

STIB-MIVB

Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs

SAP Analytics Hub vs. ThoughtSpot