Try our new research platform with insights from 80,000+ expert users

Salesforce Marketing Cloud vs Siebel Marketing Resource Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Marketing Cloud
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
58
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
Siebel Marketing Resource M...
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Resource Management (13th)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Salesforce Marketing Cloud is designed for Social CRM and holds a mindshare of 12.6%, up 10.9% compared to last year.
Siebel Marketing Resource Management, on the other hand, focuses on Marketing Resource Management, holds 4.4% mindshare, up 4.0% since last year.
Social CRM
Marketing Resource Management
 

Featured Reviews

ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…
Use Siebel Marketing Resource Management?
Share your opinion
report
Use our free recommendation engine to learn which Social CRM solutions are best for your needs.
860,168 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Educational Organization
28%
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
Ask a question
Earn 20 points
 

Also Known As

ExactTarget
No data available
 

Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Hover Automotive India Pvt. Ltd., Southwest Airlines Co., Lawn Tennis Association, Grupo Arcor, BoxFusion, ec4u expert consulting AG, Telekom Deutschland GmbH, SMSA Express Transportation Company Ltd., Smiles S.A.
Find out what your peers are saying about Sprinklr, Salesforce, Qualtrics and others in Social CRM. Updated: June 2025.
860,168 professionals have used our research since 2012.