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Reltio Cloud vs ZoomInfo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Reltio Cloud
Ranking in AI Data Analysis
4th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
16
Ranking in other categories
Cloud Master Data Management (MDM) (2nd), AI Customer Experience Personalization (8th)
ZoomInfo
Ranking in AI Data Analysis
9th
Average Rating
8.2
Number of Reviews
16
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Mindshare comparison

As of May 2026, in the AI Data Analysis category, the mindshare of Reltio Cloud is 0.6%, down from 15.9% compared to the previous year. The mindshare of ZoomInfo is 0.5%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Reltio Cloud0.6%
ZoomInfo0.5%
Other98.9%
AI Data Analysis
 

Featured Reviews

reviewer2826747 - PeerSpot reviewer
Data Domain Lead at a government with 10,001+ employees
Unified data has created trusted golden records but complex AI matching still needs clearer control
Reltio Cloud has greatly enhanced our data management, and I acknowledge there are areas where our team continues to face challenges. Specifically, the AI-based matching feature operates like a black box, making it difficult to understand why certain records are matched or not matched accurately. If there could be better visual debugging and clarity regarding why records are matched, it would significantly aid our decision-making process. The technical configuration, particularly regarding data models and rule matching, can be overly complex for business users, hence a more user-friendly approach, with simplified guidelines, would be incredibly beneficial. Additionally, data stewardship can present complexities, and clearer actions can facilitate addressing these challenges. Performance issues can arise with larger data models and numerous data sources impacting system use, hence enhancements in optimization and ready-to-use features for complex configurations are essential. Pricing can also be convoluted; therefore, a clearer cost model would aid users in comprehending the structure. While data lineage has its merits, it is complex to interpret; thus, improved visualization would greatly benefit users. Ultimately, technical complexity emerges as the primary challenge we face, revealing opportunities for improvement.
VM
Digital Marketing Manager at Swissport Brasil Ltda.
Targeted prospecting has increased campaign success and accelerates pipeline growth
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The survivorship feature is great because we can define it, prioritize the sources, and only allow those sources to survive when making the golden record."
"It is very easy to learn. The"
"Reltio Cloud offers advantages over competitors, including a dashboard with a good amount of detail that looks significantly better than Informatica or Stibo."
"The solution saves 30% to 40% of our time."
"The most valuable feature of Reltio Cloud is the customization we can make in its functionality."
"The cloud feature is very beneficial, and the scalability performance feature is excellent."
"The matching feature of Reltio Cloud is highly effective compared to many other tools available. Additionally, it is almost ready to use out-of-the-box, reducing the implementation time."
"Reltio Cloud has positively impacted my organization by reducing the amount of manual effort needed and making it easy to manage downstream systems."
"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."
"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."
"The best features are all the tools on the back end that help me filter for the prospects that I'm trying to reach, saving me a lot of time and enabling me to book more meetings, generating more opportunities for our sales team and therefore more revenue."
"Overall, it is a great tool, very easy to use, user-friendly, and cost-effective."
"The overall product is fantastic and it serves its purpose."
"The tool is easily accessible."
"The solution saves us time and money."
"One other thing I have noticed about ZoomInfo's features is that I appreciate their focus on intent data and how they are trying to surface accounts that are more in market, using a bunch of different data sources for that."
 

Cons

"The solution's UI could be enhanced, and its record filtering could be expanded."
"Reltio Cloud can be improved by providing the possibility to connect with other connectors and databases such as Snowflake, Databricks, and eventually with Azure Data Factory."
"Sometimes, the service goes down for maintenance or when we run a lot of jobs so things get pushed to the queue and results don't get delivered on time."
"The deployment is difficult."
"We need manual data modeling and configuration to tailor the platform to our requirements."
"Ultimately, technical complexity emerges as the primary challenge we face, revealing opportunities for improvement."
"AI features should be introduced in Reltio more."
"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."
"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."
"I think ZoomInfo can be improved by getting the accuracy closer to 99%, as I mentioned it's about 95% accurate, but we do run the information through a secondary source just to validate the bounces, so that would just be great for us and I wouldn't have to run the information through another tool."
"Most of the time the accuracy is definitely there, although there are instances where it was a company number rather than the actual person, and some information was outdated, such as when the person's name or information reflects someone who has already retired from the company, yet the system still listed that information."
"ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo."
"The team should look into enriching their database, especially for the European and Middle East region."
"Most of the time the information is old."
"The pricing is way too high."
"The implementation process must be improved."
 

Pricing and Cost Advice

Information not available
"The pricing is moderate."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
report
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
10%
Healthcare Company
7%
Construction Company
17%
Financial Services Firm
17%
Outsourcing Company
9%
Marketing Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise13
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise13
 

Questions from the Community

What needs improvement with Reltio Cloud?
In future updates of Reltio Cloud, I would like to see features such as AI for match and merge, which can create predefined AI address doctors and match and merge for customer data, easily integrat...
What is your primary use case for Reltio Cloud?
I use Reltio Cloud for customer data management, specifically for C-MDM purposes.
What advice do you have for others considering Reltio Cloud?
Reltio Cloud was not purchased through AWS Marketplace or directly from the vendor. It was already available in my company at that time, so I used the system to showcase its capabilities. What coul...
What is your experience regarding pricing and costs for ZoomInfo?
My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.
What needs improvement with ZoomInfo?
I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information. Organizational charts are sometimes inc...
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is prospecting, which has been a useful tool to bring in new leads. For prospecting with ZoomInfo, I have been able to target specific industries and have found the ri...
 

Comparisons

 

Also Known As

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RingLead
 

Overview

 

Sample Customers

iMiDiA, Slalom, MeritDirect, Cognizant
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about Reltio Cloud vs. ZoomInfo and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.