Reltio Cloud vs ZoomInfo comparison

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Reltio Cloud

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Executive Summary

We performed a comparison between Reltio Cloud and ZoomInfo based on real PeerSpot user reviews.

Find out in this report how the two AI Data Analysis solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Reltio Cloud vs. ZoomInfo Report (Updated: September 2026).

Reltio Cloud vs. ZoomInfo

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Helped 915,341 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Reltio Cloud

Ranking in AI Data Analysis

14th

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Cloud Master Data Management (MDM) (4th), AI Customer Experience Personalization (20th)

ZoomInfo

Ranking in AI Data Analysis

16th

Average Rating

8.2

Number of Reviews

Ranking in other categories

Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)

Mindshare comparison

As of October 2026, in the AI Data Analysis category, the mindshare of Reltio Cloud is 0.4%, down from 11.3% compared to the previous year. The mindshare of ZoomInfo is 0.4%. It is calculated based on PeerSpot user engagement data.

AI Data Analysis Mindshare Distribution
Product	Mindshare (%)
Reltio Cloud	0.4%
ZoomInfo	0.4%
Other	99.2%

AI Data Analysis

Featured Reviews

reviewer2826747

Data Domain Lead at a government with 10,001+ employees

Unified data has created trusted golden records but complex AI matching still needs clearer control

Reltio Cloud has greatly enhanced our data management, and I acknowledge there are areas where our team continues to face challenges. Specifically, the AI-based matching feature operates like a black box, making it difficult to understand why certain records are matched or not matched accurately. If there could be better visual debugging and clarity regarding why records are matched, it would significantly aid our decision-making process. The technical configuration, particularly regarding data models and rule matching, can be overly complex for business users, hence a more user-friendly approach, with simplified guidelines, would be incredibly beneficial. Additionally, data stewardship can present complexities, and clearer actions can facilitate addressing these challenges. Performance issues can arise with larger data models and numerous data sources impacting system use, hence enhancements in optimization and ready-to-use features for complex configurations are essential. Pricing can also be convoluted; therefore, a clearer cost model would aid users in comprehending the structure. While data lineage has its merits, it is complex to interpret; thus, improved visualization would greatly benefit users. Ultimately, technical complexity emerges as the primary challenge we face, revealing opportunities for improvement.

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Votoc Maisha

Digital Marketing Manager at Swissport Brasil Ltda.

Targeted prospecting has increased campaign success and accelerates pipeline growth

The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Reltio Cloud has introduced a single source of truth, a solution to issues caused by teams sharing data via email and losing track of the latest updates, and as a result, up to 97-78% of operations now have a clearer view, allowing us to focus more on enhancing our operations rather than rectifying data discrepancies, thus productivity has surged, leading to significant cost reductions, with my estimate being over a million dollars in savings within the last few months, enabling faster decision-making and real-time data access without the need for manual compilation."

"There are default limitations and considerations. For instance, Reltio can store a maximum of 200 values for a single attribute. If your data exceeds this limit, you can request Reltio support to increase the limit. However, be aware that increasing this limit may impact performance, potentially slowing down data loading times."

"Its user interface is different from that of other MDM solutions like Informatica"

"The survivorship feature is great because we can define it, prioritize the sources, and only allow those sources to survive when making the golden record."

"Reltio Cloud has positively impacted my organization because we were able to promote our data and sell data to our customers."

"The cloud feature is very beneficial, and the scalability performance feature is excellent."

"The most valuable feature is real-time synchronization. You can see the events as soon as they are posted within a couple of fraction seconds."

"The solution saves 30% to 40% of our time."

More Reltio Cloud pros

"It is a stable product."

"ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue."

"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."

"The data provided is really rich and the email and phone number effectiveness rate have been astonishing."

"The solution saves us time and money."

"The overall product is fantastic and it serves its purpose."

"Overall, it is a great tool, very easy to use, user-friendly, and cost-effective."

"ZoomInfo has impacted my organization positively because with our new partnership, we were able to add thousands of contacts that we never would have had otherwise, and it's been huge on getting our messaging out and really been the backbone behind our marketing."

More ZoomInfo pros

Cons

"The solution's UI could be enhanced, and its record filtering could be expanded."

"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."

"What could be improved about Reltio Cloud was minimal."

"We need manual data modeling and configuration to tailor the platform to our requirements."

"There are many issues. For example, sometimes, errors related to tokenization occur while creating a match rule."

"Reltio Cloud can be improved by providing the possibility to connect with other connectors and databases such as Snowflake, Databricks, and eventually with Azure Data Factory."

"The support team is slow to respond when we need assistance with workflow deployments. We must rely on their availability and contact them to receive the required JAR files."

"The customer support is adequate, but not exceptional."

More Reltio Cloud cons

"We face difficulty while collecting data from small companies."

"I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information."

"Most of the time the accuracy is definitely there, although there are instances where it was a company number rather than the actual person, and some information was outdated, such as when the person's name or information reflects someone who has already retired from the company, yet the system still listed that information."

"The team should look into enriching their database, especially for the European and Middle East region."

"The implementation process must be improved."

"Most of the time the information is old."

"A data cleanup feature within the admin tool would be helpful."

"The product's setup process could be easy to understand for new users."

More ZoomInfo cons

Pricing and Cost Advice

Information not available

"The pricing is moderate."

"The tool costs around 10-15 dollars a month. It is a bit expensive."

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Top Industries

By visitors reading reviews

Manufacturing Company

12%

Financial Services Firm

11%

Outsourcing Company

Computer Software Company

Construction Company

16%

Financial Services Firm

16%

Outsourcing Company

13%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	13

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	3
Large Enterprise	14

Questions from the Community

What needs improvement with Reltio Cloud?

In future updates of Reltio Cloud, I would like to see features such as AI for match and merge, which can create predefined AI address doctors and match and merge for customer data, easily integrat...

What is your primary use case for Reltio Cloud?

I use Reltio Cloud for customer data management, specifically for C-MDM purposes.

What advice do you have for others considering Reltio Cloud?

Reltio Cloud was not purchased through AWS Marketplace or directly from the vendor. It was already available in my company at that time, so I used the system to showcase its capabilities. What coul...

What is your experience regarding pricing and costs for ZoomInfo?

My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.

What needs improvement with ZoomInfo?

I am not entirely sure if ZoomInfo includes mail campaign sharing capability, but if it does not, I think having AI call agents to create segments of contact numbers could be helpful. This would al...

What is your primary use case for ZoomInfo?

My main use case for ZoomInfo is finding information about targeted companies, client information, and their revenue based on industry while working in a service consulting company. This allows us ...

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Product Reports

Reltio Cloud

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Download ZoomInfo product report

Also Known As

No data available

RingLead

Overview

Reltio Cloud excels in Master Data Management (MDM), offering real-time data synchronization and a unified data view across diverse sources. Praised for its scalable architecture and user-friendly interface, it enhances operational efficiency and compliance management, making it ideal for handling large volumes of data and improving organizational productivity.

Reltio

ZoomInfo offers robust features such as customizable filters, accurate contact data, and seamless CRM integrations, enhancing prospecting capabilities and business processes.

ZoomInfo empowers organizations by providing real-time updates and comprehensive search options tailored for specific roles and industries. The tool is highly valued for its integration with platforms like LinkedIn and SalesLoft, which enriches marketing initiatives and assists in managing account-based prospecting effectively. Despite its high 99% data accuracy rate, there are areas for enhancement, particularly in Europe and the Middle East. Adding user-friendly and affordable options could make it more attractive to smaller companies. Addressing data accuracy and ensuring better integration with other tools remains a potential growth area.

What are the primary features of ZoomInfo?

Customizable Filters: Target specific roles and industries with precision.
Accurate Contact Information: Access reliable email and phone details.
Real-Time Data Updates: Stay informed with the latest data.
CRM Integrations: Streamline processes with seamless CRM connections.
Advanced Search Options: Efficiently discover and target prospects.
Organization Hierarchy: Understand organizational structures for better targeting.

What benefits should users look for when reviewing?

Efficiency in Prospecting: Save time with integrated prospecting tools.
Revenue Growth: Enhance marketing efforts leading to increased revenue.
Data Accuracy: Reliable data supports better decision-making.
Enhanced Marketing Capabilities: Utilize intent data for improved targeting.

In industries like sales and marketing, ZoomInfo is implemented to support prospecting and lead generation efforts. Businesses leverage its filtering and integration features to obtain vital contact information and set email alerts for industry developments. It aids outbound marketing by effectively managing account-based prospecting and providing insights into visitor tracking and intent data.

Sample Customers

iMiDiA, Slalom, MeritDirect, Cognizant

Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv

Reltio Cloud vs. ZoomInfo