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Reltio Cloud vs ZoomInfo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Reltio Cloud
Ranking in AI Data Analysis
3rd
Average Rating
8.6
Reviews Sentiment
7.6
Number of Reviews
12
Ranking in other categories
Cloud Master Data Management (MDM) (2nd), AI Customer Experience Personalization (7th)
ZoomInfo
Ranking in AI Data Analysis
9th
Average Rating
8.0
Number of Reviews
13
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Mindshare comparison

As of January 2026, in the AI Data Analysis category, the mindshare of Reltio Cloud is 1.2%, down from 18.7% compared to the previous year. The mindshare of ZoomInfo is 0.4%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Market Share Distribution
ProductMarket Share (%)
Reltio Cloud1.2%
ZoomInfo0.4%
Other98.4%
AI Data Analysis
 

Featured Reviews

AG
Human Resources Head at AN INFOSYSTEMS BV
Consulting team maximizes cloud features while seeking workflow improvements
We are quite satisfied with the solution. The only issue we face is with the workflow feature. Every time we need to deploy our workflows, we must contact the Reltio Support Center. We have to rely on their availability and write to them to receive the required JAR files. They are slow to respond to these requests.
Daniel Mitchell - PeerSpot reviewer
Manager at PeerSpot
Integration with professional networks has optimized contact sourcing and outreach strategies
The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts. I also love the feature that enables me to see who's more likely to respond via email or via call. It's not always 100% accurate but it helps me level up and do the right method of outreach to the right person. Additionally, I love the integration features that I can easily integrate with the software that I need such as SalesLoft, so I can quickly import the contacts. ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Its user interface is different from that of other MDM solutions like Informatica"
"There are default limitations and considerations. For instance, Reltio can store a maximum of 200 values for a single attribute. If your data exceeds this limit, you can request Reltio support to increase the limit. However, be aware that increasing this limit may impact performance, potentially slowing down data loading times."
"It is a scalable product, and the scalability is good. We can configure users."
"The most valuable feature of Reltio Cloud is the customization we can make in its functionality."
"The survivorship feature is great because we can define it, prioritize the sources, and only allow those sources to survive when making the golden record."
"The solution saves 30% to 40% of our time."
"The matching feature of Reltio Cloud is highly effective compared to many other tools available. Additionally, it is almost ready to use out-of-the-box, reducing the implementation time."
"The cloud feature is very beneficial, and the scalability performance feature is excellent."
"The tool is easily accessible."
"The technical support team has been very responsive and helpful."
"Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research."
"It is a stable product."
"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."
"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."
"The best features are all the tools on the back end that help me filter for the prospects that I'm trying to reach, saving me a lot of time and enabling me to book more meetings, generating more opportunities for our sales team and therefore more revenue."
"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."
 

Cons

"We need manual data modeling and configuration to tailor the platform to our requirements."
"Sometimes, the service goes down for maintenance or when we run a lot of jobs so things get pushed to the queue and results don't get delivered on time."
"The support team is slow to respond when we need assistance with workflow deployments. We must rely on their availability and contact them to receive the required JAR files."
"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."
"The download process can be quite slow"
"AI features should be introduced in Reltio more."
"The deployment is difficult."
"The solution's UI could be enhanced, and its record filtering could be expanded."
"The pricing is way too high."
"The implementation process must be improved."
"A data cleanup feature within the admin tool would be helpful."
"The team should look into enriching their database, especially for the European and Middle East region."
"We face difficulty while collecting data from small companies."
"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."
"The product's setup process could be easy to understand for new users."
"Most of the time the information is old."
 

Pricing and Cost Advice

Information not available
"The tool costs around 10-15 dollars a month. It is a bit expensive."
"The pricing is moderate."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
13%
Manufacturing Company
10%
Healthcare Company
7%
Financial Services Firm
21%
Computer Software Company
12%
Outsourcing Company
10%
Transportation Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise8
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise11
 

Questions from the Community

What needs improvement with Reltio Cloud?
We are quite satisfied with the solution. The only issue we face is with the workflow feature. Every time we need to deploy our workflows, we must contact the Reltio Support Center. We have to rely...
What is your primary use case for Reltio Cloud?
We are currently using Reltio Cloud. We are consultants based in Europe, and we are using it for ourselves and our clients.
What advice do you have for others considering Reltio Cloud?
Our team consists of 35 plus members spread across India, Vietnam, and Portugal in Europe. The solution runs on AWS Cloud and is a well-known platform. TIBCO EBX has suffered some losses last year....
What is your experience regarding pricing and costs for ZoomInfo?
Regarding the experience with pricing, setup cost, and licensing, I need to check with the procurement team as I am not sure about this.
What needs improvement with ZoomInfo?
ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo.
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is to get the buyer details like the email ID. If I need to sell my software services to, let's say, Samsung, I find out who is the appropriate manager there and, if I...
 

Comparisons

 

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Overview

 

Sample Customers

iMiDiA, Slalom, MeritDirect, Cognizant
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about Reltio Cloud vs. ZoomInfo and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.