Informatica Intelligent Data Management Cloud (IDMC) vs Reltio Cloud comparison

Informatica and Reltio are both solutions in the Cloud Master Data Management (MDM) category. Informatica is ranked #1 with an average rating of 7.8, while Reltio is ranked #2 with an average rating of 8.7. Informatica holds a 24.7% mindshare in CMDM, compared to Reltio’s 16.9% mindshare. Additionally, 93% of Informatica users are willing to recommend the solution, compared to 100% of Reltio users who would recommend it.

Informatica Intelligent Dat...

Read 185 Informatica Intelligent Data Management Cloud (IDMC) reviews

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2,879 Comparison Views

93% willing to recommend

Reltio Cloud

Read 12 Reltio Cloud reviews

2,120 Views
1,675 Comparison Views

100% willing to recommend

Informatica Intelligent Dat...

Reltio Cloud

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Executive SummaryUpdated on Apr 6, 2025

Informatica Intelligent Data Management Cloud and Reltio Cloud compete in the data management category. IDMC enjoys an advantage in pricing and support, appealing to cost-conscious buyers, while Reltio Cloud has a competitive edge with its advanced features.

Features: IDMC offers comprehensive data integration, seamless cloud-native architecture, and robust data governance tools. Reltio Cloud focuses on data quality management, seamless integration, and mastering multi-domain data, excelling in managing complex data relationships.

Room for Improvement: IDMC could enhance its advanced features and integration capabilities, improve customer engagement, and boost real-time capabilities. Reltio Cloud can refine its deployment model, expand user interface features, and address price sensitivity for smaller organizations.

Ease of Deployment and Customer Service: Reltio Cloud boasts a streamlined deployment model and proactive customer support, making it slightly quicker to implement along with a more engaged service experience. IDMC delivers a flexible deployment model with reliable customer service.

Pricing and ROI: IDMC is cost-effective, providing impressive ROI through attractive pricing and supportive services. Reltio Cloud, despite a higher initial investment, offers a strong return on premium features, suitable for organizations needing sophisticated data management solutions.

To learn more, read our detailed Informatica Intelligent Data Management Cloud (IDMC) vs. Reltio Cloud Report (Updated: September 2025).

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC) vs. Reltio Cloud

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Informatica Intelligent Dat...

Ranking in Cloud Master Data Management (MDM)

1st

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

185

Ranking in other categories

Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)

Reltio Cloud

Ranking in Cloud Master Data Management (MDM)

2nd

Average Rating

8.6

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Cloud Master Data Management (MDM) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 24.7%, down from 34.0% compared to the previous year. The mindshare of Reltio Cloud is 16.9%, up from 15.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Master Data Management (MDM) Market Share Distribution
Product	Market Share (%)
Informatica Intelligent Data Management Cloud (IDMC)	24.7%
Reltio Cloud	16.9%
Other	58.400000000000006%

Cloud Master Data Management (MDM)

Q&A Highlights

it_user545286

Principal Software Systems Engineer at a tech services company with 5,001-10,000 employees

Dec 09, 2016

Reltio: Question about Master Data Management Capabilities

Riversand technology is leader in the MDM space and makes a product called MDMcenter. Gartner and Forrester put these guys in a leader and visionary quadrant topping Informatica, oracle, and sap. They have a product used by many fortune 1000s and multinational companies. I have rolled out MDM solutions for a bunch of customers using different platforms and Riversand's is the best. They have cloud based and on premise solutions. It can scale from small projects to biggest implementations of the planet, different geographies/locations, langauges and near infinite entities. Their licensing can vary based on required modules; but they offer Matching, Deduplication, Searching, Workflow, Modeling, Analytics, Integration, Domain / cross-domain, Governance tools to change / commit / rollback. The applications modeling and framework is flexible so it can handle any domain, product, retail, manufacturing, customer, vendor, finance, investment vehicles, jewelry, oil and gas, person, auto, high tech, oil gas, fast food, grocery, etc. Hands down this is best product in its class. It's top shelf. Given the choice and having used other products, I'd choice Riversand over the other competing products. If you didn't check them out yet, you definitely should.

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Featured Reviews

SaurabhGaonshindhe

Principle Cloud Engineer at Sector 125

Modular structure and AI features stream new reporting processes

One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.

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Samudra Som

Quality Assurance Test Engineer at Concept Software & Services INC

Provides master data management and has a good UI and support

I was working with Reltio Cloud on a project for a car retail company. This company needed to create a master data repository, a "golden copy," that would consolidate all customer and vehicle information from their various sources. The company had a front-end application in its stores where customers could provide their details and a web page where customers could schedule test drives. All these customer details were captured through different applications and fed into Reltio via real-time and batch processes. My role involved verifying that the ETL processes were working correctly and that the data was being loaded into Reltio properly. I ensured that the MDM was accurate by checking the match and merge rules and that the golden copy of the customer data was correctly created based on these rules. To perform these validations, I used the Reltio UI to log in, sample the golden copies of customer profiles, and confirm that the profiles included all relevant source details and attribute values. I also checked that the attribute values adhered to the survivorship rules established in Reltio.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Informatica Persistent Data Masking can mask production data for different users, ensuring that only authorized individuals can access sensitive information."

"The most valuable feature of Informatica Axon is features, interfaces, and data mapping. It represents clusters nicely."

"Informatica MDM's most valuable feature is the interconnection between multiple Master Data domains."

"It has been leading the market with hierarchy management and all the different match concepts and algorithms. They're very robust."

"The solution's scalability is high."

"I have rated the stability a ten out of ten due to a high level of satisfaction."

"What I like best about Informatica MDM is its structured, table-based approach. Unlike Reltio, where data is only visible through the UI and cloud-based, the solution allows access to normalized tables. This means I can directly query and see data in each table. For instance, I can easily get all customer details from the customer table. However, for more complex queries, like seeing all customer interactions with the organization, some SQL knowledge is needed to join different tables and retrieve the details."

"The governance process was fully manual before, but Axon helped us configure those processes, giving us more visibility, transparency, and control over the data."

More Informatica Intelligent Data Management Cloud (IDMC) pros

"The solution saves 30% to 40% of our time."

"The most valuable feature is real-time synchronization. You can see the events as soon as they are posted within a couple of fraction seconds."

"We can store the data and enrich it from multiple sources."

"Its user interface is different from that of other MDM solutions like Informatica"

"The cloud feature is very beneficial, and the scalability performance feature is excellent."

"The matching feature of Reltio Cloud is highly effective compared to many other tools available. Additionally, it is almost ready to use out-of-the-box, reducing the implementation time."

"The most valuable feature of Reltio Cloud is the customization we can make in its functionality."

"It is very easy to learn. The"

More Reltio Cloud pros

Cons

"There could be a lot more application integration."

"One thing Informatica could improve is the way IPUs are used. Each customer purchases a certain amount of IPUs per month, but you can use more or less than that defined quantity. The only problem is if you don't use the all your IPUs, they don't carry over into the next month. I think customers should have the ability to transfer unused IPUs into the next month or year. This improvement could help give customers more flexibility, especially since cloud solutions need flexibility in how we use and pay for them."

"Informatica's issue is the licensing. Right now, there are a lot of new gen MDMs that are offering a lot in a single licensing model."

"Performance also needs to be significantly improved, especially when connecting to SFDC for read and write operations."

"The integration could be a bit better. The process is something new."

"The tool's performance is an area that should be given further consideration."

"User/group administration could use improvement."

"Though EDC has maximum coverage, a few things were not available to scan, but I think EDC is evolving to address this issue."

More Informatica Intelligent Data Management Cloud (IDMC) cons

"Sometimes, the service goes down for maintenance or when we run a lot of jobs so things get pushed to the queue and results don't get delivered on time."

"The support team is slow to respond when we need assistance with workflow deployments. We must rely on their availability and contact them to receive the required JAR files."

"The download process can be quite slow"

"Initially, the UI was limited in features."

"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."

"There is some lag in developing new features for specific business requirements. If a new feature is needed, we have to raise a request in the developer portal through the IDEA portal. This process takes time to develop, which can be a drawback when immediate business needs arise."

"AI features should be introduced in Reltio more."

"The deployment is difficult."

More Reltio Cloud cons

Pricing and Cost Advice

"I rate the product's pricing a nine on a scale of one to ten, where one is low price, and ten is high price."

"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."

"I have heard from customers that the product comes with a huge license cost."

"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."

"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."

"The pricing is high compared to other tools on the market."

"I rate the product's pricing a five on a scale of one to ten, where one is cheap and ten is expensive."

"The solution's pricing model is easy, but it is very expensive."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

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Answers from the Community

it_user545286

Principal Software Systems Engineer at a tech services company with 5,001-10,000 employees

Dec 9, 2016

Reltio: Question about Master Data Management Capabilities

2 out of 7 answers

it_user348246

Architect at a tech services company with 51-200 employees

Dec 8, 2016

If you buy InfoSphere MDM Domain Hub Standard Edition you can use following products: IBM Process Server Standard v8.5.6 IBM Process Server Standard for Non-production Environment v8.5.6 IBM Process Center Standard v8.5.6 IBM Process Designer v8.5.6 IBM Content Integrator v8.6 IBM DB2 Enterprise Server Edition v10.5 IBM Cognos Business Intelligence V10.2.2.0 IBM InfoSphere Information Server Enterprise v11.5 IBM Integration Bus Healthcare Pack v3.0.0.0 IBM Integration Bus Express Edition v9.0.0.3 IBM Watson Explorer v10.0 IBM Rational Application Developer for WebSphere Software v9.5 IBM WebSphere Application Server Network Deployment v8.5.5 IBM WebSphere Application Server Base v8.5.5 IBM WebSphere MQ v8.0 IBM WebSphere Portal Server v8.5 IBM Installation Manager & IBM Packaging Utility for Rational Software Development Platform v1.8 IBM Security Directory Server v6.4.0.0 For IBM InfoSphere Master Data Management Enterprise Edition you can use also: IBM InfoSphere Big Match for Hadoop v11.5 InfoSphere Information Server contains both DataStage (ETL engine) and QualityStage (DQ components which are fully integrated with ETL). You could always check which products are provided in license on Software License Portal (http://www-03.ibm.com/software/sla/sladb.nsf/search)

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it_user311469

Works at Deloitte

Dec 8, 2016

Will do but can you help me out with my groceries for this week ? ( please stop sending me these emails. I am a professional not a volunteer) Sent from my iPhone

Read full answer

See all 7 answers

Top Industries

By visitors reading reviews

Financial Services Firm

15%

Manufacturing Company

10%

Computer Software Company

10%

Insurance Company

Financial Services Firm

14%

Computer Software Company

14%

Manufacturing Company

11%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	42
Midsize Enterprise	24
Large Enterprise	134

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	8

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

See all answers

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

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What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

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What needs improvement with Reltio Cloud?

We are quite satisfied with the solution. The only issue we face is with the workflow feature. Every time we need to deploy our workflows, we must contact the Reltio Support Center. We have to rely...

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What is your primary use case for Reltio Cloud?

We are currently using Reltio Cloud. We are consultants based in Europe, and we are using it for ourselves and our clients.

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What advice do you have for others considering Reltio Cloud?

Our team consists of 35 plus members spread across India, Vietnam, and Portugal in Europe. The solution runs on AWS Cloud and is a well-known platform. TIBCO EBX has suffered some losses last year....

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Comparisons

Informatica PowerCenter vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

Microsoft Purview Data Governance vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

Azure Data Factory vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 3% of the time

Collibra Governance vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 3% of the time

TIBCO EBX vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 3% of the time

More Informatica Intelligent Data Management Cloud (IDMC) Competitors

TIBCO EBX vs Reltio Cloud

Compared 26% of the time

Stibo STEP MDM vs Reltio Cloud

Compared 11% of the time

Semarchy xDM vs Reltio Cloud

Compared 11% of the time

SAP Master Data Governance vs Reltio Cloud

Compared 9% of the time

Profisee vs Reltio Cloud

Compared 7% of the time

More Reltio Cloud Competitors

Product Reports

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC)

October 2025

Informatica Intelligent Data Management Cloud (IDMC) report

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Buyer's Guide

Reltio Cloud

October 2025

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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration

No data available

Overview

Informatica Intelligent Data Management Cloud (IDMC) integrates data quality, governance, and integration with flexible architecture. It supports multiple domains and a data models repository, delivering AI-enhanced data management across cloud-native platforms.

IDMC provides seamless integration and governance capabilities that support diverse data environments. Its comprehensive suite includes customizable workflows, data profiling, and metadata management. AI features, a data marketplace, and performance scalability enhance data management. While its interface poses challenges, its robust matching and cloud-native integration facilities are essential for complex data ecosystems. Users employ IDMC for connecting systems, ensuring data quality, and supporting data compliance but seek better pre-built rules, services, and improved connectivity, especially with platforms like Salesforce. Licensing, cost, and added AI functionalities are areas for potential refinement.

What are the key features of IDMC?

Data Quality and Integration: Seamless integration ensures data accuracy across platforms.
Metadata Management: Comprehensive metadata management supports data governance.
AI Capabilities: AI features enhance automation and decision-making processes.
Data Marketplace: Facilitates easy access to data across the organization.
Performance Scalability: Scales performance efficiently to meet growing data demands.

What benefits should be expected from IDMC?

Enhanced Data Management: Offers robust tools for data governance and quality.
Improved Integration: Connects disparate systems seamlessly, reducing data silos.
Cost Efficiency: Streamlines data processes, potentially reducing operational costs.
Data Compliance: Supports compliance with data privacy regulations.
Agility and Scalability: Adapts quickly to changing data environments.

IDMC is implemented across industries for data integration, metadata management, and governance. Organizations use it to connect systems, migrate data to cloud environments, and maintain data quality. They manage master data and automate business processes, facilitating data lineage and ensuring compliance with privacy regulations.

Informatica

Reltio Cloud excels in Master Data Management (MDM), offering real-time data synchronization and a unified data view across diverse sources. Praised for its scalable architecture and user-friendly interface, it enhances operational efficiency and compliance management, making it ideal for handling large volumes of data and improving organizational productivity.

Reltio

Sample Customers

The Travel Company, Carbonite

iMiDiA, Slalom, MeritDirect, Cognizant

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC) vs. Reltio Cloud

September 2025

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