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D&B Hoovers vs ZoomInfo comparison

Dun & Bradstreet and ZoomInfo are both solutions in the Sales and Market Intelligence category. Dun & Bradstreet is ranked #2, while ZoomInfo is ranked #1 with an average rating of 7.8. Dun & Bradstreet holds a 8.3% mindshare in SMI, compared to ZoomInfo’s 21.4% mindshare. Additionally, 100% of Dun & Bradstreet users are willing to recommend the solution, compared to 83% of ZoomInfo users who would recommend it.
D&B Hoovers
Read 1 D&B Hoovers review
  • 148 Views
  • 63 Comparison Views
100% willing to recommend
ZoomInfo
Read 11 ZoomInfo reviews
  • 452 Views
  • 172 Comparison Views
83% willing to recommend

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

D&B Hoovers
Ranking in Sales and Market Intelligence
2nd
Average Rating
10.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
ZoomInfo
Ranking in Sales and Market Intelligence
1st
Average Rating
7.8
Number of Reviews
11
Ranking in other categories
Predictive Sales Intelligence (1st)
 

Mindshare comparison

As of June 2025, in the Sales and Market Intelligence category, the mindshare of D&B Hoovers is 8.3%, down from 11.3% compared to the previous year. The mindshare of ZoomInfo is 21.4%, down from 31.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Sales and Market Intelligence
 

Featured Reviews

it_user841146 - PeerSpot reviewer
Conceptual Search for key words helps us focus on very targeted accounts
Standardization in our database We use Conceptual Search for key words and it is the best. Our business focuses on really targeted accounts and this feature helps us a lot. They should increase the quality and quantity of contacts. From my point of view, D&B is an account standardization tool,…
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Daniel Mitchell - PeerSpot reviewer
Integration with professional networks has optimized contact sourcing and outreach strategies
The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts. I also love the feature that enables me to see who's more likely to respond via email or via call. It's not always 100% accurate but it helps me level up and do the right method of outreach to the right person. Additionally, I love the integration features that I can easily integrate with the software that I need such as SalesLoft, so I can quickly import the contacts. ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We use Conceptual Search for key words and it is the best. Our business focuses on really targeted accounts and this feature helps us a lot."
"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."
"The technical support team has been very responsive and helpful."
"The overall product is fantastic and it serves its purpose."
"The tool is easily accessible."
"The solution saves us time and money."
"Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research."
"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."
"It is a stable product."
 

Cons

"They should increase the quality and quantity of contacts. From my point of view, D&B is an account standardization tool, not a contact provider like ZoomInfo."
"The pricing is way too high."
"A data cleanup feature within the admin tool would be helpful."
"Most of the time the information is old."
"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."
"The implementation process must be improved."
"We face difficulty while collecting data from small companies."
"The team should look into enriching their database, especially for the European and Middle East region."
"The product's setup process could be easy to understand for new users."
 

Pricing and Cost Advice

Information not available
"The pricing is moderate."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
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857,028 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Computer Software Company
16%
Construction Company
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for ZoomInfo?
ZoomInfo is the highest in the market, which can be frustrating, as they also try to add on potentially unnecessary things, and there have been many other players that have come out in the space.
See all answers
What needs improvement with ZoomInfo?
I think ZoomInfo can be improved because their number accuracy is still an issue. It's not specific to ZoomInfo; it's the same across the board with competitors. I can call up numbers and they can ...
See all answers
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is to help me with prospecting into accounts and getting contact information. It also enables me to quickly import contacts into SalesLoft.
See all answers
 

Comparisons

No data available
Aidentified vs ZoomInfo Logo
Aidentified vs ZoomInfo
Compared 37% of the time
InsideView vs ZoomInfo Logo
InsideView vs ZoomInfo
Compared 27% of the time
More ZoomInfo Competitors
 

Product Reports

No data available
Buyer's Guide
ZoomInfo
May 2025
ZoomInfo reportDownload ZoomInfo product report
 

Also Known As

Hoovers
OperationsOS, RingLead
 

Overview

D&B Hoovers is a business research platform offering comprehensive data on industries and companies. It supports informed decision-making by delivering detailed insights and analytics to businesses globally.

D&B Hoovers provides extensive business data, helping users explore target markets and understand industry trends. Its powerful analytics and research capabilities empower informed strategies. With a vast database, users can quickly access relevant information, making it a valuable tool for business growth. However, there is room for improvement in terms of integrating CRM functionalities and enhancing data accuracy to ensure users receive the most up-to-date information.

What are the key features of D&B Hoovers?
  • Comprehensive Database: Offers access to extensive data on companies worldwide.
  • Detailed Industry Insights: Provides in-depth analysis of market trends and industry profiles.
  • Advanced Search Capabilities: Enables users to find specific information with precision.
  • Lead Generation: Supports effective lead identification and targeting.
  • Customizable Reports: Allows users to tailor reports to meet their needs.
What benefits should users look for in reviews?
  • Improved Market Understanding: Enhanced knowledge of industry dynamics.
  • Increased Efficiency: Streamlined research process for quicker insights.
  • Strategic Decision-Making: Better-informed strategies based on reliable data.
  • Targeted Marketing: More efficient lead identification for marketing efforts.

D&B Hoovers is implemented across sectors such as finance, marketing, and sales, where businesses leverage its industry reports and detailed analytics to refine strategies and drive growth. Its actionable insights facilitate effective competitive analysis and market positioning in fields like real estate and manufacturing.

Dun & Bradstreet

ZoomInfo is a platform designed to get you in touch with the right people and companies.

ZoomInfo
 

Sample Customers

ADP, Aon, Denali Group, GE Capital, Kerridge Commercial Systems, Savills
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
See our list of best Sales and Market Intelligence vendors.

We monitor all Sales and Market Intelligence reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.