D&B Hoovers vs ZoomInfo comparison

Dun & Bradstreet and ZoomInfo are both solutions in the Sales and Market Intelligence category. Dun & Bradstreet is ranked #4, while ZoomInfo is ranked #1 with an average rating of 8.1. Dun & Bradstreet holds a 6.2% mindshare in SMI, compared to ZoomInfo’s 11.4% mindshare. Additionally, 100% of Dun & Bradstreet users are willing to recommend the solution, compared to 88% of ZoomInfo users who would recommend it.

D&B Hoovers

Read 1 D&B Hoovers review

282 Views
282 Comparison Views

100% willing to recommend

ZoomInfo

Read 15 ZoomInfo reviews

1,061 Views
573 Comparison Views

88% willing to recommend

D&B Hoovers

ZoomInfo

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

D&B Hoovers

Ranking in Sales and Market Intelligence

4th

Average Rating

10.0

Number of Reviews

Ranking in other categories

No ranking in other categories

ZoomInfo

Ranking in Sales and Market Intelligence

1st

Average Rating

8.0

Number of Reviews

Ranking in other categories

Predictive Sales Intelligence (1st), AI Data Analysis (7th)

Mindshare comparison

As of March 2026, in the Sales and Market Intelligence category, the mindshare of D&B Hoovers is 6.2%, down from 7.9% compared to the previous year. The mindshare of ZoomInfo is 11.4%, down from 29.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Sales and Market Intelligence Mindshare Distribution
Product	Mindshare (%)
ZoomInfo	11.4%
D&B Hoovers	6.2%
Other	82.4%

Sales and Market Intelligence

Featured Reviews

it_user841146

Senior Database Specialist (SFDC & Marketo) at a tech vendor with 501-1,000 employees

Conceptual Search for key words helps us focus on very targeted accounts

Standardization in our database We use Conceptual Search for key words and it is the best. Our business focuses on really targeted accounts and this feature helps us a lot. They should increase the quality and quantity of contacts. From my point of view, D&B is an account standardization tool,…

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Votoc Maisha

Digital Marketing Manager at Swissport Brasil Ltda.

Targeted prospecting has increased campaign success and accelerates pipeline growth

The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We use Conceptual Search for key words and it is the best. Our business focuses on really targeted accounts and this feature helps us a lot."

"We use Conceptual Search for key words and it is the best."

"One other thing I have noticed about ZoomInfo's features is that I appreciate their focus on intent data and how they are trying to surface accounts that are more in market, using a bunch of different data sources for that."

"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."

"It is a stable product."

"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."

"The tool is easily accessible."

"The solution saves us time and money."

"The technical support team has been very responsive and helpful."

"The overall product is fantastic and it serves its purpose."

More ZoomInfo pros

Cons

"They should increase the quality and quantity of contacts. From my point of view, D&B is an account standardization tool, not a contact provider like ZoomInfo."

"The pricing is way too high."

"We face difficulty while collecting data from small companies."

"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."

"The team should look into enriching their database, especially for the European and Middle East region."

"Most of the time the information is old."

"The implementation process must be improved."

"The product's setup process could be easy to understand for new users."

"A data cleanup feature within the admin tool would be helpful."

Pricing and Cost Advice

Information not available

"The tool costs around 10-15 dollars a month. It is a bit expensive."

"The pricing is moderate."

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884,933 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Financial Services Firm

18%

Outsourcing Company

12%

Marketing Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	13

Questions from the Community

Ask a question

Earn 20 points

What is your experience regarding pricing and costs for ZoomInfo?

My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.

See all answers

What needs improvement with ZoomInfo?

I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information. Organizational charts are sometimes inc...

See all answers

What is your primary use case for ZoomInfo?

My main use case for ZoomInfo is prospecting, which has been a useful tool to bring in new leads. For prospecting with ZoomInfo, I have been able to target specific industries and have found the ri...

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Compared 13% of the time

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Compared 10% of the time

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Compared 10% of the time

Thinknum Alternative Data vs ZoomInfo

Compared 8% of the time

Unomy vs ZoomInfo

Compared 7% of the time

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Product Reports

No data available

Buyer's Guide

ZoomInfo

February 2026

Download ZoomInfo product report

Also Known As

Hoovers

RingLead

Overview

D&B Hoovers provides comprehensive business information and analytics, helping organizations generate leads and enhance market intelligence.

Leveraging an extensive database, D&B Hoovers supports sales and marketing efforts by offering insights into companies, their stakeholders, and market conditions. Its analytics tools empower businesses to make informed decisions by giving access to critical data, enabling targeted outreach and strategic planning.

What are the key features of D&B Hoovers?

Lead Builder: Facilitates efficient lead generation by allowing targeted search criteria.
Company Profiles: Offers detailed data on millions of organizations for better decision-making.
Industry Insights: Provides critical analysis and trends to stay informed about market conditions.
Contact Information: Supplies verified contact details for reaching key decision-makers.

What benefits should users consider in reviews?

Enhanced Efficiency: Streamlines research and lead generation processes.
Data Accuracy: Ensures high-quality and up-to-date business information.
Market Competitiveness: Offers tools to stay competitive in industry landscapes.
Improved Targeting: Helps refine sales and marketing strategies effectively.

In sectors like finance and manufacturing, D&B Hoovers aids in identifying potential partners and understanding competitive landscapes, enabling tailored approaches to business development and competitive analysis.

Dun & Bradstreet

ZoomInfo is a platform designed to get you in touch with the right people and companies.

ZoomInfo

Sample Customers

ADP, Aon, Denali Group, GE Capital, Kerridge Commercial Systems, Savills

Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv

See our list of best Sales and Market Intelligence vendors.

We monitor all Sales and Market Intelligence reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.