The most valuable feature is real-time synchronization. You can see the events as soon as they are posted within a couple of fraction seconds.
Reltio Cloud excels with its survivorship feature allowing prioritized data source definition for golden records, fast real-time event synchronization, and effective out-of-the-box matching. It offers valuable customization and scalable, configurable user options. Challenges include downtime during maintenance, API limitations causing data rejection, and a complex deployment process. AI integration is minimal, and developing specific features is slow, requiring requests through the IDEA portal to address business needs.