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Pure Storage FlashArray vs StarWind Storage Appliance comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
StarWind Storage Appliance
Ranking in All-Flash Storage
30th
Average Rating
9.0
Reviews Sentiment
7.7
Number of Reviews
10
Ranking in other categories
NAS (15th)
 

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.4%, down from 8.0% compared to the previous year. The mindshare of StarWind Storage Appliance is 0.1%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.
Kishore CA - PeerSpot reviewer
Offers stable performance even with a single node failure and manages everything with just two nodes.
The only drawback is that it takes a bit of time during initial synchronization, especially after restarting the environment. This is a potential area of improvement. There's a synchronization time, but it takes time. Initially, when we start the first environment deployment, it starts synchronizing between the storage. So, it is taking time. One thing is that even when you restart. Let's assume that the synchronization is completed and the storage is synchronized. Both storages are fully synchronized, and it is in sync mode. Now, if we want to restart both nodes, there is a case for maintenance purposes. You took both nodes for maintenance, and we rebooted it. Then, it should not synchronize again. It should be a checksum. And if there is a checksum match, there should be no synchronization again. So, one thing that should be taken care of. Another thing is that I used freeware- the community version, free license, which we deployed using PowerShare. In that case, it was very difficult to bring back another node when one node was faulty. Let's assume that both the nodes are working fine. And we found one node faulty. And we destroyed all the volumes in that and tried to bring it back. So that was a difficult factor. The final solution is that we were not able to bring back the failed node. So, we reconstructed a new data source for that. That is another drawback. In future releases, I would like to see the integration with VMware or some other things as a plugin model for VMware.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Technical support has been helpful and responsive."
"The high availability of the product is the most valuable feature."
"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"The most valuable feature of this solution is its ease of use."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"The solution is very straightforward to set up."
"The solution has probably reduced my power use substantially."
"The support team is available all the time and they seem to know what they are doing."
"All our junior partners can administer the storage arrays. It is simple and easy to use. We don't have to dedicate a whole team of full time people to work on it."
"It is noticeably easier to manage than other appliances that we have."
"The console is simple to use. It has good performance. It is easy to install, understand, and manage, with a good ratio of deduplication and compression. It is doing its job."
"The most valuable feature of the FlashArray is Pure One, which provides a comprehensive overview of our entire storage environment."
"Pure Storage FlashArray is simple and easy to use. It offers protection when removing devices. It has the ability to undo deletes."
"The most valuable feature is it never goes down. We can expand and create volumes."
"We are able to easily back up our data and send it to an offsite location."
"Having instant failover redundancy helps me sleep easier at night."
"We saw an ROI. We have saved both time and money by using it."
"Its user-friendly interface makes it an attractive option, especially for customers who may not be highly tech-savvy."
"The management interface is the most valuable feature for us."
"I would say data protection and easy management are the most valuable features of the product...I rate the technical support a nine out of ten."
"Another good feature is that you can pause the appliance if you want to move it from one location to another and then once it's moved you can resume it, this way you can physically move the whole cluster or storage without any downtime. Its really easy to use, if you have a good foundation in storage and clustering then you will need less then one hour to figure out how to operate it."
"The integration is excellent."
 

Cons

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"I would like to see replication and DR features in the next release of this solution."
"There is room for improvement in the pricing of the product."
"Adding some functions to the product would be beneficial."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"They could add more support for file storage and different types of storage."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"Improved reporting on the deduplication and compression functionality would be beneficial."
"Pure Storage FlashArray could improve some aspects. There are certain features that are good and there are some features that I see some issues with at the technical level. Those issues are related to replication. They need to resolve those issues, which I have already highlighted to the Pure team. Additionally, there are some issues in the active cluster that could improve."
"There are scenarios with very specific functionality around VMware integration particularly to do with the way we'd like to manage LUNs in VMware. The tools are pretty good but there's room for improvement there."
"There are a lot of things to improve."
"The interface lacks the same level of control as some other arrays I've used."
"The internal garbage collection process has been fixed recently in some OS updates so it is more efficient but that could be just a little better."
"Larger capacity and more storage ports would be the two things I'd like to see."
"Pure Storage will have issues with positioning in the near future since its a relatively new company. For now, customers need a PoC to trust using the solution, as it can't stand on its brand name alone. They need to improve Pure Storage's marketing."
"They offered onsite installation, but we chose to do it ourselves. That took longer and was more work for us but saved us a ton of money in the end."
"Other solutions, such as StorMagic, offer more flexibility in terms of handling caching and moving data between additional nodes."
"An improvement would be if they reached out to education customers with other available products."
"StarWind Storage Appliance's demo version should be similar to the paid one."
"StarWind no longer sells HDDs for primary storage."
"StarWind should improve the synchronization time of its product. There should be a standard operating procedure (SOP) for synchronization to reduce the time it takes."
"The dashboard features are not in the free version."
"It needs more integration with backup vendors so there is native integration with it that will allow storage level backup/snapshots. I would love to see integration with Veeam and Commvault so it can be recognized by them directly and added as network storage."
 

Pricing and Cost Advice

"The licensing is on a yearly basis."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"As far as the licensing costs, everything is included in the license."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"With VMware, we pay $300,000 annually."
"The product is expensive."
"Given its price, Pure is not the first option."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The Evergreen Storage subscription is a really cool concept. As long as we maintain our subscription, we will get new controllers every three years and really never have a forklift upgrade like we currently are doing. Just that future-proofing is an ease off of my mind to know that I won't have to do what I'm dong right now again."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"When I last looked, the prices were reasonable, and we could get an excellent array for about $60,000."
"The pricing is an issue. However, being all-flash, it will always be sort of expensive."
"Price is about the only thing that's wrong with it. A little bit better pricing would be great."
"The cost was initially high, but once more people were using it, the costs came down. This was because the University was reselling it to other departments."
"I don't know the exact cost but it's around $1,000."
"The licensing is $100,000."
"With StarWind Storage Appliance, the payments made towards the licensing part of the product are on a per-node basis, making it cost-effective for us to use the solution in our company."
"I rate StarWind Storage Appliance's pricing an eight out of ten."
"The cost is determined by various factors, including the amount of terabyte storage you require, the number of nodes you want to purchase, and the duration of your maintenance agreement"
"It costs about 50,000 euros."
"We found that the price of StarWind was very good compared to VMware or Nutanix."
"On the homepage, you can not see the pricing."
"StarWind by far provides the best bang for the buck."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Educational Organization
21%
Computer Software Company
14%
Manufacturing Company
10%
Financial Services Firm
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
What do you like most about StarWind Storage Appliance?
I would say data protection and easy management are the most valuable features of the product...I rate the technical ...
What needs improvement with StarWind Storage Appliance?
StarWind Storage Appliance's demo version should be similar to the paid one.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Bosch, EC2 IT, Solid Earth Inc., Canon
Find out what your peers are saying about Pure Storage FlashArray vs. StarWind Storage Appliance and other solutions. Updated: June 2025.
859,129 professionals have used our research since 2012.