Pega Customer Service vs Sales Creatio comparison

Pega and Creatio are both solutions in the CRM category. Pega is ranked #35 with an average rating of 8.3, while Creatio is ranked #19 with an average rating of 8.3. Pega holds a 0.4% mindshare in CRM, compared to Creatio’s 1.0% mindshare. Additionally, 100% of Pega users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

Pega Customer Service

Read 6 Pega Customer Service reviews

719 Views
705 Comparison Views

100% willing to recommend

Sales Creatio

Read 11 Sales Creatio reviews

1,480 Views
1,362 Comparison Views

100% willing to recommend

Pega Customer Service

Sales Creatio

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Sales Creatio and Pega Customer Service are competing CRM solutions in customer interaction. Sales Creatio is favorable for its affordability and ease of use, while Pega Customer Service offers advanced features suited for enterprise-scale operations.

Features: Sales Creatio offers tailored sales automation tools, focusing on simplicity and integration. It is low-code and adaptable, allowing users to create marketing processes and workflows easily. Pega Customer Service provides robust case management, AI-driven service automation, and intelligent decision-making features, useful for complex service solutions.

Room for Improvement: Sales Creatio could enhance its advanced features and scalability to better serve larger enterprises. Improvements in customization options and AI integrations could broaden its appeal. Pega Customer Service might focus on simplifying its implementation to attract smaller businesses, making its pricing more competitive and enhancing user-friendliness.

Ease of Deployment and Customer Service: Sales Creatio offers a straightforward deployment process with consistent customer support, facilitating quick adoption. Pega Customer Service requires more complex implementation but provides comprehensive support throughout integration, ensuring smooth transition for enterprises.

Pricing and ROI: Sales Creatio provides competitive pricing with rapid ROI, appealing to small and mid-sized businesses. Pega Customer Service involves a higher initial investment but promises significant long-term ROI through scalability and extensive features, targeting larger enterprises with intricate needs.

To learn more, read our detailed Pega Customer Service vs. Sales Creatio Report (Updated: March 2026).

Buyer's Guide

Pega Customer Service vs. Sales Creatio

March 2026

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Helped 885,311 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pega Customer Service

Ranking in CRM

35th

Average Rating

8.6

Reviews Sentiment

6.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Sales Creatio

Ranking in CRM

19th

Average Rating

8.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Sales Force Automation (9th)

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of Pega Customer Service is 0.4%, up from 0.2% compared to the previous year. The mindshare of Sales Creatio is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Sales Creatio	1.0%
Pega Customer Service	0.4%
Other	98.6%

CRM

Featured Reviews

Kishore-Panathula

Sr. Architect-CLSA at Wipro Limited

Unified customer service has provided real-time insights and supports flexible, intuitive workflows

We have a customer service application for customer service in a smaller group, and for most purposes, we use the direct platform. It is a unified channel that depends upon the business. We do not use all channels, but we leverage them wherever they are applicable. The interface is intuitive and depends upon the business. Whenever there is a request for information, we come up with a design and then provide the opportunity to see if it is usable or if they would prefer it in another fashion. Out of the box, it is acceptable. It has all the features required for supporting the customer service side. Although we are not using the voice feature, it gives people the flexibility to interact and get real information. Real-time information is available. It includes both a dashboard and the customer service front desk UI.

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Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

BPM workflows have accelerated decisions but complex projects still need better support and pricing

The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has all the features required for supporting the customer service side, and although we are not using the voice feature, it gives people the flexibility to interact and get real information with real-time information available."

"Pega Customer Service is scalable."

"The most valuable feature of the solution is case management and different configurations."

"The product is scalable. It works efficiently for changing existing features."

"The technical support provided for all the solutions from Pega is of the same quality since they have their own internal teams and the same mechanisms, which are good for dealing with issues of different users."

"Creatio is reliable, fast, and fits our goals."

"Intuitive, low-code CRM platform that's easy to integrate and use."

"The initial setup for Creatio is not complicated because they have a big department called Creatio Academy, which provides many materials, including videos and PDF files with step-by-step instructions."

"With Sales Creatio, utilization was improved by 80%, the database is clean and alive with usage every day, and my team loves this solution, both mobile and Windows."

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

"Creatio’s sales functionality is built on a scalable and user-friendly platform to improve workflow efficiencies and streamline employee communications."

More Sales Creatio pros

Cons

"Improvements are always required, but at this moment, the UI is the key area that is not flexible enough for us."

"The only concern I have seen about the product is its prices."

"The licensing cost could also be improved."

"Pega JVM function needs to be improved."

"The product's pricing needs improvement."

"My main pet peeve with this product is marketing."

"Creatio's mobile app could be more intuitive."

"Sales Creatio should include better customizations."

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"The calendar needs a lot of improvement."

"It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments."

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

More Sales Creatio cons

Pricing and Cost Advice

"The solution provides licenses to users either based on the number of users or the number of cases that an end user creates."

"The tool's pricing is flexible, and I rate it four to five out of ten."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

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Top Industries

By visitors reading reviews

Financial Services Firm

27%

Construction Company

14%

Computer Software Company

13%

Performing Arts

Construction Company

24%

Financial Services Firm

Marketing Services Firm

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	1

Questions from the Community

What is your experience regarding pricing and costs for Pega Customer Service?

The setup cost depends upon the business. We do not use all channels, so it depends, but we leverage them wherever they are applicable.

See all answers

What needs improvement with Pega Customer Service?

Improvements are always required, but at this moment, the UI is the key area that is not flexible enough for us. From the implementation side, it is still at the higher end. However, I do not have ...

See all answers

What advice do you have for others considering Pega Customer Service?

The organization uses internal applications. The overall review rating for this solution is nine out of ten.

See all answers

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...

See all answers

What needs improvement with Sales Creatio?

See all answers

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Compared 15% of the time

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Salesforce Sales Cloud vs Sales Creatio

Compared 11% of the time

Oracle CX Sales vs Sales Creatio

Compared 9% of the time

ELMA 365 vs Sales Creatio

Compared 9% of the time

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Product Reports

Buyer's Guide

Pega Customer Service

March 2026

Download Pega Customer Service product report

Buyer's Guide

Sales Creatio

March 2026

Download Sales Creatio product report

Overview

Pega Customer Service is a comprehensive platform designed to transform customer engagement through advanced automation and AI-driven solutions, tailored for knowledgeable audiences seeking efficient service management tools.

With Pega Customer Service, businesses can deliver superior customer experiences by leveraging its automation capabilities to streamline communication and processes. The platform supports dynamic case management, providing tailored services that adapt to individual customer needs, ensuring consistent, personalized interactions. Its robust system integrates seamlessly with existing infrastructures, enabling quick implementation and scalability. Room for improvement includes enhanced reporting functionalities and a more intuitive setup process to ease adoption for teams.

What are the key features of Pega Customer Service?

Dynamic Case Management: Handles complex cases efficiently with adaptable, rule-driven processes.
AI-Powered Automation: Automates routine tasks to free up agents for higher-value customer interactions.
Omnichannel Engagement: Provides consistent service across all channels, enhancing customer satisfaction.
Real-time Decisioning: Utilizes data insights to make informed, timely decisions during customer interactions.

What benefits and ROI can you expect?

Increased Efficiency: Reduces operational costs by automating repetitive tasks, boosting productivity.
Improved Customer Satisfaction: Provides personalized interactions that meet the expectations of today's customers.
Faster Resolution Times: Streamline complex cases to resolve issues swiftly and effectively.
Scalability: Easily adapts to business growth, ensuring a future-ready service environment.

Pega Customer Service is widely used across industries like financial services, healthcare, and telecommunications. It provides a flexible framework to meet regulatory demands and enhance customer engagement in these rapidly evolving sectors. Each industry benefits from tailored workflows and data management features specific to their needs, driving innovation and improved service standards.

Pega

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Sample Customers

Information Not Available

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

Pega Customer Service vs. Sales Creatio

March 2026

Free Report: Pega Customer Service vs. Sales Creatio

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