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Pega Customer Service vs Sales Creatio comparison

Pega and Creatio are both solutions in the CRM category. Pega is ranked #30 with an average rating of 8.5, while Creatio is ranked #21 with an average rating of 9.0. Pega holds a 0.3% mindshare in CRM, compared to Creatio’s 0.9% mindshare. Additionally, 100% of Pega users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.
Pega Customer Service
Read 5 Pega Customer Service reviews
  • 206 Views
  • 187 Comparison Views
100% willing to recommend
Sales Creatio
Read 9 Sales Creatio reviews
  • 603 Views
  • 404 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Sales Creatio and Pega Customer Service are competing CRM solutions in customer interaction. Sales Creatio is favorable for its affordability and ease of use, while Pega Customer Service offers advanced features suited for enterprise-scale operations.

Features: Sales Creatio offers tailored sales automation tools, focusing on simplicity and integration. It is low-code and adaptable, allowing users to create marketing processes and workflows easily. Pega Customer Service provides robust case management, AI-driven service automation, and intelligent decision-making features, useful for complex service solutions.

Room for Improvement: Sales Creatio could enhance its advanced features and scalability to better serve larger enterprises. Improvements in customization options and AI integrations could broaden its appeal. Pega Customer Service might focus on simplifying its implementation to attract smaller businesses, making its pricing more competitive and enhancing user-friendliness.

Ease of Deployment and Customer Service: Sales Creatio offers a straightforward deployment process with consistent customer support, facilitating quick adoption. Pega Customer Service requires more complex implementation but provides comprehensive support throughout integration, ensuring smooth transition for enterprises.

Pricing and ROI: Sales Creatio provides competitive pricing with rapid ROI, appealing to small and mid-sized businesses. Pega Customer Service involves a higher initial investment but promises significant long-term ROI through scalability and extensive features, targeting larger enterprises with intricate needs.

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To learn more, read our detailed Pega Customer Service vs. Sales Creatio Report (Updated: July 2025).
Buyer's Guide
Pega Customer Service vs. Sales Creatio
July 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pega Customer Service
Ranking in CRM
30th
Average Rating
8.6
Reviews Sentiment
6.0
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Sales Creatio
Ranking in CRM
21st
Average Rating
9.0
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
Sales Force Automation (9th)
 

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of Pega Customer Service is 0.3%, up from 0.1% compared to the previous year. The mindshare of Sales Creatio is 0.9%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

reviewer4848291 - PeerSpot reviewer
Pega Customer Service is an AI-powered, case-centric platform that unifies channels, automates service workflows, and empowers agents to deliver fast, personalized, and consistent customer experiences
1. User Interface Flexibility The Constellation UI architecture, while modern and consistent, limits deep customization. Users want more control over layout, branding, and dynamic UI behavior. 2. Integration Complexity Integrating with non-Pega systems (e.g., legacy CRMs, third-party APIs) can require significant effort and custom development. More plug-and-play connectors would ease adoption. 3. Learning Curve for Configuration Despite being low-code, configuring complex service flows, case types, and AI rules can be challenging for new users. Enhanced guided wizards and templates could simplify setup. 4. AI and NLP Capabilities While Pega offers AI-driven Next-Best-Action, its natural language processing (NLP) for chatbots and sentiment analysis is not as advanced as some competitors. 5. Reporting and Analytics Out-of-the-box dashboards are useful but lack deep customization. 6. Mobile Experience The mobile agent experience is functional but less optimized compared to desktop. Improvements in offline capabilities and responsive design are often requested. 7. Licensing and Cost Transparency Some customers find the pricing model complex, especially when scaling across departments or adding AI features. More modular and transparent pricing would help with budgeting and ROI planning.
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Debharshi Bhattacharya - PeerSpot reviewer
A highly stable solution that is GDPR compliant and can be used for the lead generation cycle
I use Sales Creatio for the lead generation cycle With Sales Creatio, you can have a customer service review, and it is GDPR compliant. Sales Creatio is one of the few solutions that can be hosted on-premises and on the cloud. Sales Creatio should include better customizations. Sales Creatio is…
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The technical support provided for all the solutions from Pega is of the same quality since they have their own internal teams and the same mechanisms, which are good for dealing with issues of different users."
"The most valuable feature of the solution is case management and different configurations."
"Pega Customer Service is scalable."
"The product is scalable. It works efficiently for changing existing features."
"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."
"There's not a single CRM out there that is quite as flexible as Creatio CRM."
"Intuitive, low-code CRM platform that's easy to integrate and use."
"Some of the best features of Sales Creatio are end-user ease of use, user interface, and speed of data entry, and the abundance of features at a very low cost is also notable."
"I like Creatio's workflows, automation, and no-code features that we can update as we wish."
"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."
"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."
"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."
 

Cons

"The licensing cost could also be improved."
"The only concern I have seen about the product is its prices."
"The product's pricing needs improvement."
"Pega JVM function needs to be improved."
"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."
"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."
"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."
"Sales Creatio should include better customizations."
"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."
"Creatio's mobile app could be more intuitive."
"There is still some room for improvement in the overall look and feel of the software."
"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."
 

Pricing and Cost Advice

"The solution provides licenses to users either based on the number of users or the number of cases that an end user creates."
"The tool's pricing is flexible, and I rate it four to five out of ten."
"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."
"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."
"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."
"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
38%
Computer Software Company
20%
Non Profit
6%
Healthcare Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Pega Customer Service?
The product is scalable. It works efficiently for changing existing features.
See all answers
What is your experience regarding pricing and costs for Pega Customer Service?
The pricing model of the solution can be divided into two parts since there are two types of licenses that users can purchase. The solution provides licenses to users either based on the number of ...
See all answers
What needs improvement with Pega Customer Service?
Pega can automate the creation of permissions. The licensing cost could also be improved. For future releases, Pega packages are coming along with AI technologies. The blueprint is already in place...
See all answers
What do you like most about Sales Creatio?
Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...
See all answers
What is your experience regarding pricing and costs for Sales Creatio?
Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution. The fact that the solution is from an East European company makes it cheaper because of labor arbitrage. O...
See all answers
What needs improvement with Sales Creatio?
The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the ...
See all answers
 

Comparisons

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Product Reports

Buyer's Guide
CRM
August 2025
Pega Customer Service reportDownload Pega Customer Service product report
Buyer's Guide
Sales Creatio
July 2025
Sales Creatio reportDownload Sales Creatio product report
 

Overview

Pega Customer Service is a comprehensive platform designed to transform customer engagement through advanced automation and AI-driven solutions, tailored for knowledgeable audiences seeking efficient service management tools.

With Pega Customer Service, businesses can deliver superior customer experiences by leveraging its automation capabilities to streamline communication and processes. The platform supports dynamic case management, providing tailored services that adapt to individual customer needs, ensuring consistent, personalized interactions. Its robust system integrates seamlessly with existing infrastructures, enabling quick implementation and scalability. Room for improvement includes enhanced reporting functionalities and a more intuitive setup process to ease adoption for teams.

What are the key features of Pega Customer Service?
  • Dynamic Case Management: Handles complex cases efficiently with adaptable, rule-driven processes.
  • AI-Powered Automation: Automates routine tasks to free up agents for higher-value customer interactions.
  • Omnichannel Engagement: Provides consistent service across all channels, enhancing customer satisfaction.
  • Real-time Decisioning: Utilizes data insights to make informed, timely decisions during customer interactions.
What benefits and ROI can you expect?
  • Increased Efficiency: Reduces operational costs by automating repetitive tasks, boosting productivity.
  • Improved Customer Satisfaction: Provides personalized interactions that meet the expectations of today's customers.
  • Faster Resolution Times: Streamline complex cases to resolve issues swiftly and effectively.
  • Scalability: Easily adapts to business growth, ensuring a future-ready service environment.

Pega Customer Service is widely used across industries like financial services, healthcare, and telecommunications. It provides a flexible framework to meet regulatory demands and enhance customer engagement in these rapidly evolving sectors. Each industry benefits from tailored workflows and data management features specific to their needs, driving innovation and improved service standards.

Pega

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio
 

Sample Customers

Information Not Available
ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
Buyer's Guide
Pega Customer Service vs. Sales Creatio
July 2025
Free Report: Pega Customer Service vs. Sales Creatio
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