Pega Customer Service vs Sales Creatio comparison

Pega and Creatio are both solutions in the CRM category. Pega is ranked #35 with an average rating of 8.3, while Creatio is ranked #19 with an average rating of 8.8. Pega holds a 0.3% mindshare in CRM, compared to Creatio’s 0.9% mindshare. Additionally, 100% of Pega users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

Pega Customer Service

Read 5 Pega Customer Service reviews

324 Views
305 Comparison Views

100% willing to recommend

Sales Creatio

Read 10 Sales Creatio reviews

777 Views
637 Comparison Views

100% willing to recommend

Pega Customer Service

Sales Creatio

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Sales Creatio and Pega Customer Service are competing CRM solutions in customer interaction. Sales Creatio is favorable for its affordability and ease of use, while Pega Customer Service offers advanced features suited for enterprise-scale operations.

Features: Sales Creatio offers tailored sales automation tools, focusing on simplicity and integration. It is low-code and adaptable, allowing users to create marketing processes and workflows easily. Pega Customer Service provides robust case management, AI-driven service automation, and intelligent decision-making features, useful for complex service solutions.

Room for Improvement: Sales Creatio could enhance its advanced features and scalability to better serve larger enterprises. Improvements in customization options and AI integrations could broaden its appeal. Pega Customer Service might focus on simplifying its implementation to attract smaller businesses, making its pricing more competitive and enhancing user-friendliness.

Ease of Deployment and Customer Service: Sales Creatio offers a straightforward deployment process with consistent customer support, facilitating quick adoption. Pega Customer Service requires more complex implementation but provides comprehensive support throughout integration, ensuring smooth transition for enterprises.

Pricing and ROI: Sales Creatio provides competitive pricing with rapid ROI, appealing to small and mid-sized businesses. Pega Customer Service involves a higher initial investment but promises significant long-term ROI through scalability and extensive features, targeting larger enterprises with intricate needs.

To learn more, read our detailed Pega Customer Service vs. Sales Creatio Report (Updated: September 2025).

Buyer's Guide

Pega Customer Service vs. Sales Creatio

September 2025

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Helped 869,566 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pega Customer Service

Ranking in CRM

35th

Average Rating

8.6

Reviews Sentiment

6.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Sales Creatio

Ranking in CRM

19th

Average Rating

8.8

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Sales Force Automation (10th)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of Pega Customer Service is 0.3%, up from 0.2% compared to the previous year. The mindshare of Sales Creatio is 0.9%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Sales Creatio	0.9%
Pega Customer Service	0.3%
Other	98.8%

CRM

Featured Reviews

reviewer4848291

Global Head of Digital, Process Automation at a computer software company with 51-200 employees

Pega Customer Service is an AI-powered, case-centric platform that unifies channels, automates service workflows, and empowers agents to deliver fast, personalized, and consistent customer experiences

1. User Interface Flexibility The Constellation UI architecture, while modern and consistent, limits deep customization. Users want more control over layout, branding, and dynamic UI behavior. 2. Integration Complexity Integrating with non-Pega systems (e.g., legacy CRMs, third-party APIs) can require significant effort and custom development. More plug-and-play connectors would ease adoption. 3. Learning Curve for Configuration Despite being low-code, configuring complex service flows, case types, and AI rules can be challenging for new users. Enhanced guided wizards and templates could simplify setup. 4. AI and NLP Capabilities While Pega offers AI-driven Next-Best-Action, its natural language processing (NLP) for chatbots and sentiment analysis is not as advanced as some competitors. 5. Reporting and Analytics Out-of-the-box dashboards are useful but lack deep customization. 6. Mobile Experience The mobile agent experience is functional but less optimized compared to desktop. Improvements in offline capabilities and responsive design are often requested. 7. Licensing and Cost Transparency Some customers find the pricing model complex, especially when scaling across departments or adding AI features. More modular and transparent pricing would help with budgeting and ROI planning.

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Debharshi Bhattacharya

Assistant Consultant at a performing arts with 51-200 employees

A highly stable solution that is GDPR compliant and can be used for the lead generation cycle

I use Sales Creatio for the lead generation cycle With Sales Creatio, you can have a customer service review, and it is GDPR compliant. Sales Creatio is one of the few solutions that can be hosted on-premises and on the cloud. Sales Creatio should include better customizations. Sales Creatio is…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pega Customer Service is scalable."

"The technical support provided for all the solutions from Pega is of the same quality since they have their own internal teams and the same mechanisms, which are good for dealing with issues of different users."

"The product is scalable. It works efficiently for changing existing features."

"The most valuable feature of the solution is case management and different configurations."

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

"Some of the best features of Sales Creatio are end-user ease of use, user interface, and speed of data entry, and the abundance of features at a very low cost is also notable."

"When comparing to other tools such as Salesforce, which I find complicated to work with personally, Sales Creatio's modules are easier to use with drag and drop functionality and configuration options."

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

"Intuitive, low-code CRM platform that's easy to integrate and use."

"There's not a single CRM out there that is quite as flexible as Creatio CRM."

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

More Sales Creatio pros

Cons

"Pega JVM function needs to be improved."

"The only concern I have seen about the product is its prices."

"The licensing cost could also be improved."

"The product's pricing needs improvement."

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."

"Sales Creatio should include better customizations."

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"There is still some room for improvement in the overall look and feel of the software."

"The mobile application gave us many issues as it appeared poorly developed. The client was not satisfied with the mobile application and raised concerns about it."

More Sales Creatio cons

Pricing and Cost Advice

"The solution provides licenses to users either based on the number of users or the number of cases that an end user creates."

"The tool's pricing is flexible, and I rate it four to five out of ten."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

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Top Industries

By visitors reading reviews

Financial Services Firm

35%

Computer Software Company

19%

Manufacturing Company

Performing Arts

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	1

Questions from the Community

What do you like most about Pega Customer Service?

The product is scalable. It works efficiently for changing existing features.

See all answers

What is your experience regarding pricing and costs for Pega Customer Service?

Pega Customer Service uses a customized, subscription-based pricing model, which varies based on: Number of users (agents, supervisors, admins) Deployment model (cloud vs. on-premises) Feature set ...

See all answers

What needs improvement with Pega Customer Service?

See all answers

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

My experience with the pricing and licensing or setup costs for Sales Creatio was very favorable. On a scale of one to ten for pricing, Sales Creatio is approximately a two or three, since they pro...

See all answers

What needs improvement with Sales Creatio?

There was an issue with loading time when handling large amounts of data. For fast-moving products or clients who receive numerous records throughout the day, the handling was slower. We had a clie...

See all answers

Comparisons

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Compared 100% of the time

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Oracle CX Sales vs Sales Creatio

Compared 44% of the time

Microsoft Dynamics CRM vs Sales Creatio

Compared 31% of the time

Salesforce Sales Cloud vs Sales Creatio

Compared 25% of the time

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Product Reports

Buyer's Guide

CRM

September 2025

Download Pega Customer Service product report

Buyer's Guide

Sales Creatio

September 2025

Download Sales Creatio product report

Overview

Pega Customer Service is a comprehensive platform designed to transform customer engagement through advanced automation and AI-driven solutions, tailored for knowledgeable audiences seeking efficient service management tools.

With Pega Customer Service, businesses can deliver superior customer experiences by leveraging its automation capabilities to streamline communication and processes. The platform supports dynamic case management, providing tailored services that adapt to individual customer needs, ensuring consistent, personalized interactions. Its robust system integrates seamlessly with existing infrastructures, enabling quick implementation and scalability. Room for improvement includes enhanced reporting functionalities and a more intuitive setup process to ease adoption for teams.

What are the key features of Pega Customer Service?

Dynamic Case Management: Handles complex cases efficiently with adaptable, rule-driven processes.
AI-Powered Automation: Automates routine tasks to free up agents for higher-value customer interactions.
Omnichannel Engagement: Provides consistent service across all channels, enhancing customer satisfaction.
Real-time Decisioning: Utilizes data insights to make informed, timely decisions during customer interactions.

What benefits and ROI can you expect?

Increased Efficiency: Reduces operational costs by automating repetitive tasks, boosting productivity.
Improved Customer Satisfaction: Provides personalized interactions that meet the expectations of today's customers.
Faster Resolution Times: Streamline complex cases to resolve issues swiftly and effectively.
Scalability: Easily adapts to business growth, ensuring a future-ready service environment.

Pega Customer Service is widely used across industries like financial services, healthcare, and telecommunications. It provides a flexible framework to meet regulatory demands and enhance customer engagement in these rapidly evolving sectors. Each industry benefits from tailored workflows and data management features specific to their needs, driving innovation and improved service standards.

Pega

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Sample Customers

Information Not Available

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

Pega Customer Service vs. Sales Creatio

September 2025

Free Report: Pega Customer Service vs. Sales Creatio

Find out what your peers are saying about Pega Customer Service vs. Sales Creatio and other solutions. Updated: September 2025.

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