Oracle CRM vs Pardot vs Salesforce Marketing Cloud comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 7.6, while Salesforce is ranked #6 with an average rating of 7.4. Oracle holds a 2.0% mindshare in MA, compared to Salesforce’s 3.3% mindshare. Additionally, 90% of Oracle users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

Oracle CRM

Read 40 Oracle CRM reviews

1,649 Views
181 Comparison Views

90% willing to recommend

Pardot

Read 12 Pardot reviews

726 Views
719 Comparison Views

91% willing to recommend

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,606 Views
2,488 Comparison Views

98% willing to recommend

Oracle CRM

Pardot

Salesforce Marketing Cloud

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Executive Summary

We performed a comparison between Oracle CRM, Pardot, and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: August 2025).

Buyer's Guide

Marketing Automation

August 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of September 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 2.0%, up from 1.1% compared to the previous year. The mindshare of Pardot is 3.3%, down from 3.9% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 20.6%, down from 23.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	20.6%
Oracle CRM	2.0%
Pardot	3.3%
Other	74.1%

Marketing Automation

Featured Reviews

Erick Kathurima

CIO at Clarinox Technologies

Seamless integration supports comprehensive customer management

I use Oracle CRM for sales purposes The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud. This includes reporting and advanced analytics capabilities. The AI feature needs improvement. The technical support also has…

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Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

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Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Oracle CRM accommodates client needs, potentially reducing licensing costs with a pay-as-you-go approach. It also allows for the standardization of processes and reporting, which is important for our organization. Additionally, integration through APIs improves connectivity."

"The solution is scalable."

"The most important feature is the ability to assign a plan using the manual close function."

"We are most comfortable with the user interface that Oracle CRM has, it is very good."

"The reporting features are valuable."

"Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."

"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."

"It is a stable solution."

More Oracle CRM pros

"It's easy to create email templates and landing pages."

"The most valuable feature is the customization of the solution."

"Campaign tracking is a valuable feature."

"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."

"Pardot's most valuable feature is its B2B marketing capabilities."

"The product is stable."

"The solution can be easily integrated with Salesforce."

"The tracking and automation of outbound messaging is the solution's most valuable aspect."

More Pardot pros

"The user interface is easy to use, especially for my staff who use assistive technology."

"This is a very powerful and scalable solution."

"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."

"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."

"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."

"It is very easy to use from a marketing standpoint."

"Email automation is most valuable."

"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."

More Salesforce Marketing Cloud pros

Cons

"Improvements could be made in automating certain tasks, such as automatically notifying me via email when a customer has signed off on a proposal. Some of these features require payment, but including them in the basic package for smaller companies would be beneficial."

"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."

"The performance could be better."

"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."

"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."

"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."

"The data visualization should be better in Oracle CRM."

"Getting technical support from Oracle involved going through commercial layers, which could sometimes cause delays. The attention received depended on the client's status and spending with Oracle. Clients with significant spending received global attention and a corporate account manager, while those with lower spending had to work with a local account manager, which wasn't always beneficial. This process could lead to delays in getting technical issues resolved. I am not satisfied with its support."

More Oracle CRM cons

"Lacks sufficient free custom fields."

"Pardot needs many improvements in terms of email design and design studio functionalities."

"For new people, the installation of the tool can be difficult."

"Technical support has been quick and helpful every time."

"The solution lacks integration with Instagram, which is our top problem with the product."

"The solution is quite expensive, at least, for smaller teams."

"Pardot must be synced with Salesforce."

"The user interface could be made more intuitive and user-friendly."

More Pardot cons

"The processing speed, the way information displays, and scrolling options can be improved."

"In the SMS area, it is not up to the mark, compared to what has been developed for email."

"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."

"In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup."

"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."

"Salesforce could benefit by implementing further integration with more platforms."

"Managing large volumes of data takes too long."

"There could be easier tools to configure the product and to create landing pages to better handle large data sets."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"There are licenses needed to use this solution and they are managed by our product team."

"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"Compared to alternative solutions Oracle CRM is expensive."

More Oracle CRM pricing and cost advice

"We pay about $4000 a month."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"Make sure you do not pay for features that you may not need."

"It is a competitively priced product, considering what it provides."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"This is a low cost solution suited to larger organizations."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"This solution is priced in the medium to high price range."

"The solution is paid for monthly."

"The licensing cost for the solution is on a yearly basis."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"Salesforce is an expensive solution."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

University

13%

Financial Services Firm

11%

Computer Software Company

Educational Organization

Computer Software Company

21%

Healthcare Company

Retailer

Financial Services Firm

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	2
Large Enterprise	22

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	4
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gathe...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are u...

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What needs improvement with Oracle CRM?

The AI feature needs improvement. The technical support also has room for improvement.

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What do you like most about Pardot?

It has no limit for sending marketing emails.

See all answers

What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

See all answers

What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design s...

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specif...

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Comparisons

Siebel CRM vs Oracle CRM

Compared 32% of the time

SAP CRM vs Oracle CRM

Compared 26% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 14% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 10% of the time

Oracle Fusion Service vs Oracle CRM

Compared 3% of the time

More Oracle CRM Competitors

Oracle Eloqua vs Pardot

Compared 43% of the time

Marketo vs Pardot

Compared 22% of the time

HubSpot Marketing Hub vs Pardot

Compared 18% of the time

More Pardot Competitors

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 8% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 8% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Oracle CRM

August 2025

Download Oracle CRM product report

Buyer's Guide

Pardot

August 2025

Download Pardot product report

Buyer's Guide

Salesforce Marketing Cloud

August 2025

Download Salesforce Marketing Cloud product report

Also Known As

Market2Lead

No data available

ExactTarget

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Salesforce

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Arketi Group

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: August 2025.

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