We performed a comparison between Oracle CRM, Pardot, and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation."It's very easy to find any customer-related data."
"The solution is scalable."
"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"The most valuable features of the solution I like are its stability and customization."
"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."
"The reporting features are valuable."
"Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance."
"It's easy to create email templates and landing pages."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"The product is stable."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"It has made email marketing quicker and easier."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"Campaign tracking is a valuable feature."
"The solution can be easily integrated with Salesforce."
"Email automation is most valuable."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"Salesforce is constantly evolving and have a good release cycle."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"We have found the solution to be scalable."
"I like the user interface it has a nice look and feel."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"The user interface could be better. It's currently running on an older Java UI format, which could be upgraded to Fiori."
"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."
"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."
"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."
"Oracle CRM should have more integration with different platforms."
"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."
"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."
"It’s complex to customize the tool."
"Pardot needs many improvements in terms of email design and design studio functionalities."
"Pardot must be synced with Salesforce."
"The solution is quite expensive, at least, for smaller teams."
"Technical support has been quick and helpful every time."
"Lacks sufficient free custom fields."
"The solution lacks integration with Instagram, which is our top problem with the product."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"The processing speed, the way information displays, and scrolling options can be improved."
"User management could be better."
"The solution can be difficult to set up for non-technical individuals."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"The product could use a little bit of BI in the sense of rule-based building."
