We performed a comparison between Oracle CRM, Oracle Eloqua, and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation."Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."
"The solution is scalable."
"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."
"Oracle CRM helped us better understand the customer journey."
"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"We are most comfortable with the user interface that Oracle CRM has, it is very good."
"The reporting features are valuable."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"Lead scoring has helped with the process of qualifying leads."
"The solution is stable."
"The solution is good for B2B email marketing."
"The ease of maintenance is the most valuable feature."
"The initial setup was straightforward."
"It is a user-friendly product."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"It makes it easy for a business to use any module based on their preference."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"The Journey Builder and the Email Studio features are most valuable."
"A specialized team is required for managing Oracle, which is extra overhead for the customer."
"With Oracle CRM, people report some usual downtime and frequent outages."
"The cost can be a bit more expensive compared to other options."
"The licensing is expensive."
"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."
"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."
"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."
"The product is complicated to use for new users."
"The solution could improve by having a more user-friendly interface."
"The cost of the solution has room for improvement."
"The reporting features should be improved."
"The product's initial setup process could be better."
"The solution does not have a good database architecture."
"The solution should consider adding functionality related to event listening, such as webhooks."
"Reporting is very clunky and not user friendly."
"This product hasn't kept up to date on features."
"The technicality of the solution can be streamlined."
"We have struggled to get resolution of support tickets from the Salesforce team."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"I've noticed on one-to-one leads, the customer objection option is not available."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"The product could use a little bit of BI in the sense of rule-based building."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
