Oracle CRM vs Oracle Eloqua vs Salesforce Marketing Cloud comparison

Oracle CRM and Oracle Eloqua are both solutions in the Marketing Automation category. Oracle CRM is ranked #5 with an average rating of 7.6, while Oracle Eloqua is ranked #4 with an average rating of 8.3. Oracle CRM holds a 2.0% mindshare in MA, compared to Oracle Eloqua’s 7.7% mindshare. Additionally, 90% of Oracle CRM users are willing to recommend the solution, compared to 94% of Oracle Eloqua users who would recommend it.

Oracle CRM

Read 40 Oracle CRM reviews

1,649 Views
181 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,152 Views
1,140 Comparison Views

94% willing to recommend

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,606 Views
2,488 Comparison Views

98% willing to recommend

Oracle CRM

Oracle Eloqua

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Oracle CRM, Oracle Eloqua, and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: August 2025).

Buyer's Guide

Marketing Automation

August 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of September 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 2.0%, up from 1.1% compared to the previous year. The mindshare of Oracle Eloqua is 7.7%, down from 10.5% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 20.6%, down from 23.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	20.6%
Oracle Eloqua	7.7%
Oracle CRM	2.0%
Other	69.7%

Marketing Automation

Featured Reviews

Erick Kathurima

CIO at Clarinox Technologies

Seamless integration supports comprehensive customer management

I use Oracle CRM for sales purposes The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud. This includes reporting and advanced analytics capabilities. The AI feature needs improvement. The technical support also has…

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is very simple."

"Case management, incident management, and request management features are valuable."

"We are most comfortable with the user interface that Oracle CRM has, it is very good."

"It is a stable solution."

"The most valuable feature of Oracle CRM is the organization it provides."

"The most valuable features of the solution I like are its stability and customization."

"The reporting features are valuable."

"The product is straightforward to set up. There's no difficulty."

More Oracle CRM pros

"The solution is good for B2B email marketing."

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

"The initial setup was straightforward."

"It is a user-friendly product."

"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"It provides good support for really large databases."

More Oracle Eloqua pros

"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."

"The Journey and CloudPages and automation are all great."

"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."

"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."

"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."

"The most valuable feature is the ability to get quotes out in a timely manner."

"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

More Salesforce Marketing Cloud pros

Cons

"The product is not intuitive."

"The initial setup is complex, it could be improved to be more simplified."

"I think Oracle CRM could improve its user interface and user experience to make it more engaging. Currently, it has a more traditional enterprise look, but I believe it could benefit from more catchy and engaging colours and designs to better engage with users and stakeholders. While the capabilities might be there, the interface may not be very inviting for first-time users."

"The product is complicated to use for new users."

"A specialized team is required for managing Oracle, which is extra overhead for the customer."

"The licensing is expensive."

"Improvements could be made in automating certain tasks, such as automatically notifying me via email when a customer has signed off on a proposal. Some of these features require payment, but including them in the basic package for smaller companies would be beneficial."

"An improvement would be to lower the price of the license."

More Oracle CRM cons

"The solution should consider adding functionality related to event listening, such as webhooks."

"This product hasn't kept up to date on features."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"The dashboards or the data which we get from insights reports could be improved."

"The reporting features should be improved."

"The product's initial setup process could be better."

"The solution does not have a good database architecture."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

More Oracle Eloqua cons

"Marketing Cloud's forecasting could be improved."

"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."

"In a future release, adding end-user personalization would be a benefit."

"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."

"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."

"We'd like to see more integrations with third-party products."

"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."

"This solution could be more user-friendly."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"The solution is expensive."

"The licensing is on a yearly basis."

"There is a license required to use this solution. The price is reasonable for a CRM."

"The product's pricing is manageable and flexible."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

More Oracle CRM pricing and cost advice

"The tool is pricey compared to products like Marketo."

"The solution is expensive."

"Oracle Eloqua's pricing is medium."

"Oracle Eloqua is quite an affordable solution."

"Oracle Eloqua can be expensive compared to alternatives."

"Our licensing costs are yearly."

"It's quite expensive."

"My company pays to use this solution."

"This solution is priced in the medium to high price range."

"The price is expensive."

"The solution's pricing is very high and should be more flexible for smaller companies."

"The licensing cost for the solution is on a yearly basis."

"Licensing fees are paid on a yearly basis."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"The solution is paid for monthly."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

University

13%

Financial Services Firm

11%

Computer Software Company

Educational Organization

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

11%

Healthcare Company

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	2
Large Enterprise	22

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gathe...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are u...

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What needs improvement with Oracle CRM?

The AI feature needs improvement. The technical support also has room for improvement.

See all answers

What needs improvement with Oracle Eloqua?

One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link vario...

See all answers

What is your primary use case for Oracle Eloqua?

I'm currently working with Oracle Eloqua Enterprise version. I work as a consultant for Accenture, which is an MNC, a...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specif...

See all answers

Comparisons

Siebel CRM vs Oracle CRM

Compared 32% of the time

SAP CRM vs Oracle CRM

Compared 26% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 14% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 10% of the time

Oracle Fusion Service vs Oracle CRM

Compared 3% of the time

More Oracle CRM Competitors

Marketo vs Oracle Eloqua

Compared 31% of the time

Pardot vs Oracle Eloqua

Compared 15% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 9% of the time

BloomReach vs Oracle Eloqua

Compared 5% of the time

More Oracle Eloqua Competitors

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 8% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 7% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Oracle CRM

August 2025

Download Oracle CRM product report

Buyer's Guide

Oracle Eloqua

August 2025

Download Oracle Eloqua product report

Buyer's Guide

Salesforce Marketing Cloud

August 2025

Download Salesforce Marketing Cloud product report

Also Known As

Market2Lead

Eloqua, Oracle Marketing Cloud

ExactTarget

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: August 2025.

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