Microsoft Entra Verified ID vs Salesforce Identity comparison

Microsoft and Salesforce are both solutions in the Customer Identity and Access Management (CIAM) category. Microsoft is ranked #8 with an average rating of 8.3, while Salesforce is ranked #10 with an average rating of 8.0. Microsoft holds a 3.2% mindshare in CIaA, compared to Salesforce’s 2.8% mindshare. Additionally, 87% of Microsoft users are willing to recommend the solution, compared to 100% of Salesforce users who would recommend it.

Microsoft Entra Verified ID

Read 8 Microsoft Entra Verified ID reviews

1,165 Views
419 Comparison Views

87% willing to recommend

Salesforce Identity

Read 6 Salesforce Identity reviews

693 Views
388 Comparison Views

100% willing to recommend

Microsoft Entra Verified ID

Salesforce Identity

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 27, 2025

Salesforce Identity and Microsoft Entra Verified ID are competing products in the identity and access management space. Microsoft Entra Verified ID may have the upper hand due to its advanced features, which justify its cost.

Features: Salesforce Identity offers seamless integration with other Salesforce services, robust authentication mechanisms, and user-friendly interface. Microsoft Entra Verified ID features a decentralized identity approach, strong verification capabilities, and exceptional integration with on-premises and cloud environments.

Room for Improvement: Salesforce Identity could improve in offering more flexible deployment options, expanding non-Salesforce integrations, and enhancing security features. Microsoft Entra Verified ID can work on simplifying deployment processes, reducing complexity in management, and improving integration with third-party applications.

Ease of Deployment and Customer Service: Salesforce Identity is notable for its straightforward deployment and robust customer service, benefiting from integration with existing Salesforce services. Microsoft Entra Verified ID, while requiring more effort due to its decentralized structure, provides comprehensive support and resources ensuring successful implementation.

Pricing and ROI: Salesforce Identity has competitive pricing with a clear and potentially faster ROI due to its embedded integration capabilities. Microsoft Entra Verified ID may incur higher upfront costs due to its unique features but promises significant long-term ROI through enhanced security and flexibility.

To learn more, read our detailed Microsoft Entra Verified ID vs. Salesforce Identity Report (Updated: December 2025).

Buyer's Guide

Microsoft Entra Verified ID vs. Salesforce Identity

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra Verified ID

Ranking in Customer Identity and Access Management (CIAM)

8th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Microsoft Security Suite (20th)

Salesforce Identity

Ranking in Customer Identity and Access Management (CIAM)

10th

Average Rating

8.0

Reviews Sentiment

5.0

Number of Reviews

Ranking in other categories

Mobile Identity (3rd)

Mindshare comparison

As of January 2026, in the Customer Identity and Access Management (CIAM) category, the mindshare of Microsoft Entra Verified ID is 3.2%, down from 4.1% compared to the previous year. The mindshare of Salesforce Identity is 2.8%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Identity and Access Management (CIAM) Market Share Distribution
Product	Market Share (%)
Microsoft Entra Verified ID	3.2%
Salesforce Identity	2.8%
Other	94.0%

Customer Identity and Access Management (CIAM)

Featured Reviews

MuhammadWaqar

IT Director at Interwood Mobel Pvt Ltd

Supports user management and authentication but needs simpler hybrid integration for broader adoption

I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions. An ease for hybrid integration would greatly help the technical teams. I believe the policy implementation is a little bit complex on the Microsoft side; there should be a simpler way to implement policies, utilizing standardized templates for compliance, such as industry-specific templates for the service industry, which would be helpful for HIPAA and other compliances.

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NavinJacob

Chief Digital Officer at Cipher7

Structured operations and analytics have transformed how my teams manage customers and sales

I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storage costs, and transaction costs, and it can really end up blowing budgets if it is not controlled. Those controls should be something that is easy to manage. With Salesforce, it is pretty difficult to manage unless you are a very advanced user. Normal regular users may not be able to keep the costs in control. This ends up resulting in bill shocks where you suddenly receive a bill which you may not be expecting.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I would recommend this solution to others because it's simple enough to deploy."

"I like the Microsoft Authenticator app since it comes with two-factor authentication."

"I find Microsoft Dynamics 365 very easy and useful because most of the users on our end are using Microsoft, thus they are very familiar with the Microsoft Office stack, and some of SharePoint and Teams."

"Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?"

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."

"The most valuable features of the solution are mainly in the areas of security and auditing."

"Microsoft Entra Verified ID has smoothed out our identity verification process and made it easier for us to authenticate users, making us more confident about our users being who they say they are so we can trust that we have secure logins for all our users."

"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."

"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."

"The user experience was great because it had all the features that the client needed. It was fully customized for the client, and it was very simple. It was the best solution at that time."

"The solution is very easy to understand."

"The best features of Salesforce Platform that I appreciate are that it is very configurable and easy for both developers as well as customers to use."

"Salesforce Identity is a very user-friendly solution."

"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."

Cons

"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."

"I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions."

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."

"I have not really seen return on investment with Microsoft Entra Verified ID."

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."

"The tool's expensive nature is an area of concern where improvements are required."

"There is room for improvement in Microsoft Entra Verified ID, particularly in the integration with other platforms, as they could do better with the API, for example."

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."

"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."

"The interface should be simplified and the dashboard has a lot of options but could be improved."

"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."

"The product is slow."

"Salesforce Identity needs more expertise in the application."

Pricing and Cost Advice

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."

"If one is cheap and ten is very expensive, I rate the product price as seven."

"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."

"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."

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Top Industries

By visitors reading reviews

Computer Software Company

19%

Manufacturing Company

Financial Services Firm

Healthcare Company

Financial Services Firm

20%

Manufacturing Company

12%

Retailer

Performing Arts

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	4
Large Enterprise	4

No data available

Questions from the Community

What needs improvement with Microsoft Entra Verified ID?

It is hard for me to say how Microsoft Entra Verified ID can be improved. I really do not know the extent of how that can benefit everything. I am trying to learn that here at the Ignite conference.

See all answers

What is your primary use case for Microsoft Entra Verified ID?

My main use cases for Microsoft Entra Verified ID are verifying the end user saying who they are and being able to back that up with government-issued proof.

See all answers

What advice do you have for others considering Microsoft Entra Verified ID?

My organization has not implemented the Face Check feature yet; we are using YubiKeys. My organization's trust in digital interactions really has not changed since implementing Microsoft Entra Veri...

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What do you like most about Salesforce Identity?

The single sign-on feature of Salesforce Identity enhances our organization's security posture overall.

See all answers

What needs improvement with Salesforce Identity?

The product is slow.

See all answers

What is your primary use case for Salesforce Identity?

We get network-related cases on Salesforce Identity and work on them.

See all answers

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Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

Microsoft

Salesforce Identity provides a single, trusted identity for employees, partners, and customers, so that you can manage apps, users, and data sharing with simplicity and transparency.

Salesforce

Sample Customers

Information Not Available

SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle

Buyer's Guide

Microsoft Entra Verified ID vs. Salesforce Identity

December 2025

Free Report: Microsoft Entra Verified ID vs. Salesforce Identity

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