Microsoft Entra Verified ID vs Microsoft Purview Data Governance comparison

Microsoft Entra Verified ID vs. Microsoft Purview Data Governance

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra Verified ID

Ranking in Microsoft Security Suite

25th

Average Rating

8.0

Reviews Sentiment

7.9

Number of Reviews

Ranking in other categories

Customer Identity and Access Management (CIAM) (8th)

Microsoft Purview Data Gove...

Ranking in Microsoft Security Suite

7th

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Governance (1st)

Mindshare comparison

As of October 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 1.1%, down from 2.3% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 4.7%, down from 5.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Microsoft Security Suite Market Share Distribution
Product	Market Share (%)
Microsoft Purview Data Governance	4.7%
Microsoft Entra Verified ID	1.1%
Other	94.2%

Microsoft Security Suite

Featured Reviews

Andy Yen

Partner marketing at ServiceNow

Offers single sign-on feature for business applications but needs to offer personalized insights

Microsoft Entra Verified ID has saved time for IT admins. The product helps us save money from the cost of security breaches. It is a more cost-effective solution than others in the market. It comes in a Microsoft suite. You can manage permission and access the products without buying anything additional. I rate it a six out of ten.

Read full review

AmrNaeem

Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees

It helps us by reporting on and auditing leaks and breaches

One important feature is data security, which both end users and the organization seek. Microsoft Purview offers data protection across a multi-cloud and multi-platform environment. It's critical that Purview connects to iOS, Mac, and Android. We could only secure some of our data if it only covered Windows. It provides a comprehensive view of the entire ecosystem's threats and compliance in real time. It's very easy to use. Purview's compliance features are crucial. We have to match some cases in other countries to our own to comply with the policies, procedures, and regulatory frameworks here.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."

"I would recommend this solution to others because it's simple enough to deploy."

"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."

"The most valuable features of the solution are mainly in the areas of security and auditing."

"I like the Microsoft Authenticator app since it comes with two-factor authentication."

"It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies."

"The most valuable feature is the tracking activity and device onboarding."

"I don't know if I've gotten much value out of Purview personally, but our security team loves it. Our biggest concern is leakage or theft of our data because we have a lot of PII and stuff that has not been released. We like the insights Purview provides and the way the solution can track and manage things. I'd say that was probably their favorite piece of it so far. From everything the security team has told me, the policy management and DLP features are working spectacularly."

"Microsoft Purview is extremely stable."

"You can set up automated dates to alert on internal data."

"The features of Microsoft Purview Data Governance that I value most include communication compliance. It provides visibility into how people are using Copilot for Microsoft and gives insight into risks and sensitive conversations."

"It starts off with records management, insider risk management, and information protection. And there is the discovery of the clouds, and we can get analytics on that as well, so that we know which user is using which cloud application and for how much time. The Activity explorer tells us which user was transferring out what data at what moment and on which device, including the serial number."

"Instead of having to manually write down which tables and columns exist and then describe them, you can do that process in one go, by simply connecting to a source. That's a huge time-saver and a great benefit of Purview."

More Microsoft Purview Data Governance pros

Cons

"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."

"The tool's expensive nature is an area of concern where improvements are required."

"The current event-based retention management is very poor."

"It supports only a limited number of tools and technologies that pertain to Microsoft products. If you want to leverage other solutions such as Workday or Oracle Fusion, features will be coming up, but as of now, it is for the Microsoft suite."

"There are some limitations with regard to the lineage of data from different parts of the system."

"We are currently in the rollout phase, so I am not entirely sure about specific areas of improvement. However, there are some problems with DLP rules, and it would be great if the security around DLP could be expanded."

"It is lacking a bit because I've opened some tickets, and it's taken months to resolve, or I've never even had them resolved."

"I have some concerns about the separation of roles in Purview from the Microsoft tenant, as well as how they interact with the security portal and endpoint manager."

"Overcoming certain control issues would significantly enhance our overall satisfaction."

"I lose a little bit of that control when we're talking about third-party connectors. Compliance-wise, I would like to see more ability to audit from a user perspective, where I could extrapolate what the user was thinking or trying to do."

More Microsoft Purview Data Governance cons

Pricing and Cost Advice

"If one is cheap and ten is very expensive, I rate the product price as seven."

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."

"Microsoft Purview is a subscription-based service, so we need either an E3 or E5 license to use it."

"The price is reasonable because most of our clients already have an E3 license, which makes implementation easy."

"We pay $15,000 per end user for the E5 license."

"Microsoft Purview has a pay-per-use pricing model, so it's one of the most cost-effective tools, as your cost will be based on your usage. It's a pricing model that Microsoft has nailed down, making it great whether you're a small organization or a multinational, giant organization."

"The categorization within the licensing could be improved. There are a lot of solutions within Microsoft Purview. If the licensing could be a bit clearer and the solutions could be better categorized according to function and across multiple environments, that would be excellent. The licensing is very confusing."

"Microsoft Purview is priced in the middle. It isn't the cheapest, but it isn't the most expensive. It's affordable compared to other public cloud services."

"The price is reasonable considering its value."

"The pricing is decent. It is neither too low nor too high. Given its capabilities, the pricing is justified."

More Microsoft Purview Data Governance pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

19%

Financial Services Firm

Manufacturing Company

Healthcare Company

Financial Services Firm

15%

Computer Software Company

12%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	13
Large Enterprise	30

Questions from the Community

What do you like most about Microsoft Entra Verified ID?

I like the Microsoft Authenticator app since it comes with two-factor authentication.

What needs improvement with Microsoft Entra Verified ID?

I don't think there are areas that could be improved with the product. It looks pretty good already. AI could be an area for continuous improvement or even pricing. The Microsoft Entra Verified ID ...

What is your primary use case for Microsoft Entra Verified ID?

We deal with the Microsoft Entra Verified ID as a dictionary where we put all the users. We use it more for internal purposes, but we do have a lot of guest accounts there. We are in the non-profit...

What do you like most about Microsoft Azure Purview?

It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.

What is your experience regarding pricing and costs for Microsoft Azure Purview?

Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...

What needs improvement with Microsoft Azure Purview?

There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features. Additionally, adding more tools around data q...

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Product Reports

Microsoft Entra Verified ID

Download Microsoft Entra Verified ID product report

Microsoft Purview Data Governance

Download Microsoft Purview Data Governance product report

Microsoft Purview Data Governance report

Also Known As

No data available

Microsoft Purview, MS Azure Purview

Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

Microsoft

The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.

Microsoft

Microsoft Entra Verified ID vs. Microsoft Purview Data Governance