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Microsoft Entra Verified ID vs Microsoft Purview Data Governance comparison

Microsoft Entra Verified ID and Microsoft Purview Data Governance are both solutions in the Microsoft Security Suite category. Microsoft Entra Verified ID is ranked #21 with an average rating of 8.3, while Microsoft Purview Data Governance is ranked #10 with an average rating of 7.7. Microsoft Entra Verified ID holds a 1.6% mindshare in Microsoft Security Suite, compared to Microsoft Purview Data Governance’s 4.5% mindshare. Additionally, 87% of Microsoft Entra Verified ID users are willing to recommend the solution, compared to 84% of Microsoft Purview Data Governance users who would recommend it.
Microsoft Entra Verified ID
Read 8 Microsoft Entra Verified ID reviews
  • 1,131 Views
  • 645 Comparison Views
87% willing to recommend
Microsoft Purview Data Gove...
Read 60 Microsoft Purview Data Governance reviews
  • 14,131 Views
  • 2,402 Comparison Views
84% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Microsoft Entra Verified ID and Microsoft Purview Data Governance based on real PeerSpot user reviews.

Find out in this report how the two Microsoft Security Suite solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

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To learn more, read our detailed Microsoft Entra Verified ID vs. Microsoft Purview Data Governance Report (Updated: February 2026).
Buyer's Guide
Microsoft Entra Verified ID vs. Microsoft Purview Data Governance
February 2026
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra Verified ID
Ranking in Microsoft Security Suite
21st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
8
Ranking in other categories
Customer Identity and Access Management (CIAM) (8th)
Microsoft Purview Data Gove...
Ranking in Microsoft Security Suite
10th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Data Governance (1st)
 

Mindshare comparison

As of March 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 1.6%, up from 1.2% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 4.5%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance4.5%
Microsoft Entra Verified ID1.6%
Other93.9%
Microsoft Security Suite
 

Featured Reviews

MuhammadWaqar - PeerSpot reviewer
MuhammadWaqar
IT Director at Interwood Mobel Pvt Ltd
Supports user management and authentication but needs simpler hybrid integration for broader adoption
I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions. An ease for hybrid integration would greatly help the technical teams. I believe the policy implementation is a little bit complex on the Microsoft side; there should be a simpler way to implement policies, utilizing standardized templates for compliance, such as industry-specific templates for the service industry, which would be helpful for HIPAA and other compliances.
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AS
Ayinampudi Srikanth
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?"
"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."
"Microsoft Entra Verified ID has smoothed out our identity verification process and made it easier for us to authenticate users, making us more confident about our users being who they say they are so we can trust that we have secure logins for all our users."
"Entra allows us and our customers to access workloads on Azure and Office 365 securely, and we've integrated it with other applications to provide a single pane of glass for user identification, eliminating the need for multiple IDs."
"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."
"The biggest return on investment when using Microsoft Entra Verified ID is the single sign-on (SSO) feature."
"I would recommend this solution to others because it's simple enough to deploy."
"I find Microsoft Dynamics 365 very easy and useful because most of the users on our end are using Microsoft, thus they are very familiar with the Microsoft Office stack, and some of SharePoint and Teams."
More Microsoft Entra Verified ID pros
"The integration ecosystem with Microsoft Purview is the most valuable aspect."
"The features of Microsoft Purview Data Governance that I value most include communication compliance. It provides visibility into how people are using Copilot for Microsoft and gives insight into risks and sensitive conversations."
"The most important aspect is our vision to create a data marketplace and Data Governance policies."
"I think Purview does as good a job...I'll say that it is as stable as the data governance maturity that exists within an organization. It can't be more stable than that."
"One of the best features is the classification rules, especially the scan rule sets. They are really useful, especially when we need to understand the current data the company has to ensure that all the problematic data can be put under someone's responsibility."
"The DLP part and the AI related ones are the most valuable features; I mostly appreciate their automated data discovery."
"Microsoft Purview is scalable."
"You can set up automated dates to alert on internal data."
More Microsoft Purview Data Governance pros
 

Cons

"The tool's expensive nature is an area of concern where improvements are required."
"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."
"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."
"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."
"I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions."
"Standard support could be improved, as it's often not as responsive."
"There is room for improvement in Microsoft Entra Verified ID, particularly in the integration with other platforms, as they could do better with the API, for example."
"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."
More Microsoft Entra Verified ID cons
"The API needs some improvement when connecting to non-Microsoft API sources. This is a limiting factor."
"Non-Microsoft use cases are not very high. It's limited for now."
"Some of the menu headings may not be easy to understand for some people."
"I have some concerns about the separation of roles in Purview from the Microsoft tenant, as well as how they interact with the security portal and endpoint manager."
"Blueprints and landing zones like we have in Azure would be great to see in Purview. The solution could offer a baseline or blueprint of recommended settings for compliance regulations such as GDPR and ISO, which could be applied with a simple switch in the options."
"Data quality has been a highly requested feature among customers."
"I'd like to see them improve the training for implementing this type of solution."
"It is lacking a bit because I've opened some tickets, and it's taken months to resolve, or I've never even had them resolved."
More Microsoft Purview Data Governance cons
 

Pricing and Cost Advice

"If one is cheap and ten is very expensive, I rate the product price as seven."
"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."
"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."
"We pay $15,000 per end user for the E5 license."
"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."
"Currently, the licensing differs for the governance side compared to the risk and compliance side."
"Microsoft Purview has a pay-per-use pricing model, so it's one of the most cost-effective tools, as your cost will be based on your usage. It's a pricing model that Microsoft has nailed down, making it great whether you're a small organization or a multinational, giant organization."
"The pricing is moderate. It's not too expensive, but it's not the most competitive."
"The price is reasonable considering its value."
"To get the full features of Purview, we currently need E5 enterprise licenses, which are expensive."
"Microsoft Purview is priced in the middle. It isn't the cheapest, but it isn't the most expensive. It's affordable compared to other public cloud services."
More Microsoft Purview Data Governance pricing and cost advice
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Top Industries

By visitors reading reviews
Computer Software Company
19%
Manufacturing Company
9%
Financial Services Firm
8%
Government
7%
Financial Services Firm
14%
Computer Software Company
9%
Government
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise4
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise13
Large Enterprise32
 

Questions from the Community

What needs improvement with Microsoft Entra Verified ID?
It is hard for me to say how Microsoft Entra Verified ID can be improved. I really do not know the extent of how that can benefit everything. I am trying to learn that here at the Ignite conference.
See all answers
What is your primary use case for Microsoft Entra Verified ID?
My main use cases for Microsoft Entra Verified ID are verifying the end user saying who they are and being able to back that up with government-issued proof.
See all answers
What advice do you have for others considering Microsoft Entra Verified ID?
My organization has not implemented the Face Check feature yet; we are using YubiKeys. My organization's trust in digital interactions really has not changed since implementing Microsoft Entra Veri...
See all answers
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
See all answers
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
See all answers
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
See all answers
 

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Product Reports

Buyer's Guide
Microsoft Entra Verified ID
March 2026
Microsoft Entra Verified ID reportDownload Microsoft Entra Verified ID product report
Buyer's Guide
Microsoft Purview Data Governance
March 2026
Microsoft Purview Data Governance reportDownload Microsoft Purview Data Governance product report
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

Microsoft

The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.

Microsoft
Buyer's Guide
Microsoft Entra Verified ID vs. Microsoft Purview Data Governance
February 2026
Free Report: Microsoft Entra Verified ID vs. Microsoft Purview Data Governance
Find out what your peers are saying about Microsoft Entra Verified ID vs. Microsoft Purview Data Governance and other solutions. Updated: February 2026.
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