Microsoft Entra Verified ID vs Microsoft Purview Data Governance comparison

Microsoft Entra Verified ID vs. Microsoft Purview Data Governance

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra Verified ID

Ranking in Microsoft Security Suite

20th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Customer Identity and Access Management (CIAM) (8th)

Microsoft Purview Data Gove...

Ranking in Microsoft Security Suite

8th

Average Rating

7.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Data Governance (1st)

Mindshare comparison

As of December 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 1.4%, down from 1.9% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 4.5%, down from 5.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Microsoft Security Suite Market Share Distribution
Product	Market Share (%)
Microsoft Purview Data Governance	4.5%
Microsoft Entra Verified ID	1.4%
Other	94.1%

Microsoft Security Suite

Featured Reviews

MuhammadWaqar

IT Director at Interwood Mobel Pvt Ltd

Supports user management and authentication but needs simpler hybrid integration for broader adoption

I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions. An ease for hybrid integration would greatly help the technical teams. I believe the policy implementation is a little bit complex on the Microsoft side; there should be a simpler way to implement policies, utilizing standardized templates for compliance, such as industry-specific templates for the service industry, which would be helpful for HIPAA and other compliances.

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Ayinampudi Srikanth

Tech lead at a healthcare company with 5,001-10,000 employees

Automated data discovery has streamlined management while configuration remains complex

Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I would recommend this solution to others because it's simple enough to deploy."

"Microsoft Entra Verified ID has smoothed out our identity verification process and made it easier for us to authenticate users, making us more confident about our users being who they say they are so we can trust that we have secure logins for all our users."

"I find Microsoft Dynamics 365 very easy and useful because most of the users on our end are using Microsoft, thus they are very familiar with the Microsoft Office stack, and some of SharePoint and Teams."

"I like the Microsoft Authenticator app since it comes with two-factor authentication."

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."

"The most valuable features of the solution are mainly in the areas of security and auditing."

"Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?"

"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."

"The user interface is highly intuitive and user-friendly."

"The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization."

"The time to onboard is pretty short."

"The most valuable feature is the tracking activity and device onboarding."

"I use the tool in projects as a medium to provide information as reports to the stakeholders."

"Microsoft Purview stands out for its automatic data recovery system, which prioritizes critical data for the fastest restoration."

"The integration ecosystem with Microsoft Purview is the most valuable aspect."

"Their data labeling or data classification is particularly valuable because we want to categorize all of our data into confidential, public, or internal."

More Microsoft Purview Data Governance pros

Cons

"There is room for improvement in Microsoft Entra Verified ID, particularly in the integration with other platforms, as they could do better with the API, for example."

"I have not really seen return on investment with Microsoft Entra Verified ID."

"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."

"The tool's expensive nature is an area of concern where improvements are required."

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."

"I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions."

"Auto-tagging should be available at lower levels of licensing. Right now, a high level of licensing is needed for auto-tagging, and this feature should be made available at a lower license level."

"There is room for improvement when it comes to Purview's data connector platform in supporting ingestion from non-Microsoft data sources."

"Frequent daily updates from Microsoft can cause interface elements like buttons to appear and disappear, making navigation unpredictable."

"It is lacking a bit because I've opened some tickets, and it's taken months to resolve, or I've never even had them resolved."

"Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI."

"The API needs some improvement when connecting to non-Microsoft API sources. This is a limiting factor."

"Purview's data loss prevention for macOS endpoints has some limitations, and the end-user experience of recovering from a failure is lacking."

"The product must provide better integrations with OS X and iOS."

More Microsoft Purview Data Governance cons

Pricing and Cost Advice

"If one is cheap and ten is very expensive, I rate the product price as seven."

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."

"The solution is extremely affordable for the K-12 space."

"The price is reasonable considering its value."

"The pricing depends on the client's requirements and the number of applications."

"Microsoft Purview is priced in the middle. It isn't the cheapest, but it isn't the most expensive. It's affordable compared to other public cloud services."

"People often and unjustly say that Microsoft product pricing is not in the scope of reality, that it's just too expensive at times. I do not feel that is the case at all... If I'm able to let go of 30 to 70 percent of my IT administration staff, that makes up for a lot of money."

"Microsoft Purview is expensive."

"Microsoft Purview Data Loss Prevention is not cheap."

"There is some competition out there, but the other solutions are quite expensive. They are enterprise tools that are a bit more mature but the license costs $100,000 for some of them. Purview is pay-per-use and a lot of companies are interested in that."

More Microsoft Purview Data Governance pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

19%

Manufacturing Company

Financial Services Firm

Healthcare Company

Financial Services Firm

15%

Computer Software Company

11%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	4
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	13
Large Enterprise	31

Questions from the Community

What needs improvement with Microsoft Entra Verified ID?

It is hard for me to say how Microsoft Entra Verified ID can be improved. I really do not know the extent of how that can benefit everything. I am trying to learn that here at the Ignite conference.

What is your primary use case for Microsoft Entra Verified ID?

My main use cases for Microsoft Entra Verified ID are verifying the end user saying who they are and being able to back that up with government-issued proof.

What advice do you have for others considering Microsoft Entra Verified ID?

My organization has not implemented the Face Check feature yet; we are using YubiKeys. My organization's trust in digital interactions really has not changed since implementing Microsoft Entra Veri...

What do you like most about Microsoft Azure Purview?

It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.

What is your experience regarding pricing and costs for Microsoft Azure Purview?

Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...

What needs improvement with Microsoft Azure Purview?

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Product Reports

Microsoft Entra Verified ID

Download Microsoft Entra Verified ID product report

Microsoft Purview Data Governance

Download Microsoft Purview Data Governance product report

Microsoft Purview Data Governance report

Also Known As

No data available

Microsoft Purview, MS Azure Purview

Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

Microsoft

The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.

Microsoft

Microsoft Entra Verified ID vs. Microsoft Purview Data Governance