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Microsoft Entra Verified ID vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra Verified ID
Ranking in Microsoft Security Suite
25th
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
5
Ranking in other categories
Customer Identity and Access Management (CIAM) (8th)
Microsoft Purview Data Gove...
Ranking in Microsoft Security Suite
8th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
58
Ranking in other categories
Data Governance (1st)
 

Mindshare comparison

As of August 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 0.8%, down from 2.8% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 4.4%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Andy Yen - PeerSpot reviewer
Offers single sign-on feature for business applications but needs to offer personalized insights
Microsoft Entra Verified ID has saved time for IT admins. The product helps us save money from the cost of security breaches. It is a more cost-effective solution than others in the market. It comes in a Microsoft suite. You can manage permission and access the products without buying anything additional. I rate it a six out of ten.
AmrNaeem - PeerSpot reviewer
It helps us by reporting on and auditing leaks and breaches
One important feature is data security, which both end users and the organization seek. Microsoft Purview offers data protection across a multi-cloud and multi-platform environment. It's critical that Purview connects to iOS, Mac, and Android. We could only secure some of our data if it only covered Windows. It provides a comprehensive view of the entire ecosystem's threats and compliance in real time. It's very easy to use. Purview's compliance features are crucial. We have to match some cases in other countries to our own to comply with the policies, procedures, and regulatory frameworks here.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would recommend this solution to others because it's simple enough to deploy."
"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."
"I like the Microsoft Authenticator app since it comes with two-factor authentication."
"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."
"The most valuable features of the solution are mainly in the areas of security and auditing."
"The documentation is very exhaustive. Anyone can go ahead and try different use cases."
"Purview helped us automate and control our data without having to rely on people to manually tag documents with specific retention periods."
"It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies."
"One important feature is data security, which both end users and the organization seek."
"Their data labeling or data classification is particularly valuable because we want to categorize all of our data into confidential, public, or internal."
"The cataloging tool is definitely the most valuable... It tells you about all the data you have in your tables, which helps people understand our data. We now know what data we have."
"The feature that I find most valuable is its ability to block unintended data sharing, like forcing unencrypted emails to be encrypted. We're evolving technologically, so people aren't always working from their desks. Our people are on the move. We have data everywhere. For example, in airlines, they're mobile and working from one door to another. They can't carry a computer from one station to another. That's where a lot of airlines use iPads. Securing and integrating iPads is helpful."
"The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization."
 

Cons

"The tool's expensive nature is an area of concern where improvements are required."
"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."
"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."
"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."
"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."
"I'd like to see them improve the training for implementing this type of solution."
"The Microsoft Purview data connector platform, which supports ingestion from non-Microsoft data sources, can be somewhat complex."
"Running eDiscovery once a day takes quite a long time because it has to fetch your data. I also want the eDiscovery results to be improved. At the same time, I would like to get a centralized page where I could see records management applied to my Office 365 tenant visualized instead of waiting for a custom script to run through the complete tenant."
"There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features."
"I would like to have complete video documentation for training."
"Reflecting organizational changes within Purview is impractical."
"The custom data classification for the African region needs to be improved."
"Overcoming certain control issues would significantly enhance our overall satisfaction."
 

Pricing and Cost Advice

"If one is cheap and ten is very expensive, I rate the product price as seven."
"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."
"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."
"Microsoft Purview has a pay-per-use pricing model, so it's one of the most cost-effective tools, as your cost will be based on your usage. It's a pricing model that Microsoft has nailed down, making it great whether you're a small organization or a multinational, giant organization."
"Microsoft Purview Data Loss Prevention is not cheap."
"Microsoft Purview is the best option I have encountered when it comes to price. Maybe some of my information is outdated, but Microsoft offered it so that you could use it almost without paying."
"There is some competition out there, but the other solutions are quite expensive. They are enterprise tools that are a bit more mature but the license costs $100,000 for some of them. Purview is pay-per-use and a lot of companies are interested in that."
"Microsoft Purview is expensive."
"Purview's price is pretty high when you factor in storage costs."
"The price is a little bit high, but it's worth the money because it has a lot of features."
"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."
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Top Industries

By visitors reading reviews
Computer Software Company
20%
Healthcare Company
8%
Financial Services Firm
8%
Manufacturing Company
7%
Financial Services Firm
15%
Computer Software Company
13%
Government
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Microsoft Entra Verified ID?
I like the Microsoft Authenticator app since it comes with two-factor authentication.
What needs improvement with Microsoft Entra Verified ID?
I don't think there are areas that could be improved with the product. It looks pretty good already. AI could be an area for continuous improvement or even pricing. The Microsoft Entra Verified ID ...
What is your primary use case for Microsoft Entra Verified ID?
We deal with the Microsoft Entra Verified ID as a dictionary where we put all the users. We use it more for internal purposes, but we do have a lot of guest accounts there. We are in the non-profit...
What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features. Additionally, adding more tools around data q...
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Microsoft Entra Verified ID vs. Microsoft Purview Data Governance and other solutions. Updated: July 2025.
865,164 professionals have used our research since 2012.