No more typing reviews! Try our Samantha, our new voice AI agent.

Microsoft Dynamics CRM vs SAP CRM vs SAS Marketing Automation comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

CRM Customer Engagement Centers Mindshare Distribution
ProductMindshare (%)
Microsoft Dynamics CRM13.4%
Salesforce Service Cloud10.0%
Zendesk8.7%
Other67.9%
CRM Customer Engagement Centers
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM1.8%
Microsoft Dynamics CRM2.7%
Salesforce Sales Cloud2.3%
Other93.2%
CRM
Marketing Automation Mindshare Distribution
ProductMindshare (%)
SAS Marketing Automation1.3%
Salesforce Marketing Cloud11.6%
Marketo9.3%
Other77.8%
Marketing Automation
 

Featured Reviews

NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.
FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
reviewer1549071 - PeerSpot reviewer
Senior Solution Architecht at a comms service provider with 10,001+ employees
Highly customizable but should have more out-of-the-box features
The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well. An example would be stratification or stratified sampling of customers. It's something that is not part of the product. It's something I have built using this product. If something like this is available out of the box as part of the product, you don't have to particularly manage that. For the outbound campaigns, there should be dynamic offer or treatment assignments.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Dynamics CRM has a very nice UI, and is very easy to use. It's easy to install, has a lot of features, and provides good technical support."
"The solution is rock solid and very stable."
"The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint."
"We are able to effectively follow up on requests, ensuring all customer issues are resolved in a timely manner. This solution provides a platform where there is visibility of all customer interactions, with efficient follow-up."
"The product is user-friendly."
"The most valuable features are the integration capabilities with other third-party software. It has an easy user interface and in terms of security, it has permission-based access for different users."
"Microsoft Dynamics CRM has the same features as Salesforce CRM, but what I like about the solution is that it's customizable. It's also one of the top-rated CRMs in the market. I also like that the coverage system of Microsoft Dynamics CRM is very, very broad, which means you can do a lot with it versus what you can do with Salesforce CRM."
"The most valuable feature is that it's easy to use and can work with any Microsoft solution without problems."
"SAP CRM integrates well with SAP ERP which is useful."
"The stability of SAP CRM is good."
"The product integrates with third-party tools easily."
"The initial setup of SAP CRM was simple."
"The solution is highly scalable."
"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."
"SAP CRM's most valuable at a branch level."
"SAP CRM has a good performance."
"SAP Marketing Automation is user-friendly, the interface is nice and clear, you can see the different diagrams and define various filters and targets, export the customer information you collect to make the campaign, and customize your data and define different reports while SAS also provides a standard report."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
 

Cons

"I am happy with it. If anything, its interface could be improved."
"The tool should be micro-services-based. If it's not already implemented, the architecture could be enhanced by transitioning to a microservices-based model. This would allow each module to be managed independently, reducing downtime and enabling teams to work autonomously on specific services."
"Microsoft Dynamics CRM needs to improve its integrations."
"Enhancing mobile usage of the CRM to other vertical would be good."
"It would be better if it were more secure."
"Microsoft Dynamics CRM can improve by adding more artificial intelligence. Additionally, they should add more modules, such as account-based management, that are available on other platforms such as salesforce.com."
"They should work on improving the solution's scalability."
"The solution could improve by having better integration documentation."
"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."
"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."
"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."
"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."
"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database."
"Recently, the price of SAP CRM has increased, which is one concern."
"In the future, machine learning and artificial intelligence functionality need to be included."
"When features do get added, we would like the product to notify us in a timely way."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
"You need to buy connectors to integrate Marketing Automation with various suppliers."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
 

Pricing and Cost Advice

"The solution is open source and is free. However, it does require a Dynamics 365 subscription."
"The solution is not expensive."
"Microsoft Dynamics CRM is very affordable if you use the yearly subscription."
"The price of the solution is good but could be cheaper."
"My organization pays for the license, and I do not know how much it costs."
"On a scale from one to ten with one being expensive and ten being of great value, I would rate Microsoft Dynamics CRM at six on pricing."
"The solution is expensive."
"Licensing fees are paid on a monthly basis."
"They should reduce the price to target small businesses."
"We pay for the license yearly."
"The product is costly."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"The solution is expensive."
"We have to pay a yearly licensing fee for SAP CRM, which is expensive."
"The pricing from SAP is good but it takes time to realize the investment."
"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
report
Use our free recommendation engine to learn which CRM Customer Engagement Centers solutions are best for your needs.
896,563 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
Computer Software Company
7%
Manufacturing Company
13%
Financial Services Firm
10%
University
8%
Computer Software Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise22
Large Enterprise21
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise28
No data available
 

Questions from the Community

What are the pros and cons of MS dynamics vs. Salesforce CRM?
When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slig...
Is it advisable to purchase Dynamics CRM in addition to NAV 2016?
Short answer: depends on your sales needs. NAV 2016’s built-in CRM is very basic. It’s fine for simple contact manage...
What needs improvement with Microsoft Dynamics CRM?
A few areas where Dynamics CRM can improve: User experience → Still feels complex for non-technical users, especial...
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise compa...
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slo...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
Ask a question
Earn 20 points
 

Also Known As

Dynamics CRM, MS Dynamics CRM
No data available
SAS Campaign Management
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Staples
Find out what your peers are saying about Microsoft, Salesforce, Zendesk and others in CRM Customer Engagement Centers. Updated: May 2026.
896,563 professionals have used our research since 2012.