Meraki Location Analytics vs MicroStrategy comparison

Meraki Location Analytics

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Executive SummaryUpdated on Jan 1, 2025

MicroStrategy and Meraki Location Analytics compete in business analytics. MicroStrategy holds an edge with its robust data integration and strategic analytics, appealing to enterprises needing comprehensive reporting, while Meraki focuses on location-specific insights.

Features: MicroStrategy offers extensive data integration, multi-dimensional analytics, and strategic insights. Meraki Location Analytics provides real-time location tracking, user engagement metrics, and optimization of physical spaces.

Ease of Deployment and Customer Service: MicroStrategy deployment is robust with a complex setup requiring technical expertise. Meraki Location Analytics provides streamlined deployment with rapid setup, suitable for teams with limited IT resources. Customer service is responsive for both, but MicroStrategy's resources offer thorough guidance.

Pricing and ROI: MicroStrategy generally has a higher upfront cost, delivering long-term ROI with powerful analytics capabilities. Meraki Location Analytics presents a more manageable setup cost and offers quicker ROI for location-driven insights.

To learn more, read our detailed Meraki Location Analytics vs. MicroStrategy Report (Updated: June 2025).

Meraki Location Analytics vs. MicroStrategy

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Meraki Location Analytics

Ranking in BI (Business Intelligence) Tools

22nd

Average Rating

9.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

MicroStrategy

Ranking in BI (Business Intelligence) Tools

8th

Average Rating

8.2

Reviews Sentiment

6.6

Number of Reviews

161

Ranking in other categories

Embedded BI (3rd)

Mindshare comparison

As of June 2025, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.3%, up from 0.2% compared to the previous year. The mindshare of MicroStrategy is 2.9%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Mike Scofield

Director of Technology at a educational organization with 51-200 employees

Location analytics helps in finding rogue hotspots and locating missing devices

I use Location Analytics occasionally to identify a rogue hotspot or to find the last location of a missing device. In some cases, if there is an interference issue, I might be able to determine the location. However, such instances are unusual I use Location Analytics to identify rogue hotspots…

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AJIN S L

Technical Analyst at Allianz

Experience has shown effective features for analysis, but needs interface improvements

The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."

"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."

"Technical support has always been very good."

"The stability of the solution is excellent, and I would rate it a ten out of ten."

"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."

"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."

"The initial setup process is easy."

"Transaction Services, that was really the part of the tool that made it very compelling for us, because it gave the opportunity to drive action."

"MicroStrategy's solution for mobile is very good."

"In terms of functionality, MicroStrategy is alright. It's a solid BI tool and can handle most tasks you'd expect."

"It is very stable."

"In the past, when we had so many legacy systems, with Cognos and others, it was took multiple steps to get what we wanted. Now, it's a seamless integration. We can connect directly, in the form of In-Memory Cubes or live-publish cubes, to the data warehouse, and blend in the data with big data. Not only relational databases, but we can also integrate other third-party files, and create a single-source software."

"The dashboard features and functionalities that come through the MicroStrategy Suite are the most valuable. It can be used by end users with minimum knowledge of the product. They can run a report or create a dashboard on their phones, which is kind of cool."

"If you have data, it is not that complex. It's manageable even for end users."

"The single stack solution will always be more profitable, scalable, and elastic for organizational needs."

More MicroStrategy pros

Cons

"I would like to see all of the features included in a single package."

"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."

"The technical support before implementation could be better for premium partners."

"The pricing is a pain point for us. It's a bit expensive."

"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."

"There are no specific areas for improvement as everything is working very well."

"Preparation, data loading and data management application is challenging with MicroStrategy. It lacks cube-based analytics as it is outdated, meaning there is no memory or fast processing analytics or MMA deployment."

"The implementation itself was pretty straightforward. The tricky part was understanding MicroStrategy's licensing model, which was a bit convoluted back then."

"Areas of MicroStrategy that have room for improvement include pricing because it is costly."

"MicroStrategy is dragging behind other tools on the self-service visualizations, like Tableau. I would rate Tableau as a 10. For the same visualizations, I would say MicroStrategy is an eight, maybe nine. They're still behind on the self-service visualizations,"

"MicroStrategy lacks that community support. You're either stuck figuring things out yourself or paying expensive fees to MicroStrategy consultants for help."

"Sometimes you can do something in reports, but you cannot do the same thing in documents."

"I would like to see more integration."

"The learning curve is quite steep."

More MicroStrategy cons

Pricing and Cost Advice

"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."

"The product is less expensive compared to other vendors for gold partners."

"We are waiting to switch to Microsoft Power BI because MicroStrategy is too costly."

"We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us."

"The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."

"They offer yearly as well as perpetual licenses."

"The solution’s licensing cost is expensive."

"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."

"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."

"They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."

More MicroStrategy pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

Read full review

Top Industries

By visitors reading reviews

No data available

Financial Services Firm

17%

Computer Software Company

10%

Retailer

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Meraki Location Analytics?

The initial setup process is easy.

What is your experience regarding pricing and costs for Meraki Location Analytics?

The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...

What needs improvement with Meraki Location Analytics?

My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...

What do you like most about MicroStrategy?

The stability of the product is good.

What is your experience regarding pricing and costs for MicroStrategy?

For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.

What needs improvement with MicroStrategy?

Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are well-established and have more money can afford MicroStrategy, but startups and mi...

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Product Reports

Meraki Location Analytics

Download Meraki Location Analytics product report

Download MicroStrategy product report

Overview

Cisco Meraki's location analytics and engagement solution displays real-time location statistics to improve customer engagement and loyalty across sites. Data collected by intelligent Meraki APs is synced with the Meraki cloud, automatically reported in the dashboard, and exported to third-party applications via the Cisco Meraki Location Analytics API.

Cisco

Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

Product portfoilio:

MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.

Meraki Location Analytics vs. MicroStrategy