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Meraki Location Analytics vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Meraki Location Analytics
Ranking in BI (Business Intelligence) Tools
22nd
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in BI (Business Intelligence) Tools
8th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
161
Ranking in other categories
Embedded BI (3rd)
 

Mindshare comparison

As of June 2025, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.3%, up from 0.2% compared to the previous year. The mindshare of MicroStrategy is 2.9%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Mike Scofield - PeerSpot reviewer
Location analytics helps in finding rogue hotspots and locating missing devices
I use Location Analytics occasionally to identify a rogue hotspot or to find the last location of a missing device. In some cases, if there is an interference issue, I might be able to determine the location. However, such instances are unusual I use Location Analytics to identify rogue hotspots…
AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."
"The stability of the solution is excellent, and I would rate it a ten out of ten."
"Technical support has always been very good."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"The initial setup process is easy."
"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."
"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."
"MicroStrategy has powerful data security features, which are crucial these days. For example, when users view data in MicroStrategy, they're only allowed to see a portion based on the permissions. When we evaluated other solutions like Power BI or Tableau, we found the security is very poor. They can't help us secure access to the data."
"The technical support of MicroStrategy can be helpful through implementation."
"It drives us away from Excel. For what it is for, it is good. You can't run a business on Excel."
"We are embedding multimedia content in our apps... You can embed streaming video from websites, or you can host the video files on your internal media servers. The video is clear, absolutely."
"It helps all the store managers and supply chain people to obtain a view of the data and plan the next week, the next month, quarters, and so on."
"MicroStrategy's solution for mobile is very good."
"With all the APIs it's very scalable."
"I have never had any problems with the stability."
 

Cons

"The pricing is a pain point for us. It's a bit expensive."
"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."
"There are no specific areas for improvement as everything is working very well."
"I would like to see all of the features included in a single package."
"The technical support before implementation could be better for premium partners."
"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."
"It crashes multiple times for even small changes that I make on the fly in the dashboard. After doing all the necessary changes, the MicroStrategy desktop or even the web version kicks the users out, and all the changes are lost. This functionality is buggy in MicroStrategy. It is hard to keep track of all the changes that I have done before. I don't want to make copies of each change that I have made because I would end up creating a hundred dashboards. It is not feasible in a real environment. I haven't worked on integrating MicroStrategy with the cloud. I am not sure how it behaves in the cloud, but I have heard from a few of my friends that there are some hiccups when you kind of sync to the cloud through MicroStrategy."
"The solution has a very non-logical user usage part. It has a library mode where users can access all the data, reports, and dashboards, but they also can be accessed from a platform. They have to log into the platform. The user experience is confusing for the users. MicroStrategy needs to define which one they will use. Some functionality isn’t available in library mode but is available in the portal. There should be Office integration. For example, if I do a presentation, then I should be able to add a chart to my presentation."
"If there are some advanced visualization features - maybe I'm not aware of them - but if there were a Vitara which could work on top of MicroStrategy, it would make sense for MicroStrategy to have that within their own library. So they should add more visualizations to the library."
"​There is room for improvement on the graphs."
"Data preparation-wise, it was not so straightforward with respect to getting different sources. Preparing or transforming the data inside and then bringing it onto the dashboard was a bit difficult, and the experience could have been better."
"Native VI on mobile apps and better android support are lacking."
"We would like access to more storage and access to more metadata to build the right programs that can construct all the stuff for us instead of us having to type it in all the time."
"I know we are not competing against Tableau, but MicroStrategy needs to step up its game on the GUI side.​"
 

Pricing and Cost Advice

"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."
"The product is less expensive compared to other vendors for gold partners."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
"The pricing is fair."
"The pricing list itself is not publicly accessible, so it's a bit opaque."
"​The solution is scalable. A little expensive perhaps, but it is scalable.​"
"We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
"The licensing is a bit high per user."
"The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
"We have one of the best pricing available, but we can't disclose that information."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
17%
Computer Software Company
11%
Retailer
8%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?
The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...
What needs improvement with Meraki Location Analytics?
My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...
What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are well-established and have more money can afford MicroStrategy, but startups and mi...
 

Overview

 

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Meraki Location Analytics vs. MicroStrategy and other solutions. Updated: June 2025.
857,585 professionals have used our research since 2012.