MicroStrategy and Meraki Location Analytics compete in business analytics. MicroStrategy holds an edge with its robust data integration and strategic analytics, appealing to enterprises needing comprehensive reporting, while Meraki focuses on location-specific insights.
Features: MicroStrategy offers extensive data integration, multi-dimensional analytics, and strategic insights. Meraki Location Analytics provides real-time location tracking, user engagement metrics, and optimization of physical spaces.
Ease of Deployment and Customer Service: MicroStrategy deployment is robust with a complex setup requiring technical expertise. Meraki Location Analytics provides streamlined deployment with rapid setup, suitable for teams with limited IT resources. Customer service is responsive for both, but MicroStrategy's resources offer thorough guidance.
Pricing and ROI: MicroStrategy generally has a higher upfront cost, delivering long-term ROI with powerful analytics capabilities. Meraki Location Analytics presents a more manageable setup cost and offers quicker ROI for location-driven insights.
| Product | Market Share (%) |
|---|---|
| MicroStrategy | 2.0% |
| Meraki Location Analytics | 0.6% |
| Other | 97.4% |
| Company Size | Count |
|---|---|
| Small Business | 4 |
| Midsize Enterprise | 1 |
| Large Enterprise | 2 |
| Company Size | Count |
|---|---|
| Small Business | 37 |
| Midsize Enterprise | 26 |
| Large Enterprise | 99 |
Cisco Meraki's location analytics and engagement solution displays real-time location statistics to improve customer engagement and loyalty across sites. Data collected by intelligent Meraki APs is synced with the Meraki cloud, automatically reported in the dashboard, and exported to third-party applications via the Cisco Meraki Location Analytics API.
Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.
Product portfoilio:
MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.
Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.
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