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Meraki Location Analytics vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Meraki Location Analytics
Ranking in BI (Business Intelligence) Tools
24th
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in BI (Business Intelligence) Tools
13th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
163
Ranking in other categories
Embedded BI (4th)
 

Mindshare comparison

As of April 2026, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.8%, up from 0.3% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
Meraki Location Analytics0.8%
Other98.0%
BI (Business Intelligence) Tools
 

Featured Reviews

RB
Senior Analyst at a manufacturing company with 1,001-5,000 employees
Locating equipment within facilities is now straightforward and efficient
We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…
Harjinder-Singh - PeerSpot reviewer
Data Engineer at a insurance company with 10,001+ employees
Reporting on insurance finances has become robust and supports detailed geo-spatial analysis
I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other platforms. I have worked with the administration tool and the Architect tool for MicroStrategy, but creating a star schema is not as easy compared to other tools. Creating hierarchies and the modeling part is challenging because data modeling is one of the most important aspects of any BI project. If you can create a star schema or Snowflake schema easily, then report building becomes straightforward. Additionally, MicroStrategy's Workstation tool compared to Developer still lacks some functionality that can be done more easily on the Developer side. Workstation is a great tool, but they have not given it full functionality.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like Location Analytics' geofencing features for devices, as you can manage thousands of devices with just a push of a button and deploy applications in seconds."
"The stability of the solution is excellent, and I would rate it a ten out of ten."
"If you can afford this solution, it's worth every dime in terms of what you get out of it."
"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."
"The initial setup process is easy."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."
"The initial setup process is easy."
"Their reports are excellent and thorough."
"It is very easy for non-IT personnel to create (grid) reports."
"Enterprise is very stable; I've been with MicroStrategy for more than 12 years and the performance and the stability have been increasing, making it the best solution for an enterprise BI platform."
"Highly scalable: It is not a bottleneck for leveraging a high-capacity analytical database."
"MicroStrategy has a mobile component which helps our sales team track and showcase insights to stakeholders without any problems."
"I like the user interface and the experience has been great."
"I am a report developer and find it a very useful tool."
"It helps all the store managers and supply chain people to obtain a view of the data and plan the next week, the next month, quarters, and so on."
 

Cons

"There are no specific areas for improvement as everything is working very well."
"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."
"The pricing is a pain point for us. It's a bit expensive."
"I would like to see all of the features included in a single package."
"The technical support before implementation could be better for premium partners."
"The pricing is a pain point for us."
"The biggest issue is negotiating the price with a client."
"I would like to see all of the features included in a single package."
"MicroStrategy has a steep learning curve and you need to spend time in training before you can use the full potential."
"The only problem is report performance."
"Enterprise Manager should be a little bit less quirky when you build out-of-the-box customization reports for it."
"Simplify dashboard design; it is very powerful, but sometimes it might be like using a cannon to kill a mosquito, depending on the situation."
"If they can make it more stable, in terms of the connectivity, that would help."
"MicroStrategy should improve migration automation. Additionally, I would like there to be better partnership support."
"They need to improve on distribution services. There are lack of features which were there earlier with Narrowcast, but they are not there in the distribution services."
"This solution is missing enhanced features in the dashboards."
 

Pricing and Cost Advice

"The product is less expensive compared to other vendors for gold partners."
"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."
"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
"They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
"For larger businesses, the pricing is logical."
"​The solution is scalable. A little expensive perhaps, but it is scalable.​"
"I am unsure what the licensing costs are for this solution however, development costs are around $100,000 per year."
"The solution’s licensing cost is expensive."
"All BI software vendors' list prices are high. It's about a price that fits the customer's needs. And I think MicroStrategy has some flexibility in its pricing model where we can easily demonstrate a total cost of ownership comparison against any of the other players."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
25%
Comms Service Provider
16%
Insurance Company
13%
Financial Services Firm
8%
Financial Services Firm
15%
Marketing Services Firm
9%
Retailer
6%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise101
 

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?
The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...
What needs improvement with Meraki Location Analytics?
My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...
What is your primary use case for Meraki Location Analytics?
We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...
What is your experience regarding pricing and costs for MicroStrategy?
My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.
What needs improvement with MicroStrategy?
I don't have any issues with MicroStrategy and would not suggest how it can be improved. I would not change anything because it's a great tool to build reports. I would appreciate improvements in M...
What is your primary use case for MicroStrategy?
I use MicroStrategy to build reports for my client, and in IQVIA, we work with pharmaceutical data and I build some reports in MicroStrategy. I built some cards for my client using MicroStrategy. T...
 

Overview

 

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Meraki Location Analytics vs. MicroStrategy and other solutions. Updated: April 2026.
886,976 professionals have used our research since 2012.