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Meraki Location Analytics vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Meraki Location Analytics
Ranking in BI (Business Intelligence) Tools
27th
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in BI (Business Intelligence) Tools
14th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
164
Ranking in other categories
Embedded BI (5th)
 

Mindshare comparison

As of August 2026, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.8%, up from 0.3% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
Meraki Location Analytics0.8%
Other98.0%
BI (Business Intelligence) Tools
 

Featured Reviews

RB
Senior Analyst at a manufacturing company with 1,001-5,000 employees
Locating equipment within facilities is now straightforward and efficient
We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…
Prabu Thanikchalam - PeerSpot reviewer
Principal Architect & Software Engineering Department Manager at a tech vendor with 10,001+ employees
Reporting has improved with strong administration tools but performance and memory still need work
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, having derived metrics or derived attributes in MicroStrategy. If they have something like that for the attributes as well, it will be good. A pain point is MicroStrategy memory fluctuations that we couldn't actually read that much. If they can improve that performance, that would be great. MicroStrategy struggles a bit with large data volumes, but they are coming up with new ideas. They have moved to Intelligent Cubes, which can actually handle better data handling. They are coming up with good measures to handle big data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup process is easy."
"Technical support has always been very good."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."
"The stability of the solution is excellent, and I would rate it a ten out of ten."
"If you can afford this solution, it's worth every dime in terms of what you get out of it."
"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."
"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."
"I think what we're currently excited about is the ability to integrate R. Most of our data scientists use R for their modeling. I heard at one of the sessions, here at MicroStrategy World 2018, that you can put your R scripts directly into MicroStrategy, so any modeling effort that you've done in the past can be transferred into MicroStrategy."
"Perfect balance between self-service and governed BI."
"The most valuable features are the Visual Insights and the visualizations."
"The interactive features that appear in the report were good. The external rendering option they give with multi servers was also good."
"We have ramped up user adoption."
"MicroStrategy is the best of all enterprise solutions on a price/value axis."
"MicroStrategy sites have a great education part, with a lot of meetings, a lot of video, etc."
"The way to create the dossier is easy, and adding geo-spatial related information on the map is quite straightforward."
 

Cons

"The technical support before implementation could be better for premium partners."
"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."
"The pricing is a pain point for us. It's a bit expensive."
"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."
"There are no specific areas for improvement as everything is working very well."
"I would like to see all of the features included in a single package."
"We would really like to see MicroStrategy have some support teams based more in Europe, because for now it seems that there is one person for the whole CE region. That is not exactly what we would like to see. We do know that MicroStrategy supports most places, either in the US or India, but those are different time zones, people, and cultures."
"The performance isn't where I need it to be."
"The online community page of the product is an area of concern where improvements are required."
"Sometimes, it has become too complex to upgrade and adjust to the ecosystem in general."
"Every software with a flawed design has issues. MicroStrategy is not an exception."
"Something I would be interested in is more visualizations, because right now we use SDK to create some. If there were more out-of-the-box options, we would be happy with that."
"They need to supply the support system that's just not there right now. They don't have Enterprise Manager classes. You need in-depth classes to understand what those metrics are doing, to understand the table associations from one to the other. You can't just go and pick it up and understand that DT_DAY connects to all of these tables, without going into Architect, looking at the source tables. I, as a analyst, a slightly technical user, I don't have the expertise to do that. Business users definitely don't have the expertise to do that."
"Regarding the tickets, I would give the response to them a lukewarm rating."
 

Pricing and Cost Advice

"The product is less expensive compared to other vendors for gold partners."
"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."
"The licensing is a bit high per user."
"The pricing list itself is not publicly accessible, so it's a bit opaque."
"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
"​They gave us a good deal.​"
"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."
"They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
"Additional costs are associated with maintenance."
"​The solution is scalable. A little expensive perhaps, but it is scalable.​"
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
24%
Comms Service Provider
11%
Manufacturing Company
9%
Insurance Company
9%
Financial Services Firm
15%
Construction Company
10%
Marketing Services Firm
8%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise102
 

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?
The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...
What needs improvement with Meraki Location Analytics?
My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...
What is your primary use case for Meraki Location Analytics?
We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...
What is your experience regarding pricing and costs for MicroStrategy?
I would say on a scale of 1 to 10, I have only a four when it comes to pricing and setup cost because in my earlier companies, everything was done by another team. Here, we actually handle some of ...
What needs improvement with MicroStrategy?
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, ...
What is your primary use case for MicroStrategy?
MicroStrategy is basically a reporting tool, and I take care of the administration side, so I handle complete maintenance and administration of MicroStrategy servers across all environments. Day-to...
 

Overview

 

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Meraki Location Analytics vs. MicroStrategy and other solutions. Updated: August 2026.
907,787 professionals have used our research since 2012.