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Meraki Location Analytics vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Meraki Location Analytics
Ranking in BI (Business Intelligence) Tools
21st
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in BI (Business Intelligence) Tools
7th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
161
Ranking in other categories
Embedded BI (3rd)
 

Mindshare comparison

As of August 2025, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.3%, up from 0.2% compared to the previous year. The mindshare of MicroStrategy is 2.8%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Mike Scofield - PeerSpot reviewer
Location analytics helps in finding rogue hotspots and locating missing devices
I use Location Analytics occasionally to identify a rogue hotspot or to find the last location of a missing device. In some cases, if there is an interference issue, I might be able to determine the location. However, such instances are unusual I use Location Analytics to identify rogue hotspots…
AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."
"The initial setup process is easy."
"Technical support has always been very good."
"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."
"The stability of the solution is excellent, and I would rate it a ten out of ten."
"It's user-friendly, also the MTDI cube is a very good approach, as it helps you to use the pre-format instead of using the standard objects from the schema of MicroStrategy."
"Getting more data to people more quickly. Providing more flexibility for how they use the data."
"It's useful if you need to create dashboards that you check every day. Also, we can create a queue, but it will be updated every day with scheduled updates."
"It drives us away from Excel. For what it is for, it is good. You can't run a business on Excel."
"The scalability is great. It was one of the selling points for us on MicroStrategy."
"It has the potential to become a great evangelist for AI and other embedded analytics."
"The single stack solution will always be more profitable, scalable, and elastic for organizational needs."
"The most valuable features are drill down, dashboards, documents, bringing everything under one roof, and visualizations."
 

Cons

"I would like to see all of the features included in a single package."
"The technical support before implementation could be better for premium partners."
"The pricing is a pain point for us. It's a bit expensive."
"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."
"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."
"There are no specific areas for improvement as everything is working very well."
"The learning curve is quite steep."
"The interface you can design in MicroStrategy is great, but I feel it needs to be refreshed, add a bit more functionality. I would like to see more capabilities on the mobile side, to bring it on par with apps that you see in the App Store."
"Needs ​tighter mapping integration."
"MicroStrategy's mobile dashboard is still not a RESTful design."
"They need to improve on having more professional, well-equipped premium support.​"
"In the developer, there are things that you able to do in a document or a report that you are not able to do in the Dossier."
"If you do not learn the ins or outs, it can be a difficult tool to use. You could do a PoC and get enough out of it to be able to use it. However, when it comes to administering it, you definitely need the training.​"
"MicroStrategy lacks that community support. You're either stuck figuring things out yourself or paying expensive fees to MicroStrategy consultants for help."
 

Pricing and Cost Advice

"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."
"The product is less expensive compared to other vendors for gold partners."
"​The solution is scalable. A little expensive perhaps, but it is scalable.​"
"For larger businesses, the pricing is logical."
"They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
"​They gave us a good deal.​"
"We have one of the best pricing available, but we can't disclose that information."
"The price was good. We have had great support along the way."
"They offer yearly as well as perpetual licenses."
"We are waiting to switch to Microsoft Power BI because MicroStrategy is too costly."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Computer Software Company
10%
Retailer
8%
Insurance Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?
The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...
What needs improvement with Meraki Location Analytics?
My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...
What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are well-established and have more money can afford MicroStrategy, but startups and mi...
 

Overview

 

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Meraki Location Analytics vs. MicroStrategy and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.