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Meraki Location Analytics vs MicroStrategy comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Meraki Location Analytics
Ranking in BI (Business Intelligence) Tools
25th
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in BI (Business Intelligence) Tools
14th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
164
Ranking in other categories
Embedded BI (5th)
 

Mindshare comparison

As of September 2026, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.8%, up from 0.6% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
Meraki Location Analytics0.8%
Other98.0%
BI (Business Intelligence) Tools
 

Featured Reviews

RB
Senior Analyst at a manufacturing company with 1,001-5,000 employees
Locating equipment within facilities is now straightforward and efficient
We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…
Prabu Thanikchalam - PeerSpot reviewer
Principal Architect & Software Engineering Department Manager at a tech vendor with 10,001+ employees
Reporting has improved with strong administration tools but performance and memory still need work
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, having derived metrics or derived attributes in MicroStrategy. If they have something like that for the attributes as well, it will be good. A pain point is MicroStrategy memory fluctuations that we couldn't actually read that much. If they can improve that performance, that would be great. MicroStrategy struggles a bit with large data volumes, but they are coming up with new ideas. They have moved to Intelligent Cubes, which can actually handle better data handling. They are coming up with good measures to handle big data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."
"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."
"If you can afford this solution, it's worth every dime in terms of what you get out of it."
"The stability of the solution is excellent, and I would rate it a ten out of ten."
"The initial setup process is easy."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."
"Technical support has always been very good."
"Many of my users have iPhones and iPads, and being able to deliver mobile dashboards to them is a great asset for them."
"We've tried other solutions and we're sticking to MicroStrategy."
"If you have a big company and you want to do all kinds of analytics, it's an open platform; you can create your own data connectors, do everything with APIs, and for me it's the obvious choice."
"The platform can be easily monitored. You have quite a good overview of tasks which are being run."
"It helps all the store managers and supply chain people to obtain a view of the data and plan the next week, the next month, quarters, and so on."
"We prefer having the analytic capabilities in a single platform, like MicroStrategy provides, because it is easier. The customer gets used to one type of tool, then sticks with it."
"I find MicroStrategy the most suited to the enterprise-wide BI platform, because of its scalability and stability.​"
"The interactive features that appear in the report were good, the external rendering option they give with multi servers was also good, it was interactive, building the dashboards was pretty straightforward and didn't take me much time to learn, it was also secure, and integration-wise it had options for various data sources so we could connect with different databases, which was an advantage of this solution."
 

Cons

"The technical support before implementation could be better for premium partners."
"I would like to see all of the features included in a single package."
"The pricing is a pain point for us. It's a bit expensive."
"There are no specific areas for improvement as everything is working very well."
"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."
"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."
"The web developer tool for documents creation does not have all the features of the client version"
"Currently, the client view looks completely different depending on what you are building."
"I don't think that they will, but I'd like to see parallel processing, scalable parallel processing."
"They need to supply the support system that's just not there right now. They don't have Enterprise Manager classes. You need in-depth classes to understand what those metrics are doing, to understand the table associations from one to the other. You can't just go and pick it up and understand that DT_DAY connects to all of these tables, without going into Architect, looking at the source tables. I, as a analyst, a slightly technical user, I don't have the expertise to do that. Business users definitely don't have the expertise to do that."
"If I am trying to do a test study or test case at an enterprise level, I am not able to do it on my own, I would have to use my company's resources, which is a bit costly."
"Sometimes you can do something in reports, but you cannot do the same thing in documents."
"Visual Insight, as I see, has improved a lot but it still lacks the analytics capability of other tools such as Tableau."
"This solution is missing enhanced features in the dashboards."
 

Pricing and Cost Advice

"The product is less expensive compared to other vendors for gold partners."
"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."
"There is no subscription, I am using the free version."
"The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
"​The solution is scalable. A little expensive perhaps, but it is scalable.​"
"​They gave us a good deal.​"
"The solution’s licensing cost is expensive."
"The price of MicroStrategy is reasonable."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
23%
Comms Service Provider
10%
Manufacturing Company
9%
Insurance Company
9%
Financial Services Firm
15%
Construction Company
10%
Outsourcing Company
10%
Marketing Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise102
 

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?
The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...
What needs improvement with Meraki Location Analytics?
My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...
What is your primary use case for Meraki Location Analytics?
We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...
What is your experience regarding pricing and costs for MicroStrategy?
I would say on a scale of 1 to 10, I have only a four when it comes to pricing and setup cost because in my earlier companies, everything was done by another team. Here, we actually handle some of ...
What needs improvement with MicroStrategy?
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, ...
What is your primary use case for MicroStrategy?
MicroStrategy is basically a reporting tool, and I take care of the administration side, so I handle complete maintenance and administration of MicroStrategy servers across all environments. Day-to...
 

Overview

 

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Meraki Location Analytics vs. MicroStrategy and other solutions. Updated: August 2026.
911,952 professionals have used our research since 2012.