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Meraki Location Analytics vs MicroStrategy comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Meraki Location Analytics
Ranking in BI (Business Intelligence) Tools
25th
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in BI (Business Intelligence) Tools
14th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
164
Ranking in other categories
Embedded BI (5th)
 

Mindshare comparison

As of September 2026, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.8%, up from 0.6% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
Meraki Location Analytics0.8%
Other98.0%
BI (Business Intelligence) Tools
 

Featured Reviews

RB
Senior Analyst at a manufacturing company with 1,001-5,000 employees
Locating equipment within facilities is now straightforward and efficient
We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…
Prabu Thanikchalam - PeerSpot reviewer
Principal Architect & Software Engineering Department Manager at a tech vendor with 10,001+ employees
Reporting has improved with strong administration tools but performance and memory still need work
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, having derived metrics or derived attributes in MicroStrategy. If they have something like that for the attributes as well, it will be good. A pain point is MicroStrategy memory fluctuations that we couldn't actually read that much. If they can improve that performance, that would be great. MicroStrategy struggles a bit with large data volumes, but they are coming up with new ideas. They have moved to Intelligent Cubes, which can actually handle better data handling. They are coming up with good measures to handle big data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup process is easy."
"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."
"Technical support has always been very good."
"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."
"If you can afford this solution, it's worth every dime in terms of what you get out of it."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."
"The stability of the solution is excellent, and I would rate it a ten out of ten."
"The ability to work directly on top of almost every known data source, while creating optimized queries for each data source type."
"MicroStrategy has powerful data security features, which are crucial these days. For example, when users view data in MicroStrategy, they're only allowed to see a portion based on the permissions. When we evaluated other solutions like Power BI or Tableau, we found the security is very poor. They can't help us secure access to the data."
"Provides seamless integration between browser-based BI and Mobile BI."
"​Mobile brings reports/dashboards closer to the business user."
"It is very easy for non-IT personnel to create (grid) reports."
"Business users can create their reports once architected Available on all devices Customization options available at coding and visual levels"
"The tool I find the most valuable is MicroStrategy Architect."
"EVPs are able to run their entire business from an iPad; they can answer questions, see issues, etc. at their fingertips."
 

Cons

"The pricing is a pain point for us. It's a bit expensive."
"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."
"There are no specific areas for improvement as everything is working very well."
"I would like to see all of the features included in a single package."
"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."
"The technical support before implementation could be better for premium partners."
"We have the mobile server. We have not used it. That is because the people on our team have not been trained on it yet, but that is something that we want to do."
"Visual Insight, as I see, has improved a lot but it still lacks the analytics capability of other tools such as Tableau."
"I want to be able to have one report that's delivered to 30 different people and all 30 different people see something different. Now, you can do that today with metrics. You cannot do that with attributes. There's a component of that which, if an attribute is on granularity-one and another is on granularity-two, and you remove granularity-one, you're now going to be summing to a level that you did not expect before."
"I would like to see a single standalone application to control everything from the administration perspective, and also to develop new applications."
"The developer is a long-ago obsolete tool. Its interface and functions should be completely redesigned."
"​There are a lot of offerings, and we are not fully using everything to its advantage."
"Needs more visual essence and connectors for the ecosystems, which would be easy to use."
"I think that there are some bugs regarding the design, and some features are a little hidden from the developer."
 

Pricing and Cost Advice

"The product is less expensive compared to other vendors for gold partners."
"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."
"The solution’s licensing cost is expensive."
"We have one of the best pricing available, but we can't disclose that information."
"Additional costs are associated with maintenance."
"For larger businesses, the pricing is logical."
"There is no subscription, I am using the free version."
"The price was good. We have had great support along the way."
"The licensing is a bit high per user."
"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
report
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
24%
Comms Service Provider
9%
Insurance Company
9%
Manufacturing Company
9%
Financial Services Firm
15%
Construction Company
10%
Outsourcing Company
10%
Marketing Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise102
 

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?
The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...
What needs improvement with Meraki Location Analytics?
My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...
What is your primary use case for Meraki Location Analytics?
We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...
What is your experience regarding pricing and costs for MicroStrategy?
I would say on a scale of 1 to 10, I have only a four when it comes to pricing and setup cost because in my earlier companies, everything was done by another team. Here, we actually handle some of ...
What needs improvement with MicroStrategy?
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, ...
What is your primary use case for MicroStrategy?
MicroStrategy is basically a reporting tool, and I take care of the administration side, so I handle complete maintenance and administration of MicroStrategy servers across all environments. Day-to...
 

Overview

 

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Meraki Location Analytics vs. MicroStrategy and other solutions. Updated: September 2026.
912,022 professionals have used our research since 2012.