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Meraki Location Analytics vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Meraki Location Analytics
Ranking in BI (Business Intelligence) Tools
23rd
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in BI (Business Intelligence) Tools
13th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
163
Ranking in other categories
Embedded BI (4th)
 

Mindshare comparison

As of May 2026, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.8%, up from 0.3% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
Meraki Location Analytics0.8%
Other98.0%
BI (Business Intelligence) Tools
 

Featured Reviews

RB
Senior Analyst at a manufacturing company with 1,001-5,000 employees
Locating equipment within facilities is now straightforward and efficient
We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…
Harjinder-Singh - PeerSpot reviewer
Data Engineer at a insurance company with 10,001+ employees
Reporting on insurance finances has become robust and supports detailed geo-spatial analysis
I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other platforms. I have worked with the administration tool and the Architect tool for MicroStrategy, but creating a star schema is not as easy compared to other tools. Creating hierarchies and the modeling part is challenging because data modeling is one of the most important aspects of any BI project. If you can create a star schema or Snowflake schema easily, then report building becomes straightforward. Additionally, MicroStrategy's Workstation tool compared to Developer still lacks some functionality that can be done more easily on the Developer side. Workstation is a great tool, but they have not given it full functionality.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."
"Technical support has always been very good."
"If you can afford this solution, it's worth every dime in terms of what you get out of it."
"The initial setup process is easy."
"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."
"The initial setup process is easy."
"​Technical support is knowledgeable. The right person gets back to us whenever we email them."
"The way to create the dossier is easy, and adding geo-spatial related information on the map is quite straightforward."
"It has greatly benefited our organization."
"Underwriters love the transactional side."
"It's a stand-alone mobile development app that you don't even have to do business intelligence on. You can just use it to build apps."
"The most valuable feature is the ability to build reports, then customize for different groups instead of having to build multiple reports. Therefore, the ability to build customization in the reports for different groups."
"The hyperintelligence is the most valuable feature."
"Blending and mashing is valuable since users right now are currently tied up with the traditional way of getting data from databases prepared by IT, and this feature will enable business users to immediately have access to different data sources, whether from IT or from their personal files, and allows them to combine these sources, and create reports and visualizations quickly and easily."
 

Cons

"The biggest issue is negotiating the price with a client."
"The pricing is a pain point for us. It's a bit expensive."
"The technical support before implementation could be better for premium partners."
"There are no specific areas for improvement as everything is working very well."
"I would like to see all of the features included in a single package."
"The pricing is a pain point for us."
"I would like to see all of the features included in a single package."
"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."
"MicroStrategy could improve its scalability. When comparing the scalability options to other solutions they are not very good."
"The solution lacks good visualization. They should work on the user interface to make it more slick and modern."
"If I am trying to do a test study or test case at an enterprise level, I am not able to do it on my own, I would have to use my company's resources, which is a bit costly."
"The analytic speed would probably be what I would look for in terms of improvement because we have super huge data, and if I do not build views on top of data, then reports render really slowly.​"
"We did have issues with stability, and that was because we were co-located with another business unit, and we outgrew them on the unit. So we had to get to a separate physical instance."
"We have seen some stability issues with MicroStrategy on cloud. We have a few unhappy customers."
"There is room for improvement in data visualization."
"They need to improve the web."
 

Pricing and Cost Advice

"The product is less expensive compared to other vendors for gold partners."
"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."
"They can improve its licensing. It is a bit expensive as compared to Microsoft and other tools."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
"Now, the price is high."
"Additional costs are associated with maintenance."
"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."
"The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
"​The solution is scalable. A little expensive perhaps, but it is scalable.​"
"For larger businesses, the pricing is logical."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
25%
Comms Service Provider
16%
Insurance Company
13%
Financial Services Firm
8%
Financial Services Firm
16%
Marketing Services Firm
9%
Retailer
7%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise101
 

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?
The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...
What needs improvement with Meraki Location Analytics?
My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...
What is your primary use case for Meraki Location Analytics?
We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...
What is your experience regarding pricing and costs for MicroStrategy?
My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.
What needs improvement with MicroStrategy?
I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other pl...
What is your primary use case for MicroStrategy?
Harjinder, I recall approximately two years back we had a conversation with you about ForgeRock and Auth0, and I think we had discussed MicroStrategy as well. Currently, we are using it for financi...
 

Overview

 

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Meraki Location Analytics vs. MicroStrategy and other solutions. Updated: April 2026.
892,646 professionals have used our research since 2012.