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Meraki Location Analytics vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Meraki Location Analytics
Ranking in BI (Business Intelligence) Tools
23rd
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in BI (Business Intelligence) Tools
13th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
163
Ranking in other categories
Embedded BI (4th)
 

Mindshare comparison

As of May 2026, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.8%, up from 0.3% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
Meraki Location Analytics0.8%
Other98.0%
BI (Business Intelligence) Tools
 

Featured Reviews

RB
Senior Analyst at a manufacturing company with 1,001-5,000 employees
Locating equipment within facilities is now straightforward and efficient
We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…
Harjinder-Singh - PeerSpot reviewer
Data Engineer at a insurance company with 10,001+ employees
Reporting on insurance finances has become robust and supports detailed geo-spatial analysis
I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other platforms. I have worked with the administration tool and the Architect tool for MicroStrategy, but creating a star schema is not as easy compared to other tools. Creating hierarchies and the modeling part is challenging because data modeling is one of the most important aspects of any BI project. If you can create a star schema or Snowflake schema easily, then report building becomes straightforward. Additionally, MicroStrategy's Workstation tool compared to Developer still lacks some functionality that can be done more easily on the Developer side. Workstation is a great tool, but they have not given it full functionality.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like Location Analytics' geofencing features for devices, as you can manage thousands of devices with just a push of a button and deploy applications in seconds."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"The initial setup process is easy."
"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."
"The initial setup process is easy."
"The stability of the solution is excellent, and I would rate it a ten out of ten."
"Technical support has always been very good."
"If you can afford this solution, it's worth every dime in terms of what you get out of it."
"The single stack solution will always be more profitable, scalable, and elastic for organizational needs."
"The ability to integrate with PPT is another plus. The platform's ability to write back data directly to the database is also good."
"Ease of use was valuable, as it enabled our end users to do their own reports as self-service with little to no training, thus requiring less support."
"If you're looking for enterprise BI, go for MicroStrategy."
"The power of this tool represents the best features MicroStrategy offers in my experience, and I find building reports enjoyable because the internal code of MicroStrategy is very easy to understand and build."
"It has greatly benefited our organization."
"Getting more data to people more quickly. Providing more flexibility for how they use the data."
"In version 10, Visual Insight had a major improvement, and now it is a very powerful self-service BI that makes it very easy to build your dashboard and once you save it, it is available on all devices, including your iPad."
 

Cons

"The biggest issue is negotiating the price with a client."
"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."
"The technical support before implementation could be better for premium partners."
"I would like to see all of the features included in a single package."
"The pricing is a pain point for us."
"I would like to see all of the features included in a single package."
"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."
"There are no specific areas for improvement as everything is working very well."
"MicroStrategy should become more user friendly. It should behave more like Tableau."
"I would give the solution a seven out of 10 for now."
"We would like access to more storage and access to more metadata to build the right programs that can construct all the stuff for us instead of us having to type it in all the time."
"Its price should be lower."
"The UI seems klutzy with its manual entry."
"Some of the basic features such as Axis Label formatting on Graphs, Quick Switch on mobile (iOS), properly updated documentation on their websites, and faster enhancement fixes when needed for customers/businesses that are simple in nature rather than holding it for longer durations to fix."
"I would like to see the enterprise version available in a demo or as a trial version."
"They should give proper industry-based tutorials so that one can learn it easily and implement it based on the requirements. They should give more MMP files so that we can import a whole project altogether and learn from that project."
 

Pricing and Cost Advice

"The product is less expensive compared to other vendors for gold partners."
"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."
"They offer yearly as well as perpetual licenses."
"The solution’s licensing cost is expensive."
"They can improve its licensing. It is a bit expensive as compared to Microsoft and other tools."
"There is no subscription, I am using the free version."
"Pricing, in general, is high. With Power BI, you get mobile with the license, whereas with MicroStrategy, you have to purchase mobile for extra."
"The pricing is fair."
"The pricing list itself is not publicly accessible, so it's a bit opaque."
"They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
25%
Comms Service Provider
16%
Insurance Company
13%
Manufacturing Company
8%
Financial Services Firm
16%
Marketing Services Firm
9%
Retailer
7%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise101
 

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?
The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...
What needs improvement with Meraki Location Analytics?
My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...
What is your primary use case for Meraki Location Analytics?
We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...
What is your experience regarding pricing and costs for MicroStrategy?
My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.
What needs improvement with MicroStrategy?
I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other pl...
What is your primary use case for MicroStrategy?
Harjinder, I recall approximately two years back we had a conversation with you about ForgeRock and Auth0, and I think we had discussed MicroStrategy as well. Currently, we are using it for financi...
 

Overview

 

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Meraki Location Analytics vs. MicroStrategy and other solutions. Updated: April 2026.
895,399 professionals have used our research since 2012.