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Meraki Location Analytics vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Meraki Location Analytics
Ranking in BI (Business Intelligence) Tools
25th
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in BI (Business Intelligence) Tools
15th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
164
Ranking in other categories
Embedded BI (5th)
 

Mindshare comparison

As of July 2026, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.8%, up from 0.3% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
Meraki Location Analytics0.8%
Other98.0%
BI (Business Intelligence) Tools
 

Featured Reviews

RB
Senior Analyst at a manufacturing company with 1,001-5,000 employees
Locating equipment within facilities is now straightforward and efficient
We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…
Prabu Thanikchalam - PeerSpot reviewer
Principal Architect & Software Engineering Department Manager at a tech vendor with 10,001+ employees
Reporting has improved with strong administration tools but performance and memory still need work
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, having derived metrics or derived attributes in MicroStrategy. If they have something like that for the attributes as well, it will be good. A pain point is MicroStrategy memory fluctuations that we couldn't actually read that much. If they can improve that performance, that would be great. MicroStrategy struggles a bit with large data volumes, but they are coming up with new ideas. They have moved to Intelligent Cubes, which can actually handle better data handling. They are coming up with good measures to handle big data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Technical support has always been very good."
"If you can afford this solution, it's worth every dime in terms of what you get out of it."
"The initial setup process is easy."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."
"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."
"The stability of the solution is excellent, and I would rate it a ten out of ten."
"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."
"If you're looking for enterprise BI, go for MicroStrategy."
"MicroStrategy Desktop is one of the popular analytic tools that can be migrated to a server for publishing for other users."
"No need to mention how using MSTR has enhanced the process since then but a couple of the key benefits are: Data access not affecting transactional systems (data sources) and complex calculations (SLAs, KPI rules) right there on time when needed and always right or always wrong but centralized in a single place where formulas can be corrected if needed."
"MicroStrategy was a better fit for our company needs due to its robust architecture, mobile-ready dashboards and a good pipeline of features coming in the future."
"In all of the projects for various clients I have worked for, MicroStrategy has improved their functions, as it automates publishing for reports, addresses security, replaces multiple legacy systems with one central system, reduces the maintenance, provides better analytical power to users by letting them slice, dice and drill into the data."
"The implementation was fairly straightforward."
"The solution is a very good enterprise tool with excellent enterprise functionality for security and user access. It also works perfectly in distribution, with everyone getting their own reports. It is very complex, so you can do whatever you want. If you want to make some data limitations, you can do it. I also like the internal in-memory engine with the Symantec layer. This makes the solution pretty powerful."
"For an enterprise-wide DWBI implementation, MicroStrategy is a great choice."
 

Cons

"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."
"The pricing is a pain point for us. It's a bit expensive."
"The technical support before implementation could be better for premium partners."
"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."
"There are no specific areas for improvement as everything is working very well."
"I would like to see all of the features included in a single package."
"Tableau visualizations provide targeting from different data points to very different visualizations."
"​There are a lot of offerings, and we are not fully using everything to its advantage."
"Visual Insight, as I see, has improved a lot but it still lacks the analytics capability of other tools such as Tableau."
"The drawback to a Reporting Services dashboard is, if you have users that span multiple ways they see the data – laptop, tablet, or phone – you have to create a specific dashboard for each."
"Unfortunately, over the past five years, fewer capable first-level technical support technicians have been able to answer my questions."
"If they can make it more stable, in terms of the connectivity, that would help."
"The self-service BI part of the tool, Visual Insights, which is designed to provide the business the ability to create interactive dashboard using visualization, is not very great."
"They need to improve on having more professional, well-equipped premium support.​"
 

Pricing and Cost Advice

"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."
"The product is less expensive compared to other vendors for gold partners."
"They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
"There is no subscription, I am using the free version."
"Now, the price is high."
"The licensing is a bit high per user."
"We are waiting to switch to Microsoft Power BI because MicroStrategy is too costly."
"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
"All BI software vendors' list prices are high. It's about a price that fits the customer's needs. And I think MicroStrategy has some flexibility in its pricing model where we can easily demonstrate a total cost of ownership comparison against any of the other players."
"Additional costs are associated with maintenance."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
24%
Comms Service Provider
13%
Manufacturing Company
9%
Insurance Company
9%
Financial Services Firm
15%
Construction Company
10%
Marketing Services Firm
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise102
 

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?
The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...
What needs improvement with Meraki Location Analytics?
My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...
What is your primary use case for Meraki Location Analytics?
We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...
What is your experience regarding pricing and costs for MicroStrategy?
I would say on a scale of 1 to 10, I have only a four when it comes to pricing and setup cost because in my earlier companies, everything was done by another team. Here, we actually handle some of ...
What needs improvement with MicroStrategy?
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, ...
What is your primary use case for MicroStrategy?
MicroStrategy is basically a reporting tool, and I take care of the administration side, so I handle complete maintenance and administration of MicroStrategy servers across all environments. Day-to...
 

Overview

 

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Meraki Location Analytics vs. MicroStrategy and other solutions. Updated: June 2026.
905,526 professionals have used our research since 2012.