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Meraki Location Analytics vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Meraki Location Analytics
Ranking in BI (Business Intelligence) Tools
25th
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in BI (Business Intelligence) Tools
15th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
164
Ranking in other categories
Embedded BI (5th)
 

Mindshare comparison

As of July 2026, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.8%, up from 0.3% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
Meraki Location Analytics0.8%
Other98.0%
BI (Business Intelligence) Tools
 

Featured Reviews

RB
Senior Analyst at a manufacturing company with 1,001-5,000 employees
Locating equipment within facilities is now straightforward and efficient
We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…
Prabu Thanikchalam - PeerSpot reviewer
Principal Architect & Software Engineering Department Manager at a tech vendor with 10,001+ employees
Reporting has improved with strong administration tools but performance and memory still need work
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, having derived metrics or derived attributes in MicroStrategy. If they have something like that for the attributes as well, it will be good. A pain point is MicroStrategy memory fluctuations that we couldn't actually read that much. If they can improve that performance, that would be great. MicroStrategy struggles a bit with large data volumes, but they are coming up with new ideas. They have moved to Intelligent Cubes, which can actually handle better data handling. They are coming up with good measures to handle big data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."
"Technical support has always been very good."
"The stability of the solution is excellent, and I would rate it a ten out of ten."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."
"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."
"The initial setup process is easy."
"If you can afford this solution, it's worth every dime in terms of what you get out of it."
"Saves time and empowers business users."
"For an enterprise-wide DWBI implementation, MicroStrategy is a great choice."
"More interactive in terms of visualization, it gets rid of old transactional reports and Grid reports."
"The ability to work directly on top of almost every known data source, while creating optimized queries for each data source type."
"In my opinion and experience, this gives MicroStrategy the edge over any other BI system."
"The usability for users to be able to drag and drop, then create their own reports."
"It drives us away from Excel. For what it is for, it is good. You can't run a business on Excel."
"The most valuable features are the Visual Insights and the visualizations."
 

Cons

"There are no specific areas for improvement as everything is working very well."
"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."
"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."
"The technical support before implementation could be better for premium partners."
"I would like to see all of the features included in a single package."
"The pricing is a pain point for us. It's a bit expensive."
"There are limited features available for the overall enterprise performance management and analysis."
"The design process of the mobile dashboard development. Now, MicroStrategy's mobile dashboard is still not a RESTful design, which means we need to design a different layout according to the device's screen size."
"​The product is designed for enterprise. A lightweight version would be easier for a smaller workgroup.​"
"Our data warehouse is sort of static; negative load and that is it. It is not as real-time as we would like. We are working on building that out first to create more real-time, at which point we will work on some potential integrations with other applications, but I don't think we are there yet."
"I would like to see a single standalone application to control everything from the administration perspective, and also to develop new applications."
"Using this solution means that a company will need to find people with special skills."
"MicroStrategy customer support including premium support is pretty bad in handling product level question or defects, which leads to lots of dissatisfaction for a customer."
"We have not invested nor are we planning to invest in MicroStrategy's mobile platform.​​"
 

Pricing and Cost Advice

"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."
"The product is less expensive compared to other vendors for gold partners."
"They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
"For larger businesses, the pricing is logical."
"They offer yearly as well as perpetual licenses."
"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."
"We have a license with packages, and there are additional costs for extra components."
"There is no subscription, I am using the free version."
"​They gave us a good deal.​"
"They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
25%
Comms Service Provider
14%
Manufacturing Company
10%
Insurance Company
10%
Financial Services Firm
16%
Construction Company
10%
Marketing Services Firm
8%
Outsourcing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise102
 

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?
The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...
What needs improvement with Meraki Location Analytics?
My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...
What is your primary use case for Meraki Location Analytics?
We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...
What is your experience regarding pricing and costs for MicroStrategy?
I would say on a scale of 1 to 10, I have only a four when it comes to pricing and setup cost because in my earlier companies, everything was done by another team. Here, we actually handle some of ...
What needs improvement with MicroStrategy?
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, ...
What is your primary use case for MicroStrategy?
MicroStrategy is basically a reporting tool, and I take care of the administration side, so I handle complete maintenance and administration of MicroStrategy servers across all environments. Day-to...
 

Overview

 

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Meraki Location Analytics vs. MicroStrategy and other solutions. Updated: June 2026.
904,680 professionals have used our research since 2012.