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Meraki Location Analytics vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Meraki Location Analytics
Ranking in BI (Business Intelligence) Tools
24th
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in BI (Business Intelligence) Tools
14th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
163
Ranking in other categories
Embedded BI (4th)
 

Mindshare comparison

As of April 2026, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.9%, up from 0.2% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
Meraki Location Analytics0.9%
Other97.9%
BI (Business Intelligence) Tools
 

Featured Reviews

RB
Senior Analyst at a manufacturing company with 1,001-5,000 employees
Locating equipment within facilities is now straightforward and efficient
We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…
Harjinder-Singh - PeerSpot reviewer
Data Engineer at a insurance company with 10,001+ employees
Reporting on insurance finances has become robust and supports detailed geo-spatial analysis
I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other platforms. I have worked with the administration tool and the Architect tool for MicroStrategy, but creating a star schema is not as easy compared to other tools. Creating hierarchies and the modeling part is challenging because data modeling is one of the most important aspects of any BI project. If you can create a star schema or Snowflake schema easily, then report building becomes straightforward. Additionally, MicroStrategy's Workstation tool compared to Developer still lacks some functionality that can be done more easily on the Developer side. Workstation is a great tool, but they have not given it full functionality.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If you can afford this solution, it's worth every dime in terms of what you get out of it."
"The stability of the solution is excellent, and I would rate it a ten out of ten."
"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."
"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."
"The initial setup process is easy."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"Technical support has always been very good."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"The solution is a very good enterprise tool with excellent enterprise functionality for security and user access. It also works perfectly in distribution, with everyone getting their own reports. It is very complex, so you can do whatever you want. If you want to make some data limitations, you can do it. I also like the internal in-memory engine with the Symantec layer. This makes the solution pretty powerful."
"The convenience of it, having it on the mobile so someone has it right there in their pocket most of the time, works well for reporting on daily sales activities."
"The most valuable features of MicroStrategy are user-friendliness and integration with the different data warehouse systems."
"It was easy to install and implement a report with it."
"The dashboard features and functionalities that come through the MicroStrategy Suite are the most valuable. It can be used by end users with minimum knowledge of the product. They can run a report or create a dashboard on their phones, which is kind of cool."
"We pretty much use the knowledge base.​ We feel that Microstrategy's community is a good forum to use."
"Dossiers are going to change the name of the game for us. We want to be able to have the executive committee go into a meeting and tell a story. We want them to tell us a story, not us."
"There are lots of features that provide very robust functionalities."
 

Cons

"There are no specific areas for improvement as everything is working very well."
"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."
"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."
"The technical support before implementation could be better for premium partners."
"I would like to see all of the features included in a single package."
"I would like to see all of the features included in a single package."
"The pricing is a pain point for us. It's a bit expensive."
"The biggest issue is negotiating the price with a client."
"There is no proper support. Their support needs to be improved."
"It needs better visualizations."
"Enterprise Manager is another component that comes MicroStrategy that acts another project inside it. Though it is a great feature, it needs lot of polishing of the objects such as attributes, metrics and others."
"Some of the basic features such as Axis Label formatting on Graphs, Quick Switch on mobile (iOS), properly updated documentation on their websites, and faster enhancement fixes when needed for customers/businesses that are simple in nature rather than holding it for longer durations to fix."
"Creating a dashboard is a very tedious and manual process."
"Our users tend to say the interface is a pain."
"Microstrategy works best against a star or snowflake schema."
"I would like to see more integration."
 

Pricing and Cost Advice

"The product is less expensive compared to other vendors for gold partners."
"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."
"Pricing, in general, is high. With Power BI, you get mobile with the license, whereas with MicroStrategy, you have to purchase mobile for extra."
"The pricing is fair."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
"We are waiting to switch to Microsoft Power BI because MicroStrategy is too costly."
"Additional costs are associated with maintenance."
"The price of MicroStrategy is reasonable."
"The price was good. We have had great support along the way."
"I am unsure what the licensing costs are for this solution however, development costs are around $100,000 per year."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
26%
Comms Service Provider
15%
Insurance Company
13%
Retailer
8%
Financial Services Firm
15%
Marketing Services Firm
9%
Retailer
6%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise101
 

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?
The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...
What needs improvement with Meraki Location Analytics?
My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...
What is your primary use case for Meraki Location Analytics?
We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...
What is your experience regarding pricing and costs for MicroStrategy?
My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.
What needs improvement with MicroStrategy?
I don't have any issues with MicroStrategy and would not suggest how it can be improved. I would not change anything because it's a great tool to build reports. I would appreciate improvements in M...
What is your primary use case for MicroStrategy?
I use MicroStrategy to build reports for my client, and in IQVIA, we work with pharmaceutical data and I build some reports in MicroStrategy. I built some cards for my client using MicroStrategy. T...
 

Overview

 

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Meraki Location Analytics vs. MicroStrategy and other solutions. Updated: April 2026.
885,880 professionals have used our research since 2012.