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Meraki Location Analytics vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Meraki Location Analytics
Ranking in BI (Business Intelligence) Tools
24th
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in BI (Business Intelligence) Tools
14th
Average Rating
8.2
Reviews Sentiment
6.5
Number of Reviews
162
Ranking in other categories
Embedded BI (4th)
 

Mindshare comparison

As of March 2026, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.9%, up from 0.2% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
Meraki Location Analytics0.9%
Other97.9%
BI (Business Intelligence) Tools
 

Featured Reviews

RB
Senior Analyst at a manufacturing company with 1,001-5,000 employees
Locating equipment within facilities is now straightforward and efficient
We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…
AS
Lead Software Engineer at Momentus
Provides strong data visualization and security while easing deployment across multiple sectors
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements. MicroStrategy's data visualization capabilities are great, and I would rate them nine out of 10.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like Location Analytics' geofencing features for devices, as you can manage thousands of devices with just a push of a button and deploy applications in seconds."
"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."
"The initial setup process is easy."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"If you can afford this solution, it's worth every dime in terms of what you get out of it."
"The initial setup process is easy."
"It is one tool which you can find everything. ​"
"The most valuable feature is the ability to actually embed actions, comments, being able to leverage Transaction Services to embed the tool into a business process."
"The most valuable features are the Visual Insights and the visualizations."
"MicroStrategy has what they call the Semantic Graph — an enterprise-grade semantic graph — and I think the technology is fantastic."
"It drives us away from Excel. For what it is for, it is good. You can't run a business on Excel."
"The drill-down functionality is also very good."
"The most valuable features are drill down, dashboards, documents, bringing everything under one roof, and visualizations."
"MSTR can be costly and difficult to digest to begin with, but is certainly one of most structured and scalable solutions out there available in market."
 

Cons

"The technical support before implementation could be better for premium partners."
"I would like to see all of the features included in a single package."
"The biggest issue is negotiating the price with a client."
"I would like to see all of the features included in a single package."
"The pricing is a pain point for us. It's a bit expensive."
"There are no specific areas for improvement as everything is working very well."
"The pricing is a pain point for us."
"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."
"However, this tool needs to improve to add more analytical functions, and an easy solution to use third-party graphs and maps."
"Areas of MicroStrategy that have room for improvement include pricing because it is costly."
"Visual Insight is still not mature and does not have as much flexibility as its competitors."
"The solution has a very non-logical user usage part. It has a library mode where users can access all the data, reports, and dashboards, but they also can be accessed from a platform. They have to log into the platform. The user experience is confusing for the users. MicroStrategy needs to define which one they will use. Some functionality isn’t available in library mode but is available in the portal. There should be Office integration. For example, if I do a presentation, then I should be able to add a chart to my presentation."
"Data writeback, and on-the-fly predictive analysis results from R and Python could be improved."
"Preparation, data loading and data management application is challenging with MicroStrategy. It lacks cube-based analytics as it is outdated, meaning there is no memory or fast processing analytics or MMA deployment."
"Unfortunately, over the past five years, fewer capable first-level technical support technicians have been able to answer my questions."
"We have encountered stability issues with regards to Metadata db being crashed and need to reload the Project and configure it to various Project repositories"
 

Pricing and Cost Advice

"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."
"The product is less expensive compared to other vendors for gold partners."
"For larger businesses, the pricing is logical."
"Additional costs are associated with maintenance."
"They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
"I am unsure what the licensing costs are for this solution however, development costs are around $100,000 per year."
"We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Marketing Services Firm
10%
Retailer
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise100
 

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?
The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...
What needs improvement with Meraki Location Analytics?
My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...
What is your primary use case for Meraki Location Analytics?
We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...
What is your experience regarding pricing and costs for MicroStrategy?
My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.
What needs improvement with MicroStrategy?
I don't have any issues with MicroStrategy and would not suggest how it can be improved. I would not change anything because it's a great tool to build reports. I would appreciate improvements in M...
What is your primary use case for MicroStrategy?
I use MicroStrategy to build reports for my client, and in IQVIA, we work with pharmaceutical data and I build some reports in MicroStrategy. I built some cards for my client using MicroStrategy. T...
 

Overview

 

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Meraki Location Analytics vs. MicroStrategy and other solutions. Updated: March 2026.
884,976 professionals have used our research since 2012.