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Meraki Location Analytics vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Meraki Location Analytics
Ranking in BI (Business Intelligence) Tools
24th
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in BI (Business Intelligence) Tools
13th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
163
Ranking in other categories
Embedded BI (4th)
 

Mindshare comparison

As of April 2026, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.8%, up from 0.3% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
Meraki Location Analytics0.8%
Other98.0%
BI (Business Intelligence) Tools
 

Featured Reviews

RB
Senior Analyst at a manufacturing company with 1,001-5,000 employees
Locating equipment within facilities is now straightforward and efficient
We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…
Harjinder-Singh - PeerSpot reviewer
Data Engineer at a insurance company with 10,001+ employees
Reporting on insurance finances has become robust and supports detailed geo-spatial analysis
I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other platforms. I have worked with the administration tool and the Architect tool for MicroStrategy, but creating a star schema is not as easy compared to other tools. Creating hierarchies and the modeling part is challenging because data modeling is one of the most important aspects of any BI project. If you can create a star schema or Snowflake schema easily, then report building becomes straightforward. Additionally, MicroStrategy's Workstation tool compared to Developer still lacks some functionality that can be done more easily on the Developer side. Workstation is a great tool, but they have not given it full functionality.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."
"If you can afford this solution, it's worth every dime in terms of what you get out of it."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"Technical support has always been very good."
"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."
"I like Location Analytics' geofencing features for devices, as you can manage thousands of devices with just a push of a button and deploy applications in seconds."
"The initial setup process is easy."
"The stability of the solution is excellent, and I would rate it a ten out of ten."
"Before going ahead with MicroStrategy, we evaluated Tableau and QlikView, but in terms performance, data handling, and stability, we found this product scored highest."
"MicroStrategy's best feature is that it is a user-friendly tool."
"Reports are very easy to create. It takes a very short amount of time to build a report, which is very useful."
"The mobile for MicroStrategy is the best of all the BI platforms. As a separate product for the mobile device, MicroStrategy is the entire BI platform. It is an enterprise solution, a separate unit, etc."
"I love MicroStrategy as it has full depth BI functionality inside right from Admin to End Users scalability."
"The platform can be easily monitored. You have quite a good overview of tasks which are being run."
"Working as a BI Consultant, I have to develop different analyses, reports and dashboard documents to analyze the status of different business measures."
"The solution offers very good stability; we find it to be reliable, there aren't bugs or glitches, there isn't freezing, and it doesn't crash."
 

Cons

"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."
"There are no specific areas for improvement as everything is working very well."
"The pricing is a pain point for us. It's a bit expensive."
"The technical support before implementation could be better for premium partners."
"I would like to see all of the features included in a single package."
"The technical support before implementation could be better for premium partners."
"The biggest issue is negotiating the price with a client."
"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."
"Sometimes, it has become too complex to upgrade and adjust to the ecosystem in general."
"I know we are not competing against Tableau, but MicroStrategy needs to step up its game on the GUI side.​"
"It crashes multiple times for even small changes that I make on the fly in the dashboard. After doing all the necessary changes, the MicroStrategy desktop or even the web version kicks the users out, and all the changes are lost. This functionality is buggy in MicroStrategy. It is hard to keep track of all the changes that I have done before. I don't want to make copies of each change that I have made because I would end up creating a hundred dashboards. It is not feasible in a real environment. I haven't worked on integrating MicroStrategy with the cloud. I am not sure how it behaves in the cloud, but I have heard from a few of my friends that there are some hiccups when you kind of sync to the cloud through MicroStrategy."
"Cube publish time exponentially increases with MicroStrategy Cube size. Also, it has been observed that the Cube data gets unloaded from MicroStrategy's Cube cache resulting in reports and dashboards being impacted, having no data when executed."
"The areas that have room for improvement in MicroStrategy are mainly related to building additional tools. Specifically, the embedding process has been a bit of a struggle."
"The solution lacks good visualization. They should work on the user interface to make it more slick and modern."
"​There are a lot of offerings, and we are not fully using everything to its advantage."
"The servers fall quite easily."
 

Pricing and Cost Advice

"The product is less expensive compared to other vendors for gold partners."
"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."
"Pricing, in general, is high. With Power BI, you get mobile with the license, whereas with MicroStrategy, you have to purchase mobile for extra."
"They can improve its licensing. It is a bit expensive as compared to Microsoft and other tools."
"The pricing is fair."
"We have one of the best pricing available, but we can't disclose that information."
"The solution’s licensing cost is expensive."
"It would be nice if there was a sticker price that says, "This software costs this amount of money." But I think that's just indicative of all software vendors. A lot of people are in it to make money, commissions, so it's just the nature of the business. But I would like to see more transparency, more equality, on pricing. Some people get better deals than others, I think."
"There is no subscription, I am using the free version."
"​They gave us a good deal.​"
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
25%
Comms Service Provider
16%
Insurance Company
13%
Financial Services Firm
8%
Financial Services Firm
15%
Marketing Services Firm
9%
Retailer
6%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise101
 

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?
The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...
What needs improvement with Meraki Location Analytics?
My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...
What is your primary use case for Meraki Location Analytics?
We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...
What is your experience regarding pricing and costs for MicroStrategy?
My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.
What needs improvement with MicroStrategy?
I don't have any issues with MicroStrategy and would not suggest how it can be improved. I would not change anything because it's a great tool to build reports. I would appreciate improvements in M...
What is your primary use case for MicroStrategy?
I use MicroStrategy to build reports for my client, and in IQVIA, we work with pharmaceutical data and I build some reports in MicroStrategy. I built some cards for my client using MicroStrategy. T...
 

Overview

 

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Meraki Location Analytics vs. MicroStrategy and other solutions. Updated: April 2026.
886,976 professionals have used our research since 2012.