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Meraki Location Analytics vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Meraki Location Analytics
Ranking in BI (Business Intelligence) Tools
25th
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in BI (Business Intelligence) Tools
15th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
164
Ranking in other categories
Embedded BI (5th)
 

Mindshare comparison

As of July 2026, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.8%, up from 0.3% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
Meraki Location Analytics0.8%
Other98.0%
BI (Business Intelligence) Tools
 

Featured Reviews

RB
Senior Analyst at a manufacturing company with 1,001-5,000 employees
Locating equipment within facilities is now straightforward and efficient
We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…
Prabu Thanikchalam - PeerSpot reviewer
Principal Architect & Software Engineering Department Manager at a tech vendor with 10,001+ employees
Reporting has improved with strong administration tools but performance and memory still need work
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, having derived metrics or derived attributes in MicroStrategy. If they have something like that for the attributes as well, it will be good. A pain point is MicroStrategy memory fluctuations that we couldn't actually read that much. If they can improve that performance, that would be great. MicroStrategy struggles a bit with large data volumes, but they are coming up with new ideas. They have moved to Intelligent Cubes, which can actually handle better data handling. They are coming up with good measures to handle big data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Technical support has always been very good."
"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."
"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."
"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."
"The initial setup process is easy."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"If you can afford this solution, it's worth every dime in terms of what you get out of it."
"The stability of the solution is excellent, and I would rate it a ten out of ten."
"The most valuable feature is the ability to build reports, then customize for different groups instead of having to build multiple reports. Therefore, the ability to build customization in the reports for different groups."
"Dossiers are going to change the name of the game for us. We want to be able to have the executive committee go into a meeting and tell a story. We want them to tell us a story, not us."
"The most effective features of MicroStrategy for data analysis are those that cater to user needs."
"The stability and scalability are really cool; that's the beauty of MicroStrategy, and data-wise it beats all odds."
"Ease of mobile BI development and deployment"
"Transaction Services, that was really the part of the tool that made it very compelling for us, because it gave the opportunity to drive action."
"The feature I found most valuable is the drop and drag functionality available."
"The mobile for MicroStrategy is the best of all the BI platforms. As a separate product for the mobile device, MicroStrategy is the entire BI platform. It is an enterprise solution, a separate unit, etc."
 

Cons

"The technical support before implementation could be better for premium partners."
"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."
"The pricing is a pain point for us. It's a bit expensive."
"There are no specific areas for improvement as everything is working very well."
"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."
"I would like to see all of the features included in a single package."
"Creating a dashboard is a very tedious and manual process."
"You can now do data blending at the document level and data blending allows you to show results from different data sets in one grid, so to speak. I want to be able to create a data set that can receive data from multiple cubes, have it in one data set, and then bring it to the document, because then I can reuse it for other documents. Now, I have to do it in a document and then it's less reusable, because if I want to share that functionality, I have to copy the document, strip a lot of things, and then work on that basic element that I've built in that document."
"Support: The support line used to be top notch, but now it seems as though the people manning that line are not very knowledgeable and can very rarely actually answer the question or solve the problem."
"We had some problems with customer service and support."
"I would try to make it a little more basic, user-friendly. In terms of the UX, it's a bit sluggish there."
"It crashes multiple times for even small changes that I make on the fly in the dashboard."
"Visualisation will improved in the next version."
"Our users tend to say the interface is a pain, which I can go either way."
 

Pricing and Cost Advice

"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."
"The product is less expensive compared to other vendors for gold partners."
"They offer yearly as well as perpetual licenses."
"Now, the price is high."
"They can improve its licensing. It is a bit expensive as compared to Microsoft and other tools."
"There is no subscription, I am using the free version."
"The price of MicroStrategy is reasonable."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
"The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
"We are waiting to switch to Microsoft Power BI because MicroStrategy is too costly."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
25%
Comms Service Provider
14%
Manufacturing Company
10%
Insurance Company
10%
Financial Services Firm
16%
Construction Company
10%
Marketing Services Firm
8%
Retailer
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise102
 

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?
The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...
What needs improvement with Meraki Location Analytics?
My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...
What is your primary use case for Meraki Location Analytics?
We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...
What is your experience regarding pricing and costs for MicroStrategy?
My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.
What needs improvement with MicroStrategy?
I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other pl...
What is your primary use case for MicroStrategy?
Harjinder, I recall approximately two years back we had a conversation with you about ForgeRock and Auth0, and I think we had discussed MicroStrategy as well. Currently, we are using it for financi...
 

Overview

 

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Meraki Location Analytics vs. MicroStrategy and other solutions. Updated: June 2026.
903,182 professionals have used our research since 2012.