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Meraki Location Analytics vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Meraki Location Analytics
Ranking in BI (Business Intelligence) Tools
25th
Average Rating
9.4
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
MicroStrategy
Ranking in BI (Business Intelligence) Tools
14th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
163
Ranking in other categories
Embedded BI (5th)
 

Mindshare comparison

As of June 2026, in the BI (Business Intelligence) Tools category, the mindshare of Meraki Location Analytics is 0.8%, up from 0.3% compared to the previous year. The mindshare of MicroStrategy is 1.2%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
Meraki Location Analytics0.8%
Other98.0%
BI (Business Intelligence) Tools
 

Featured Reviews

RB
Senior Analyst at a manufacturing company with 1,001-5,000 employees
Locating equipment within facilities is now straightforward and efficient
We mainly use Meraki Location Analytics to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use case involves finding devices like printers or scanners that need maintenance The best aspect of Meraki Location Analytics is its ease of use.…
Harjinder-Singh - PeerSpot reviewer
Data Engineer at a insurance company with 10,001+ employees
Reporting on insurance finances has become robust and supports detailed geo-spatial analysis
I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other platforms. I have worked with the administration tool and the Architect tool for MicroStrategy, but creating a star schema is not as easy compared to other tools. Creating hierarchies and the modeling part is challenging because data modeling is one of the most important aspects of any BI project. If you can create a star schema or Snowflake schema easily, then report building becomes straightforward. Additionally, MicroStrategy's Workstation tool compared to Developer still lacks some functionality that can be done more easily on the Developer side. Workstation is a great tool, but they have not given it full functionality.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If you can afford this solution, it's worth every dime in terms of what you get out of it."
"I use Location Analytics to identify rogue hotspots and find the last location of missing devices."
"In general, it is helpful because it allows administrators to see where the Wi-Fi and network services are being most used."
"The stability of the solution is excellent, and I would rate it a ten out of ten."
"I like Location Analytics' geofencing features for devices. You can manage thousands of devices with just a push of a button and deploy applications in seconds. For example, in schools, you can deploy an app update for thousands of iPads in just two clicks."
"The pricing and licensing for Meraki are good, and I would rate it as a nine out of ten."
"Technical support has always been very good."
"The initial setup process is easy."
"Enterprise is very stable; I've been with MicroStrategy for more than 12 years and the performance and the stability have been increasing, making it the best solution for an enterprise BI platform."
"Has a great semantic layer."
"If you have data, it is not that complex. It's manageable even for end users."
"Transaction Services, that was really the part of the tool that made it very compelling for us, because it gave the opportunity to drive action."
"​Mobile brings reports/dashboards closer to the business user."
"We are looking forward to distributing personalized alerts to our users using the native mobile push notification systems."
"Today, management can focus on analyzing the numbers and also exploring other avenues of improvement using the self-serve features."
"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions that I showed them how to do."
 

Cons

"The pricing is a pain point for us. It's a bit expensive."
"My biggest complaint with Meraki Location Analytics is the lack of visibility into the back end. Everything we do is through a customer GUI, and there's limited access to CLI functions."
"The biggest issue is negotiating the price with a client. That's the most complicated part, but the product is worth it."
"I would like to see all of the features included in a single package."
"There are no specific areas for improvement as everything is working very well."
"The technical support before implementation could be better for premium partners."
"MicroStrategy needs to do some more development to make the platform easier to use. It's a complicated platform that requires a lot of skill to effectively utilize. So they could work on reducing the complexity to make it more accessible for a broader community of people."
"The implementation itself was pretty straightforward. The tricky part was understanding MicroStrategy's licensing model, which was a bit convoluted back then."
"It would be good if it had greater analytics so we could build these visualizations by ourselves with scripts."
"Data blending needs more improvement; it should let us use all of the general options seamlessly."
"The analytic speed would probably be what I would look for in terms of improvement because we have super huge data, and if I do not build views on top of data, then reports render really slowly.​"
"There are some challenges in our organization on how we store the data."
"We did have issues with stability, and that was because we were co-located with another business unit, and we outgrew them on the unit. So we had to get to a separate physical instance."
"There is a need to improve the automatic generation of metrics in MicroStrategy, as currently everything must be done manually."
 

Pricing and Cost Advice

"They have different tiers of pricing including one-year, three-year, five-year, seven-year, and ten-year."
"The product is less expensive compared to other vendors for gold partners."
"I am unsure what the licensing costs are for this solution however, development costs are around $100,000 per year."
"We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
"​They gave us a good deal.​"
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
"The pricing list itself is not publicly accessible, so it's a bit opaque."
"The pricing is fair."
"It would be nice if there was a sticker price that says, "This software costs this amount of money." But I think that's just indicative of all software vendors. A lot of people are in it to make money, commissions, so it's just the nature of the business. But I would like to see more transparency, more equality, on pricing. Some people get better deals than others, I think."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
26%
Comms Service Provider
14%
Insurance Company
12%
Manufacturing Company
10%
Financial Services Firm
16%
Construction Company
10%
Marketing Services Firm
8%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise101
 

Questions from the Community

What is your experience regarding pricing and costs for Meraki Location Analytics?
The pricing for Meraki Location Analytics is comparable to other solutions in the market. When we moved to Meraki Location Analytics, we benefited from not needing to buy outdoor-rated AP enclosure...
What needs improvement with Meraki Location Analytics?
My biggest complaint with Meraki Location Analytics ( /categories/location-intelligence-platforms ) is the lack of visibility into the back end. Everything we do is through a customer GUI, and ther...
What is your primary use case for Meraki Location Analytics?
We mainly use Meraki Location Analytics ( /products/meraki-location-analytics-reviews ) to locate equipment within our manufacturing facilities. We're not a public-facing organization, so our use c...
What is your experience regarding pricing and costs for MicroStrategy?
My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.
What needs improvement with MicroStrategy?
I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other pl...
What is your primary use case for MicroStrategy?
Harjinder, I recall approximately two years back we had a conversation with you about ForgeRock and Auth0, and I think we had discussed MicroStrategy as well. Currently, we are using it for financi...
 

Overview

 

Sample Customers

Ladbrokes, Neinver, Westwind School Division, The Salvation Army, Queensland Airports Limited
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Meraki Location Analytics vs. MicroStrategy and other solutions. Updated: June 2026.
902,417 professionals have used our research since 2012.