Try our new research platform with insights from 80,000+ expert users

IBM Watson Campaign Automation vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Watson Campaign Automation
Ranking in Marketing Automation
16th
Average Rating
7.0
Reviews Sentiment
7.3
Number of Reviews
1
Ranking in other categories
No ranking in other categories
SugarCRM Platform
Ranking in Marketing Automation
7th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (8th), CRM (24th), Sales Force Automation (5th)
 

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of IBM Watson Campaign Automation is 1.3%, up from 1.2% compared to the previous year. The mindshare of SugarCRM Platform is 0.5%, down from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

it_user701487 - PeerSpot reviewer
Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports.
We are currently planning to switch at the end of this year to a different ESP. One reason was that, with IBM's takeover of SilverPop, we did discover that customer care and our relationship/sales manager were no longer responsive or as caring as they had been in the past seven or eight years. The feeling is very different. We had never felt ignored because we are not super-users, but now, we do feel that way.
Styliana Araouzou - PeerSpot reviewer
Customizable, easy to configure, and reliable
My company is considered a customer and an end-user. I'm not sure which version of the solution we're using right now. It's a company that offers lots of user manuals and you can find most of your stuff there before starting development. I'd advise potential new users to go through everything. I would rate the solution an eight out of ten. By default, it comes with a really good model where you can start working with it without having a lot of developers in your team. It's a system that includes everything related to the client and you can see everything under one screen without having a different product or system. It's been great, for the most part.
report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
861,390 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Engineering Company
17%
Computer Software Company
13%
Educational Organization
12%
Real Estate/Law Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about Sugar Enterprise?
The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
 

Comparisons

No data available
No data available
 

Also Known As

IBM Marketing Cloud, IBM SilverPop
No data available
 

Overview

 

Sample Customers

The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: June 2025.
861,390 professionals have used our research since 2012.