IT Central Station is now PeerSpot: Here's why

IBM Watson Campaign Automation vs Sugar Market comparison

Cancel
You must select at least 2 products to compare!
Ranking
12th
Views
357
Comparisons
299
Reviews
0
Average Words per Review
0
Rating
N/A
35th
Views
29
Comparisons
16
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Marketing Automation
May 2022
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: May 2022.
597,415 professionals have used our research since 2012.
Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
Learn More
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

Sugar automatically captures mission-critical customer information from email, voice, text and other applications, and then augments it with 3rd party data, AI-based predictive insights, and next best action guidance. All with minimal or no data entry. The platform then delivers insights directly to users in-context with what they’re doing. Frontline employees get the exact information they need, right when they need it. And as they do their jobs, the system gets better and better at helping them. It means spending less time entering and retrieving customer information, and more time working with actual customers.

Offer
Learn more about IBM Watson Campaign Automation
Learn more about Sugar Market
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Star2Star, Unifin, ACTenviro, Backcountry
Top Industries
VISITORS READING REVIEWS
Computer Software Company26%
Comms Service Provider19%
Government9%
Insurance Company5%
No Data Available
Buyer's Guide
Marketing Automation
May 2022
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: May 2022.
597,415 professionals have used our research since 2012.

IBM Watson Campaign Automation is ranked 12th in Marketing Automation while Sugar Market is ranked 35th in Marketing Automation. IBM Watson Campaign Automation is rated 0.0, while Sugar Market is rated 0.0. On the other hand, IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud and HubSpot Marketing Hub, whereas Sugar Market is most compared with .

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.