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IBM Watson Campaign Automation vs SAS Marketing Automation comparison

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Top Answer: 
SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you… more »
Top Answer: 
You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise… more »
Top Answer: 
SAS Marketing Automation is a data analytics platform. I have a data analytics background, and this is my actual role. SAS has a lot of capacities to work with massive amounts of data.
Ranking
12th
Views
357
Comparisons
299
Reviews
0
Average Words per Review
0
Rating
N/A
7th
Views
449
Comparisons
374
Reviews
1
Average Words per Review
521
Rating
8.0
Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
SAS Campaign Management
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

Offer
Learn more about IBM Watson Campaign Automation
Learn more about SAS Marketing Automation
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Staples
Top Industries
VISITORS READING REVIEWS
Computer Software Company26%
Comms Service Provider19%
Government9%
Insurance Company5%
VISITORS READING REVIEWS
Computer Software Company34%
Comms Service Provider27%
Financial Services Firm10%
Manufacturing Company9%
Buyer's Guide
Marketing Automation
May 2022
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: May 2022.
597,415 professionals have used our research since 2012.

IBM Watson Campaign Automation is ranked 12th in Marketing Automation while SAS Marketing Automation is ranked 7th in Marketing Automation with 1 review. IBM Watson Campaign Automation is rated 0.0, while SAS Marketing Automation is rated 8.0. On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud and HubSpot Marketing Hub, whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud, Siebel Marketing Resource Management, Marketo, HCL Campaign and SAP CRM.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.