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IBM Watson Campaign Automation vs SAS Marketing Automation comparison

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Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between IBM Watson Campaign Automation and SAS Marketing Automation based on real PeerSpot user reviews.

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To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
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769,236 professionals have used our research since 2012.
Featured Review
Anonymous User
Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports.
Trini Olivan
It's good at visualizing large amounts of data
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

    • More SAS Marketing Automation Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about SAS Marketing Automation?
    Top Answer:You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a… more »
    Read all 2 answers   →
    What needs improvement with SAS Marketing Automation?
    Top Answer:The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern… more »
    Read all 2 answers   →
    What is your primary use case for SAS Marketing Automation?
    Top Answer:I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
    Read all 2 answers   →
    Ranking
    14th
    out of 61 in Marketing Automation
    Views
    389
    Comparisons
    195
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    9th
    out of 61 in Marketing Automation
    Views
    368
    Comparisons
    311
    Reviews
    1
    Average Words per Review
    707
    Rating
    7.0
    Comparisons
    Also Known As
    IBM Marketing Cloud, IBM SilverPop
    SAS Campaign Management
    Learn More
    IBM
    SAS
    Overview
    IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

    SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

    Sample Customers
    The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
    Staples
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Financial Services Firm29%
    Computer Software Company17%
    Comms Service Provider10%
    Insurance Company7%
    Company Size
    No Data Available
    VISITORS READING REVIEWS
    Small Business28%
    Midsize Enterprise11%
    Large Enterprise62%
    Buyer's Guide
    Marketing Automation
    April 2024
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    769,236 professionals have used our research since 2012.

    IBM Watson Campaign Automation is ranked 14th in Marketing Automation while SAS Marketing Automation is ranked 9th in Marketing Automation with 2 reviews. IBM Watson Campaign Automation is rated 7.0, while SAS Marketing Automation is rated 7.6. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". IBM Watson Campaign Automation is most compared with HubSpot Marketing Hub and Salesforce Marketing Cloud, whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud, SAP CRM and Siebel Marketing Resource Management.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.